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Power of Video Online

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Power of Video Online How video is changing the way we find prospects and convert sales online Examples Examples Growth of Video Content Online Statistics 178 ... – PowerPoint PPT presentation

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Title: Power of Video Online


1
Power of Video Online
  • How video is changing the way we find prospects
    and convert sales online

2
Agenda
  • Is Video Right for your Business?
  • Type of Video to Use
  • How to Market Your Videos
  • YouTube Channels Videos
  • Questions

3
What is taking Place?
84.8 percent of the total U.S. Internet audience
viewed online video
The average online video viewer watched 9.8 hours
of video
The duration of the average online video was 3.8
minutes
If YouTube were a country it would be the 3rd
biggest in the world
125.5 million viewers watched nearly 10.3 billion
videos on YouTube
20 hours of new video content is added to YouTube
every minute of every day.
4
Social Tool
48 of companies say online video is their 2nd
most important social media tool
5
Video Integration
16 of SMBs in the US have integrated video to
their website in the last year
6
Video Production
7
Video Production
Advantages
VS
  • Cost Efficient
  • Personal
  • Authentic
  • High Quality
  • Professional
  • Saves Time

8
Video Production
Disadvantages
VS
  • Low Quality
  • Additional Work
  • Time Consuming
  • Expensive
  • Lower Conversion

9
Factors to Consider
  • Depends on Industry
  • What Goals are for Video
  • Type of Video
  • Customer Base

10
Conclusion
For Most Companies In-House Video Production is
the Best Route to take
11
So, Youre Making Your Own Video Now What?
12
Topics For Video
  • The Golden Rule Produce Value!
  • Promote an Upcoming Event
  • Create a Video Power Point to Explain a
    Whitepaper
  • Create Product Reviews
  • Help Customers Match Accessories with Your
    Products
  • Create Video How To Guides

13
3 Types of Video to Improve Conversion
  • Introductions
  • Video Testimonials
  • Tips and Advice

14
30 Second Introduction
  • First Impressions are Crucial!
  • Engage your audience
  • Build more rapport and trust with customers

15
Video Testimonials
  • Build Credibility for your business
  • Place video testimonials in key decision making
    areas (checkout, form submission)

16
Tips and Advice
Offer your customers free tools and resources.
It will increase the level of trust and encourage
your customers to view you as a go to place for
information.
17
Search Engines
Getting indexed, building rankings and getting
traffic
18
Getting the Most Juice
Title Tags 1) Catchy Title 2) Use Keywords
19
Getting the Most Juice
Other Ways to Build Authority
Comments
Transcription
20
Video Optimization
  • SEO Tagging for Video
  • Link back to site
  • Keyword Rich Description
  • Video Ranked ahead of Website!

21
Video Optimization Case Study
  • Quicker Results on Search Engines
  • Video placed on Home Page
  • Multiple listings for site

22
(No Transcript)
23
Going Viral?
Allow for Embedding
Syndicate Your Content!
1) Tube Mogul 2) Traffic Geyser 3) Clip
Syndicate
ltobject width"480" height"385"gtltparam
name"movie" value"http//www.youtube.com/v/dlU1O
ASIFIhlen_USfs1"gtlt/paramgtltparam
name"allowFullScreen" value"true"gtlt/paramgtltparam
name"allowscriptaccess" value"always"gtlt/paramgtlt
embed src"http//www.youtube.com/v/dlU1OA-SIFIhl
en_USfs1" type"application/x-shockwave-flash"
allowscriptaccess"always" allowfullscreen"true"
width"480" height"385"gtlt/embedgtlt/objectgt
24
Marketing Your Content
  1. Email Marketing
  2. Display Advertising
  3. Content Syndication
  4. Press Releases
  5. Blogging

25
Email Marketing
  • Engaging with video has been proven to
  • extend the amount of time viewers spend
  • reading your emails.

26
Display Adverting
  • A study by OTX.
  • Revealed online video ads far more effective in
    terms of brand recall when compared to
    Television. 
  • User attention 1.5 times more than TV ads.
  • Brand recall through YouTube amplified
    approximately 140 compared to TV.

27
Syndicating Your Video
  • Syndication places video in multiple places
  • Videos appear more and more often in search
    results
  • Rank Multiple times for keywords
  • Send more referral traffic to your site.

28
Syndicating Your Video
  • Share videos, photos more
  • Over 100 websites
  • Easy to Upload videos
  • Better Analytics
  • Limited to Videos
  • Great Reporting

29
Press Releases
  • Embed video in your press releases
  • Recent studies tested between releases with and
    without video and found that those with video had
    much lower bounce rates and higher click through
    rates.

30
Blogs
  • Blogs are companies voice
  • Keep your videos in the sweet spot (around two
    minutes)

31
YouTube
  • Channel Design

32
YouTube
  • YouTube channels archive all of your videos for
    users to be able to watch.
  • Customize the look and feel of your channel to be
    unique and representative of your business

33
Examples
34
Examples
35
Examples
36
Growth of Video Content Online
  • Statistics
  • 178 million people watched 33.2 billion videos
  • Average viewer watching 187 videos per month in
    the U.S.

37
Moving Forward
  • Five Steps to Market
  • Your Business Better with Video

38
Moving Forward
  • Aim for Authentic, Actionable Content

39
Moving Forward
  • Optimize Video for Google Search

40
Moving Forward
  • Add Video to Your Facebook Page

41
Moving Forward
  • Get your Video on YouTube and Third Party Video
    Sites

42
Moving Forward
  • Add Video to Your Google Local Business Listing

43
Conclusion
  • Online video has been and will continue to grow
    in 2010.
  • Simple, in house videos have a greater impact
    than professionally designed video.
  • Video is an inexpensive way to increase your
    companys exposure and better market your
    business online

44
Questions?
  • Email education_at_wsicorporate.com
  • Contact your local WSI Consultant
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