Mid Term Exam Marketing I

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Mid Term Exam Marketing I

• A Two-Part Exam

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Mid Term Exam Marketing I

• Two-part exam 100 points
• Part I 50 points
• Written Test 25 Questions (2 Points Ea.)
• Administered during first 60 minutes of exam
  class
• Questions come directly from review guide
  provided to students week of Jan 13-17
• Part II 50 points
• Small group project and PPT class presentation
• Two class periods allotted Jan 13-17 to complete
• Project Rubric provided during Jan 13-17

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Mid-Term Exam - Part 1- 50 points

• Students will complete a written test (25
  questions 2 points each)
• Administered during first 60 minutes of exam
  class
• Questions come directly from review guide
  provided to students week of Jan 13-17

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Mid-Term Exam - Part 2- 50 points

• Students will work in small groups (1-2 people
  per group)
• All students must work collaboratively in the
  group
• Students will conduct research using the Internet
  and prepare a PPT presentation to deliver to the
  class on their respective exam date
• The midterm project will be assigned the week
  prior to mid-term exams (Jan 13-17)
• Students will have two class periods to work
  collaboratively in completing the project and
  prepare their oral presentation

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Marketing I-Mid Term Exam Project

• Students will read 2 trade journal articles and
  view a video clip to obtain background
  information on American Olympic athlete Shani
  Davis
• http//www.blackenterprise.com/lifestyle/sports-bi
  z-olympic-speedskater-shani-davis-sochi-under-armo
  ur-obamas/
• http//germantown.patch.com/groups/business-news/p
  /will-2014-winter-olympics-sponsorships-bring-gold
  -for-under-armour_3d263d62
• http//www.youtube.com/watch?v47tCEAISvhk
• Each group will research Under Armours
  sponsorship of Shani Davis and prepare a brief
  PowerPoint presentation that outlines their
  opinion of the following
• Is this sponsorship a good match for Under Armour
  and the sport of speed skating? Explain why.
• Who is Under Armours competition in Olympic
  sponsorships?
• What other Olympic athletes does Under Armour
  sponsor? Why did they choose those athletes?
• Can you identify any other companies and brands
  that would be a good match to sponsor Shani
  Davis? Identify that company and provide your
  rationale for matching the company with this
  athlete.

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PowerPoint Outline

• Slide 1 Cover Slide
• Slide 2 Agenda Slide
• Slide 3 Is this sponsorship a good match for
  Under Armour and the sport of speed skating?
  Explain why.
• Slide 4 Who is Under Armours competition in
  Olympic sponsorships?
• Slide 5 What other Olympic athletes does Under
  Armour sponsor? Why did they choose those
  athletes?
• Slide 6 and 7 Can you identify any other
  companies and brands that would be a good match
  to sponsor Shani Davis? Identify that company
  and product and provide your rationale for
  matching the product with this athlete. Apply
  the marketing mix to the product
• Slide 7 Conclusion Slide

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RUBRIC Marketing I Mid Term Exam Project 2014
Criteria Exceeds Expectations Above Average Meets Expectations Below Expectations
Introduction Attractive Introduction slide Professional Introduction of Group Foreshadows what is to come in the presentation. Students demonstrate strong communication skills using professional language. (slides 1 and 2) 5 4 3 2, 1 or 0
Promotion and Sponsorship- Demonstrates knowledge of the terms sponsorship and promotion and explains why this will be a successful promotional strategy for Under Armour. (slide 3) 10 9 8 or 7 6, 5, 4, 0
Competition- Identifies competition a of Under Armour and how they are sponsoring the Olympics. Demonstrates knowledge of competition (slide 4) 10 9 8 or 7 6, 5, 4, 0
Other Endorsements-Identifies other Olympic athlete endorsements for Under Armour and explains rationale of the match-up (slide 5) 10 9 8 or 7 6, 5, 4, 0
Extent of Sponsorship Opportunities-Identifies other companies and brands (products) that could be endorsed by Shani Davis- Applies critical thinking skills to provide rationale for the match-up. Applies knowledge of the marketing mix to a product or service that is matched to him (slide 6 and 7) 10 9 8 or 7 6, 5, 4, 0
Conclusion- Professional summary of presentation (slide 8) 5 4 3 2,1or 0