Re-imagine! ShortTakes27 Tom Peters/10.23.2004 - PowerPoint PPT Presentation

Loading...

PPT – Re-imagine! ShortTakes27 Tom Peters/10.23.2004 PowerPoint presentation | free to download - id: 6187ea-NWM3M



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Re-imagine! ShortTakes27 Tom Peters/10.23.2004

Description:

Re-imagine! ShortTakes27 Tom Peters/10.23.2004 – PowerPoint PPT presentation

Number of Views:527
Avg rating:3.0/5.0
Slides: 978
Provided by: Howie
Learn more at: http://tompeters.com
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Re-imagine! ShortTakes27 Tom Peters/10.23.2004


1
Re-imagine!ShortTakes27Tom Peters/10.23.2004
2
Short Takes!
3
Tom PetersMy Story.
4
A Coherent Story Context-Solution-Bedro
ckContext1 Intense Pressures (China/Tech/Competi
tion)Context2 Painful/Pitiful Adjustment (Slow,
Incremental, Mergers)Solution1 New
Organization (Technology, Web Revolution,
Virtual-BestSourcing,PSF
nugget)Solution2 No Option Value-added
Strategy (Services-
Solutions-Experiences-DreamFulfillment
Ladder)Solution3 Aesthetic VA Capstone
(Design-Brands)Solution4 New Markets (Women,
ThirdAge)Bedrock1 Innovation (New Work, Speed,
Weird, Revolution)Bedrock2 Talent (Best,
Creative, Entrepreneurial, Schools)Bedrock3
Leadership (Passion, Bravado, Energy, Speed)
5
70s Cost (BCGs cost curves)80s TQM-CI
(Japan)90s Service00s Solutions/Experiences
10s Dream Fulfillment
6
Short Takes!
7
Tom Peters Summary StatementsGoals Strategy
8
Ten Good Reasons to
Get Up in the Morning 1. Empower one and all
to vigorously seek WOW! in their work/projects.
(Or else.) Foster the Brand You Spirit and the
Entrepreneurial Urge at every turn. (Or else.)
2. Blow up education as we know it today!
Re-tool education to emphasize the arts,
creativity, entrepreneurial behavior. (Or
else.) 3. Seek out the bold, the strange, the
misfits, the dreamersand welcome their presence
in our midst. 4. Drag enthusiasm, passion,
Technicolor and bold commitment out of the
closet! Make Passion your Passion! (Hint Passion
makes the world go round.) 5. Be a champion for
Women Roar! Women Rule!6. Underscore the
importance of/stupendous opportunities associated
with the cool new markets Women, Boomers and
Geezers, Hispanics, Greenies, Wellness. 7.
Dramatically re-orient healthcare from
after-the-fact fixes to before-the-fact
attention to prevention-Wellness. (And kindly
suggest that the acute-care industry give
some passing thought to Quality.)8. Ensure that
the historically neglected intangibles are the
prime basis for individual and enterprise
success. 9. Support Globalization as the bestif
indeed messypath to maximum human freedom,
security and welfare. 10. Swear by the motto
Reward excellent failures punish mediocre
successes.
9
Successful Businesses Dozen Truths TPs
30-Year Perspective1. Insanely Great Quirky
Talent.2. Disrespect for Tradition.3. Totally
Passionate (to the Point of Irrationality) Belief
in What We Are Here to Do.4. Utter
Disbelief at the BS that Marks Normal Industry
Behavior.5. A Maniacal Bias for Execution and
Utter Contempt for Those Who Dont Get
It.6. Speed Demons.7. Up or Out. (Meritocracy
Is Thy Name. Sycophancy Is Thy Scourge.)8.
Passionate Hatred of Bureaucracy.9. Willingness
to Lead the Customer and Take the Heat
Associated Therewith. (Mantra Satan Invented
Focus Groups to Derail True Believers.)10.
Reward Excellent Failures. Punish Mediocre
Successes. 11. Courage to Stand Alone on Ones
Record of Accomplishment Against All the
Forces of Conventional Wisdom.12. A Crystal
Clear Understanding of Story (Brand) Power.
10

