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Title:

Billboards

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Billboards As Non-commercial speech Overview Outdoor advertising is recognized as a medium of speech Billboards deliver commercial and non-commercial messages ... – PowerPoint PPT presentation

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Date added: 24 June 2019
Slides: 22
Provided by: Authori86
Learn more at: http://www.nahba.org
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Title: Billboards


1
Billboards
  • As
  • Non-commercial speech

2
Overview
  • Outdoor advertising is recognized as a medium of
    speech
  • Billboards deliver commercial and non-commercial
    messages
  • Non-commercial paid and un-paid

3
Non-commercial
  • Paid

4
Non-commercial
  • Political (candidates, parties, causes)
  • Increasing segment of total
  • Fragmentation of broadcast

5
The David Scott story
6
Senator Barbara Mikulski
7
Group Affecting Election
8
Public Health
9
Donated Space
  • 400 million a year
  • Ad Council partner
  • Longstanding tradition

10
Ad Council
  • 100 million
  • 2006
  • Preparedness
  • Global Warming
  • Clean Oceans

11
No. 1 with Red Cross
12
NAACP Recruitment
  • Membership up

13
Promoting Values
  • Pass It On

14
Helping Police
  • Old idea
  • Revived in Kansas City
  • John Walsh using billboards

15
Americas Most Wanted
16
Concept Spreading
17
Fighting Crime
  • Amber Alert
  • Florida experience
  • Opportunity with digital billboards

18
Fighting Crime
  • Why it works
  • Repeat exposure
  • Anonymous

19
Conclusion
  • Billboards are significant platform for
    non-commercial speech

20
Conclusion
  • Our legal system recognizes billboards as a form
    of speech

21
Conclusion
  • The importance of non-commercial speech on
    billboards increases, as other media fragment and
    as people spend more time outside their homes.
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