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Motorist Awareness Division


Title: Motorist Awareness Division Author: Charles Mallett Last modified by: W Haggerty Created Date: 1/19/2006 12:48:32 AM Document presentation format – PowerPoint PPT presentation

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Title: Motorist Awareness Division

Motorist Awareness Division
  • Why Motorist Awareness

May 2010
  • What is MAD?
  • Why do we need a motorist awareness program?
  • How is the MAD program set up?
  • How do I become a coordinator?
  • What is a MAD Liaison?
  • Is GWRRA alone in its Motorist Awareness
  • How do I acquire contacts for doing
  • Do you have to be a certified seminar presenter
    to present Motorist Awareness seminars?
  • How can I acquire equipment for conducting


What is M.A.D.
M.A.D. or Motorist Awareness Division is an
extension of the Rider Education Program
however, M.A.D. focuses on educating the motorist
community. Our Motto Share the Road! Our
Mission To Facilitate A Reduction In Motorcycle
Crashes With Other Motor Vehicles.
Why do we need a Motorist awareness Program?
  • Because of escalating crashes, near misses and
    conflicts between motorists and motorcyclists.
    The time has come for the motorcycling community
    to promote its own safety interests by educating
    motorists of actions necessary to reduce
    motorcycle crashes.
  • Motorcyclists and motorists are equally
    responsible for their own safety.
  • All highway users must increase their safety
    awareness if we are to reverse the increasing
    number of crashes.
  • Share the Road! is GWRRAs proactive campaign
    addressing this problem.

How is the program set up?
  • A New Era in Motorist Awareness - A Simple
  • The Motorist Awareness Division of GWRRA, through
    a Share the Road campaign will pursue three
    aspects of motorist awareness. Each of these
    three are supportive of each other
  • Awareness Education - Providing motorists with
    First Class, professional education through our
    seminar presentations. Our presentations will be
    developed for a multitude of audiences, educating
    them to a better understanding of motorcyclists,
    the risks involved, a heightened awareness of
    motorcycle presence and what they as motorists
    can do in the prevention of crashes.

  • Awareness Advertisement - Serves as a reminder to
    motorists that they Share the Road with
    motorcycles. Reinforced reminder to the education
  • Public Relations - Interaction with the motoring
    public has the ability to reflect highly on GWRRA
    and to mold public opinion on how they view
  • Our goal in this area is to build a rapport
    with motorists and leave them with a feeling that
    motorcyclists are real people who could be their
    friend, neighbor, or even a relative.

MADs main Objectives
  • To reduce death, disability and loss of
    property resulting from accidents in which a
    motorcyclists right-of-way has been violated by
    another motorist.
  • To increase motorists awareness of motorcycles
    through actively and aggressively conducting
    presentations, events, and campaigns to audiences
    that are predominantly non-motorcycling.

Supporting Data
  • Approximately 75 of motorcycle crashes involve a
    collision with another vehicle usually a
    passenger automobile
  • Approximately 66 of these crashes occurred as a
    result of motorists violating the motorcycles
  • Motorists involved in collisions with
    motorcyclists are usually unfamiliar with
  • Failure of motorists to detect and recognize
    motorcycles in traffic is the predominate cause
    of motorcycle crashes

How do we create awareness?
  • Education Presentations made to predominately
    non-motorcycling organizations such as Church
    groups, Lions Clubs, drivers education classes,
  • Mall /car shows, awareness days at stores, ball
    fields, windshield washes etc.
  • Signs, banners, bumper stickers, t-shirts, etc.
  • Other chapter events
  • Articles to newspapers
  • Pass out literature to friends, family,
    co-workers, doctor/dentist offices, etc.

MAD Materials
  • MAD Brochures Familiarity, Conspicuity,
    and Double Check
  • Bumper stickers
  • Brochures and bumper stickers are available from
    member services at the home office by calling
  • Power-Point seminar presentations are available
    off the MAD page of the National website

How do I become a MAD Coordinator?
  • MAD Coordinators are needed at every level in
  • Get involved in the program. Visit the MAD page
    of the National website. Also look at the Rider
    Education Handbook on the Rider Ed page.
  • Talk about your desire with your CD and educator.

Coordinator Responsibilities
  • Assists in developing the Motorist Awareness
  • Coordinates information and activities between
    your level and those above and below you
  • Seeks opportunities to promote motorist awareness
  • Acquires and distributes MAD Materials
  • Reporting of MAD activities to next higher level

What is a mad liaison?
  • Motorist Awareness Liaisons are volunteers,
    other than Coordinators, promoting Motorist
    Awareness and the Share the Road! campaign at
    any GWRRA level.
  • Liaisons are not limited by number and require
    no unique qualifications.
  • Any volunteer wishing to promote Motorist
    Awareness and Share the Road! may serve as a
    MAD Liaison.

  • Liaisons are not officers or support staff and
    require only the desire to promote Motorist
  • Liaisons may participate in the full spectrum
    of Motorist Awareness activities and are
    supported in their efforts by Coordinators at
    each GWRRA level.
  • Liaison Coordinator rockers are available
    from the GWRRA warehouse.

Are we alone in our Efforts?
  • Numerous other organizations participate in and
    support Motorist Awareness efforts and
  • The Federal government provides states with
    Motorist Awareness guidelines. A free copy of the
    National Agenda For Motorcycle Safety (NAMS) is
    available upon request
  • Many state governments provide awareness
    initiatives through advertisements radio,
    television, and highway signs
  • Other organizations such as The AMA, MSF, and
    ABATE (A Brotherhood Aimed Toward Education),
    among others, are all actively engaged in
    Motorist Awareness initiatives

  • The number of organizations getting involved in
    Motorist Awareness is growing
  • Your involvement and participation in the
    Motorist Awareness Division adds to the network
    and our efforts benefit the entire motorcycling
  • GWRRA is not alone MADs Motorist Awareness
    efforts can and do Make-A-Difference!
  • We need YOU, the member, to help take our program
    to the motorist community

How do I acquire contacts for doing presentations?
  • Remember that GWRRA members are a wealth of
  • Members know someone, who knows someone, who
    knows someone else
  • Ask your Chapter participants and GWRRA friends
    for help in locating contacts for conducting
  • Get yourself a day planner for keeping contact
    information and scheduled seminars You are going
    to need one!

Do you have to be a certified seminar presenter?
  • No Any GWRRA member may download and present
    any of MADs seminar presentations. Those members
    would be considered Liaisons
  • Choose the seminar you wish to present, study the
    seminar and practice at home until you are
    confident and comfortable with your delivery
  • Schedule presentations and take our message to
    the motorist community
  • Certified presenters can also use MAD seminar
    presentations. All MAD presentations are listed
    on form N15 for renewing your presenter

How can I acquire equipment for conducting
  • GWRRA Chapters, through years of experience, have
    become excellent fund raisers
  • Think Outside The Box Have a Chapter fund
    raiser to raise funds to purchase equipment
  • Equipment would become the property of the
  • Chapter can then utilize this equipment for
    instructors, trainers, coordinators, and liaisons
    for conducting LTD, MFA, MED, Rider Ed, and MAD

Trained Riders Educated Motorists
Trained riders, along with an educated motorist
community, equals safer motorcycling!
Awareness Division