Spas: Refurbishment trends and reasons to add one to your property

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Spas Refurbishment trends and reasons to add one
to your property
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• Spas have become an integral part of just about
  every new four- and five-star resort, as people
  expect pampering as part of a holiday purchase,
  or just a one-off spa indulgence. They are also
  being added to existing properties, such as
  private clubs and hotel apartments, in order for
  these properties to be competitive and grow in
  market share.
• What are some key considerations when
  conceptualising a spas design?

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• When refurbishing spas, what is out and what is
  in?

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• What are some common themes/ styles of spas? What
  is current?

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• What are the most common materials currently
  being used, and why? What are their benefits?

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• Current popular wall and floor finishings

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• More elements to take into consideration when
  refurbishing a spa

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• Other trends

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• Building, marketing and operating a spa is really
  not that different than building, marketing and
  operating a hotel or resort.

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• Should you make the decision to refurbish your
  property and add a spa to the development, do not
  skimp plan for every Rand that you invest in
  your spa.

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• Spas have unique demands for water, lighting,
  equipment, sounds and smells so it is imperative
  to pay close attention to mechanical, electrical
  and plumbing requirements.

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• The treatment menu will be based on the product
  selected for the spa. The treatment menu then
  determines the equipment required

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• When considering building a spa or achieving a
  higher performance standard from an existing spa,
  the hotel owner needs to treat the spa as they
  would any other venue there needs to be a focus
  on accountability and profitability
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• A few statistics are worth considering when
  considering adding spa services to a hotel
• The spa business is today the 4th largest
  leisure industry in the United States with over
  11 billion in annual revenues
• There are an estimated 12,000 spas in the
  United States (inclusive of hotel and resort
  spas) which is up 25 from 2006
• Women account for slightly more than 70 of
  the market, but spa utilization by men has been
  growing at a rapid rate over the past several
  years
• Currently, about 20 of all spa goers are 55
  years of age and older, but the average age of
  the spa consumer is 40. Average income of this
  group is in excess of 70 000 per annum and over
  50 have college degrees
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• Spas are an important component of a hotel. Hotel
  owners should not underestimate their
  contribution to the guest experience and
  financial potential of their property. Spas are
  about giving personalized service, enhancing the
  vacation and meeting experience, and providing an
  enjoyable venue that helps people look and feel
  better.

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• Thank You
• The Spa People
• Sheila Otieno-Osanya
• C [phone]
• F [phone]
• E sheila_at_thespapeople.co.za
• W www.thespapeople.co.za