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HISTORICAL INFLUENCES ON FASHION Early 20th Century 1901 - 1920

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HISTORICAL INFLUENCES ON FASHION Early 20th Century 1901 - 1920 Survey of Historic Costume (Fairchild Publications, 2003) Political Influences World War I More women ... – PowerPoint PPT presentation

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Title: HISTORICAL INFLUENCES ON FASHION Early 20th Century 1901 - 1920


1
HISTORICAL INFLUENCES ON FASHION Early 20th
Century 1901 - 1920
Survey of Historic Costume (Fairchild
Publications, 2003)
2
Political Influences
  • World War I
  • More women in workforce
  • Practical, comfortable clothes
  • Shorter skirts (above ankle)
  • Military cuts
  • Trench Coat

3
Technology Influences
  • Automobile
  • Development of travel fashions the duster,
    goggles, caps with visors, veiled hats
  • History of Automobile

4
The duster was the typical driving fashion of
the early 20th century
http//www.fashion-era.com/images/Edwfashpics/1905
motveil.jpg
5
HISTORICAL INFLUENCES ON FASHION 1920s, 1930s
and 1940s
Survey of Historic Costume (Fairchild
Publications, 2003)
6
Social Life of the 1920s
  • Revolution of mores and values
  • Prohibition lead to the speak-easy (later,
    known as the nightclub)
  • Flapper Era - The Roaring Twenties
  • Body more revealed
  • Short hair
  • Increased use of make-up
  • Introduction of the trouser

7
Typical 1920s Flapper style Short
hair Silhouette Straight, tubular dress
Shortened hemline Lots of rouge and lipstick
http//home.millsaps.edu/mcelvrs/flapper.jpg
8
World War II
  • French couture (fashion) cut off during German
    Occupation
  • On the home front
  • Leather shoes rationed
  • L-85 Regulations
  • restricted quantity of cloth to be used for
    civilian clothing
  • Restricted use of nylon, wool, silk, natural
    rubber

9
Lets go to the Movies - hairstyles
Jean Harlow
Shirley Temple
10
Sports Influence
  • Increased participation by women
  • Sportswear established as separate fashion
    category

11
Art Influence of the Period
  • Art Deco
  • Architecture and interiors
  • Geometric shapes
  • Cubism
  • Notables
  • William Van Allen
  • Pablo Picasso
  • Henry Dreyfuss

12
  • Surrealism (beyond the real)
  • Fabric prints and appointments that seem out of
    place
  • Notable
  • Salvador Dali

13
HISTORICAL INFLUENCES ON FASHION Post WWII
through 1964
Survey of Historic Costume (Fairchild
Publications, 2003)
14
Teen Market Emerges
  • Originated in Britain
  • Teddy Boys first independent teen fashion
    movement
  • Significance
  • Promoted BY and FOR young people
  • Began among lower classes (trickle-up)
  • Evidenced as lifestyle cult

15
Teddy Boys Fashion
  • Longer coats with velvet or satin collars
  • Drainpipe ties
  • Slicked back hair
  • D.A. haircuts

http//www.fashion-era.com/1950s/1950s_4_teenagers
_teddy_boys.htm
http//www.teddygirl.co.uk/photos.htm
16
Teddy Girls Fashion
Velvet collars D.A. haircuts Turban-style
headwear Lace-up espadrilles
http//www.teddygirl.co.uk/photos.htm
17
TV FASHION INFLUENCE
18
TV FASHION INFLUENCE
Lucille Balls pregnancy, the focus of the 2nd
season of I Love Lucy, freed designers to more
publicly address the need for fashionable
maternity clothes
http//www.cnn.com/SHOWBIZ/9705/13/concealing.preg
nancies/
19
Political Scene
  • John Kennedy no hat at inauguration influenced
    decline of hat in mens fashions
  • Jacqueline Kennedy
  • Pill box hat
  • A-line skirts
  • Low-slung pumps
  • Revival of empire style (from Greek)

20
Empire waist
Pillbox Hat
A-line styling
http//www.fiftiesweb.com/kennedy/jackie-kennedy.j
pg
21
HISTORICAL INFLUENCES ON FASHION Vietnam
Era 1964-1974
Survey of Historic Costume (Fairchild
Publications, 2003)
22
Mod Fashion of the 1960s
  • Elegance
  • Edwardian flair
  • Long hair

