1.02 Understand career opportunities in marketing to make career decisions. - PowerPoint PPT Presentation


Title: 1.02 Understand career opportunities in marketing to make career decisions.


1
1.02 Understand career opportunities in marketing
to make career decisions.
2
PROGRESS OF MARKETING
  • Activities of marketing have changed grown
    through the years
  • Marketing was first only thought of with
    distributing a product/service
  • Then it grew to include
  • Selling
  • Promotion
  • A variety of other business activities (all 7
    functions!)

3
Identify types of businesses that offer careers
in marketing.
  • Marketing careers include all the activities
    required to plan, develop, promote distribute
    goods/services to consumers.
  • Almost all businesses have marketing careers
    manufacturing, retail, wholesale, transportation
    services, community/social services, education,
    etc.
  • Marketing knowledge and skill can be applied in
    many types of industries----- apparel, health
    care, financial services, manufacturing, travel
    and tourism, food services, sports, retailing,
    etc.
  • Marketing jobs can be found in businesses located
    all over the world. In your community, all over
    the country, and internationally.

4
Marketing Careers vs. Medical Careers
  • Marketing Careers are a lot like careers in
    medicine. Some doctors are general practitioners,
    while others specialize, such as surgeons.
  • Marketers can also be generalists or specialists.

5
  • Some marketing jobs require the knowledge and
    skills of several marketing functions.
    (generalist)
  • Examples
  • department store managers, marketing managers,
    and product managers.
  • Other marketing jobs are based on one function.
    (specialists)
  • Examples
  • real-estate agents focus on selling, while
    advertising agents focus on product promotion.

6
Marketing vs. Medicine
  • Both Marketing and Medical Careers
  • Have many different areas to work in and good pay
  • Require training and professional level skills
  • Patients Customers
  • Marketing Concept applies to both

7
Explain why jobs in marketing provide career
potential
  • Marketing is one of the fastest growing fields
    with approximately one third of the U.S.
    population employed in some marketing-related
    occupation. It offers exciting opportunities for
    dynamic, creative people.
  • The great thing about marketing is it is a
    function that is needed in every company in every
    industry, so career potential is unlimited.
  • Careers in marketing are unlimited! They are very
    diverse and offer many possibilities.

8
Explain why jobs in marketing provide career
potential (cont.)
  • Marketing skills are useful in any career because
    they involve understanding business, as well as
    relating communicating effectively with others.
    These are basic skills that employers expect
    from all levels of employees.

9
Explain why jobs in marketing provide career
potential (cont.)
  • About 33 million Americans earn a living in
    marketing (thats 1/3 of the US workforce!)
  • Bureau of Labor Statistics projects employment in
    marketing sales to be DOUBLE DIGIT!
  • Above Average Income!

10
Career Areas in Marketing
  • Marketing Research
  • Advertising
  • Product Management
  • Distribution/Warehousing
  • Sales
  • Retailing
  • Service Marketing
  • Customer Service
  • Public Relations

11
Marketing Research
  • Look for
  • what customers need
  • why customers do what they do.
  • Collect information about consumer attitudes,
    values, needs and demographics
  • Research tools include
  • Questionnaires
  • Phone surveys
  • Interviews

12
Advertising
  • Inform consumers about products, companies,
    and/or ideas.
  • persuade consumers to buy their products over
    those of the competition.
  • variety of media are used to communicate with
    consumers
  • Newspapers, magazines, billboards, catalogs,
    television, Internet, and radio.

13
Product Management
  • use the information gathered by researchers and
    advertisers to give life to the final products
  • create, test, and decide how a product will be
    packaged
  • must be accomplished in a timely, cost-effective
    manner by directing and coordinating all aspects
    of the product

14
Distribution/Warehousing
  • Otherwise known as Channel Management.
  • Physically links products with consumers.
  • Distributors plan and direct the transportation
    of final goods.
  • Examples
  • The latest teen magazine getting to the local
    stores, CDs going from the producer to the store
    shelves.

15
Distribution/Warehousing Continued
  • Often, consumers do not want to buy items at the
    same time they are produced.
  • Therefore these goods must be stored for future
    use.
  • Warehousing jobs determine where to store goods,
    how to process orders, and how to fulfill
    customer service needs.
  • Inventory control is also part of distribution.

