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Title:

Chapter Ten

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Title: Chapter Ten Author: SB Student Last modified by * Created Date: 11/16/2004 12:01:36 PM Document presentation format: A4 Paper (210x297 mm) Company – PowerPoint PPT presentation

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Title: Chapter Ten


1
???????????????????????????????
?????????????????????????
  • ?????????????????? ??. ????? ????????????
  • ???????????????? ????????????????????????????

2
??????????????????????????????????????????????
  • ??????????????????????????????????
  • ?????????????????????????????????????????????????
  • ??????????????????? (????????) ?????????????????

3
???????????????????????????????????????????
??????????????????
?????????????????????????
??????????????
??????????????
??????????????
(???????????)
(??????????)
(??????????)
??????????????????/?????? (Data/Transaction
Processing Systems)
????????????????? (Transaction Processing)
?????????????????????????? (Strategic Information
Systems)
????????????????????????????? (Management
Reporting Systems)
????????????????????????????
4
????????????????????????????????????????????????
  • IT ?????????????????????? - ??????????????????
  • IT ????????????????????????????? (Internal
    Process) Enterprise Resource Planning (ERP),
    Business Process Redesign (BPR),
  • IT ????????????????????????????
    (Inter-Organizational Process) Supply Chain
    Management (SCM), Customer Relationship
    Management (CRM)
  • ??????????????????????????? (Executive
    Information Systems, EIS) Balanced Scorecard
    (BSC), KPI

5
?????????? ? ???????????????? IT
???????????????

?????????????


(TPS, OAS)
6
?????????? ? ???????????????? IT
  • ??????????????????????????????????????
  • ????????????????????? (Office Automation
    Systems) - OAS
  • ?????????????????? (Transaction Processing
    Systems) - TPS
  • ????????????????????????????? (Management
    Reporting Systems) MRS ?????????????????????????
    ????? (MIS)
  • ?????????????????????????????????? (Executive
    Information Systems) - EIS
  • ??????????????????????? (Decision Support
    Systems) -DSS
  • ???????????????? (Expert Systems) - ES

7
????????????????????? (OFFICE AUTOMATION
SYSTEMS) - OAS
  • ?????????????
  • ??????????????????????????????????????????????????
    ?????????????????? ????????????????????????????
    ???????? ?????????? ???????????????????/??????????
    ??? ???????? ????? ??????? ?????????????
  • ???????? ???? ???????????????? (Fax) ????
    Internet E-mail Teleconference ???????

8
?????????????????? (TRANSACTION PROCESSING
SYSTEMS) - TPS
  • ?????????????
  • ???????????? (Transaction) ???? ?
    ??????????????????????????????????????????????????
    ????
  • ?????????????? ????????????????????????????? ?
    ????????????????????????????????????????
  • ??????????????????????????????????????????????????
    ?? ?
  • ?????????? ???????????????????????
    ??????????????? ? ?????????? ?????????????????????
    ????? ? ????????????????????
  • ???????? ???? ???????????????????????????
    ????????? ?????????????????? ATM
    ????????????????????????? ?????????????????????
    web ???????

9
????????????????????????????? (MANAGEMENT
REPORTING SYSTEMS) - MRS
  • ?????????????
  • ??????????????????????????????????????????????????
    ????????????????????????????????????????
    ???????????????????????????????????????????????
  • ???????? ???? ?????????????????????????
    ?????????????????????????????????
    ????????????????????????? ???????

10
???????? TPS ??? MRS
  • ????????????? (Simple Reports)
  • ??????????????(Multidimensional Reports)


11
(No Transcript)
12
???? ERP
13
(No Transcript)
14
(No Transcript)
15
??????????????????????
?????? (Measurement) ?????????????????
16
(No Transcript)
17
?????????????????????????????????? (EXECUTIVE
INFORMATION YSTEMS) - EIS
  • ?????????????
  • ?????????????????????????????????????????????
  • ???????????????? ? ???????????????????????????
    ????????????????????????????????????
    ?????????????????????????????????
  • ???????? ???? ???????????????????
    (??????????????) ?? Balanced Scorecard

18
Balanced Scorecards
19
(No Transcript)
20
(No Transcript)
21
???????? ?????????????????????
????????????????????????????????
22
Third generation
Second generation
First generation
User generation
Executive Information System
Simulation Models
  • Visual Basic
  • Excel
  • HTML

-OLAP
- Powersim
Type
-User-friendly and easily accessible data
presentation -Compare units over time -Automatic
data collection from different systems
-Simulate how organization will develop on the
basis of hypotheses and historical data
-User-friendly and easily accessible data
presentation -Compare units overtime
Purpose
23
(con.)
-Based on data from different sources -Text and
graphics are presented together
-Permit drilling down to access underlying
data -User-specific interface data retrieval
from a data warehouse -Data available in
multideminsional format
-Based on hypotheses of cause-and-effect
relationships -Tools for simulating strategic
decision alternatives -Instruments for effective
communication of strategic choices
cause-and-effect relationships
Characteristics
24
??????????????????????? (DECISION SUPPORT
SYSTEMS) - DSS
  • ?????????????
  • ??????????????????????????? ????????????????? ?
    ??????????????????????????????????????????????????
    ????????? ? ????????????????
  • ??????????????????????? (Interactive) ?????????
  • ???????????? ???? ?????? Microsoft Excel
    ???????????????????????????????
    ??????????????????????? ????????????????????
    ?????????????????????????????? ???????????????????
    ???????????????? ???????

25
???????????????????????
  • ?????
  • ????????????????? (Data Mining)

26
Data Mining Technique
Decision Trees ID3, C5, CHAID, CART
27
Example Predictive Analytics applied in the Call
Center
28
???????????????? (EXPERT SYSTEMS) - ES
  • ?????????????
  • ??????????????????????????????????????????????????
    ????????? ? ????????? ????????????????????????????
    ????????????????
  • ???????????????????? (Knowledge-Base)
    ???????????????????????????????????????????????
    ??????????????????????????????????????????????????
    ???????????????????????????????????
  • ???????????? ???? ??????????????????????????????
    ??????????????????????????????????
    ??????????????????????????? (Cross Selling)
    ????????????????? (Knowledge Management Systems)
    ???????

29
Expert System Example Bears by ExSys
Type of Food Fish Berries . . .
30
Operationalizing analytical results Call Center
31
??????????????????? ??????? ????????????
????????????????????
???????????????????????
????????/?????????????? IT
  • ??????????
  • ???????
  • ????????????????????????

????????????????????????????
????????????????
???????????? (Information Systems)
  • ??????????? (???????)
  • ????????????????????? (???????)

32
??????????????????? ??????? ????????????
????????????????????
???????????? (Information Systems)
  • ??????????? (???????)
  • ????????????????????? (???????)

??????????????????????
????????????????
????????????????? (Information Technology)
  • ???????? IT
  • ???? ????????????? ?????????
  • ???????????????? ??????? IT

33
????????????????????????????????????
  • ???????????????????????????? (?????????? ???????
    ?????????????????????)
  • ?????????????????????????????? IS/IT
    ???????????????????????
  • ???????????????????? IS/IT ???????????????????????
    ?
  • ???????????????????????????????? (IS)
    ?????????????????????? ?????????????????????????
    (IT) ??????????????????????????????????????????
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