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9. THE INTERNET: ELECTRONIC COMMERCE, ELECTRONIC BUSINESS

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Title: 9. THE INTERNET: ELECTRONIC COMMERCE, ELECTRONIC BUSINESS Last modified by: Simon & Schuster Created Date: 9/21/1998 7:40:44 PM Document presentation format – PowerPoint PPT presentation

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Title: 9. THE INTERNET: ELECTRONIC COMMERCE, ELECTRONIC BUSINESS


1
10. THE INTERNET ELECTRONIC COMMERCE
ELECTRONIC BUSINESS
10.1
2
LEARNING OBJECTIVES
  • DESCRIBE INTERNET, ITS CAPABILITIES
  • IDENTIFY INTERNET BENEFITS TO ORGANIZATIONS
  • DEMONSTRATE HOW INTERNET USED FOR ELECTRONIC
    COMMERCE

10.2
3
LEARNING OBJECTIVES
  • DEMONSTRATE HOW INTERNET TECHNOLOGY USED FOR
    INTRA- AND INTERORGANIZATIONAL ELECTRONIC
    BUSINESS
  • EXAMINE CHALLENGES OF INTERNET TO BUSINESS
    SOCIETY

10.3
4
MANAGEMENT CHALLENGES
  • THE INTERNET
  • INTERNET ELECTRONIC COMMERCE
  • INTRANETS ELECTRONIC BUSINESS
  • CHALLENGES OPPORTUNITIES

10.4
5
THE INTERNET
  • BEGAN AS GOVERNMENT CONNECTION OF UNIVERSITIES
  • INTERNET SERVICE PROVIDER (ISP) organization
    connected to Internet, leases temporary
    connections to subscribers
  • NO ONE OWNS IT, NO FORMAL ORGANIZATION

10.5
6
INTERNET CAPABILITIES
  • E -MAIL person -to-person messaging document
    sharing
  • USERNET NEWSGROUPS electronic bulletin boards
    for discussion groups
  • LISTSERVs e-mail list servers for discussion
    groups
  • CHATTING interactive conversations
  • TELNET log on one computer, work on another
  • FTP transfer files from computer to computer
  • GOPHERS use menus to locate text material

10.6
7
INTERNET ADDRESS
http//www.prenhall.com/laudon
10.7
8
INTERNET TERMS
  • HOME PAGE WWW screen display welcomes user to
    organizations page
  • WEBMASTER person in charge of Web site
  • UNIFORM RESOURCE LOCATOR (URL) address of
    specific Internet resource

10.8
9
INTERNET TERMS
  • HYPERTEXT TRANSPORT PROTOCOL (http)
    communications standard used to transfer Web
    pages
  • HYPERTEXT MARKUP LANGUAGE (HTML) popular
    programming language for creating Web sites

10.9
10
SURFING THE NET
  • SEARCH ENGINE tool for locating specific sites
    or information on WWW
  • PORTAL point of entry to WWW
  • PUSH TECHNOLOGY server streams relevant
    content to browser
  • MULTICASTING sending data to select group

10.10
11
INTRANET
  • INTERNAL NETWORK
  • WWW TECHNOLOGY
  • FIREWALL Security System to Prevent Invasion of
    Private Networks
  • OVERCOMES COMPUTER PLATFORM DIFFERENCES
  • OFTEN INSTALLED ON EXISTING NETWORK
    INFRASTRUCTURE

10.11
12
EXTRANET
  • ALLOWS SELECT USERS OUTSIDE ORGANIZATION TO USE
    ITS INTRANET
  • CUSTOMERS
  • BUSINESS PARTNERS
  • VENDORS

10.12
13
EXTRANET
10.13
14
INTERNET BENEFITS
  • GLOBAL CONNECTIVITY
  • REDUCED COMMUNICATIONS COST
  • LOWER TRANSACTION COSTS
  • REDUCED AGENCY COSTS
  • INTERACTIVITY, FLEXIBILITY, CUSTOMIZATION
  • ACCELERATED KNOWLEDGE

10.14
15
INTERNET ELECTRONIC COMMERCE
  • EASY TO LINK WITH OTHER BUSINESSES, CUSTOMERS
  • CAN UPDATE PRODUCT INFORMATION, ORDERING,
    CUSTOMER SUPPORT
  • ON-LINE STOREFRONTS
  • ENHANCED BUSINESS FORMS

10.15
16
INTERNET ELECTRONIC COMMERCE
  • CUSTOMER-CENTERED RETAILING
  • DISINTERMEDIATION removal of intermediate layers
    streamlines process
  • REDUCED COST TO BUYER, SELLER
  • HIT each request for a file recorded in log file

10.16
17
INTERNET BUSINESS MODELS
  • VIRTUAL STOREFRONT sells goods, services on-line
  • MARKETPLACE CONCENTRATOR concentrates
    information from several providers
  • INFORMATION BROKER provides product, pricing,
    availability information

