Netpia pioneers new era by NLIA model

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Netpia pioneers new era by NLIA model
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Ministry of Foreign Affairs?
?
www.fmprc.gov.cn
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University of Tokyo?
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www.u-tokyo.ac.jp
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The Development of Internet Address
3rd Generation
Native Language Internet AddressEx) e-México ,
???????, 2424, ??????
2.5 Generation
Internationalized Domain NameEx) ???.com ,
???.kr ??????.cn
2nd Generation
English Domain NameEx) http//www.ustb.edu.cn
1st Generation
IP Address Ex) 123.46.78.90
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Definition of NLIA
What is Native Language Internet Address?
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Significant Features of NLIA

DNS based System supporting both Server-side
and Client-side solution

Independence of system and Scalability of service

Able to support any existing language code
Able to build global service network
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Growth of Korean Internet Address Use

• Query by using Korean Internet Address has grown
  exponentially.

• Obtained de Facto Standard by Internet Users.

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NLIA System Network in Korea
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Service Models
Applicable Service Models
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What is Native Language E-mail Address?
E-mail Service using Native Language
Using the Mail Client
Using the Web Browser
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Other Applicable Business Model
Mobile Internet Application
Existing method of entering English URL
Enter URL www._

• Yahoo!
• Mail
• Community
• Messenger

New Method of entering Native Language Internet
Address

• ??!
• ??
• ????
• ???

Enter NLIA _
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Other Applicable Business Model
Map Service

• View an area map by simply entering the desired
  location in the web
• browser address column.

• Include an extension such
• as 'map' or 'location' when
• entering the location.

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NLIA Service Example e-government

• The Ministry of Home Affairs, Korea, has decided
  to incorporate NLIA into their e-government
  service in order to grant easy accessibility to
  the public. Now every local government and its
  subsidiaries have their Korean Internet Address.

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NLIA Service ExampleBusiness cards

• Korean Internet Name and Korean e-mail Address
  used in business cards

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NLIA Service ExampleAdvertisement
Election Campaign Advertisement
Type ???(Roh Moo Hyun in Korean) at your
address bar and you can connect directly to my
homepage.

• The newly elected president of Korea, Mr. Roh
  Moo-Hyun utilized Korean Internet address for
  campaigning. His Korean Internet address resulted
  in 3 times more traffic than his competitors.

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Global Expansion of Service

• Netpias Native Language Internet Address system
  presented in various international meetings like
  MINC, IETF, ICANN, APRICOT, WSIS

• Customized package available for local/regional
  service provider
• Global networking system between different
  languages and countries available

• Active discussions on partnership going on in 20
  countries

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2003 Summer Universiade Daegu
Netpias NLIA system service allowed athletes
from All over the world to use their (95 Native)
languages to navigate websites.
Internet Cafe
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Arabic Countries (UNESCWA)
Dr. Ahmad Farahat ICT Division Chief United
Nations Economic Social Commission for Western
Asia
If the Arabic Internet Address is actively used,
it will work as a medium to promote and preserve
the Arabic culture and also work as a common
ground to bind all 22 Arabic nations.
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Spain
Dr. Enrique Cabello Pardos Professor, Computer
Engineering Spain Rey Juan Carlos University
I can find every web sites I want to go in
Spanish, It is very convenience and useful
technology.
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Turkey
Dr. Serpil Sayin Professor, MIS Kosh University,
Turkey
I see the value of your project. Although all
Turkish characters have obvious English
replacements, it is nuisance. However, for
Turkish people who do not speak English, this
will have a great impact.
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Nepal
Dr. Atma Ram Ghimire Director of ICT Division
Nepali Ministry of Science and Technology
I expect the Native Language Internet Address
technology may play a crucial role in resolving
the digital divide of Nepali.
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Malaysia
Dr. Shahrul Azman Mohd Noah Professor, Computer
Science University of Malaysia
I think that the use of the technology that's
been introduced could benefit e-government and
e-commerce in Malaysia.
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Expected Result of Using NLIA
Revolutionary Accessibility Improvement
Empowermentand participationof peopleachieved!
Resolve Digital Divide between classes/regions
Vitalize E-commerce Activities
Improve National Informationization Index
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Suggestion
Netpia is now pioneering a new era by globally
offering this NLIA model.
Take part in the evolution of Internet Address!
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????? ????
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????? ????