16
Sales
  • Salespeople are expected to understand customers
    needs and assist in marketing those needs.
  • explain the benefits of products/services
  • provide further information
  • answer questions
  • help customers set up accounts.
  • Salespeople must be experts in the goods/services
    they sell and be able to develop long-term
    relationships with customers.
  • Inside sales vs. Outside sales

17
Retailing
  • Retail professionals provide products directly to
    the ultimate consumer.
  • order, inspect, price, and track goods in the
    store and determine what needs to be ordered.
  • measure profits and losses by observing and
    recording sales activity.
  • develop intriguing merchandise displays to
    attract customers into their stores.

18
Service Marketing
  • Services are acts that satisfy wants and needs.
  • They are intangible items. You cannot hold, see,
    smell or take them with you after purchase.
  • Most of us use service marketers everyday
    hospitals, postal services, beauty salons,
    athletic clubs or gyms, hotels, airlines, bus
    rides, employment services and schools

19
Customer Service
  • Customer service professionals provide the
    competitive edge that makes for a successful
    company.
  • process orders
  • respond to customer questions
  • handle complaints and returns
  • Customer service professionals work in many
    different areas of a company
  • sales, order processing, credit, marketing, or
    product/service development.

20
Public Relations
  • Public relations professionals are the
    advocates for a company.
  • build and maintain positive relationships with
    the public- including other businesses,
    employees, and people outside the company.
  • Tasks include anticipating problems, handling
    complaints, communicating with the media, and
    building a companys image.
  • Public relations professional must be able to
    speak and write clearly and persuasively.

21
Traits and skills needed for success in marketing
careers
  • People Skills
  • Communication Skills
  • Decision-making Skills
  • Creativity
  • People Knowledge
  • Math Skills
  • Technological Know How

22
Describe well-recognized traits and skills needed
for success in marketing careers.
  • People Skills- Show respect and interest in
    others, recognize and appreciate peoples
    differences.
  • Communication Skills- The center of all
    marketing activities.
  • Verbal- talking in meetings, phone conversations,
    sales presentations, and speeches.
  • Non-verbal (body language)- gestures, facial
    expressions, tone of voice, distance from others.
  • Written- letters, e-mails, reports,
    advertisements, press releases, and other
    materials
  • Decision making skills-Marketers need to be
    independent thinkers who can solve problems and
    think fast on their feet.
  • Examples of decision-making skills
  • Determining what customers need, solving
    customers problems, and resolving complaints.

23
  • Creativity- It takes all levels of creativity to
    work in marketing
  • Being able to use imagination and intellect to
    generate new ideas, create new products, new ways
    to transport materials, implement new sales
    programs, and construct consumer questionnaires
  • Artistic creativity in designing advertisements
    and creating displays

24
  • People Knowledge-
  • the customer is the foundation of marketing.
  • From determining what makes consumers tick, to
    understanding their buying behavior, marketers
    need to know how people behave. You can gain some
    of this knowledge through studies in psychology
    and sociology.

25
  • Math Skills-
  • used in different areas and all levels of
    marketing.
  • It takes math skills to
  • calculate the amounts of orders, make change,
    handle expense accounts, determine costs, make
    purchases, track inventory, forecast sales, and
    analyze results.

26
  • Technological know-how-
  • With the technology explosion, jobs in marketing
    require employees to understand how to use a
    computer.
  • This includes basic keyboarding skills and
    working with a variety of computer software
    programs such as word processing, databases, and
    spreadsheets.

27
Lets Take a Look at a Few Careers in Marketing
  • From the BLS Occupational Outlook Handbook
  • Statistics
  • Job Description

28
Quick Facts Advertising Sales Agents Quick Facts Advertising Sales Agents
2010 Median Pay 45,350 per year 21.80 per hour
Entry-Level Education High school diploma or equivalent
Work Experience in a Related Occupation None
On-the-job Training Moderate-term on-the-job training
Number of Jobs, 2010 160,400
Job Outlook, 2010-20 13 (About as fast as average)
Employment Change, 2010-20 20,900
29
What Advertising Sales Agents Do
  • Advertising sales agents sell advertising space
    to businesses and individuals. They contact
    potential clients, make sales presentations, and
    maintain client accounts.

