The Natural Grooming Company - PowerPoint PPT Presentation

Loading...

PPT – The Natural Grooming Company PowerPoint presentation | free to download - id: 622c57-YTNlM



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

The Natural Grooming Company

Description:

The Natural Grooming Company Prepared for: Tim Swarbrooke Toiletries Buyer Asda October 2008 Brand Proposition Focus on male grooming lines with the inclusion of ... – PowerPoint PPT presentation

Number of Views:21
Avg rating:3.0/5.0
Slides: 15
Provided by: nai70
Learn more at: http://www.sja-associates.com
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: The Natural Grooming Company


1
The Natural Grooming Company
Prepared for Tim Swarbrooke Toiletries
Buyer Asda October 2008
2
Brand Proposition
The Natural Grooming Company
  • Focus on male grooming lines with the inclusion
    of natural and organic ingredients in the
    formulas designed to provide more than just a
    smooth shave.
  • New shaving product formats focused on gels and
    oils, rather than foams to ensure a smoother,
    closer and comfortable shave.
  • The natural approach primarily uses plant
    extracts, or marine-based ingredients to access
    their natural qualities of skin firming and
    toning.
  • Future growth on skincare products aimed at men
    who desire more from their daily regime and have
    similar concerns to women, such as skin ageing
    and dehydration.

3
Brand Proposition
The Natural Grooming Company
  • Price point driven - 1.99 Every Day Low
    Price for Premium Quality product
  • With optimum shelf positioning volume sales are
    being delivered
  • Cutting edge and innovative Paraben Free
  • HIGH QUALITY NATURAL GROOMING PRODUCTS

4
Range Performance
The Natural Grooming Company
  • Since the launch of Natural Grooming Co. within
    Asda stores the range has seen phenomenal growth
    of 22 in the last 6 months.

5
Product Performance
The Natural Grooming Company
Product Average Sales per Store per Week in Asda Sales Value to date ()
125ML Shave Gel 3.3 45,045
100ML Face Scrub 2.9 39,913
100ML Post Shave Balm 2.2 28,596
125ML Sensitive Shave Cream 1.9 25, 671
100ML Face Wash 1.9 24,353
125ML Moisturising Shave Cream 1.5 20, 660
30ML Shave Oil 1.5 20,083
TOTAL 204,323
  • Top selling lines within the range

6
New Product Developments Skin Shave
The Natural Grooming Company
  • Keeping the brand ethos of Natural Grooming, new
    lines we believe will complement the range.
  • Phase 1 Skin Shave
  • Moisturising Shave Gel
  • Based on Natural Grooming current best selling
    line
  • Enriched to soften bristles for a smoother
    comfortable shave suitable for all skin types
  • Paraben Free formula with Organic Extracts at RRP
    1.99

7
New Product Developments Skin Shave
The Natural Grooming Company
  • Hydrating Anti Ageing Moisturiser
  • Moisturising Anti Ageing formula to fight the
    signs of ageing and combat wrinkles
  • Smoothes, moisturises and protects the skin from
    environmental damages keeping face looking
    younger and fresher
  • Paraben Free formula with Organic Extracts at RRP
    1.99

8
New Product Developments Skin Shave
The Natural Grooming Company
  • Anti Shine (Skin Defence) Moisturiser
  • Lightweight, non greasy moisturiser for skin
    prone to excess sebum
  • Reduces the apperance of pores and gives
    anti-shine, matt finish to skin
  • Re-hydrates and soothes the skin after shaving,
    ideal as a daily use moisturiser
  • Paraben Free formula with Organic Extracts at RRP
    1.99

9
New Product Developments Skin Shave
The Natural Grooming Company
  • Natural Grooming Gift Set / Travel Set
  • Convenient 50ML products to offer a full grooming
    experience as a gift or on your travels
  • All year round product ideal for gifts, travel or
    trial of the product
  • Paraben Free formula with Organic Extracts at sub
    4.00 RRP

10
New Product Developments Skin Care
The Natural Grooming Company
  • Phase 2 Advanced Skin Care
  • 24 Hour Body Deodorant
  • 24 Hour protection for the busy man to keep body
    feeling fresh, clean and hydrated
  • Environmentally friendly body deodorant suitable
    for all skin types including sensitive skin
  • Paraben Free formula with Organic Extracts at RRP
    1.99

11
New Product Developments Skin Care
The Natural Grooming Company
  • SOS Eye Rescue
  • Reducing the apperance of fine lines and dark
    circles around the delicate eye area
  • Reduce puffiness and helping to maintain a
    healthy looking appearance by firming and
    hydrating the skin
  • Paraben Free formula with Organic Extracts at RRP
    1.99

12
New Categories
The Natural Grooming Company
  • Invigorating Hair Body Wash
  • 2 in 1 Hair Body Wash for the busy man,
    convenient one use product in home or gym
  • Invigorating formula to refresh and cleanses
    keeping body feeling fresh all day
  • Paraben Free formula with Organic Extracts at RRP
    1.99
  • Professional Hair Gel
  • Salon professional sculpting gel to hold all
    types of styles for a firm hold
  • High performance, non-sticky for maximum lift and
    hold without any residue
  • Paraben Free formula with Organic Extracts at RRP
    1.99

13
Future Developments
The Natural Grooming Company
  • Future developments to the Natural Grooming Co.
    product range, tackling current issues shoppers
    demand for Natural Organic formulations whilst
    packaging is reduced and environmentally friendly
  • Our aspiration..
  • Carbon Neutral Environmentally Aware Ethos
  • Reducing the carbon foot print for Natural
    Grooming Co. from manufacturing to Asda shelves
  • 100 Recyclable packaging sourced ethically by
    recycled materials

14
The Natural Grooming Company
Contact
Pippa Clark Group Marketing Director Email
pippa.clark_at_potterandmoore.com Tel 01733 -
281015 Sally Cross Sales Marketing
Director Email sally.cross_at_potterandmoore.com
Tel 01733 - 281001
About PowerShow.com