Art Factory Hotels Proposal

1
Art Factory Hotels Proposal
PROPOSAL
1
2
Table of Contents
PROPOSAL

• Title page - pg 1
• Table of contents - pg 2
• Overview - pg 3
• External Rendering - pg 4
• Internal Rendering - pg 5
• Lobby Floor plan - pg 6
• Lobby Graphics - pg 7
• Typical Floor plan - pg 8
• Room Plan King Room - pg 9
• Room Plan Double Queen - pg 10

• Room Internal Rendering - pg 11
• Restaurant Elements - pg 12
• Amenities Program - pg 13
• Five year Pro Forma - pg 14-17
• List of 30 Cities for Arya Spa Hotels - pg 18
• Indian Map for Arya Spa Hotels - pg 19
• Team Members - pg 20- 25
• Strategic Partners - pg 26-33

3
Overview
PROPOSAL

• ARYA Spa Hotels, a full service 3.5 to 4 star
  hotel brand, featuring a wellness spa,
  restaurant-café, and private in-room dining
  offering vegetarian cuisine, in an alcohol-free,
  smoke-free environment catering to 60 of Indian
  travelers seeking lodging that provides
  vegetarian meals in a family environment,
  recreational activities, and a state-of-the-art
  meeting/banquet facility. Average size would be
  125 to 150 rooms.
• The hotel will be moderately-priced between
  high-line hotel properties and the older motel
  strips. It will target mid-level income guests,
  either corporate, transient groups or just
  traveling with their families, looking to stay at
  a reasonably-priced lodging facility catering
  strictly traditionally prepared Sattvic Jain
  pure vegetarian cuisine and serving alcohol-free
  beverages. ARYA shall fill an affordability
  niche, providing a safe family atmosphere not
  widely available in India.
• Initially, the ARYA Spa Hotel is planned for
  Ahmedabad, Mumbai, New Delhi, Shimla and Kerala.
• Expansion plans include franchised and corporate
  managed properties with the ARYA Spa concept and
  also other major U.S. brands as required, in
  partnership with local landowners, and expanding
  to major metro cities, building 30 hotels in the
  next 5 years. Perfectly positioned for raising
  funds and then converting that fund to a REIT or
  IPO after the first 5 properties are up and
  running after the first stable year.

4

PROPOSAL
External Rendering
5

PROPOSAL
Internal Rendering
6

PROPOSAL
Lobby Floor Plan
7

PROPOSAL
Lobby Graphics
8

PROPOSAL
Typical Floor Plan
9

PROPOSAL
Room Plan/Base Floor
10

PROPOSAL
Room Plan/Base Floor
11

PROPOSAL
Room - Internal Rendering
12

PROPOSAL
Restaurant Elements
13

Amenities Program
PROPOSAL

• In Room Amenities
• Totally Wired SMART ROOMS
• 42" LCD TV
• SMART Automation Controls Air Conditioning,
  Lighting, Drapes with Keycard
• ON AIR Wireless Data Streaming
• Superdock Alarm radio for iPod
• Multiple Charging Stations
• Speaker IP Phone
• 24 hour Room Service

• Specialty Vegetarian Restaurant Serving
  Breakfast, Lunch, Dinner and Banquets
• Alcohol Free Environment
• State-of-the-Art Spa Wellness Center
• 24 Hour Fitness Center
• Health Nutrition Bar
• Eco LEED Certified Hotel
• Upscale Bathroom Fixtures
• Internet TV
• Same Day Laundry Service
• Video Conference System
• 24 Hour Business Center

