How we made US$250,000 in our first 12 months on line

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How we made US250,000 in our first 12 months on
line

• Andrew and Daryl Grant

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• Who would like to learn a system that can make
  you thousands of dollars while you sleep?

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• In the next 90 minutes well show you the exact
  system we used to make US250,000 in our first
  12 months online

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• This system takes us only about an hour a day to
  maintain.

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• The exciting news is
• its primarily
• PASSIVE INCOME

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• Passive income means were not exchanging dollars
  for hours

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• Wed tried lots of ways to make passive income
• Property
• Foreign exchange trading
• Share trading

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• Questions?
• Notes?

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Heres what we achieved financially in our first
12 months online
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• Most days we wake up to find an extra US500 or
  so in the bank

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• In the first 2 weeks of this year (while most
  people were still on holidays) we made US7970

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and the lifestyles OK too
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We also get to spend more time with the kids
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• Heres the first thing we did differently...

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• We overcame the overwhelm by applying 80/20
  decision-making tools to decide where to start

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We sell information products (ebooks) on line

• For example
• www.practical-report-writing.com
• www.skin-cancer-advice.com
• www.inspirational-kids-stories.com
• www.adoption-advice.com

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The basic steps are

1. Identify a potential market niche
2. Test the niche to see if it will be profitable
3. Develop the product
4. Write the sales letter
5. Build the website, with a process to collect the
   money
6. Monitor and fine tune

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Step 1 Identify a market niche

• You want a niche with enough traffic, hungry
  crowd, low advertising costs
• You dont have to know anything about the product
  (in fact its often better if you dont)
• Look for traffic volume using www.pixelfast.com/ov
  erture or www.keyworddiscovery.com/search.html
• Search on Google for competition using a Google
  search, or Competition Spy

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Research the topic using pixelfast
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Or research the topic using keyworddiscovery
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Check for competition using a Google search
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Or check for competition using Competition Spy
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Step 2 Test for profitability

• Put up a survey site
• Advertise it using Google Adwords (use Keyword
  Finder and Keyword List Maker to identify more
  profitable key words)
• Run it for three days
• Measure the response rate and advertising cost
• Look at what the customers are saying they want

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Survey site example
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A great survey site is one which

• Gets 500 or more visitors a day
• Costs no more than 10c a click for your Google
  Ads
• Gets at least 5 of visitors to your site to
  leave feedback

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Step 3 Develop the product

• Product must be downloadable it can be text,
  audio, video, software, or a mix
• Come up with a twist, eg our baby sleep product
• Either
• Do it yourself, or
• Get someone else to do it for you using
  www.rentacoder.com

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Step 4 Write the sales letter

• Either
• Write it yourself
• Write it yourself using software (eg Killer Web
  Copywriter, Burpies by Brett)
• Get someone else to write it (eg Pete Godfrey)

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Step 5 Build the website

• Keep it to a basic one page sales letter with a
  great headline
• Decide on the graphics
• Sign up to Clickbank (www.clickbank.com) for
  payments
• Include Google code to measure the conversion
  rate

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www.skin-cancer-advice.com
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www.inspirational-kids-stories.com
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www.practical-report-writing.com
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Step 6 Measure and fine-tune

• Split-test the sales letter
• Conversion rate (aim for 1 or more)
• Monitor the Google ad campaign
• Number of clicks (aim for 500 clicks per day)
• Click through rate
• Cost per click (aim for 10c per click)

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How much does each site make?

• To begin with, we aim for 500 clicks a day, 10c
  per click, 1 close rate, 30 product.
• This gives 5 sales a day (150 a day income) at a
  cost of 50.
• Gross monthly income 4,500 per site.
• Once this is in place, build up volume and close
  rate, and reduce costs.

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With some fine tuning, heres what this site
could make

• 1,500 clicks a day, 10c per click, 1.1 close
  rate, US35 product.
• This gives you 16.5 sales a day. US578 a day
  income at a cost of US150.
• Gross monthly income US17,325.
• Note Results will vary based on individual
  circumstances such as the niche and your
  marketing ability. These figures are for
  demonstration purposes only.