Everything You Need to Know about
Strategy 1. Do you have awesome Talent
everywhere? (We are the Yankees of home
improvement here in Omaha.) Do you push that
Talent to pursue Audacious Quests? 2. Is your
Talent Pool loaded with wonderfully peculiar
people who others wouldcall problems? And what
about your Extended Community of customers,
vendors et al? 3. Is your Board of Directors as
cool as your product offerings and does it
have50 percent (or at least one-third) Women
Members? 4. Long-term, its a Top-line World
Is creating a culture that cherishes above all
things Innovation and Entrepreneurship your
primary aim? Remember Innovation not
Imitation! 5. Are the Ultimate Rewards heaped
upon those who exhibit an unswerving Bias for
Action, to quote the co-authors of In Search of
Excellence? Are your O.O.D.A. loops shorter than
the next guys? 6. Do you routinely use hot,
aspirational words-terms like Excellence and
B.H.A.G. (Big Hairy Audacious Goal, per Jim
Collins) and Lets make a dent in the Universe
(the Word according to Steve Jobs)? Is Reward
excellent failures, punish mediocre successes
your de facto or de jure motto? 7. Do you
subscribe to Jerry Garcias dictum We do not
merely want to be the best of the best, we want
to be the only ones who do what we do? 8. Do you
elaborate on and enhance Jerry Gs dictum by
adding, We subscribe to Best Sourcingand only
want to associate with the best of the best.
9. Do you embrace the new technologies with
child-like enthusiasm and a revolutionarys
zeal? 10. Do you serve and satisfy customers
or go berserk attempting to provide every
customer with an awesome experience that does
nothing less than transform the way she or he
sees the world?11. Do you understand to your
very marrow that the two biggest under-served
markets are Women and Boomers-Geezers? And that
to take advantage of these two Monster Trends
(FACTS OF LIFE) requires fundamental re-alignment
of the enterprise? 12. Are your leaders
accessible? Do they wear their passion on their
sleeves? Does integrity ooze out of every pore of
the enterprise? Is We care your implicit
motto? 13. Do you understand business mantra 1
of the 00s DONT TRY TO COMPETEWITH WALMART
ON PRICE OR CHINA ON COST? (And if you get this
last idea, then see the 12 above!)
11
The Leadership111. Talent
Management2. Metabolic Management3. Technology
Management4. Barrier Management5. Forgetful
Management6. Metaphysical Management7.
Opportunity Management8. Portfolio Management9.
Failure Management10. Cause Management11.
Passion Management
12
The Leadership111. Talent
Management2. Metabolic Management3. Technology
Management4. Barrier Management5. Forgetful
Management6. Metaphysical Management7.
Opportunity Management8. Portfolio Management9.
Failure Management10. Care Management11.
Passion Management
13
Importance of Success Factors by Various
Gurus/Biased Estimates by Tom Peters
Strategy Systems Passion
Execution Porter 50 20
15 15Drucker 35
30 15 20Bennis
25 20 30
25Peters 15 20
35 30
14
Short Takes!
15
Tom PetersRe-imagine Manifesto!v09.14.2004
16
Tom Peters Re-imagine
Manifesto! New Delhi. Thirteen September 2004.
I awoke, jetlagged and sweaty, at 3A.M. Id had a
nightmare. Stark realism. I was, as usual,
accused of overstatement and a few (or more) too
many exclamation marks (!!!!!). Only this time
Id acceded to They. The They who believe in
The Plan and Built to Last and Continuous
Improvement and Quiet, Humble Leaders. No! No! I
had failed, in my dream, to live up to my Fervent
Beliefs! This must not pass! In a sweat, fearful
that the time would not come round again, I
turned on the light, picked up a pad of paper,
and began to scribble frantically. Herewith the
result.
17
Toms Re-imagine
Manifesto! They say my (Tom) language is
extreme. I say the times are extreme. They say
Im extreme. I say Im a realist. They say I
demand too much. I say they accept mediocrity
continuous improvement too readily. They say
We cant handle this much change. I say Your
job and career are in jeopardy what other
