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Starting the Conversation: An Introduction to Using Social Media In Healthcare

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Starting the Conversation: An Introduction to Using Social Media In Healthcare Mary Pat Whaley, FACMPE Abraham C. Whaley – PowerPoint PPT presentation

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Date added: 22 August 2019
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Title: Starting the Conversation: An Introduction to Using Social Media In Healthcare


1
Starting the Conversation An Introduction to
Using Social Media In Healthcare
  • Mary Pat Whaley, FACMPE
  • Abraham C. Whaley

2
Defining Social Media
  • ?Long Version Social Media is the
    democratization of information, transforming
    people from content readers into publishers. It
    is the shift from a broadcast mechanism,
    one-to-many, to a many-to-many model, rooted in
    conversations between authors, people, and peers.

?Short Version Any tool or service that uses the
Internet to facilitate conversations
3
Our practice doesnt use social media because
  • ?We don't have control over what people might say
    about us.
  • ?We risk HIPAA and PHI violations with social
    media.
  • ?There is no return on investment with social
    media.
  • ?People don't use social media to choose
    healthcare providers.

4
Why should we care about social media?
  • ?Face-to-face visits are increasingly accompanied
    by additional phone and electronic healthcare and
    administrative services
  • ?Prescription requests
  • ?Forms completion
  • ?Questions (stimulated by available info)

5
Why should we care about social media?
  • ?There is an increasing emphasis on patient
    education and wellness
  • ?Smoking cessation
  • ?Support groups
  • ?Home monitoring
  • ?Customized education

6
Why should we care about social media?
  • ?There are not enough caregivers to meet needs
    now and in the future
  • ?Telemedicine
  • ?Family caregivers
  • ?eVisits
  • ?Personal responsibility for health

7
Why should we care about social media?
  • ?Reimbursement will be based on outcomes
  • ?Patient satisfaction
  • ?Disease management
  • ?Payment for episodic and bundled care
  • ?ACOs
  • ?Move from payment for patient volume to payment
    for group patient management (capitation
    revisited)
  • ?Publically-reported performance (competition)

8
Start With Your Website
  • ?Your website is the electronic center of your
    practice, your digital home, your virtual front
    desk.
  • ?Add one SM piece at a time, we suggest you start
    with a blog.
  • ?Your webmaster can add a WordPress or Blogger
    blog to your existing site very easily. Make sure
    patients can comment on your blog (its a
    conversation!)
  • ?Once your blog is running, add YouTube videos of
    your physicians and other providers introducing
    themselves and answering questions. Self-produced
    is better.
  • ?Add your FB page last and use software to make
    it attractive and consistent with your website.
  • ?Dont forget to LISTEN and respond.

9
How does it all work together?
Practice Website
10
Social Media ground rules
  • ?Be likable
  • ?Be trustworthy
  • ?Be transparent
  • ?Be approachable
  • ?Be thankful
  • ?Create value

11
Social Media your daily workflow
  • ?Create alerts to notify you via email when you
    have comments on your blog, FB, YT or Twitter.
  • ?Check your stats and note how people find you
    what are the terms they are using to search? Use
    this to help develop content.
  • ?Create content (news item, QA, announcement)
  • ?Post content.
  • ?Respond to every comment delete inappropriate
    comments.
  • ?Consistency is key. Make a schedule and stick to
    it.

12
Social Media A daily workflow
DAY BLOG FB YT TWITTER
Monday ? ?
Tuesday ?
Wednesday ?
Thursday ? ?
Friday ?
13
Social Media finding the capacity
  • ?Once you get into the flow, 30 minutes a day
    will do it.
  • ?Delegate some parts to staff.
  • ?Have a contract worker help you.
  • ?Hire a ghost blogger.
  • ?Purchase/borrow content from your professional
    society always attribute.
  • ?Use every piece of content three times Blog,
    FB, YT

14
Social Media and HIPAA
  • We already have guidelines social media is
    simply another form of communication. Its no
    different from e-mail or talking to someone in an
    elevator, Bennett said. The safe advice is to
    assume anything you put out on a social media
    site has the potential to be public.
  • http//ebennett.org/hsnl/ Found in Cache Social
    Media resources for health care professionals

15
Benefits of social media
  • ?Introduce new providers and services quickly
  • ?Reduce marketing costs
  • ?Invite customers to communicate about problems,
    leading to greater customer retention
  • ?Greater market influence and brand awareness
  • ?Improved collaboration across departments and
    improved knowledge bases teamwork!
  • ?Growth in the top line and savings in the bottom
    line
  • http//blog.softwareinsider.org/2010/12/16/best-pr
    actices-five-simple-rules-for-social-business

16
Resources
  • ?Social Media category on Manage My Practice
  • ?Sign up on MMP to get new posts to your email
  • ?Click on the Hello Bar for this slide
    presentation and the links used in the program
  • ?Contact us if we can help you/your practice get
    started or advance in social media

17
Resources
  • AMA Social Media Guidelines http//www.ama-assn.or
    g/ama/pub/news/news/social-media-policy.shtml
  • Ohio State Medical Association www.osma.org/social
    mediapolicy
  • CDC Social Media Toolkit http//www.cdc.gov/social
    media/
  • Dose of Digitals Wiki of Healthcare Communities
    and Websites http//www.doseofdigital.com/healthc
    are-pharma-social-media-wiki/
  • Pew Internet and American Life Project
    http//pewinternet.org/topics/Health.aspx
  • Mayo Clinic Center for Social Media
    http//socialmedia.mayoclinic.org/blog
  • Manage My Practice http//www.managemypractice.com
    /category/social-media-2/

18
QUESTIONS?
Mary Pat Whaley Abraham Whaley
marypat_at_managemypractice.com abe_at_managemypractice.com
Twitter _at_Mary_Pat_Whaley Twitter _at_AbeWhaleyMMP
919.370.0504 919.370.0497
You can also find MMP on Facebook
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