30
Quick Facts Graphic Designers Quick Facts Graphic Designers
2010 Median Pay 43,500 per year 20.92 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation None
On-the-job Training None
Number of Jobs, 2010 279,200
Job Outlook, 2010-20 13 (About as fast as average)
Employment Change, 2010-20 37,300
31
What Graphic Designers Do
  • Graphic designers create visual concepts, by hand
    or using computer software, to communicate ideas
    that inspire, inform, or captivate consumers.
    They help to make an organization recognizable by
    selecting color, images, or logo designs that
    represent a particular idea or identity to be
    used in advertising and promotions.  

32
Quick Facts Customer Service Representatives Quick Facts Customer Service Representatives
2010 Median Pay 30,460 per year 14.64 per hour
Entry-Level Education High school diploma or equivalent
Work Experience in a Related Occupation None
On-the-job Training Short-term on-the-job training
Number of Jobs, 2010 2,187,300
Job Outlook, 2010-20 15 (About as fast as average)
Employment Change, 2010-20 338,400
33
What Customer Service Representatives Do
  • Customer service representatives interact with
    customers on behalf of an organization. They
    provide information about products and services
    and respond to customer complaints. Some also
    take orders and process returns.

34
Quick Facts Logisticians Quick Facts Logisticians
2010 Median Pay 70,800 per year 34.04 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation 1 to 5 years
On-the-job Training None
Number of Jobs, 2010 108,900
Job Outlook, 2010-20 26 (Faster than average)
Employment Change, 2010-20 27,800
35
What Logisticians Do
  • Logisticians analyze and coordinate an
    organizations supply chainthe system that moves
    a product from supplier to consumer. They manage
    the entire life cycle of a product, which
    includes how a product is acquired, distributed,
    allocated, and delivered.

36
Quick Facts Market Research Analysts Quick Facts Market Research Analysts
2010 Median Pay 60,570 per year 29.12 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation None
On-the-job Training None
Number of Jobs, 2010 282,700
Job Outlook, 2010-20 41 (Much faster than average)
Employment Change, 2010-20 116,600
37
What Market Research Analysts Do
  • Market research analysts study market conditions
    in local, regional, or national areas to examine
    potential sales of a product or service. They
    help companies understand what products people
    want, who will buy them, and at what price.

38
Quick Facts Purchasing Managers, Buyers, and Purchasing Agents Quick Facts Purchasing Managers, Buyers, and Purchasing Agents
2010 Median Pay 58,360 per year 28.06 per hour
Entry-Level Education See How to Become One
Work Experience in a Related Occupation See How to Become One
On-the-job Training See How to Become One
Number of Jobs, 2010 487,200
Job Outlook, 2010-20 7 (Slower than average)
Employment Change, 2010-20 31,700
39
What Purchasing Managers, Buyers, and Purchasing
Agents Do
  • Purchasing managers, buyers, and purchasing
    agents buy products for organizations to use or
    resell. They evaluate suppliers, negotiate
    contracts, and review product quality.

40
Quick Facts Sales Managers Quick Facts Sales Managers
2010 Median Pay 98,530 per year 47.37 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation 1 to 5 years
On-the-job Training None
Number of Jobs, 2010 342,100
Job Outlook, 2010-20 12 (About as fast as average)
Employment Change, 2010-20 40,100
41
What Sales Managers Do
  • Sales managers direct organizations' sales teams.
    They set sales goals, analyze data, and develop
    training programs for the organizations sales
    representatives.

42
Quick Facts Advertising, Promotions, and Marketing Managers Quick Facts Advertising, Promotions, and Marketing Managers
2010 Median Pay 108,260 per year 52.05 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation 1 to 5 years
On-the-job Training None
Number of Jobs, 2010 216,800
Job Outlook, 2010-20 14 (About as fast as average)
Employment Change, 2010-20 29,400
43
What Advertising, Promotions, and Marketing
Managers Do
  • Advertising, promotions, and marketing managers
    plan programs to generate interest in a product
    or service. They work with art directors, sales
    agents, and financial staff members.

