Title: Sara Moss Partner, The Code Works Inc. Lana Moore Director of Product Mgmt
1Sara Moss Partner, The Code Works Inc. Lana
Moore Director of Product Mgmt User Exp, itzbig
Keeping Up Are You Using Yesterday's Candidate
Matching Technology?
2Agenda
- Business Value
- Technology Overview Examples
- Case Study
- Bi-directional matching
3Business ValueWhy Search Matters?
4Introduction
Leverage search match tools and technology to
find qualified candidates faster
- The Good News There are more cool tools
facilitating candidate search than ever before
and your recruiters are using many of them - The Bad News Your competitors (i.e. those
competing for the same talent) have access to the
same tools and technologies - The Opportunity One way to differentiate in the
marketplace is to leverage search match
technology better than the competition to find
qualified candidates faster
5More cool tools than ever, but
There are more cool tools for candidate search
than ever before
- ATS/FO Search
- Email Search
- Desktop Search
- Job board searches
- General web search
- Referral tools
- People directories search engines
- Social networks searches
- Blog search
- 150
- A few
- A few
- 40k
- A few
- A few
- Tens
- Tens
- Tens
Your recruiters are using many of these candidate
search tools and so are your competitors
6Youve got to leverage technology better
Use your internal candidate database to find
candidates faster than your competitors be
smarter about leveraging 3rd party tools
- Internal Candidate Database
- Candidate data that you have created is
proprietary differentiating - If you are using keyword search alone, you are
probably not identifying all of the qualified
candidates in your in-house database - All ATS/FO have embedded search technology (e.g.
out-of-the-box SQL-based keyword search
(Microsoft Oracle), Verity, Engenium,) - Use contextual search and/or match by leveraging,
replacing or extending embedded technology - Train recruiters
- External Candidate Databases
7Leverage technology better, contd
- External Candidate Databases
- Automate the candidate sourcing filling
processes - Manage the impact of decentralized data
- Ensure recruiters are using a variety of search
match technologies
8Automate the search process
Streamline the candidate search process to make
it faster for recruiters to utilize multiple
candidate sources
- Acknowledge you will use as many 3rd parties as
you can - Federate searches
- Consolidate results
- Bake-in business rules to results sort order
- Build a workflow so recruiters know whats next
- Train users to be smart users since each search
experience underlying technology is unique
9Manage the impacts of decentralized data
Utilize external tools to source additional
qualified candidates but manage the impacts of
decentralized candidate data
- Utilize 3rd party tools (e.g. traditional next
gen job boards, referral sites, business
networks) - Augment your internal database with additional
passive candidates active job seekers - Be aware that 3rd parties offer CRM
functionality (e.g. folders, notes, email merge,
tags may track activities) - Dont let proprietary data reside outside of your
control - Create a strategy for how and where you want
recruiters to manage talent pipelines, passive
candidates active job seekers - Communicate the criteria for moving candidates to
your internal database use technology to
facilitate the process
10Use a variety of search match technology
Each search match engine will return different
results and different rankings. Maximize access
to your candidate data by using more than one
type of search match technology
- Different underlying technology will return
different candidates scores ranking will also
differ - To get the most out of your internal candidate
database and 3rd party databases use a variety
of search approaches to identify qualified
candidates
11Search MatchTechnology Overviews Examples
12Yesterdays technology keyword search
The candidate search market is finally offering
more than just keyword and fielded search.
Conceptual search, tagging and matching are
gaining momentum.
Conceptual Search
Recommendation
Keyword Search
Fielded Search
Matching
Tagging
90s
06
07
00s
03
Are you here?