14

PROPOSAL
Five Year Pro Forma
15

Five Year Pro Forma
PROPOSAL
16

PROPOSAL
Five Year Pro Forma
16
17

Five Year Pro Forma
PROPOSAL
18

PROPOSAL
Arya Spa Hotels in 30 Indian Cities
19

PROPOSAL

20

Executive Biographies
James Bates Chief Executive Officer President, Destination Hotel Partners, LLC Chairman, DHP International - India, LLP
Mr. Bates is President and CEO of Destination
Hotel Partners. He is also Vice Chairman/CEO of
DHP Asia LLC, a China-based joint venture hotel
development company, and Vice Chairman/CEO of
Goldstone Hospitality Group LLC, a New York-based
joint venture hotel development company. Mr.
Bates has a long and successful track record in
the hospitality industry for over 35 years. His
innovative and dynamic approach to building
brands, developing new product and executing
excellent return on investment makes him a sought
after expert in the market. Mr. Bates has held
senior management positions with Hilton Hotels,
Canadian Pacific, Best Western International,
Hampshire Hotels and Resorts, Helmsley Hotels,
Boutique Hotels Resorts International, as well
as several independent properties and
projects. He began his career in Beverly Hills,
CA at the Beverly Hills Hotel, Beverly Wilshire
Hotel, and The Beverly Hilton Hotel. Mr. Bates
has served on several advisory boards including
Travel Industry Association of America, Pow Wow
Planning Committee, World Travel Mart, ITB
Berlin, Luxury Travel Expo, Best Western
International EMAC Committee, Choice Hotels,
Cendant Preferred Partners Committee, NYSAE We
Love New York Day Chairman and NYSAE Chairman
Associates Committee, Hotel Sales Marketing
Association International and Leading Hotels of
The World Marketing Advisory Committee. Mr. Bates
has served on numerous Convention and Visitors
Bureaus Boards of Directors and advisory boards
worldwide and has participated on numerous
panels and guest speaking engagements worldwide
including NAFEO Conference, CHIC,  Nixon Peabody
IPED Conference and White House Initiative on
HCBUs, and Shangri La Asia Conference.
21

Executive Biographies
Allen Ostroff, Hotel Dynamics Director Project Management
Mr. Ostroffs 25 years as Managing Director of
Prudential Insurance Companys Realty Group
provides immense stability and a wealth of
experience in structuring acquisitions,
development, asset management and financial
structuring. His expertise and successes in
overseeing investments as well as operations in
four and five star hotels, either wholly owned or
in joint venture, representing 30,000 rooms and
175 restaurants, adds significant management
depth to focus on the core issues of control,
efficiency and delivering profits. His profound
knowledge of the hotel business allows him to
lead the key due diligence process and financial
structure in hundreds of acquisitions. Prior to
joining Prudential, Allen served as the General
Manager of the 1,000 plus room New York Hilton,
Operations Manager at New Yorks famed Waldorf
Astoria and Group Vice President of Americana
Hotels. His expertise in hotel operations and
strict control of cash promises the delivery of
maximum cash flow from operations. His
professional affiliations include The American
Hotel and Motel Association, New York University,
Cornell University and the Culinary Institute of
America.
22
Executive Biographies
Henry Hewes, Chairman Destination Hotel Partners,
LLC
As a real estate developer, Mr. Hewes has developed and constructed a variety of real estate products. In New York City, he has developed, constructed, or reconstructed 37 different structures. These include over 1,000 units of housing and commercial centers. Through the European American Trust Corp., he was active in the development business in Poland where his projects included the highly-acclaimed Metropolitan Complex. In Ecuador, he worked with the U.S.Ecuador Development Corp. which is involved in five residential projects that have a total of 3,000 residential units and commercial centers. The best known of these is Satellite City of Los Angeles in Guayaquil. In addition to his core business, Mr. Hewes has been an active venture capitalist with investments in real estate, technology and communications. He is currently Chairman of the Board of Destination Hotel Partners, LLC. He is a Board Member of American Planning and Development Corp., Badillo Partners, Agrotropical of Ecuador, Ecuador Produce, USEcuador Development Corp., Self-made TV, Washington Chronicle Corp., CEG Corp. of Panama, and of several real estate investments corporations. Among the many civic organizations on which Mr. Hewes has served are the prestigious Dalton School, The City Club of New York, the American Planning Association, The Municipal Planning Association, and MYATC. Mr. Hewes is also a trustee of the Hewes Foundation.
23

