Personal branding - the MARKETING of an engineer - PowerPoint PPT Presentation


Title: Personal branding - the MARKETING of an engineer


1
Personal branding - the MARKETING of an
engineer
  • Leslie Fox
  • Career Services Consultant
  • College of Engineering

2
What is Branding?
  • The American Marketing Association (AMA) defines
    a brand as a "name, term, sign, symbol or design,
    or a combination of them intended to identify
    the goods and services of one seller or group of
    sellers and to differentiate them from those of
    other sellers.
  • Branding is not about getting your target market
    to choose you over the competition, but it is
    about getting your prospects to see you as the
    only one that provides a solution to their
    problem.

3
What Do You Think when you seE This logo?
4
And this?
5
What About This?
6
Can a person have a brand?
7
Who would you hire?
8
Your personal brand its not just looks
  • Employers choose you based on
  • Appearance/Body Language
  • Introduction Your Commercial
  • Resume/Cover Letter
  • Interviews
  • References/Recommendations
  • And ultimately
  • - Your unique selling points and how you and
  • your skills match the needs of the company
  • Why you are the best and only fit for them

9
How would you sell yourself?
  • Take a moment and write down your top 3 selling
    points (unique/strong skills)
  • Examples?
  • How about these?
  • Co-Op/Internship
  • High GPA 3.25 or higher
  • Campus/Community Organization Leader
  • Athlete
  • Fluency in 2nd Language
  • Specialization/Concentration Area
  • Honors/Awards
  • Graduate Degree

10
How do you build your brand?
  • Start Early
  • Make yourself known to faculty
  • In class
  • In student groups
  • Network
  • Informational Interviews
  • Mentors
  • Professional/Student Associations

11
Keep building!
  • Work with Career Services and the Office of
    Professional Practice
  • HIRE-A-VOL
  • E-mails
  • Make appointments
  • Attend events and network ask questions
  • Job Fairs
  • Workshops/Presentations
  • Information Sessions
  • Student Group Presentations
  • EF 301

12
Build bigger!
  • Get Experience
  • Co-Op/Intern
  • Summer Job
  • Student Projects
  • Student Group Opportunities
  • Engineering related
  • Leadership
  • Community involvement

13
What makes you so special?
  • Learn what the company wants (research, job
    descriptions, websites, employees) and tell them
    why youve got it!
  • Key Skills Technical or Soft Skills
  • GPA Honors
  • Leadership
  • Teamwork
  • Communication
  • Looking for challenges
  • Problem solver
  • Team player
  • THEN SHOW THEM WITH EXAMPLES FROM YOUR
    BRAND!

14
How can career services help?
15
Career planning
  • Research Careers and Majors
  • What Can I Do With This Major?
  • Career Assessments
  • Exploring Majors and Careers
  • First Year Studies
  • Career Counselor Appointments

16
Career resources
  • Career Resource Center
  • Website http//career.utk.edu
  • Workshops/Events
  • Part-Time employment listings
  • Disability Careers Office
  • Mock/Perfect Interviews
  • Peer Mentors
  • Resume Critiques
  • Walk In Hours (Mon-Thurs, 3 5 pm)
  • Overnight - Mailbox
  • HIRE-A-VOL
  • EF 301
  • Personalized Appointments
  • Resume/Cover Letter
  • Interviews
  • Salaries
  • And more

17
EE/CE/CS Salaries
  • Average Starting Salary BS
  • CE - 59,576
  • CS - 60,416
  • EE - 56,910
  • - National Association of Colleges and
    Employers (NACE) Summer 2008 Salary Survey
  • According to the US Department of Labor, Bureau
    of Labor Statistics, median annual earnings of
    computer and information scientists were 93,950
    in the most recent data.
  • According the U.S. Department of Labor, Bureau of
    Labor Statistics, the median income for computer
    engineers is 88,470.
  • According the U.S. Department of Labor, Bureau of
    Labor Statistics, the median income for
    electrical engineers is 75,930.
  • - The Sloan Career
  • Cornerstone Center http//www.careerco
    rnerstone.org/

18
Career events
  • Fall Spring Job Fairs
  • Fall Job Fair Sept 16th, Thompson-Boling, 10 am
    3 pm
  • On-Campus Recruiting
  • Information Sessions
  • Summer Job Intern Fair
  • Career Workshops
  • Career Cookout Sept 3rd, Dunford Hall,
  • 11 am-2 pm
  • Kick Off To Career Success for Engineers Sept
    4th all day events
  • Graduate School for Engineers Sept 30th, UC
    Auditorium, 6 730 pm
  • Engineering Major and Student Information Fair
    Oct 7th, Estabrook, 8 am 5 pm
  • Dining Etiquette Event for Engineers Jan 2009

19
Welcome to brand u!
  • Start Early
  • Freshman/Sophomore
  • Resume ready by Sept 1st of Senior year
  • Use Resources
  • Faculty
  • Career Services
  • Mentors/Network
  • Know Yourself Unique Skills
  • Flaunt it if youve got it!
  • Know the company/job
  • You are their shining star!
  • Practice
  • Success stories
  • Use resources
  • Its all about YOU!

