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2009 ALA Store Director

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2009 ALA Store Director s Conference Heidelberg, Germany Mr. Philip E. Sakowitz, Jr., Director and CEO July 29, 2009 – PowerPoint PPT presentation

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Title: 2009 ALA Store Director


1
2009 ALA Store Directors Conference Heidelberg,
Germany
Mr. Philip E. Sakowitz, Jr., Director and CEO
July 29, 2009
2
Savings

Service

Foot Traffic

Sales
3
Customer Savings
Updated savings figures for commissary shoppers
based on October 2008 USDA figures for retail
grocery store food purchases consumed at home
X 31.1 average savings
FAMILY of FOUR saves nearly 3,400
annually FAMILY of THREE saves
more than 2,600 annually A
COUPLE saves more than 2,100 annually
SINGLES saves nearly 1,200 annually
4
Customer Service
  • Commissary Customer Satisfaction Index (CCSS)
  • Patron Satisfaction 4.61 (out of 5.0)
  • American Customer Satisfaction Index (ACSI)
  • National average for commercial grocers 76
  • DeCAs score 76
  • FDA Recalls
  • Above average for commercial grocers
  • Sustain Customer Savings
  • Benefit Value
  • Mandate 30
  • Actual 31.1

5
Customer Service Training
  • Contract provides customized world class
    customer service
  • training to all DeCA employees
  • 1st Corporate training program ever
  • Dale Carnegie Training will provide training
  • 648 Classes Some classes will be bi-lingual as
    needed
  • Training dates Aug 1 Sep 30, 09
  • Consistent with our Agency goals of providing
    great
  • customer service
  • Builds on our strength of customer service
  • Good for the Customers and Good for the
    Employees
  • Significant for employees education and training

6
Commissary Openings FY 2009
Location Type Date Richards-Gebaur, MO
New Jan. 27, 2009 New Orleans, LA
Interim store March 31, 2009 Saratoga Springs,
NY New April 14, 2009 Dyess AFB, TX
Re-opening April 21, 2009 Robins AFB, GA
New May 28, 2009 Livorno/Camp Darby,
Italy New June 5, 2009 Fort Drum, NY
Re-opening June 30, 2009
7
Commissary Construction
FY Location Grand Opening 2007 Chievres,
Belgium Oct 2009 2008 New Orleans, LA
Oct 2010 2008 Eglin, FL Dec 2010 2009 Fort
Bliss, TX (BRAC) Jul 2011 2009 Fort Riley, KS
(MILCON) May 2011 2009 Moody, GA Jul
2011 2009 Quantico, VA Aug 2011 2009 Fort
Campbell, KY Oct 2011
7
8
FY 2008 Customer Transactions
1.5 Million Transactions!
Area Customer Transactions Percent Change
East 40.1M 1.5
Europe 10.8M - 1.2
West 42.0M 2.5
Total 92.9M 1.6
1.6!
9
FY 2009 Customer Transactions
1.3 Million Transactions!
Area Customer Transactions Percent Change
East 32.7M 1.9
Europe 8.9M 3.5
West 34.0M 1.2
Total 75.7M 1.8
1.8!
  • Data current thru July 19, 2009

10
FY 2008 Sales
276 Million!
Area Dollar Sales Percent Change
East 2.7B 4.8
Europe 487M 2.7
West 2.6B 5.6
Total 5.8B 5.0
5.0!
11
FY 2009 Sales
186 Million!
Area Dollar Sales Percent Change
East 2.3B 4.6
Europe 368M 4.7
West 2.1B 3.3
Total 4.8B 4.0
4.0!
  • Data current thru July 19, 2009