• ?????
• ?????
• ?????? ?? ??
• ???? ???? ??
• ??? ????? ABC
• ????
• ????
• ??? ??, ???? 90
• Empowerment? ??? ??
• ??? ??
• ??? ????
• ??? ????
• ????? ??
• ??? ?? ??? ??

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1. ?????

1. ???? ?????, ?? ????.

2. ????? ??? ????.
3. ??? ?? ?? ?? ???.

• ???? ???? ?? ??? ?? ??? ??
• ? ??? ? ???

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2. ?????
1. ??? ??? ???.
2. ?? (PASSION)
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3. ?????? ?? ??

1. ?? P-Profit???? lt ?????, ?????????

• ?? A-Ambition ??? ????? ???, ?? ??? ? ?????
• ?? ??? ???.

• ??? S-Sincerity???? ???? Win-Win?? ??? ??(???
  ??? ??? 80-??? 20? ????? ?????
• ????? 50-50 ????) ??? ???? ?? ??

4. ?? S-Strength??? ? ??? ???? ??? ???
???.??? ? ??? ????.
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3. ?????? ?? ??
5. ?? I-Innovation??lt??lt????? ??, ?? -gt ??? ???
????? ??? ??? ??? ??? ??
6. ???? O-Optimism?? ????? ??? ???? (???? ? ???
??) ??? ?? ??? ????
7. ??? ???? ? ? N-Never give up??? ? ??? ???,
??? ???? ? ??? ????.?? ?? ??? ???? ?? ? ??
????.?? ???? ??? ?? ??.?? ??? ??/??? ?????
?? ???? ??? ??.
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4. ???? ???? ??
1. ??? ???? CSF
(Critical Success Factor) ??? ????? ??? ????
2. ???? ? ???? ??
1) ?1, ?2?? 2) ??, ?? ???? 3) ????, ?? ???? ?
??4) ??? ??? ??? ???? ???.5) ????? ?? ??? ??6)
??? ??? ????.7) ????? ???? ???.8) ?????
????(???) ??? ???? ??, ???? ???? ?????.
(??? ????? ???? ?? ?? ???, ???? ?? ??? ???
???.)
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4. ???? ???? ??
3. ??? ?? ? ??
(???? ?? ??? ?? ???) ??? ?? ??.
4. ??? ????? ?? ??? ???
?? 1) ???? ??? ??. 2) ??, ????, ?????? ??.
3) ??? ??? ??. 4) ????? ???. ?? 1) ????
??? ???? ??2) ??? ???? ?? ?? ????
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5. ??? ????? ABC

• ???
• ????, ?????, ????(??)??, ?????(??? ??? ? ??)
• 3. ????
• ??? ???? ??? ??? ???
• 4P (Product, Price, Place, Promotion)4A
  (Advertising, Any Product, Anytime, Anyway)4C
  (Communication, Contents, Community, Commerce)
• 5. ?? ?? ??
• 6. ?? ????
• 7. ??? ?? (????/??/???/??)

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6. ????
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7. ????
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8. ??? ??, ???? 90

• ??? ???? ? ??? 10 CSF ??gt 90? ???
• ?, ??? ??? ??? ??? ??? !!!

2. ??? ????, ???? ???? ??? ??
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9. Empowerment? ??? ??

1. ??????? ???? ??(Character) ??(Ability)
(??????)

2. ??? ?????? ??? ????? ???.

3. ?? ???? ????? ? ? ??.

4. ??? ??? ???? ????? ????? ???.
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10. ??? ???
??? ??? ??, ????
? ?? ?? ? !
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11. ??? ????
? ?
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12. ??? ????
?????
???? ??
?????
?????? ????!
???? ??
????? ??
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13. ????? ??
?? (Character A)
?? (Ability B)
A 60 B 40
A 40 B 60
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??? ?? ??? ??
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