?1978???????,????????????????(Southwest Airlines)?????? - PowerPoint PPT Presentation

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Title:

?1978???????,????????????????(Southwest Airlines)??????

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Title: Author: miffyT Last modified by: user Created Date: 9/9/2004 12:50:31 PM Document presentation format: – PowerPoint PPT presentation

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Slides: 46
Provided by: mif93
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Title: ?1978???????,????????????????(Southwest Airlines)??????


1
  • ???????

2
???????
  • ????????
  • ???????
  • ??????????
  • ????
  • ???????
  • ??
  • ????????????

3
????????
  • ?????
  • ??
  • ??
  • ??
  • ??
  • ??
  • ??????????,????????????????
  • ?????????????,????????????????,?????????

4
????????
  • ?1978???????,????????????????(Southwest
    Airlines)??????
  • ?2012?????,?????(Low Cost Carriers,LCC)???????????
    ????,?LCC?2001????????????8?2012??26.4
  • ?????,LCC???????2001??1.1??24.9,?????????,???LCC
    ????????2.8,

5
????????
  • 1970????Southwest Airlines
  • 1991?Ryanair Airlines(??)
  • 1996?West Jet (??)????????
  • 2000?Virgin Blue???????
  • 2004?12?16?JetStar?????-??

6
???????
  • ??????????
  • ??????????
  • ????????????
  • ??????????
  • ??????????

7
???????
  • ??????????
  • Southwest Airlines(????)
  • 1971?6?8???
  • 1978??????
  • People Express(1980??)
  • ?????Ted
  • West Jet

8
???????
  • ??????????
  • ???Ryanair Airlines
  • ??Easy Jet
  • ???Bmibaby
  • ???Go Fly(??Easy Jet??)
  • ?????Buzz(??Ryanair??)
  • ???Germanwings
  • ????Virgin Express

9
?????? ???????? ?Easy Jet?????
???? ???????? ??????????
????? ??????? ???????
???? ?????? ????????
???? ????? ??????
???? ??????? ??????????
???? ??????? ???????
???? ????? ??????
???? ?????? ???????
?????? ????????? ?????????
?????? ?? ??
??????? ?? ??
10
???????
  • ????????????
  • ??Virgin Blue (2000?)
  • ????Air Asia (2001?)
  • ??
  • Skymark Airlines
  • Skynet Asia Airways
  • ???Cebu Pacific
  • ???Freedom Air
  • ??
  • One-Two-Go
  • Thai AirAsia
  • Nok Air
  • ??Lion Air
  • ???
  • ValuAir
  • Tiger Air
  • JetStar Asia(??Qantas??)
  • Singapore AirAsia

11
(No Transcript)
12
???????
  • ??????????
  • ????(Aokai Airlines)
  • ???????????????
  • ?????
  • ????(Spring Airlines)
  • 2004?6?8???
  • ????????
  • ??????????
  • ????(United Eagle Airlines)
  • 2004?6?17?????
  • ??????????

13
???????
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  • ???????,??????
  • ???????
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14
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  • ????????
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15
???????
  • ????????????

16
??????????
  • ??????????
  • LCC???????????????
  • ??????????????????????????????
  • ?????????????????LCC?????,????????????LCC?????

17
??????????
  • ????
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  • ?????
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18
??????????
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  • ??????,???????? ?
  • ??????????
  • ?????????
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19
??????????
  • ????
  • ???????
  • ??
  • ??????????????????,??????
  • ?????????????
  • ????
  • ??????????(??????)?
  • ?????????(????)?
  • ????
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  • ?????

20
??????????
  • ????
  • ??
  • ???????????
  • ????????,???????????
  • ???????(??????35???)
  • ??
  • ?????(???Boeing737?A320)?
  • ??????,????11???
  • ????,????????
  • ??
  • ???????
  • ?????????

21
??????????
  • ????

?? ??
???? ???????????? ?????????????????
???? ?????,???737-700/-800?A320 ????????,?????????
??????? ????????????? ????? ?????
???? ????????????? ??????????????
22
??????????
  • ????

?? ??
???? ????????????? ?????,????????
???? ?????????????? ?????????????? ????????????????
??????? ????????????????? ????????????????
?? ?????? ???? ????????
23
??????????
  • ??????
  • ????
  • ????

24
??????????
  • ??????
  • ????
  • ???????(Southwest copy-cats)
  • ????(Subsidiaries)
  • ?????(Cost cutters)
  • ??????(Diversified charter carriers)
  • ?????(Statesubsidizedcompeting on price)
  • ????
  • ???????
  • ???????
  • ???????

25
??????????
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???????????????????????,??????????????????????(Wes
tJet)????????(Sky Europe)???????????????????,?????
????????????,??????????,????????????,?????????,??
??????????,??????????????,?????????????
26
??????????
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?????????????,???????????????,????????(???????)???
??????,??????????,?????????????????,??????????????
?????
27
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??????????????,????????????????????????????????,??
???????????????????
28
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  • ???????
  • ???????

??????????,?????????(charter airlines)????LCC?????
??????????????????????,????????????,??????????????
???????????????????????????????????,????????????,?
?????????????
29
??????????
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????????????????????????,???????,?????????????????
????????,?????????????????????????
30
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???????LCC????,?????????????????????????-????,????
?????????????,??????????????
31
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????????????,???????????????,???????????,?????????
????(?????????????????????????????),???????,?????
?????????????????,??????????,???????????????????
32
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????????????(????)?????(??),????????????????????,?
????????????????????????,?????????????,???????????
?
33
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???? ?????? ???????
???? ???? ??????? ??????????
????? ??????? ???????
???? ???? ?????? ???????????
???? ??????? ??????????
34
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?????? ?? ??
??????? ?? ??
???? ???? ???????
???? ????? ??????
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35
??????????
  • ??????????????

?????? ????????? ???????
???? ?????? ???????
???? ??????? ????????
?????? ????81??(???) ?????71 ??
?????? ?????? ????????
36
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????? ??? ????
?????? ? ????,????????
??????? ?? ??
?????? ??(20??) ??(1520??)
?? ????? ?????
37
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38
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39
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40
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41
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42
?? ???? ???? ??? ????
??Stansted?? 3,048 46 16.04 154,500
??Luton?? 2,160 46 6.51 80,896
????????? 2,315 46 2.84 75,111
East Midland?? 2,893 46 3.24 77,708
?????? 2,605 60 8.11 118,886
?????? 3,060 45 --- ---
???? 3,662.5 45 --- ---
????? 3,680 61 0.94 27,940
???? 3,050 45 0.36 10,252
???? 3,050 3,050 45 45 1.31 15,932
???? 2,422 2,380 45 45 0.11 2,746
43
??????????
  • ?????????????
  • ????(2012?6??)???????????????2.8,????????????
  • ????,???LCC??????????,?????????????????,??????????
    ?????????????????????????,????????????????????????
    ????????????????????????????????,???????????
  • ????,??????,??????????????????,??????????????,????
    ????????,?????????????????????,???????????????????
    ???,????????????????

44
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  • ??????,????????????,?????????,??????????????,?????
    ???????????
  • ??????????????????,?????????????????????,????????
  • ??????????,????????????????,??????????????????????
    ?,??????????? 

45
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  • ???????????????,?????????????????,????????????????
    ???????,????2 ?(??)?????,??????????????????????,??
    ??????????????????????,???????2
    ????????,????????????????
  • ???????????,??????????????????????????????????????
    ???????,??????????????????????????????????????,???
    ???????,??????????????????,???????????????????????
    ??
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