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Online Banking Best Practices

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Business relationship with a third-party provider. ... Increase Revenue Increase Stickiness Increase Customer s Perception of the Bank How Do You Do It? – PowerPoint PPT presentation

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Title: Online Banking Best Practices


1
Online Banking Best Practices
Online Partnerships How To Give Your Customers
What They Want
Nancy R. Davis, president Microbanker,
Inc. 518-745-7071 www.microbanker.com
2
Online Partnerships How To Give Your Customers
What They Want
  • What Is An Online Partnership?
  • Who Is Doing It?
  • What Are They Offering?
  • Why Are They Doing It?
  • How Do You Do It?
  • Who Are The Potential Partners?

3
What Is An Online Partnership ?
Online Partnerships
  • Business relationship with a third-party
    provider.
  • Provides services your Internet banking system
    cant provide.
  • May or may not be a revenue generator.

4
Who Is Doing It?
Online Partnerships
  • Financial services of all sizes and types.
  • Amarillo National Bank
  • USAccess Bank
  • Digital Employees Federal Credit Union
  • Wells Fargo
  • Bank of America

5
Amarillo National Bank Personalization
Online Partnerships
6
USAccess Bank
Online Partnerships
7
USAccess Bank
Online Partnerships
8
Digital Federal CU Personalization
Online Partnerships
9
Digital FCU
Online Partnerships
  • Auto Buying
  • Account Aggregation
  • Stock Trading
  • Credit Reports
  • Portfolio Tracking
  • Market Reporting
  • Insurance

10
Hale County State Bank - Portal
Online Partnerships
11
HCSB
Online Partnerships
  • Calculators
  • Calendar
  • Investment
  • Services
  • Small Business
  • Services

12
What Are They Offering?
Online Partnerships
  • More large FIs Offer Special Consumer Services

13
What Are They Offering Contd.?
Online Partnerships
  • More large FIs Offer Small Business Services

14
What Are They Offering Contd.?
Online Partnerships
  • More large FIs Offer Special Services

15
Potential Partnership Applications
Online Partnerships
  • Internet Banking
  • Bill Payment
  • Bill Presentment
  • Account Aggregation

16
Potential Partnership Applications Contd.
Online Partnerships
  • Loan Processing And Decisioning
  • Brokerage Services
  • Insurance
  • Automobile Purchasing/Leasing

17
Potential Partnership Applications Contd.
Online Partnerships
  • Portals
  • Weather
  • News
  • Stock Quotes
  • Financial Calculators
  • Marketplaces/Malls

18
Potential Partnership Applications Contd.
Online Partnerships
  • Small Business Functions
  • Balance Reporting
  • ACH Origination
  • Wire Transfers
  • TTL Payments
  • Wireless Technology

19
Why Are They Doing It?
Online Partnerships
  • Increase Revenue
  • Increase Stickiness
  • Increase Customers Perception of the Bank

20
How Do You Do It?
Online Partnerships
21
Determine What Services To Offer
Online Partnerships
  • Analyze Your Customers
  • Sophisticated cosmopolitans
  • Savvy commuters
  • Simple country-folk

22
Determine What Services To Offer Contd.
Online Partnerships
  • Analyze Your Competition
  • Other financial institutions
  • Other non-bank financial services
  • Other online service providers

23
Determine Your Metrics
Online Partnerships
(Implies Tracking and Reporting)
  • Traffic
  • Stickiness (length of time on the site)
  • Usage
  • Revenue
  • Direct expenses
  • Support expenses

24
Establish The Type Of Partnership
Online Partnerships
  • Linked affiliation
  • Co-branded site
  • Private Label

25
Consider The Legal Implications
Online Partnerships
  • Indemnities
  • Disclaimers
  • Not FDIC Insured

26
Examine The Added Complexities
Online Partnerships
  • Managing Access
  • Who owns the customer?
  • Who provides support?
  • How do you manage the content?

27
Who Are Potential Partners?
Online Partnerships
  • Hundreds of potential partners.
  • Check your core technology providers first.
  • Use consultants to narrow down the choices.
  • Find the companies by keyword on microbanker.com
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