CHINGO BLING

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CHINGO BLING
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Objective To brand Oakley to the growing Latino
market.
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Chingo Bling averages over (10) performances per
month, making it an average of (120) performances
per year. With an average of 1,000 persons per
show (promoter contracted) and 8,000 persons per
concert event. 50 of the shows performed are
traveled by vehicle.
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The 2005 Tour- Chingo Bling toured 23 states out
of the 50 states in the U.S.
Washington, Oregon, Idaho, California, Nevada,
Utah, Arizona, New Mexico, Arkansas, Colorado,
Wisconsin, Kansas, Oklahoma, Missouri, Texas,
Arkansas, Louisiana, Illinois, Minnesota,
Michigan, Georgia, Florida, New York.
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Within these performances, they include High
profile events such as Lowrider Magazine tour
(12 events/10-15,000 persons per show) Dub
Magazine tour (16 events/10,000 persons avg. per
show) SXSW Music Festival (Over 16,000 persons
avg. per year) Calle Ocho (Over 1 million
persons), Spring Break (Over 1 Million persons)
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Hispanic/Latinos tend to settle in ten top urban
markets in the U.S. With these markets alone,
marketers can effectively reach 60 of the entire
Hispanic/Latino population. Source U.S Census
Bureau
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1.) Los Angeles, 2.) New York, 3.) Miami, 4.)
Chicago, 5.) Houston, 6.) Dallas 7.) San
Francisco, 8.) San Antonio, 9.) Pheonix, and 10.)
Rio Grande Valley Source U.S Census Bureau
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Guess what? Chingos a regular performer in all
of the ten cities listed and will visit each of
these markets by vehicle several times this year.
Given any advertiser or endorsement at least 75
ROI and a guaranteed effective reach in targeting
the Hispanic/Latino demo.
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How can your company take advantage of this
exposure?
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2005 Chingo Mobile
By advertising Your Company on the 2006 Chingo
Mobile!
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In the Houston metro market alone, the Chingo
Mobile travels over 5,000 miles in in-town travel
per month. Based on Clear Channel DEC levels on
one single billboard on the main strip on 45
freeway frequently traveled by the Chingo Mobile,
the board receives a DEC of 230,000 impressions
per day. The Chingo Bling Mobile travels this
strip at least six times per day making it at
least over 20,000 impressions per day at the
least just on this one strip not including other
in-town travel.
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Rare Opportunity to GAIN valuable EXPOSURE to
the fifth largest Hispanic market!
NBA ALL STAR GAME Houston, TX Week of Feb. 13,
2006 Estimated Attendance Record Numbers Chingo
will be attending, hosting, and performing at
several NBA All Star Events. (BET, NBA Hoops,
etc.)
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2006 Estimated IMPRESSIONS (6) month Chingo
Mobile Sponsorship.
TOTAL 3,580,000 IMPRESSIONS
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The Breakdown per impression 6 mo.
Houston Metro 800,000 impressions Events (SXSW,
Calle Ocho, Spring Break, All Stars) 2.5
Million Impressions Concerts (Lowrider Dub Mag
Tours (21) events total) 220,000
Impressions Promoter Contracted Performances
60,000 impressions
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• (6) Month Sponsorship Includes
• 6 mo. Logo and company themed
• vehicle Wrap (includes cost and design of
  materials)
• Exposure to the Hispanic/Latino
• market in the U.S.
• Company Concert Mentions

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SPONSORSHIP TOTAL 15,000 for (6) month
Sponsorship Cost per thousand 4.18 Cost per
impression 0.00418
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2006 Estimated IMPRESSIONS (12) month Chingo
Mobile Sponsorship.
TOTAL 4,640,000 IMPRESSIONS
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The Breakdown per impression 12 mo.
Houston Metro 1.6 million impressions Events
(SXSW, Calle Ocho, Spring Break, All Stars) 2.5
Million Impressions Concerts (Lowrider Dub Mag
Tours) 420,000 Impressions Promoter Contracted
Performances 120,000 impressions
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• (12) Month Sponsorship Includes
• 12 mo. Logo and company themed vehicle Wrap
• (includes cost and design of materials)
• Exposure to the Hispanic/Latino
• market in the U.S.
• Company Concert mentions

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SPONSORSHIP TOTAL 30,000 for (12) month
Sponsorship Cost per thousand 6.47 Cost per
impression 0.00647