Executive Biographies
Timothy Manish Chhatwal, CHA President CEO Arya Spa Hotels India Pvt Ltd. DHP International - India, LLP
Mr. Chhatwal is a hotel veteran of 27 years
specializing in hotel operations, finance,
marketing, revenue management and food
beverage. His expertise in hotel development
comes through extensive hands-on experience in
hotel renovations, re-positioning mid-scale
properties into lifestyle products during his
tenure of 21 years with Hampshire Hotels and
Resorts, New York City, which also included the
opening of an upscale property in India. Mr.
Chhatwal is developing hotel properties in India,
The Middle East and Europe. A certified hotel
administrator and a graduate of Salzburg
Institute of Hotel Management in Bad Hofgastein,
Austria, Mr. Chhatwal and his team introduced the
tourism segment in State of Qatar while working
at Sheraton Doha Hotel and Resort in the late
1980s. His team pioneered developing the tourism
infrastructure for the gulf state and introduced
various tourist activities including desert
safari, which still continues to be popular in
the region.
24

Executive Biographies
Patrick Parsons, Partner Destination Hotel Partners, LLC
Patrick Parsons has over 15 years of experience
in the Chinese real estate market and is widely
recognized as one of the first true western
developers in Beijing. He has worked with
Beijings Tier 1 Chinese developers and has built
strong international relationships with the
Chinese government. Mr. Parsons has in-depth
experience in research, marketing, sales,
construction, and development. He has been
instrumental in major apartment and office
projects including villa complexes, 5-star
hotels, and retail and mixed-use projects up to 1
million square meters. He has worked with and
consulted for some of Beijings largest real
estate developers. Recently, his main focus has
been in the retail and hospitality industry. He
has developed some of the most renowned retail
and mixed development projects in Northern China
varying from the top of the market with Ritz
Carlton and brands such as Chanel and Gucci as
well as mass market developments with 4-star
hotels and brands such as Zara and HM. He has
been the pioneer of these projects.
25

Executive Biographies
Thomas Campiglia, AIA TCA Architecture and TCA Builders
Mr. Campiglia is an established member of the
American Institute of Architects, a fellow of the
Frank Lloyd Wright Foundation, and a certified
member of the National Architectural Review
Board. He is licensed to practice architecture in
New York, New Jersey, Connecticut and California.
He has worked as a Senior Architect for the
international firm of Ellerbe Becket Architects.
He maintains his practice as President of TCA
Architecture, a professional architectural
administrative practice in New York City. Mr.
Campiglia is a consultant to Destination Hotels
Partners, LLC, Lawyers Inns LLC, Canyon/Agassi,
Columbia University, Emblem Health Insurance,
Mercy College and Ann Taylor Corporation. He has
extensive experience in both building renovation
and new construction and has developed designs
for Beaver Creek Ski Resort in Colorado,
Woodlands Inn in Houston, Texas, Kiahuna Village
in Kauai, Hawaii, Squaw Valley, California, and
various resorts. Mr. Campiglia has received
awards for his work with the New York City Center
for Abused Children for the design of Brooklyn
Childrens Advocacy Center, and a Merit Award for
the Museum of Santa Barbara Design Competition.
He recently received the Albert Meiniker Award
for the design of a room for a child with spastic
quadriplegia.

26
Strategic Partners

• Horwath HTL - Hospitality Consultant
• JP Morgan Chase
• Ernst Young - Accounting
• Norton Rose LLP - Legal
• Jacobs, Doland Beer - Food Service Design
• Hotel Dynamics, LLC - Owners Representative
• Buy China Direct - FFE Consultant

27

Strategic Partners

• Horwath HTL
• Horwath HTL is the largest specialist
  consulting network in this sector, with 50
  offices in 39 countries. Our unrivalled global
  reach is matched by a unique depth of knowledge
  and experience gained from thousands of projects
  over many years, in all kinds of economic
  climates.
• Horwath HTL remains the number one choice for
  hotel and real estate companies, as well as
  financial institutions looking to invest in the
  industry. Whatever and wherever your project, we
  offer the reassurance of an internationally
  consistent quality of service combined with local
  solutions.