options do you have? They say Brand You is
not for everyone. I say the alternative is
unemployment. They say Whats wrong with a
good product? I say WalMart or China or both
are about to eat your lunch. Why cant you
provide instead a Fabulous Experience?
18
Toms Re-imagine
Manifesto! They say Take a deep breath. Be
calm. I say Tell it to WalMart. Tell it to
China. Tell it to India. Tell it to Dell.
Tell it to Microsoft. They say the Web is a
useful tool. I say the Web changes everything.
Now. They say We need an Initiative. I say We
need a Dream. And Dreamers. They say Great
Design is nice. I say Great Design is
necessary. They say I overplay the womens
thing. I say the share of Women in Senior
Leadership Positions is a Waste and a
Disgrace and a Strategic Marketing Error.
19
Toms
Re-imagine Manifesto! They say the Womens
Market Opportunity I harp on is doubtless
important. I say 9 out of 10, make that 99 out
of 100, companies arent within striking
distance of accurately estimating the potential
of the Womens Market let alone exploiting
it. They say the boomer-geezer market is also
doubtless important. I say the boomer-geezer
market amounts to a Redefining Moment. They say
we need a project to exploit the
women-boomer-geezer market. I say we need Total
Strategic Realignment to exploit the
Women-Boomer- Geezer Opportunity. They say
Wow is typical Tom. I say WOW is a Minimum
Survival Requirement. They say effective
governance is important. I say bold-brash Boards
that are representative of the market
servedmore than a token woman or two and an
empty seat for the forthcoming Hispanicare
an Imperative. Now.
20
Toms
Re-imagine Manifesto! They say Plan it. I say
DO IT. They say We need more steady, loyal
employees. I say WE NEED MORE FREAKS WHO
ROUTINELY TELL THOSE IN CHARGE TO TAKE A
FLYING LEAP BEFORE ITS TOO LATE. They say
We need Good People. I say We need Quirky
Talent. They say We like people who, with
steely determination, say, I can make it
better. I say I love people who, with a
certain maniacal gleam in their eye, perhaps
even a giggle, say, I can turn the world upside
down. Watch me! They say We must speed things
up. I say We must Radically change the
Corporate Metabolism until Insane Urgency
becomes a Sacrament.
21
Toms Re-imagine
Manifesto! They say Sure, we need Change. I
say we need REVOLUTION NOW. They say
(acknowledge) Okay, we need revolution. I say
REVOLUTION. They say fast follower. I say
battered and bruised leader. They say
Conglomerate Imitate! I say Create
Innovate! They say Market share. I say
Market CREATION. They say Improve
Maintain. I say DESTROY RE-IMAGINE.
22
Toms Re-imagine
Manifesto! They say We like words such as
calm certainty is. I say I like
words/phrases such as turbulent opportunity
might be. They vote for Republicans
and Democrats. I vote for Independents and
Libertarians. They say Normal. I say
Weird. They say Happy balance. I say
Creative Tension. They say they favor a team
that works lives in harmony. I say give me a
raucous brawl among the most creative people
imaginable. They say Peace, brother. I say
Bruise my feelings. Flatten my ego. SAVE MY
JOB.
23
Toms Re-imagine
Manifesto! They say Vanilla. I say Cherry
Garcia. They say Basic Black. I say
TECHNICOLOR RULES! They say Branding is for
the likes of Nike. I say Branding is for
Everyone Anyone with the Passion Tenacity
to foist their Wonderful Weird Point of View on
the world and the New Worlds (read Webs)
power allows- encourages such silly (until
recently) visions-of-ubiquity to become
reality, perhaps overnight. They say we need
happy customers. I say Give me pushy, needy,
nasty, provocative customers who will drag me
down Innovation Boulevard. They say they want
to partner with best of breed. I say Give me
Coolest of Breed.
24
Toms Re-imagine
Manifesto! They say we need supply chain
harmony. I say we need supply chain
Innovation. They say We seek Harvard MBAs. I
say I seek Certificate-free PhDs from the
School of Hard Knocks. They say they want
