Give yourself the Accreditation Advantage

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Give yourself the Accreditation Advantage

• You, APR

Presenter Organization Date
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Give theAccreditation advantage

• to yourself
• Accreditation made a positive impact on how I
  do my job and how I view the practice of public
  relations.earning the APR was a challenge the
  sense of accomplishment earned is something that
  will last throughout my career.
• Edward M. Bury, APR Director of Public
  Relations CCIM Institute

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Give theAccreditation advantage

• to your employers
• Anyone can walk off the street and start
  practicing public relations. Accreditation is
  what sets apart those who are providing counsel
  that is strategic, managing relationships with
  constituents through good and bad times, and
  contributing to the success of the business. It's
  sorely needed in our industry, more than ever.
• Kelly Groehler, APR Account
  Supervisor Padilla Speer Beardsley

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Give theAccreditation advantage

• to the profession
• I wanted to take the APR exam to reassure
  myself that I had what it takes to operate
  professionally in this industry...Accreditation
  gives them more confidence in the results that
  public relations efforts can produce. The APR
  program is a great support for an often
  misunderstood industry.
• Sonya Ruffin, APR Public Information
  Officer Nevada State Contractors Board

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What are wegoing to talk about?

• Accreditation sets industry standards
• Making Accreditation personal
• Resources
• Accreditation and our changing profession

96 of Accredited professionals find the APR
credential valuable
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Accreditationsets professional standards

• Knowledge, Skills Abilities
• Research, planning, implementing and evaluating
  programs
• Ethics and law
• Communication models and theories
• Business literacy
• Management skills and issues
• Crisis communication management
• Media relations
• Using information technology efficiently
• History of and current issues in public relations
• Advanced communication skills

93 of Accredited professionals agree the
Examination covers the KSAs needed to succeed.
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Accreditationdefines the profession

• Sets standards
• science of public relations
• Legitimizes profession
• standards
• uniformity
• Builds accountable
• ethics
• legal knowledge

Accredited professionals find the process
establishes the practice as strategic (93) and
ethical (91).
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Accreditationserves changing profession

• Continued high standards
• Brand equity through unified program across many
  industries, specialties, geographies
• Meeting human resource recruiting criteria
• Increased visibility among business and human
  resource communities

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TakingAccreditation personally

• Professionals find Accreditation to
• be a source of pride (91)
• develop professional skills (78)
• provide personal benefit (75)
• help resolve ethical dilemmas (58)

94 of those Accredited would become Accredited
again. 96 would recommend it to a colleague.
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UseAccreditation resources

• Coaching and mentoring
• Extensive bookshelf of suggested texts
• Online study, prep resources
• Feedback through Readiness Review
• User-friendly Examination
• Improved feedback to candidates
• Candidate-focused scheduling

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There is no try.There is only do. -Yoda

• Apply for eligibility at www.praccreditation.org
• Seek coaching support fromAccreditation chair
• Integrate online andin-print study materials
• Form local study groups
• Readiness Review
• Computer-based Examination
• Start signing your name You, APR!