28

Strategic Partners

• JP Morgan Chase
• JP Morgan Chase is one of the oldest financial
  institutions in the United States. With a history
  dating back over 200 years, here's where we stand
  today
• Leading global financial services firm with
  assets of 2.3 trillion
• Operate in more than 60 countries
• More than 240,000 employees
• Serving millions of consumers, small
  businesses and many of the world's most prominent
  corporate, institutional and government clients
• The leader in investment banking, financial
  services for consumers, small business and
  commercial banking, financial transaction
  processing, asset management and private equity
• JP Morgan Chase stock is a component of the Dow
  Jones Industrial Average

29

Strategic Partners

• Ernst Young
• Ernst Young is a global leader in assurance,
  tax, transactions, and advisory service. Our
  167,000 people are united by our shared values,
  which inspire our people worldwide and guide them
  to do the right thing, and our commitment to
  quality, which is embedded in who we are and
  everything we do. Ernst Young is committed to
  doing its part in building a better working world
  for our people, for our clients and for our
  communities.

30

Strategic Partners

• Norton Rose LLP
• Norton Rose is a leading international legal
  practice. We offer a full business law service to
  many of the worlds pre-eminent financial
  institutions and corporations from offices in
  Europe, Asia, Australia, Canada, Africa, the
  Middle East, Latin America and Central Asia.
  Knowing how our clients businesses work and
  understanding what drives their industries is
  fundamental to us. Our lawyers share industry
  knowledge and sector expertise across borders,
  enabling us to support our clients anywhere in
  the world. We are strong in financial
  institutions, energy, infrastructure, mining and
  commodities, transport, technology and
  innovation, pharmaceuticals and life sciences.
• On June 1, 2013, Norton Rose joined forces with
  leading U.S. law firm Fulbright Jaworski L.L.P.
  to form Norton Rose Fulbright. With 3,800 lawyers
  and 54 offices, including 11 in the U.S., Norton
  Rose Fulbright is one of the largest global legal
  practices with significant depth of expertise in
  the worlds leading business and financial
  centers.

31

Strategic Partners

• Jacobs, Doland Beer
• Jacobs, Doland Beer is a New York City based
  food service design firm specializing in the
  planning and construction of all segments of
  commercial food service and hospitality venues,
  both across the U.S. and overseas.
• Jacobs, Doland Beer  specializes in developing
  back- and front-of-house food service solutions.
  Since one cannot thrive without the other, we use
  an integrated approach to food service design to
  bring our clients concepts to life. We strive to
  meet our clients needs -- timelines, budgets,
  food service program sustainability -- without
  sacrificing the quality of the end result,
  whether designing retail operations or
  high-throughput production kitchens. From initial
  concept development through design and
  implementation, Jacobs, Doland Beer  design
  specialists work closely with owners, chefs,
  architects and engineers through all phases of
  new construction and renovation projects.

32

Strategic Partners

• Hotel Dynamics, LLC
• Hotel Dynamics represents the hospitality
  industry's top experts in asset management,
  financing, owner's representation and
  construction management. Hotel Dynamics will
  strive to maximize the value of your asset and
  capital through extensive due diligence for
  acquisition, rebranding and repositioning,
  property renovation, new construction and asset
  management.
• Our Team will bring unmatched expertise to all
  phases of the asset's lifecycle for a wide array
  of clients. The process starts with conducting
  due diligence that will enable asset owners to
  make the right acquisition or development
  decisions. We then transition our skills to
  managing the asset and formulating a plan to
  reposition the asset for long-term profitability.
  In the event that the repositioning decision
  includes any form of construction or brand PIP,
  we can seamlessly plan and implement the
  construction and renovation.

33

Strategic Partners

• Buy China Direct
• BCD is a multinational company based in
  Guangzhou, China with offices in the U.S.,
  Central America, and independent agents in South
  America, South Africa and Australia. Our company
  objective is to be the leading worldwide building
  materials supply chain by providing factory
  direct materials straight to the developers' door
  steps at tremendous savings.?We specialize in
  interior finishes and decorative building
  materials ranging from kitchen cabinets, bathroom
  vanities, tubs, toilets, showers, taps and
  faucets, doors, windows, ceramic, porcelain,
  glass and stone tiles to wood flooring and other
  decorative essentials.
• We aim to give our clients the competitive
  advantage in todays ever difficult market by
  adding a global perspective and allowing small to
  mid size companies to order direct from the
  factories. We are your partners from the moment
  we start to work together. We provide
  manufacturing, sourcing, QC, CAD design and other
  logistic services direct to your door step.