recruits with a spotless records. I say the
Spots are what matter most. They say Integrity
is important. I say Tell the Unvarnished Truth,
All the Time or take a Long Hike. They
read Jim Collins and grok on quiet, humble
leaders. I say Give me the Bold, the Brash, the
Brassy, the Egocentric Dreamers who, like
Steve Jobs, Dent the Universe.
25
Toms Re-imagine
Manifesto! They say they need a vision born of
McKinsey. I say we need a Grandiose Dream born
of a Passionate Intemperate Belief that the
world can be a different, better place. They
say healthcare, our biggest industry, is a
mess. I say our hospitals, which kill over
100,000 patients a year, are part of a system
that is a disgrace. They say obesity is a
problem lose some weight. I say Re-imagine
the entire healthcare system NOW to focus
on Prevention Wellness. They say no child
left behind. I say education is leaving ALL
our children behind, as it is totally
mis-aligned to deal with tomorrows (this
afternoons) uncertain, ambiguous,
creativity-driven economy.
26
Toms
Re-imagine Manifesto! They say Of course we
believe in marketing. I say Is the CMO Chief
Marketing Officer on the Board of
Directors? They say Of course we believe in
marketing. I say Has your customer data base
won numerous major industry awards? They say
Of course we believe in marketing. I say Is
your Web site Sooooo Cool, Sooooo Fresh, Sooooo
Friendly to Use that it gives you goose
pimples just to e-visit, even though youve seen
it 1000 times? They say Of course we
believe in marketing. I say How many in-depth
customer visits did the CEO make last
month? They say Yes, the Womens thing is
important. I say Do women hold at least 1/3rd
of your Board seats? They say Were coming
around on the design bit. I say Is, as at
Braun, your Chief Design Officer on the Board of
Directors?
27
Tom Re-imagine
Manifesto! They say Of course we think the
experiences thing is important. I say Is
there an EVP Experiences? They say Of course
innovation is important. I say Is your
percentage of revenue devoted to R D at least
1.5 (2.0? 2.5?) times the industry
average? They say Of course we believe in
IS/IT. I say Is the CIO on the Board of
Directors? (Only 5 of Fortune500 CIOs are
on the Board. One example WalMart.) They say
Of course we believe in IS/IT. I say How many
members of your Board are under 35 years
old? They say We believe in having a flat
organization. I say Is your headquarters in a
Tower?
28
They say Improve.I say Re-imagine!
29
Toms Re-imagine
Manifesto! They say we need to bring
effectiveness to the supply chain. I say we need
an IS/IT/Best Sourcing revolution based on
nothing less than an Entirely Original Vision of
what organizations are and how they
interact. They say Globalization is a bumpy
road. I say India and China and Asia in general
are within two decades of running the show
Get ready or get trounced. They say defense
and consolidation are musts for a global
game. I say encourage Offense, nurture a
Generation (or 10) of Entrepreneurs, cherish
Creativity Risk-taking from primary school
onwards and dont expect to be saved by a bunch
of bulky, retro behemoths commanded by a
phalanx of Old White Guys who think 30
minutes a day on the corporate treadmill and
27 holes on the links are a fit defense against
Revolution.
30
Toms Re-imagine
Manifesto! They say Get an MBA. I say Get an
MFA. They say If it cant be precisely
measured then it isnt real. (And I suppose
if it can be measured it is real? Think Enron?
Adelphia? WorldCom?) I say If it can be
precisely measured it isnt real. (Think Age of
Intangibles Relationships.) (Think He
knew the price of everything and the value of
nothing.) They say Rationality is the Bedrock
of Modern Society. I say Irrationality
irrational exuberance? is the Mother of all
True Entrepreneurial Pilgrimages. They say
Order is the necessary precursor to measured,
sustainable success. I say Dis-order is the
precursor to Opportunistic Sorties, Market
Creation, Quantum Leaps, and Entrepreneurial
Adventure.
31
Toms Re-imagine
