Tobacco companies spend nearly $1 million dollars

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• Tobacco companies spend nearly 1 million dollars
• an hour to advertise their products
• Using has declined among adults
• Use Targeted Marketing- aimed at particular group
  of people (teens, sports fans, outdoor
  enthusiasts)
• Usually use attractive people, athletes, and
  people doing exciting things to advertise their
  product
• Tobacco companies eye children and teens for
  profitable buyers
• Result lawsuit in 1998 tobacco companies cannot
  use cartoon characters to attract teens and
  children.

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• Discuss how these images have an impact on teen
  audiences more than cigarette ads.

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• Stress- teens think it will help them cope and
  relax with stressful things.
• Weight- think tobacco will help them maintain or
  lose weight. It reduces capacity to do aerobic
  exercise and sports
• Image- think it makes them feel grown up, but it
  is not cool
• Independence- sign of independence, but it
  actually makes users become dependent on
  unhealthy and costly habits
• Peer acceptance- want to fit in, but most teens
  dont smoke

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• Imitate a role model- be like someone, but people
  dont realize their role models wish they could
  quit smoking
• Peers- powerful influences
• Peers is one of the most powerful
• sources to influence tobacco use
• Peer pressure is the feeling to do something
  because your friends want you too
• This is the MAIN REASON teens first try
  cigarettes
• Most are offered in middle and high school- some
  will try and get hooked and ultimately die from
  it

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• Entertainment- portray smoking as appealing, but
  these items are paid millions of dollars to
  feature products
• Advertising- strong evidence advertising
  influences teens
• Family member and other adults- people close to
  them do it, so they think its OK to do too
• All influence attitude about smoking because they
  make it look cool or glamorous.
• You know the dangers of tobacco use, but its
  difficult to not be curious
• Learn to see through messages

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• Tobacco Grab Bag

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• You Be the Judge

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• Public Health Costs- tobacco related illnesses
  increase cost of medical care for everyone
• Pay higher health insurance rates
• Have more doctor and dentist visits
• Cost to Nation Economy people miss work due to
  tobacco related illnesses and produce fewer goods
  and services, companies lose money
• Pregnancy and Tobacco- risk of low birth weight,
  premature delivery, SIDS higher in infants of
  parents that smoke
• Cost of tobacco itself

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• To prevent more and more people dying because of
  tobacco use
• It is against the law to sell tobacco products to
  anyone under 18
• Forbid smoking on school grounds
• Parents regulate own rules at home for tobacco
  use

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• In groups brainstorm negative and positive ways
  in which smoking might affect your social lives.
  Include other people and think of all possible
  consequences

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• Causes awkward and risky situations and creates
  tension among family and friends.
• Situations of social strain
• Being with someone underage breaking the law and
  buying cigarettes even though you do nothing
  wrong
• Smoking even when it bothers others around you
• Pressure to use tobacco even if you dont want
  too

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• List privileges you have or things you enjoy
  doing that could be in jeopardy as a result of
  using tobacco products.
• List beside each one how you would feel if it
  was taken away.

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• Nicotine is a poisonous drug found in tobacco
  that enters the bloodstream.
• It only takes seconds to reach the brain
• Nicotine attaches to receptors that send messages
  through the body for your heart to beat faster
  and blood pressure to rise
• People develop a tolerance to the drug and need
  more and more to get the same effects
• Body will become used to nicotine and cannot feel
  normal without it causing an addiction.
• Addiction is condition of a physical or
  psychological dependence for the drug

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• When have you craved food or a drink? How hard
  was it to focus and forget about your craving?
  How would you feel seeing other eat and drink but
  you cant? People develop this craving for
  nicotine, like we do food and water.

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• 70 of adult smokers say they want to quit each
  year
• Of the 50 of adult smokers to try to quit, 7
  are successful
• By age 18, 2/3 of teens who started smoking say
  they regret smoking
• ½ will try to quit but will fail
• The younger you are when you quit, then more time
  your body has to recover
• Usually takes several attempts to quit
• Once users quit, withdrawal will occur- dizzy,
  depressed, trouble sleeping
• Some crave the product years after quitting

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• Gradually reduce the number of cigarettes smoked
  or frequent use or smokeless products over time
• Cold turkey- stopping all at once
• Nicotine Patch- medication that allows the users
  to give tobacco up right away while gradually
  cutting down on nicotine
• Nicotine Replacement Therapy- medicine that
  delivers small amounts of nicotine into the body
  (nicotine gum)
• Support groups and counseling
• Prescription NRT or patches (inhalers and nasal
  sprays)
• Regular exercise program focusing on individual
  health
• Most OTC and Prescription nicotine medicines have
  only been tested on adults, so teens under 18
  should talk to the doctor first
• Sometimes combinations work better NRT ( help
  with physical addiction) and support group (help
  adjusting mentally to not smoking)

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• Deep Breathing- Put your hands on your stomach
  and take a deep breath through your nose, filling
  the lower part of your lungs and then your chest.
  Your stomach should expand under your hands.
  Pause when your lungs are filled slowly release
  the air through your nose.
• Focus on breathing when going for a test or
  having trouble sleeping.

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• Imagine you have to use the bathroom every 45
  minutes. After doing whatever for an hour, you
  feel uncomfortable if you dont go to the
  bathroom, but each time you use the bathroom you
  have to pay 20 cents. Is this a problem or
  something you would do? How can this relate to
  cigarette addiction?

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• Tobacco use is documented as far back as 600-100
  CE, but it wasnt until 1964 that the U.S.
  Surgeon General linked smoking to lung cancer

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• Lifestyle choices you make now affect future
  health and happiness
• Knowing the dangers of tobacco use and being
  prepared to refuse it are the best ways to ensure
  a healthy life

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• What drug is addictive? Why is it tough to quit?
  What are 2 strategies for quitting? What is one
  healthy habit to form?

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• Peer pressure is not always a bad thing
• Two types of peer pressure
• Negative
• Positive

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• If you have never used tobacco, DONT START
• It is easy to become addicted
• Using tobacco is deadly
• It makes your skin, hair, breath, and clothing
  smell
• Makes teeth yellow
• It is expensive
• Making the choice to stay tobacco free is NOT one
  you will regret!

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• Choose friends who dont use tobacco- dont spend
  time people who use it so that you arent
  pressured too
• Avoid situations where tobacco products may be
  used- Give reasons to not go to parties where it
  might be
• Use refusal skills- Say no, explain reasons for
  not trying, leave

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• What are positive peer pressures? How can you
  help someone kick the habit? How can you prevent
  someone from starting?

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• Can you be friends with someone who smokes? Why
  or why not? What would you say to a good friend
  who started smoking?

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• Write a list of past situations where you have
  felt pressured to use tobacco or if you can
  imagine yourself feeling pressured to use
  tobacco. How would you or did you handle the
  situation and how can you handle it in the
  future?

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• Tobacco No-No