23
Beatlemania - 1964
http//upload.wikimedia.org/wikipedia/en/d/d7/ Bea
tlessullivansinging.jpg
24
Rockers Fashion of the 1960s
  • Leather jackets
  • Motorcycles

http//www.costume.virtualmuseum.info/renegade.asp
25
Hippie Fashion
  • Eclectic clothing
  • Long hair
  • Thrift store purchases
  • Communal living

http//employees.oneonta.edu/angellkg/1960.HTML
26
Mod fashions of the 1960s
  • Color
  • Eclectic
  • Mini skirt

http//www.fiftiesweb.com/fashion/mod-fashion.htm
27
Unisex Fashion
  • Ties
  • Pantsuits
  • Annie Hall look

http//employees.oneonta.edu/ angellkg/1960.HTML
http//www.riotpoof.com/ archives/Hall.jpg
28
African Fashion Influence
African caftan
dashiki
Kente cloth
29
Jeans rule
Levi Strauss Trademark
http//employees.oneonta.edu/angellkg/1960.HTML
30
Op Art Pop Art
http//www.ritsumei.ac.jp/akitaoka/opart-e.html
http//www.biada.org/materies/ artsdidactica/art/p
intura/pop_art/warCAMP.jpg
31
www.sixtiescity.velnet.com/ Fash2/Fashion2.htm
http//www.p4a.com/item_images/medium/08/94/28-01.
jpg
32
HISTORICAL INFLUENCES ON FASHION 1975-1996
Survey of Historic Costume (Fairchild
Publications, 2003)
33
U.S. History Social/Technology
  • Baby Boomers having children
  • Kiddie Couture (NY Times)

34
Changes in the Fashion Industry
  • GATT Treaty (General Agreements on Tariffs and
    Trade)
  • Apparel production shifts to 3rd world countries
  • NAFTA (North American Free Trade Agreement)

35
Major Fashion Trends
  • Retro (retrospective)
  • Revival of previous styles

36
1970s power suit revisited the padded shoulders
and the tailored jacket of the 1940s
http//employees.oneonta.edu/angellkg/ 1970.html
37
http//www.davenportandco.com/formal2.htm
In the 1980s formal wear was reminiscent of the
lower waist lines of the Roaring 20s and the
puffed sleeves of the 1950s, ushering in a
revival of the romantic era
38
Major Fashion Trends
  • Yuppies and Preps
  • Power suits (Yuppies)
  • Classic tweed, tailored skirts, pants, shirts,
    loafers, oxfords, low pumps (Preps)

39
Other 1970s Fashion Trends
http//employees.oneonta.edu/angellkg/1970.html
40
http//www.vintageblues. com/history8c.htm
Other 1980s fashion trends
41
Major Fashion Trends
  • Punk a London original
  • Sid Vicious of the Sex Pistols is the most
    popular and visible icon of the 1980s British
    punk movement

http//www.hotshotdigital.com/ WellAlwaysRemember.
2/SidVicious.htm
42
Major Fashion Trends
  • African American Revival
  • Inner-city youth influence
  • Rap/hip hop musicians
  • Revival of kente cloth (and imitators)
  • Baggy pants, over-sized shirts
  • Dreadlocks
  • Emergence of black fashion models, designers

43
Rappers NWA
dreadlocks
http//www.howtodread.com/dreds.htm
http//www.solcomhouse.com/music.htm
Influence of the African American movement
through the 1990s.
http//www.pbs.org/newshour/infocus/fashion/hiphop
.html
44
The emergence of black models and designers
reflected the importance and impact of the
African American fashion movement
http//www.amadoo.com/galerie/slideshow.php?set_al
bumNameKiara-Kabukuru
45
Consumer Changes of the Era
  • Baby Boomers older (32-50)
  • Obesity
  • Styles, stores targeted to larger consumers
  • Revolt of heroin chic (skinny bodies)
  • Fitness Craze
  • Leggings, high tech fabrics, micro fiber
  • Jogging suits
  • High tech athletic shoes
  • Continuation of casual wear Casual Fridays

46
Review of Fashion Influences
  • Silhouette
  • Hemlines
  • Technology
  • Fabrics/textiles
  • Political arena
  • Current events
  • Media
  • Consumer changes
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