Manifesto! They say To get anywhere, you have
to know exactly where the hell youre
headed. I say If you know precisely where
youre headed and exactly how youre gonna
get there, then you clearly suffer from Advanced
Shrivelus Imaginationus. (This disease is
fatal.) They say Employees need Well-defined
Structure. I say Talent should be encouraged to
embark on Quests to the Unknown. They say
Im here to maximize shareholder value. I say
Im here to inflame each every member of my
Awesome Staff to embark with Vigor
Determination Passion Enthusiasm on a
Quest of Monumental Consequence. (And if I come
even close to succeeding, it will, in fact,
dramatically up the odds of Thriving Amidst
Todays Chaosand creating untold
shareholder value in the process.)
32
Toms
Re-imagine Manifesto! They say men. I say
WOMEN. They say Diversity is a good thing. I
say Diversity is a Fresh Breath of Creative Air
Absolutely Necessary for Economic Salvation
in perilous times. They say Wait your turn,
honor those who have marched these corridors
before you. I say Get Off Your Butt Go for the
Gold TODAY or sign the transfer papers
willing your job in perpetuity to a Chinese or
Indian who Gives a Shit and Gets Up (VERY)
Early and works Saturdays Sundays. They say
offshoring is a blight. I say the Earth
proved not to be the center of the Solar System
and the USA is not the epicenter-in-perpetuity
of the Earth and that we had best learn
NOW to prosper and take pleasure in a dynamic,
exciting, creative, multi-polar economic
environment. (Damn it.)
33
Toms Re-imagine
Manifesto! They say Its a fright. I say Its
a Helluva Ride. They say its daunting. I say
its a bronco-bustin day at the rodeo. They
say Life is a marathon husband your
strength. I say Life is a sprint. Begin
planning your World-beating Me Inc. start-up
TODAY. They say lifetime employment was a
boon. I say lifetime employment was Indentured
Servitude, modern- day Slavery. They say
safety net. I say I am my safety net give me
the Ownership Society. (And Im a
lifelong Democrat.) They say zero defects. I
say A day without a screwup or two is a day
pissed away.
34
Toms Re-imagine
Manifesto! They say Think about it. I say Try
it. They say Plan it. I say Test it. They
say continuous improvement. I say Bold
Leaps. They say Keep on Improvin. I say
Keep on Leapin. They say Built to last. I
say Built to Soar. Were all dead in the long
run live your Insane Fantasy. Devil take
the hindmost. They (Jim Collins) say Walgreens
is Cool. I say I love Larry Ellison. (Oracle
rules at least for the next ten minutes.)
35
Toms Re-imagine
Manifesto! They say Play the odds. I say
Reward excellent failures. Punish mediocre
successes. (Thanks, Phil Daniels.) They
say Eighty-hour weeks will kill you. I say
Work 35-hour weeks, and the Chinese will kill
you. They say Install cost controls with
teeth. I say Ha. Ha. Ha. Blow Up the existing
enterprise and start with a Clean Sheet of
Paper. They say Install cost controls with
teeth. I say Grow the Top Line. They say
Radical change takes a decade. I say Radical
change takes a Minute. (See AA.) They say
Times are changing. I say Everything has
already changed. Tomorrow is the First Day of
Your Revolution or youre Toast.
36
Toms Re-imagine
Manifesto! They say We cant all be Anita
Roddick or Maxine Clark or Stan Shih or Les
Wexner or Jerry Yang. I say Why not? They say
We cant all be Revolutionaries. I say Why
not? They say We cant all be a Brand. I say
Why not? They say Beware the Hype. I say
Been to China lately? Visited Infosys in
Bangalore lately? They say this is just a
Rant. I say this is just Reality. They say The
man is not nice. I say The times are not
forgiving.
37
!
38
Short Takes!
39
EXECUTIVE SUMMARYTom PetersRe-imagine!Busin
ess Excellence in a Disruptive Age14October2003
40
Uncertainty is the only thing to be sure of.
Anthony Muh,head of investment in Asia,
Citigroup Asset Management If you dont like
change, youre going to like irrelevance even
less. General Eric Shinseki, Chief of Staff,
U. S. Army
41

