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ECOSTAR Success Story in Finland by Klaus Nystr

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Title: PowerPoint-esitys Author: petra.rofhok Last modified by: Yury Terpeniyants Created Date: 4/3/2007 9:03:24 AM Document presentation format: – PowerPoint PPT presentation

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Title: ECOSTAR Success Story in Finland by Klaus Nystr


1
ECOSTAR Success Story inFinlandby Klaus
Nyström, MD, Combi Cool
  • Sindelfingen, Friday 2nd December 2011

2
Oy Combi Cool Ab
  • History
  • / Founded by Fjalar Edlund 1984
  • / Kylma 1985, became later a Beijer ref company
  • / BITZER since 1989
  • Today
  • / Leading refrigeration wholesaler in Finland
  • / 33 employees in 4 locations
  • / Turnover gt20m

3
Success Story ECOSTAR
  • How to promote ECOSTAR
  • Facts and Figures
  • Installation examples
  • Forecast and Vision

4
Success Story ECOSTAR
  • First business with ECOSTAR in 2008
  • Customer interest was not very high
  • ECOSTAR was offered like standard condensing unit
    (just from the price book)
  • Result We sold the first three units in Finland

5
Success Story ECOSTAR
  • Is this our business ?????

6
Success Story ECOSTAR
  • Yes, it should be part of our business !

7
Success Story ECOSTAR
  • How did we promote ECOSTAR
  • First training in in spring 2009
  • Selected customers
  • Small group
  • Practical training with ECOSTAR controller test
    unit
  • Customer visits
  • Advertising

8
Success Story ECOSTAR
  • How did we promote ECOSTAR
  • Translation of BITZER documentationKT200-2
    intoFinnish language
  • Good technical support

CombiCool
9
Success Story ECOSTAR
10
Success Story ECOSTAR
  • -Siwa shop (150m2) in Raisio
  • LHV6/4FC for 5-deckers,
  • 10 kW at -10C/30C ambient
  • Note! Market leaders
  • on the same picture!!

11
Success Story ECOSTAR
  • Supermarket in Aura
  • - 2 kombi freezers a 5m
  • 5,5kW / pcs at
  • -35/30C amb.

12
Success Story ECOSTAR
  • Siwa box store in Lieto (150m2)
  • - LHV6/4FC for milk, meat and fv rooms, 10 kW at
    -10C/30C ambient
  • - LHV6/4EC for 5-deckers, 13 kW at -10C/30C
    ambient
  • - units hided in ventilation machine room

13
Success Story ECOSTAR
Siwa box store (200 m2) in Turku - LHV6/2DC for
MT-rooms, 7,6 kW at -10C/30C ambient - LHV6/4FC
for 5-deckers, 10 kW at -10C/30C ambient -
LHV6/4EC for kombi freezer, 4 kW at -10C/30C
ambient - These units make the whole
refrigeration system !!
14
Success Story ECOSTAR
  • Sale box store (200 m2) in Tampere
  • 4 pcs LHV6/4FC
  • No space for a machine room !!
  • These units make the whole
  • refrigeration system !!

15
Success Story ECOSTAR
16
Success Story ECOSTAR
  • Impressions Why ECOSTAR
  • Ambient temperature in Finland
  • Varying from -30C up to 30C, but max. values
    for less than 2 weeks a year.
  • Ambient temperature can be below -25C for
    several weeks.
  • Big demand for capacity control provided by
    ECOSTAR
  • When we are using Optyma Plus, several small
    ON/OFF units are needed.

17
It can also be warm
18
But when we have cold
19
In cold we have challenges
  • During night time, due low refrigeration load,
    the compressor can stop for a long time and the
    receiver cools down.
  • In next start the low pressure switch stops the
    compressor, the condensing pressure doesnt
    increase fast enough
  • ?????
  • We must always add a check valve between the
    receiver and condensor, insulate the receiver and
    make some changes to the winter start parameters.
  • In difficult places we install also a collar
    heater to the receiver

20
Success Story ECOSTAR
  • Impressions Why ECOSTAR
  • Plug and play
  • Plug and play units are preferred nowadays.
  • There are a lot of companies suffering from lack
    of employees.
  • Ready made units give more business with less
    employees. Instructions in Finnish language is a
    must.

21
Success Story ECOSTAR
  • Impressions Why ECOSTAR
  • Remote access
  • Essential to have - at least during warranty
    period.
  • Installation very often 150 km (or more) away
    from the office.
  • We save time and money during start up, service
    and maintenance.
  • Easy way to find out the real reason for
    problems.
  • Customer loves the very quick response time.

22
Success Story ECOSTAR
  • Impressions Why ECOSTAR
  • How to attract the customer?
  • After finding out which tricks you need in our
    climate,we are not afraid anymore to sell
    ECOSTAR in Finland.
  • It is of course different type of product -
    compared to on/off units.
  • ECOSTAR is a very reliable product.
  • The package is the key point to success!

23
Success Story ECOSTAR
  • Impressions Why ECOSTAR
  • Price of Ecostar
  • Is of course much higher than Optyma Plus or
    Silensys.You need to compare apples with apples.
  • As soon the customer needs more than just
    ON/OFF, the ECOSTAR is the better and cheaper
    solution.
  • You have to count the total investment cost
    andnot just the list price of the units
  • The operating costs are much smaller because of
    the load optimized evaporating temperature
    control and the floating condensing pressure
    regulation.

24
Success Story ECOSTAR
  • With one Ecostar you can replace for instance
    four normal on-off condensing units
  • By the way, here you can see a challenging four
    stage booster condensing system

25
Success Story ECOSTAR
  • Forecast and Vision
  • Growth expected, due to all the before mentioned
    impressions.
  • Increasing demand from installers and end
    customers.
  • ECOSTAR has a good market potential for
  • Industrial application / process cooling with
    smaller capacities
  • Small super markets and petrol stations
  • Vegetable storages (high humidity needed)
  • Air conditioning application

26
Success Story ECOSTAR
  • Thank you for your attention!
  • Klaus Nyström, MD, Combi Cool
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