20
Any questions?
  • Leslie Fox
  • Career Services Consultant Engineering
  • 100 Dunford Hall
  • 865-974-5435
  • lfox6_at_utk.edu
  • http//career.utk.edu
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Title:

Personal branding - the MARKETING of an engineer

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Branding is not about getting your target market to ... Honors Leadership Teamwork Communication Looking for challenges Problem solver Team player THEN SHOW THEM ... – PowerPoint PPT presentation

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Date added: 13 October 2020
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Title: Personal branding - the MARKETING of an engineer


1
Personal branding - the MARKETING of an
engineer
  • Leslie Fox
  • Career Services Consultant
  • College of Engineering

2
What is Branding?
  • The American Marketing Association (AMA) defines
    a brand as a "name, term, sign, symbol or design,
    or a combination of them intended to identify
    the goods and services of one seller or group of
    sellers and to differentiate them from those of
    other sellers.
  • Branding is not about getting your target market
    to choose you over the competition, but it is
    about getting your prospects to see you as the
    only one that provides a solution to their
    problem.

3
What Do You Think when you seE This logo?
4
And this?
5
What About This?
6
Can a person have a brand?
7
Who would you hire?
8
Your personal brand its not just looks
  • Employers choose you based on
  • Appearance/Body Language
  • Introduction Your Commercial
  • Resume/Cover Letter
  • Interviews
  • References/Recommendations
  • And ultimately
  • - Your unique selling points and how you and
  • your skills match the needs of the company
  • Why you are the best and only fit for them

9
How would you sell yourself?
  • Take a moment and write down your top 3 selling
    points (unique/strong skills)
  • Examples?
  • How about these?
  • Co-Op/Internship
  • High GPA 3.25 or higher
  • Campus/Community Organization Leader
  • Athlete
  • Fluency in 2nd Language
  • Specialization/Concentration Area
  • Honors/Awards
  • Graduate Degree

10
How do you build your brand?
  • Start Early
  • Make yourself known to faculty
  • In class
  • In student groups
  • Network
  • Informational Interviews
  • Mentors
  • Professional/Student Associations

11
Keep building!
  • Work with Career Services and the Office of
    Professional Practice
  • HIRE-A-VOL
  • E-mails
  • Make appointments
  • Attend events and network ask questions
  • Job Fairs
  • Workshops/Presentations
  • Information Sessions
  • Student Group Presentations
  • EF 301

12
Build bigger!
  • Get Experience
  • Co-Op/Intern
  • Summer Job
  • Student Projects
  • Student Group Opportunities
  • Engineering related
  • Leadership
  • Community involvement

13
What makes you so special?
  • Learn what the company wants (research, job
    descriptions, websites, employees) and tell them
    why youve got it!
  • Key Skills Technical or Soft Skills
  • GPA Honors
  • Leadership
  • Teamwork
  • Communication
  • Looking for challenges
  • Problem solver
  • Team player
  • THEN SHOW THEM WITH EXAMPLES FROM YOUR
    BRAND!

14
How can career services help?
15
Career planning
  • Research Careers and Majors
  • What Can I Do With This Major?
  • Career Assessments
  • Exploring Majors and Careers
  • First Year Studies
  • Career Counselor Appointments

16
Career resources
  • Career Resource Center
  • Website http//career.utk.edu
  • Workshops/Events
  • Part-Time employment listings
  • Disability Careers Office
  • Mock/Perfect Interviews
  • Peer Mentors
  • Resume Critiques
  • Walk In Hours (Mon-Thurs, 3 5 pm)
  • Overnight - Mailbox
  • HIRE-A-VOL
  • EF 301
  • Personalized Appointments
  • Resume/Cover Letter
  • Interviews
  • Salaries
  • And more

17
EE/CE/CS Salaries
  • Average Starting Salary BS
  • CE - 59,576
  • CS - 60,416
  • EE - 56,910
  • - National Association of Colleges and
    Employers (NACE) Summer 2008 Salary Survey
  • According to the US Department of Labor, Bureau
    of Labor Statistics, median annual earnings of
    computer and information scientists were 93,950
    in the most recent data.
  • According the U.S. Department of Labor, Bureau of
    Labor Statistics, the median income for computer
    engineers is 88,470.
  • According the U.S. Department of Labor, Bureau of
    Labor Statistics, the median income for
    electrical engineers is 75,930.
  • - The Sloan Career
  • Cornerstone Center http//www.careerco
    rnerstone.org/

18
Career events
  • Fall Spring Job Fairs
  • Fall Job Fair Sept 16th, Thompson-Boling, 10 am
    3 pm
  • On-Campus Recruiting
  • Information Sessions
  • Summer Job Intern Fair
  • Career Workshops
  • Career Cookout Sept 3rd, Dunford Hall,
  • 11 am-2 pm
  • Kick Off To Career Success for Engineers Sept
    4th all day events
  • Graduate School for Engineers Sept 30th, UC
    Auditorium, 6 730 pm
  • Engineering Major and Student Information Fair
    Oct 7th, Estabrook, 8 am 5 pm
  • Dining Etiquette Event for Engineers Jan 2009

19
Welcome to brand u!
  • Start Early
  • Freshman/Sophomore
  • Resume ready by Sept 1st of Senior year
  • Use Resources
  • Faculty
  • Career Services
  • Mentors/Network
  • Know Yourself Unique Skills
  • Flaunt it if youve got it!
  • Know the company/job
  • You are their shining star!
  • Practice
  • Success stories
  • Use resources
  • Its all about YOU!

20
Any questions?
  • Leslie Fox
  • Career Services Consultant Engineering
  • 100 Dunford Hall
  • 865-974-5435
  • lfox6_at_utk.edu
  • http//career.utk.edu
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