Re-imagine! Business Excellence
in a Disruptive Age1.
It is the foremost taskand responsibilityof
our generation to re-imagine our enterprises
and institutions, public and private.
42
Re-imagine!2.
War-making, commerce, politics, and the
essential nature of human interchange have
come unglued. We are in a Brawl with No
Rules. We have to make it up as we go along.
(Success S.A.V. Screw Around
Vigorously.) (Fail. Forward. Fast.)
43
Re-imagine!3.
Incrementalism is .. Out. Destruction is
In. Built to last is Out. Built to flip is
In.
44

Re-imagine! 4. There is no
higher priority than the Total
Transformation of all business practice to
eBusiness practiceencompassing every
element of the enterprise and every member
of its family of alliances and partners. The
Internet changes everything. Now.
45
5. Ninety percent of white-collar jobs (90
percent of all jobs) as we know them will be
disemboweled in the next 15 years.
Done. Gone. Kaput.
Re-imagine!
46
6. Winners (survivors!) will become de
facto bosses of Me Inc. Free the Cubicle
Slaves! Self-reliance replaces corporate
cosseting. Hooray!
Re-imagine!
47

Re-imagine!7. We must learn to add value
through creativity, by inventing
Extraordinary Experiences which provide
scintillating solutions to customers oft
unexpressed desires and dreams. Out
Tangibles. In Intangibles.
48