44
Quick Facts Management Analysts Quick Facts Management Analysts
2010 Median Pay 78,160 per year 37.58 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation 1 to 5 years
On-the-job Training None
Number of Jobs, 2010 718,800
Job Outlook, 2010-20 22 (Faster than average)
Employment Change, 2010-20 157,200
45
What Management Analysts Do
  • Management analysts, often called management
    consultants, propose ways to improve an
    organization's efficiency. They advise managers
    on how to make organizations more profitable
    through reduced costs and increased revenues.

46
Quick Facts Sales Engineers Quick Facts Sales Engineers
2010 Median Pay 87,390 per year 42.01 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation None
On-the-job Training Moderate-term on-the-job training
Number of Jobs, 2010 66,400
Job Outlook, 2010-20 14 (About as fast as average)
Employment Change, 2010-20 9,500
47
What Sales Engineers Do
  • Sales engineers sell complex scientific and
    technological products or services to businesses.
    They must have extensive knowledge of the
    products parts and functions and must understand
    the scientific processes that make these products
    work.

48
Quick Facts Public Relations Managers and Specialists Quick Facts Public Relations Managers and Specialists
2010 Median Pay 57,550 per year 27.67 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation See How to Become One
On-the-job Training See How to Become One
Number of Jobs, 2010 320,000
Job Outlook, 2010-20 21 (Faster than average)
Employment Change, 2010-20
49
What Public Relations Managers and Specialists Do
  • Public relations managers and specialists create
    and maintain a favorable public image for their
    employer or client. They write material for media
    releases, plan and direct public relations
    programs, and raise funds for their organizations.

50
How About Some Review Questions?
  • Lets see how you do.

51
What marketing career involves determining why
customers do what they do?
  • 1-Advertising
  • 2-Distribution/Warehousing
  • 3-Sales
  • 4-Marketing research

52
What marketing career involves catching
customers' attention, informing them of products
and persuading them to buy?
  • 1-Marketing research
  • 2-Product management
  • 3-Public relations
  • 4-Advertising

53
Kwacky Kwackers needs a new package design for
its crackers.  What marketing professional would
be responsible for creating the new package?
  • 1-Marketing research
  • 2-Product management
  • 3-Advertising
  • 4-Channel management

54
Center of all Marketing Activities
  • Communication
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1.02 Understand career opportunities in marketing to make career decisions.

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Title: 1.02 Understand career opportunities in marketing to make career decisions.


1
1.02 Understand career opportunities in marketing
to make career decisions.
2
PROGRESS OF MARKETING
  • Activities of marketing have changed grown
    through the years
  • Marketing was first only thought of with
    distributing a product/service
  • Then it grew to include
  • Selling
  • Promotion
  • A variety of other business activities (all 7
    functions!)

3
Identify types of businesses that offer careers
in marketing.
  • Marketing careers include all the activities
    required to plan, develop, promote distribute
    goods/services to consumers.
  • Almost all businesses have marketing careers
    manufacturing, retail, wholesale, transportation
    services, community/social services, education,
    etc.
  • Marketing knowledge and skill can be applied in
    many types of industries----- apparel, health
    care, financial services, manufacturing, travel
    and tourism, food services, sports, retailing,
    etc.
  • Marketing jobs can be found in businesses located
    all over the world. In your community, all over
    the country, and internationally.

4
Marketing Careers vs. Medical Careers
  • Marketing Careers are a lot like careers in
    medicine. Some doctors are general practitioners,
    while others specialize, such as surgeons.
  • Marketers can also be generalists or specialists.

5
  • Some marketing jobs require the knowledge and
    skills of several marketing functions.
    (generalist)
  • Examples
  • department store managers, marketing managers,
    and product managers.
  • Other marketing jobs are based on one function.
    (specialists)
  • Examples
  • real-estate agents focus on selling, while
    advertising agents focus on product promotion.

6
Marketing vs. Medicine
  • Both Marketing and Medical Careers
  • Have many different areas to work in and good pay
  • Require training and professional level skills
  • Patients Customers
  • Marketing Concept applies to both

7
Explain why jobs in marketing provide career
potential
  • Marketing is one of the fastest growing fields
    with approximately one third of the U.S.
    population employed in some marketing-related
    occupation. It offers exciting opportunities for
    dynamic, creative people.
  • The great thing about marketing is it is a
    function that is needed in every company in every
    industry, so career potential is unlimited.
  • Careers in marketing are unlimited! They are very
    diverse and offer many possibilities.