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Once your ebook site is making money, you can
apply more advanced strategies
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Examples of Advanced Strategies

• Sell back end products (CDs, DVDs)
• Put a forced continuity (subscription) program
  in place
• Deliver high end coaching
• Sell other peoples products (via JV or affiliate
  programs)
• Sell your ebook site
• etc, etc, etc

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Whats next for YOU?

• Statistically, only 10 of you will go away and
  apply the information youve seen here.
• Will you be part of the 10? Or part of the 90?
• What is the critical thing that makes the
  difference?

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The secret to success
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• Heres the second thing we did differently...

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• We identified and eliminated ourSUBCONSCIOUS
  blockages to success

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Our blockages to success with passive income

• Beliefs that were holding us back
• Earning money requires hard work - if its too
  easy I feel guilty
• Really good opportunities are scarce
• I need to take things stepwise and build up
  knowledge and experience
• Passive income is hard to generate
• Direct mail stuff is shonky
• This American stuff wont work in Australia
• My self-worth comes from consulting achievements

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• Before we could be successful with passive
  income we had to eliminate these blockages at a
  subconscious level

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Heres what we replaced them with

• New subconscious beliefs that led to success
• Money comes easily to me
• Great opportunities are everywhere
• I have more than enough knowledge and experience
  to act now
• Passive income is easy to generate once you know
  how
• Direct mail stuff is innovative
• I have a world-wide market
• My self-worth is innate it doesnt depend on
  what I achieve

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Our success resources
Mal EmeryMike FilsaimeBrett McFall
Paul Mary Blackburn
Alexei and Andrey (technical stuff)Pete Godfrey
(sales letters)
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Join our Program and we will show you in detail
what we did to make US250,000 Passive Income in
our First 12 Months Online
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Heres what you get

• Starter Pack
• 6 CD-Set
• Weekly Eclasses for 6 months
• Quick Start Guide
• How to Use the Pack booklet
• BONUS - 1 Ticket to the Mental Toolbox Workshop,
  where youll identify and remove blockages to
  your financial success
• Total ValueA1,788

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Heres whats in the Deluxe Pack

• Deluxe Pack
• 6 CD-Set
• Weekly Eclasses for 12 months
• Quick Start Guide
• How to Use the Pack booklet
• Introductory DVD
• Transcripts of the 6 CD-Set
• Camtasia Videos of our processes
• 4 hours of One-on-One Coaching

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Plus 8,055 Worth of FREE GIFTS

• Two tickets to the Mental Toolbox Workshop
• Software to help you write the sales letter
  (Killer Web Copywriter)
• Critique of your sales letter by Pete Godfrey
• Sales letter split-tested to maximise returns
• Website (with all the functionality we use) built
  for you
• Two Tickets to our 4-day Workshop
• DVDs of our 4-day workshop
• Marketing software Competition Spy, Keyword
  Finder, Keyword List Maker
• Total ValueA10,578

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Plus, put all the risk on us, with our 100,
no-weasel-clause, money-back guarantee

• Join our program today and try it out for a full
  30 days. If at the end of that time youre not
  convinced that its value for money, for whatever
  reason, just ask and well refund you
  immediately.
• And you get to keep the two Mental Toolbox
  tickets (valued at A1,900) as our way of saying
  sorry for wasting your time.

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Your price today

• Starter Deluxe pack pack
• Value 1,788 10,578
• Price Today 665 2,995

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Deluxe Pack Payment Plan

• Deposit Today 795
• Plus 5 x monthly payments of 495

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• We reward people for taking massive action

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• Massive Action Bonus Pack for joining
• TODAY
• Valued at NZ9,788

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Plus, put all the risk on us, with our 100,
no-weasel-clause, money-back guarantee

• Join our program today and try it out for a full
  30 days. If at the end of that time youre not
  convinced that its value for money, for whatever
  reason, just ask and well refund you
  immediately.
• And you get to keep the two Mental Toolbox
  tickets (valued at A1,900) as our way of saying
  sorry for wasting your time.