13Understand the underlying technology
Smarter searching requires that you understand
the latest search match approaches
- Example T-Mobile
- Fielded Search Keyword/Boolean Search
- Conceptual Search
- Example Dice.com
- Faceted Navigation
- Example itzbig
- Bi-directional matching
14Conceptual search overview
- Key Functionality
- Fielded, keyword and conceptual results are
offered by conceptual vendors - Dynamic, faceted navigation
- Recommended keywords
- Highlighted keywords
- Relevance score
- Requires
- Sample set of resumes (unstructured)
HR/Staffing Focus HR/Staffing
Experience Check search out at
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21Match overview
- Key Functionality
- One-way or bi-directional match
- Customizable or user-weighted match score
- Thresholds
- Match detail gap analysis
- Requires
- Structured data through parsing manual data
entry - Taxonomy definition and maintenance
- Matching algorithm
Vendors Check match out at
22Bi-directional Matching Example
23CASE STUDY
Benefits
By-Products
Requirements
- Screening
- Comparative
- Gap Analysis
- No Resume Required
- Compliant
- Matching
- Scoring
- Thresholds
- Filters
- Targeted Alerts
- Good User Experience
- Organization of Data
- Intelligent Engine
24CASE STUDY
STRUCTURED DATA
25CASE STUDY
STRUCTURED DATA BENEFITS
Bi-Directional Matching What you want vs. What
they want
26CASE STUDY
STRUCTURED DATA BENEFITS MATCH
Match What you have today or What you want
tomorrow
27CASE STUDY
STRUCTURED DATA BENEFITS SCORE
Score How you score against their requirements.
28CASE STUDY
STRUCTURED DATA BENEFITS THRESHOLDS FILTERS
How many matches do I have? How many matches do I
want to see?
Filter those that arent a good match.
Let me decide how I want to weight criteria based
on how important it is to me.
29CASE STUDY
STRUCTURED DATA BENEFITS NO RESUME REQUIRED
COMPLIANCE
Visibility Preferences Let me decide who sees my
profile.
Anonymity Dont force me to provide contact
information.
30CASE STUDY
STRUCTURED DATA BENEFITS
Targeted Email Campaign
Aggregators
SEO
CANDIDATEACQUISITION MARKETING MIX
Postings on Job Boards
Social Networks
SEM
QUALIFIED
INTERESTED
TOP CANDIDATES
31- What does my pipeline look like?
- How many professionals
- Are in the network for this job?
- Meet my thresholds?
- Submitted a profile?
- Submitted a resume?
CASE STUDY
STRUCTURED DATA BENEFITS
32CASE STUDY
STRUCTURED DATA BY-PRODUCTS ALERTS
33CASE STUDY
STRUCTURED DATA BY-PRODUCTS GAP ANALYSIS
COMPARATIVE VALUE
Gap Analysis Comparative Value
34CASE STUDY
STRUCTURED DATA REQUIREMENTS GOOD USER
EXPERIENCE AI ENGINE
Optimal User Experience Progressive
Profiling Theory of Social Exchange Artificial
Intelligence
35CASE STUDY
STRUCTURED DATA CHALLENGES
Challenges
- User Experience and Data Entry
- Attrition
- Time to complete profile / job
- Automation accuracy
- Organization of Data
- Intuitive and discoverable selection
- User-contributed data
- Mapping like terms
36CASE STUDY
STRUCTURED DATA SUMMARY
Structured Data, implemented with the user
experience in mind,
?
Is more accurate than keyword searching.
?
Provides user control to set thresholds, filters
and alerts.
?
Compares what matters attracting QWPS is
compliant.
?
Is a more efficient, smarter way to source.
37CASE STUDY
STRUCTURED DATA NET RESULT
?
Find better candidates faster.
38In Summary
Leverage search match tools technology to
find qualified candidates faster
- Use conceptual search and/or match to access all
of the qualified candidates in your internal
candidate database - Utilize the tool embedded in your ATS/FO
- Replace the embedded tool, custom build a
candidate search application or license/leverage
3rd party technology - Train users
- Plan on using a lot of 3rd party candidate search
tools to access additional candidate pools, but
also plan on - Managing the flow of candidates their data into
your internal database - Streamlining the search process (e.g. federate,
consolidate, sort and facilitate workflow) - Making sure recruiters are using a variety of
search match tools to access passive candidates
and active job seekers - Being strategic about candidate search match
will reduce your sourcing costs and help you to
find qualified (perhaps even better) candidates
faster than the competition
39Contact Information
- Sara Moss
- sara_at_thecodeworksinc.com
- 650.208.2055
Lana Moore lana_at_itzbig.com 512.879.3533