8
Explain why jobs in marketing provide career
potential (cont.)
  • Marketing skills are useful in any career because
    they involve understanding business, as well as
    relating communicating effectively with others.
    These are basic skills that employers expect
    from all levels of employees.

9
Explain why jobs in marketing provide career
potential (cont.)
  • About 33 million Americans earn a living in
    marketing (thats 1/3 of the US workforce!)
  • Bureau of Labor Statistics projects employment in
    marketing sales to be DOUBLE DIGIT!
  • Above Average Income!

10
Career Areas in Marketing
  • Marketing Research
  • Advertising
  • Product Management
  • Distribution/Warehousing
  • Sales
  • Retailing
  • Service Marketing
  • Customer Service
  • Public Relations

11
Marketing Research
  • Look for
  • what customers need
  • why customers do what they do.
  • Collect information about consumer attitudes,
    values, needs and demographics
  • Research tools include
  • Questionnaires
  • Phone surveys
  • Interviews

12
Advertising
  • Inform consumers about products, companies,
    and/or ideas.
  • persuade consumers to buy their products over
    those of the competition.
  • variety of media are used to communicate with
    consumers
  • Newspapers, magazines, billboards, catalogs,
    television, Internet, and radio.

13
Product Management
  • use the information gathered by researchers and
    advertisers to give life to the final products
  • create, test, and decide how a product will be
    packaged
  • must be accomplished in a timely, cost-effective
    manner by directing and coordinating all aspects
    of the product

14
Distribution/Warehousing
  • Otherwise known as Channel Management.
  • Physically links products with consumers.
  • Distributors plan and direct the transportation
    of final goods.
  • Examples
  • The latest teen magazine getting to the local
    stores, CDs going from the producer to the store
    shelves.

15
Distribution/Warehousing Continued
  • Often, consumers do not want to buy items at the
    same time they are produced.
  • Therefore these goods must be stored for future
    use.
  • Warehousing jobs determine where to store goods,
    how to process orders, and how to fulfill
    customer service needs.
  • Inventory control is also part of distribution.

16
Sales
  • Salespeople are expected to understand customers
    needs and assist in marketing those needs.
  • explain the benefits of products/services
  • provide further information
  • answer questions
  • help customers set up accounts.
  • Salespeople must be experts in the goods/services
    they sell and be able to develop long-term
    relationships with customers.
  • Inside sales vs. Outside sales

17
Retailing
  • Retail professionals provide products directly to
    the ultimate consumer.
  • order, inspect, price, and track goods in the
    store and determine what needs to be ordered.
  • measure profits and losses by observing and
    recording sales activity.
  • develop intriguing merchandise displays to
    attract customers into their stores.

18
Service Marketing
  • Services are acts that satisfy wants and needs.
  • They are intangible items. You cannot hold, see,
    smell or take them with you after purchase.
  • Most of us use service marketers everyday
    hospitals, postal services, beauty salons,
    athletic clubs or gyms, hotels, airlines, bus
    rides, employment services and schools

19
Customer Service
  • Customer service professionals provide the
    competitive edge that makes for a successful
    company.
  • process orders
  • respond to customer questions
  • handle complaints and returns
  • Customer service professionals work in many
    different areas of a company
  • sales, order processing, credit, marketing, or
    product/service development.

20
Public Relations
  • Public relations professionals are the
    advocates for a company.
  • build and maintain positive relationships with
    the public- including other businesses,
    employees, and people outside the company.
  • Tasks include anticipating problems, handling
    complaints, communicating with the media, and
    building a companys image.
  • Public relations professional must be able to
    speak and write clearly and persuasively.

21
Traits and skills needed for success in marketing
careers
  • People Skills
  • Communication Skills
  • Decision-making Skills
  • Creativity
  • People Knowledge
  • Math Skills
  • Technological Know How

22
Describe well-recognized traits and skills needed
for success in marketing careers.
  • People Skills- Show respect and interest in
    others, recognize and appreciate peoples
    differences.
  • Communication Skills- The center of all
    marketing activities.
  • Verbal- talking in meetings, phone conversations,
    sales presentations, and speeches.
  • Non-verbal (body language)- gestures, facial
    expressions, tone of voice, distance from others.
  • Written- letters, e-mails, reports,
    advertisements, press releases, and other
    materials
  • Decision making skills-Marketers need to be
    independent thinkers who can solve problems and
    think fast on their feet.
  • Examples of decision-making skills
  • Determining what customers need, solving
    customers problems, and resolving complaints.