10.17
18
INTERNET BUSINESS MODELS
  • TRANSACTION BROKER buyers view rates, terms
    from various sources
  • ELECTRONIC CLEARINGHOUSE auction-like setting,
    products, prices, change in response to demand
  • REVERSE AUCTION buyer sets price, submits to
    multiple sellers

10.18
19
INTERNET BUSINESS MODELS
  • DIGITAL PRODUCT DELIVERY sell, download
    software, other digital products
  • CONTENT PROVIDER creates revenue through
    providing client for a fee, and advertising
  • ON-LINE SERVICE PROVIDER provides service,
    support for hardware, software products

10.19
20
ELECTRONIC COMMERCE SUPPORT SYSTEMS
  • WEB HOSTING SERVICES provides large servers for
    Web sites of fee-paying customer
  • ELECTRONIC PAYMENT SYSTEM using Web for
    electronic funds transfers, credit , smart
    debit cards

10.20
21
INTRANETS AND ELECTRONIC BUSINESS
  • ELECTRONIC COMMERCE SERVERS
  • BENEFITS
  • GROUP COLLABORATION
  • FUNCTIONAL APPLICATIONS
  • SUPPLY CHAIN MANAGEMENT

10.21
22
ELECTRONIC COMMERCE SERVERS
  • ICAT on-line catalog shopping, order placement
    (Icat)
  • NET.COMMERCE merchant server supporting Secure
    Electronic Transactions protocol (IBM)
  • MerchantXpert search tools, order management,
    tax, payment, logistics modules (Netscape)

10.22
23
ELECTRONIC COMMERCE SERVICES
  • OPEN MARKET TRANSACT customer authentication,
    order payment processing, tax, multi-language
    customer service (Open Market)
  • INTERNET COMMERCE SERVER integrates orders,
    inventory, customer service, payments (Oracle)

10.23
24
BENEFITS OF INTRANETS
  • CONNECTIVITY
  • CAN BE TIED TO LEGACY SYSTEM TRANSACTION
    PROCESSING
  • INTERACTIVE APPLICATIONS WITH TEXT, AUDIO, VIDEO
  • SCALABLE TO LARGER OR SMALLER SYSTEMS AS REQUIRED

10.24
25
BENEFITS OF INTRANETS
  • EASY TO USE BROWSER INTERFACE
  • LOW START-UP COSTS
  • RICH, RESPONSIVE INFORMATION ENVIRONMENT
  • REDUCED INFORMATION DISTRIBUTION COSTS

10.25
26
GROUP COLLABORATION
  • TEAMWARE intranet-based applications allow teams
    to share ideas, documents, brainstorming,
    scheduling. Similar to chat room.
  • INTERNAL NEWSLETTER
  • ABILITY TO WORK AT HOME
  • SHARE INTERNET DISCOVERIES WITH COLLEAGUES

10.26
27
FUNCTIONAL APPLICATIONS
  • FINANCE ACCOUNTING
  • HUMAN RESOURCES
  • SALES MARKETING
  • MANUFACTURING PRODUCTION

10.27
28
FINANCE ACCOUNTING
  • GENERAL LEDGER REPORTING
  • PROJECT COSTING
  • ANNUAL REPORTS
  • BUDGETING

10.28
29
HUMAN RESOURCES
  • CORPORATE POLICIES
  • EMPLOYEE SAVINGS PLANS
  • BENEFITS ENROLLMENT
  • ON-LINE TRAINING
  • JOB POSTING

10.29
30
SALES MARKETING
  • COMPETITOR ANALYSIS
  • PRICE UPDATES
  • PROMOTIONAL CAMPAIGNS
  • SALES PRESENTATIONS
  • SALES CONTRACTS

10.30
31
MANUFACTURING PRODUCTION
  • QUALITY MEASUREMENTS
  • MAINTENANCE SCHEDULES
  • DESIGN SPECIFICATIONS
  • MACHINE OUTPUT
  • ORDER TRACKING

10.31
32
SUPPLY-CHAIN MANAGEMENT
10.32
33
CHALLENGES OPPORTUNITIES
  • UNPROVEN BUSINESS MODELS
  • BUSINESS PROCESS CHANGE REQUIREMENTS
  • CHANNEL CONFLICTS
  • TECHNOLOGY HURDLES
  • LEGAL ISSUES
  • SECURITY PRIVACY

10.33
34
Connect to the INTERNET
PRESS LEFT MOUSE BUTTON ON ICON TO CONNECT TO THE
LAUDON LAUDON WEB SITE FOR MORE INFORMATION ON
THIS CHAPTER
10.34
35
10. THE INTERNET ELECTRONIC COMMERCE
ELECTRONIC BUSINESS
10.35
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