Re-imagine!8. Design Rules in an Age of
Experiences/ Dream Fulfillment.
49

Re-imagine!9. Brand Value All Value
Obeisance to Metaphysical Management.
50
Re-imagine!10. Women buy (ALL) the
stuff. Re-imagine the brand itselfand all
business practicesaround women-as-
purchasers.
51

Re-imagine!11.
Boomers Geezers have (ALL) the money. Pay
attention!
52

Re-imagine!12. Creative Enterprises demand
Awesome ( Creative) Talent. Everywhere.
53

Re-imagine!13. Women are Tomorrows
Leaders. (Period.)
54

Re-imagine!14. Talent Development rests upon
Total Re-imagining of our insipid
schools. Those who color outside the
box and cant sit still are the New
Heroes.
55

Re-imagine!15. Weird Wins in Weird Times.
(Innovation Easy. Hang Out with Weird
Get Weird.) (Q.E.D.)
56

Re-imagine!16. Leading Re-imagining
Unleashing Passion in One All. Winners
Pursue Quests to Places as Yet Unimagined.
Leaders applaud their followers Quirky
Bravery and egg them on to ever more
wild woolly experiments.
57
Dream as if youll live forever. Live as if
youll die today. James Dean
58
In Toms world, its always better to try a swan
dive and deliver a colossal belly flop than to
step timidly off the board while holding your
nose.Fast Company /October2003
59
Short Takes!
60
!
61
!
62
!
63
!
64
!
65
!
66
!
67
!
68
!
69
!
70
!
71
!
72
The Re-imagineers Credo or, Pity the Poor
BrownTechnicolor Times demand Technicolor
Leaders and Boards who recruit Technicolor
People who are sent on Technicolor Quests to
execute Technicolor (WOW!) Projects in
partnership with Technicolor Customers and
Technicolor Suppliers all of whom are in
pursuit of Technicolor Goals and Aspirations
fit for Technicolor Times.WSC
73
Short Takes!
74
Re-imagine!OUTLINE
75
Tom Peters Re-Imagine!Business Excellence
in a Disruptive Age22October2004/Part 1
76
Summer 2004 Not Your Fathers World!
77
Biases.
78
Purpose.
79
I. NEW BUSINESS. NEW CONTEXT.
80
Re-imagine Everything All Bets Are Off.
81
Jobs TechnologyGlobalization War, Warfighting
Security
82
2. Re-imagine Permanence The Destruction
Mandate.
83
2A. Re-imagine Tomorrows Organizations
Itinerant Potential Machines.
84
2B. Yo, Jim Collins . OrToms Case for
Technicolor!
85
II. NEW BUSINESS. NEW TECH.
86
3. Re-imagine IS/ IT/ the WebNo Room for Wimps!
87
3A. Re-imagine IS/ IT/ the WebDirect!
88
4. Re-imagine Jobs The White Collar Bloodbath.
89
III. NEW BUSINESS. NEW VALUE PROPOSITION.
90
5. Re-imagine the Organization The Professional
Service Firm (PSF) Imperative.
91
6. Re-imagine Business Basic Value Proposition
PSFs Unbound/ The Solutions Imperative.
92
6A. Re-imagine Organizational Barriers
TheSolutions25.NO MORE SILOS. NO MORE
STOVEPIPES.
93
IV. NEW BUSINESS. NEW BRAND.
94
7. Re-imagine Enterprise as Theater I A World
of Scintillating Experiences.
95
8. Re-imagine Enterprise as Theater II
Embracing the Dream Business.
96
9. Re-imagine the Soul of Enterprise Design
Rules!
97
9A. Re-imagine the Infrastructure of Enterprise
Design Beautiful Systems.
98
10. Re-imagine the Fundamental Selling
Proposition It all adds up to THE BRAND.
99
10A. Re-imagine 2004 Excellence Found!
100
V. NEW BUSINESS. NEW MARKETS.
101
11. Re-imagine the Customer I Trends Worth
Trillion Women Roar.
102
12. Re-imagine the Customer II Trends Worth
Trillion Boomer Bonanza/ Godzilla Geezer.
103
VI. NEW BUSINESS. NEW WORK.
104
13. Re-imagine Work The WOW Project. (Or Bust.)
105
14. Re-imagine Implementation I The F4
Recipe.Find a Fellow Freak Far away
106
14A. Re-imagine Implementation II Getting to
WOW Through Mastery of The Sales25.
107
14B. Re-imagine Implementation III Getting
Things Done The Power Implementation34.
108
15. Re-imagine Boss Work I Start a WOW Projects
Epidemic! Emphasize Demos, Heroes, Stories!
109
15A. Re-imagine Boss Work II Send Them on Quests!
110
VII. NEW BUSINESS. NEW YOU.
111
16. Re-imagine the Individual Welcome to a Brand
You World Distinct or Extinct
112
17. Re-imagine Excellence I The Talent Obsession.
113
17A. ADDENDA to Re-imagine Excellence Tom
PetersThe Talent50
114
17B. Re-imagine Excellence II Meet the New Boss
Women Rule!
115
VIII. NEW BUSINESS. NEW BEDROCK.
116
18. Re-imagine Education.Or perish
117
New Work. New World. New Education. The Three
Must Meet.
118
19. Re-imagine Healthcare
119
Healthcare Tsunami
120
HealthCare21
121
HealthCare2
122
IX. NEW BUSINESS. (NEW) BRAND INSIDE RULES
123
20. Re-imagine the Roots of Innovation THINK
WEIRD the High Value Added Bedrock.
124
X. NEW BUSINESS. NEW LEADERSHIP.
125
21. Re-imagine Leadership for Totally Screwed-Up
Times The Passion Imperative.
126
The Passion Imperative The Leadership50
127
XI. NEW BUSINESS. NEW RULES.
128
22. A Re-imagineers Credo Toms 60TIBsTIB
This I Believe
129
23. TomsRe-imagine Manifesto!
130
Boil It Down!
131
Parting Words
132
HTSH Hands That Shape Humanity, a project of
the Bishop Desmond Tutu Foundation
133
Short Takes!
134
Ex2004Excellence Found!Tom Peters09.24.2004
135
And the Winner is 1.
Audacity of Vision2. Innovation/RD/Design3.
Talent Acquisition Development4. Resultant
Experience5. Strategic Alliances6.
Operations7. Financial Management8.