12
DeCA Has Improved Loyalty Among Their shoppers
Compared to 2007, and WMSC Has Slightly Declined
DeCA 2008 Annual State of the Business Source
Nielsen Homescan 2008 Cross Outlet Facts
13
Strategic Planning
Guard and Reserve On-Site Sales
Partnerships/ Cooperative Efforts
Corporate Communications Outreach Efforts
Focus Areas
Business Transformation
Workforce Development
Commissary Construction/ Build to Lease
Initiatives
Going Greener
14
Social Media
42 Subscribe to an RSS feed
55 Have started their own blog
Social Media
79 Of active users have read a blog
65 Have uploaded photos
Title
59 Have joined a social network
85 Have watched video clips
14
15
Social Media - Outreach
  • Increased Focus on the Commissary Benefit
    Awareness
  • Army Wives Talk Radio
  • Operation Homefront
  • Accolades Received
  • Thank you for having the man on from the
    commissary (Mr. Sakowitz). I have been married
    10
  • months and I am 4 months pregnant. My husband
    and I have been looking for ways to cut back
  • In our expenses in anticipation of the baby's
    arrival. Neither me or Eric knew you could save
    so
  • much at the commissary. I remember you said on
    the air that you are the coupon queen but I
    didn't
  • know that you used them at the commissary.
  • I went shopping last night at the commissary.
    WOW! I took my coupons, my shopping list and
  • when I got home I had saved 14 in coupons and my
    total bill was 46 dollars less than Safeway!
  • That is 92 a month we could have been saving all
    along!
  • There should be a big billboard on every base!

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15
16
Guard Reserve
  • FY 2008 104 on-site sales generated
  • 4.5M in sales
  • 41,347 Guard Reserve customers
  • FY 2009 170 on-site sales scheduled (150 goal)
  • 116 events have been accomplished
  • 7.0M in sales
  • 62,180 Guard Reserve customers

17
Industry Training Initiative
  • Working in partnership with Industry
  • Conduct meaningful dialogue and interchange of
    best business practices and processes
  • Synergistic effort builds supply chain alliances
    and provides vehicle for developing collaborative
    innovations
  • Developing Industry Interchange Training Program
  • Excellence through integration of
    government/commercial processes to drive new
    business models
  • Facilitates integrated multidisciplinary training
    opportunities across core functional areas with
    international companies
  • Key element of our Talent Development Program
  • 10 Industry Partners 612 month assignments

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17
18
Health Wellness Education
  • Production Distribution of How to Conduct a
    Commissary Tour DVD
  • Distribute DVD to DeCA regions, military and
    civilian dietitians
  • Continue to work with the DoD Nutrition
    Environment Enhancement Team for
  • health promotion and promotion of the
    benefit.
  • Target dietitians in the War College
  • Outreach about the benefit and health promotion
  • The Navy Health Promotion Course
  • The Air Force Health and Wellness Centers
  • Kit will be available on www.commissaries.com

18
19
Partnerships - USDA
  • DeCA is a Federal partner in
  • promoting USDAs initiative
  • to DoD community
  • DeCA and its industry
  • partners to promote
  • healthier eating habits in
  • commissaries
  • Children, military members,
  • seniors targeted for
  • reminders on healthy eating
  • options

20
Future
DOD Budget Scrutiny
Competition
4 Factors
The Economy
Relevance
Together, We Will Meet Every Challenge
21
OMB Memo
  • OMB Memo, June 11, 2009, Planning for the
    Presidents FY 2011 Budget and Performance Plan
  • Administrations Goal Build a transparent,
    high-performance government capable of addressing
    the challenges of the 21st century.
  • Four deliverables from federal agencies
  • Identification of limited number of high-priority
    performance goals
  • Submission of the FY 2011 Budget
  • Steps to reform agency hiring processes
  • Steps to improve employee satisfaction and
    wellness

22
Fiscal Accountability
  • Audited Opinion of Financial Statements
  • Clean Audit Opinion 7th straight year
  • Internal Controls over Financial Reporting
  • In Top three in DoD for FY 2008 Statement of
    Assurance for Internal Controls
  • Commercial Services Mgt (formerly Competitive
    Sourcing)
  • "The Omnibus Appropriation Act prohibits
    funding A-76 during FY 2009."
  • Constant Dollar Decline!

23
Commissary Operations Cost FY 2000-2009
FY 2000 Constant Dollars (M)
24
Our Heraldry
25
"The Commissary - It's Worth the Trip"
26
Thank You
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