23
  • Creativity- It takes all levels of creativity to
    work in marketing
  • Being able to use imagination and intellect to
    generate new ideas, create new products, new ways
    to transport materials, implement new sales
    programs, and construct consumer questionnaires
  • Artistic creativity in designing advertisements
    and creating displays

24
  • People Knowledge-
  • the customer is the foundation of marketing.
  • From determining what makes consumers tick, to
    understanding their buying behavior, marketers
    need to know how people behave. You can gain some
    of this knowledge through studies in psychology
    and sociology.

25
  • Math Skills-
  • used in different areas and all levels of
    marketing.
  • It takes math skills to
  • calculate the amounts of orders, make change,
    handle expense accounts, determine costs, make
    purchases, track inventory, forecast sales, and
    analyze results.

26
  • Technological know-how-
  • With the technology explosion, jobs in marketing
    require employees to understand how to use a
    computer.
  • This includes basic keyboarding skills and
    working with a variety of computer software
    programs such as word processing, databases, and
    spreadsheets.

27
Lets Take a Look at a Few Careers in Marketing
  • From the BLS Occupational Outlook Handbook
  • Statistics
  • Job Description

28
Quick Facts Advertising Sales Agents Quick Facts Advertising Sales Agents
2010 Median Pay 45,350 per year 21.80 per hour
Entry-Level Education High school diploma or equivalent
Work Experience in a Related Occupation None
On-the-job Training Moderate-term on-the-job training
Number of Jobs, 2010 160,400
Job Outlook, 2010-20 13 (About as fast as average)
Employment Change, 2010-20 20,900
29
What Advertising Sales Agents Do
  • Advertising sales agents sell advertising space
    to businesses and individuals. They contact
    potential clients, make sales presentations, and
    maintain client accounts.

30
Quick Facts Graphic Designers Quick Facts Graphic Designers
2010 Median Pay 43,500 per year 20.92 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation None
On-the-job Training None
Number of Jobs, 2010 279,200
Job Outlook, 2010-20 13 (About as fast as average)
Employment Change, 2010-20 37,300
31
What Graphic Designers Do
  • Graphic designers create visual concepts, by hand
    or using computer software, to communicate ideas
    that inspire, inform, or captivate consumers.
    They help to make an organization recognizable by
    selecting color, images, or logo designs that
    represent a particular idea or identity to be
    used in advertising and promotions.  

32
Quick Facts Customer Service Representatives Quick Facts Customer Service Representatives
2010 Median Pay 30,460 per year 14.64 per hour
Entry-Level Education High school diploma or equivalent
Work Experience in a Related Occupation None
On-the-job Training Short-term on-the-job training
Number of Jobs, 2010 2,187,300
Job Outlook, 2010-20 15 (About as fast as average)
Employment Change, 2010-20 338,400
33
What Customer Service Representatives Do
  • Customer service representatives interact with
    customers on behalf of an organization. They
    provide information about products and services
    and respond to customer complaints. Some also
    take orders and process returns.

34
Quick Facts Logisticians Quick Facts Logisticians
2010 Median Pay 70,800 per year 34.04 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation 1 to 5 years
On-the-job Training None
Number of Jobs, 2010 108,900
Job Outlook, 2010-20 26 (Faster than average)
Employment Change, 2010-20 27,800
35
What Logisticians Do
  • Logisticians analyze and coordinate an
    organizations supply chainthe system that moves
    a product from supplier to consumer. They manage
    the entire life cycle of a product, which
    includes how a product is acquired, distributed,
    allocated, and delivered.

36
Quick Facts Market Research Analysts Quick Facts Market Research Analysts
2010 Median Pay 60,570 per year 29.12 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation None
On-the-job Training None
Number of Jobs, 2010 282,700
Job Outlook, 2010-20 41 (Much faster than average)
Employment Change, 2010-20 116,600
37
What Market Research Analysts Do
  • Market research analysts study market conditions
    in local, regional, or national areas to examine
    potential sales of a product or service. They
    help companies understand what products people
    want, who will buy them, and at what price.

