Marketing and Management of Networks

1
Marketing and Management of Networks

• Presented
• By
• Paul Cowell

2
Marketing and Network Marketing

• Marketing is about identifying the needs of
  customers
• What is marketing?
• Who are our customers?
• Understanding our customers
• Segmenting our customers

3
Features of Network Virtual Market

• Fundamentals of networking
• Cultural issues and networking
• Asian vs Western culture and impact on networking
• Web networking
• Virtual networking

4
Electronic Communication

• Website Promotion
• Network Advertising

5
On-Line Market Research

• Searching for Secondary Research
• Conducting a Survey

6
Marketing Management

• Corporate Objectives
• Functional Objectives
• Marketing Objectives
• Marketing Communications Objectives
• Website Objectives