38
Quick Facts Purchasing Managers, Buyers, and Purchasing Agents Quick Facts Purchasing Managers, Buyers, and Purchasing Agents
2010 Median Pay 58,360 per year 28.06 per hour
Entry-Level Education See How to Become One
Work Experience in a Related Occupation See How to Become One
On-the-job Training See How to Become One
Number of Jobs, 2010 487,200
Job Outlook, 2010-20 7 (Slower than average)
Employment Change, 2010-20 31,700
39
What Purchasing Managers, Buyers, and Purchasing
Agents Do
  • Purchasing managers, buyers, and purchasing
    agents buy products for organizations to use or
    resell. They evaluate suppliers, negotiate
    contracts, and review product quality.

40
Quick Facts Sales Managers Quick Facts Sales Managers
2010 Median Pay 98,530 per year 47.37 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation 1 to 5 years
On-the-job Training None
Number of Jobs, 2010 342,100
Job Outlook, 2010-20 12 (About as fast as average)
Employment Change, 2010-20 40,100
41
What Sales Managers Do
  • Sales managers direct organizations' sales teams.
    They set sales goals, analyze data, and develop
    training programs for the organizations sales
    representatives.

42
Quick Facts Advertising, Promotions, and Marketing Managers Quick Facts Advertising, Promotions, and Marketing Managers
2010 Median Pay 108,260 per year 52.05 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation 1 to 5 years
On-the-job Training None
Number of Jobs, 2010 216,800
Job Outlook, 2010-20 14 (About as fast as average)
Employment Change, 2010-20 29,400
43
What Advertising, Promotions, and Marketing
Managers Do
  • Advertising, promotions, and marketing managers
    plan programs to generate interest in a product
    or service. They work with art directors, sales
    agents, and financial staff members.

44
Quick Facts Management Analysts Quick Facts Management Analysts
2010 Median Pay 78,160 per year 37.58 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation 1 to 5 years
On-the-job Training None
Number of Jobs, 2010 718,800
Job Outlook, 2010-20 22 (Faster than average)
Employment Change, 2010-20 157,200
45
What Management Analysts Do
  • Management analysts, often called management
    consultants, propose ways to improve an
    organization's efficiency. They advise managers
    on how to make organizations more profitable
    through reduced costs and increased revenues.

46
Quick Facts Sales Engineers Quick Facts Sales Engineers
2010 Median Pay 87,390 per year 42.01 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation None
On-the-job Training Moderate-term on-the-job training
Number of Jobs, 2010 66,400
Job Outlook, 2010-20 14 (About as fast as average)
Employment Change, 2010-20 9,500
47
What Sales Engineers Do
  • Sales engineers sell complex scientific and
    technological products or services to businesses.
    They must have extensive knowledge of the
    products parts and functions and must understand
    the scientific processes that make these products
    work.

48
Quick Facts Public Relations Managers and Specialists Quick Facts Public Relations Managers and Specialists
2010 Median Pay 57,550 per year 27.67 per hour
Entry-Level Education Bachelors degree
Work Experience in a Related Occupation See How to Become One
On-the-job Training See How to Become One
Number of Jobs, 2010 320,000
Job Outlook, 2010-20 21 (Faster than average)
Employment Change, 2010-20
49
What Public Relations Managers and Specialists Do
  • Public relations managers and specialists create
    and maintain a favorable public image for their
    employer or client. They write material for media
    releases, plan and direct public relations
    programs, and raise funds for their organizations.

50
How About Some Review Questions?
  • Lets see how you do.

51
What marketing career involves determining why
customers do what they do?
  • 1-Advertising
  • 2-Distribution/Warehousing
  • 3-Sales
  • 4-Marketing research

52
What marketing career involves catching
customers' attention, informing them of products
and persuading them to buy?
  • 1-Marketing research
  • 2-Product management
  • 3-Public relations
  • 4-Advertising

53
Kwacky Kwackers needs a new package design for
its crackers.  What marketing professional would
be responsible for creating the new package?
  • 1-Marketing research
  • 2-Product management
  • 3-Advertising
  • 4-Channel management

54
Center of all Marketing Activities
  • Communication
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