Overall/Sustaining Excellence9. Wow!
136
Cirque du Soleil!
137
Cirque du Soleil Talent (12 full-time scouts,
database of 20,000). RD (40 of profits 2X
avg corp). Controls (shows are profit centers
partners like Disney offset costs 100M on
500M). Scarcity builds buzz/brand (1 new show
per year. People tell me were leaving money on
the table by not duplicating our shows. Theyre
right.Daniel Lamarre, president).Source The
Phantasmagoria Factory/Business 2.0/1-2.2004
138
Ex2004Cirque du SoleilInfosysBuild-A-BearG
riffin Health Services Corporation
139
Infosys/Planet-warping Aspirations By making
the Global Delivery Model both legitimate and
mainstream, we have brought the battle to our
territory. That is, after all, the purpose of
strategy. We have become the leaders, and
incumbents IBM, Accenture are followers,
forever playing catch-up. However, creating a
new business innovation is not enough for rules
to be changed. The innovation must impact
clients, competitors, investors, and society. We
have seen all this in spades. Clients have
embraced the model and are demanding it in even
greater measure. The acuteness of their
circumstance, coupled with the capability and
value of our solution, has made the choice not a
choice. Competitors have been dragged kicking and
screaming to replicate what we do. They face
trauma and disruption, but the game has changed
forever. Investors have grasped that this is not
a passing fancy, but a potential restructuring of
the way the world operates and how value will be
created in the future.Narayana Murthy,
chairmans letter, Infosys Annual Report 2003
140
Build-A-Bear--1997 to 2004 0 to
300M--Maxine Clark/CEO (25 yrs May Dept
Stores)--Build-A-Bear Workshops--Engagement!
(Where Best Friends Are Made)--Theater!--htt
p//www.buildabear.com/buildaparty
141
Best Web Site?buildabear.com
142
Griffin Health Services Corporation/Griffin
Hospital/Planetree Alliance
143
It was the goal of the Planetree Unit to help
patients not only get well faster but also to
stay well longer. Putting Patients First, Susan
Frampton, Laura Gilpin, Patrick Charmel
144
Those of us working in healthcare have an
obligation to be of service in this world, to be
bringers of light and hope. Our work is spiritual
by its nature, as the Planetree model has
acknowledged for decades.Our definition of
spirituality is coming into a right relationship
with all that is, establishing a loving,
nurturing, caring relationship. Planetrees has
been to refocus our attention on the power of
relationships, and, in particular, the
mind-body-spirit relationship essential to
healing. It has opened a door that will never be
closed. Leland Kaiser, Holistic
HospitalsSource Putting Patients First, Susan
Frampton, Laura Gilpin, Patrick Charmel
145
The 9 Planetree
Practices1. The Importance of Human
Interaction2. Informing and Empowering Diverse
Populations Consumer Health Libraries and
Patient Information3. Healing Partnerships The
importance of Including Friends and Family4.
Nutrition The Nurturing Aspect of Food5.
Spirituality Inner Resources for Healing6.
Human Touch The Essentials of Communicating
Caring Through Massage7. Healing Arts Nutrition
for the Soul8. Integrating Complementary and
Alternative Practices into Conventional
Care9. Healing Environments Architecture and
Design Conducive to HealthSource Putting
Patients First, Susan Frampton, Laura Gilpin,
Patrick Charmel
146
Planetree is about human beings caring for other
human beings. Putting Patients First, Susan
Frampton, Laura Gilpin, Patrick Charmel (Ladies
and gentlemen serving ladies and gentlemen4S
credo)
147
Short Takes!
148
Tom Peters Squares Off with Jim Collins.
OrThe Case for Technicolor!Tom
Peters/03.16.2004
149
intrepid, unprincipled, reckless, predatory,
with boundless ambition, civilized in externals
but a savage at heart.
150
Herman Melville on JPJ intrepid, unprincipled,
reckless, predatory, with boundless ambition,
civilized in externals but a savage at heart.
from Evan Thomas, John Paul Jones Sailor, Hero,
Father of the American Navy
151
Huh?Humility The Surprise Factor in
Leadership bosses with Gung-ho Qualities and
Charisma May Be Out of Fashion Headline/FT/re
JCollins/10.03
152
Jim Tom. Joined at the hip. Not.
153
I. Good to GreatII. Built to LastIII. Quiet,
Humble Leaders
154
I. Good to GreatII. Built to LastIII. Quiet,
Humble Leaders
155
Good to Great Fannie Mae Kroger Walgreens
Philip Morris Pitney Bowes Abbott
Kimberly-Clark Wells Fargo
156
Good to Great Fannie Mae Kroger Walgreens
Philip Morris Pitney Bowes Abbott
Kimberly-Clark Wells Fargo
157
Good to Great Fannie Mae and Freddie Mac
receive as much as 164 billion in implicit
federal subsidies but have done little to
increase home ownership or reduce the cost of
home loans, according to a draft study by the
Federal Reserve. New York Times/12.23.03
(Average rate reduction is 7 basis points, or
.07)
158
Great Companies SET THE AGENDA. (Period.)
159
AGENDA SETTERS Set the Table/ Pioneers/
Questors/ AdventurersUS Steel Ford Macys
Sears Litton Industries ITT The Gap
Limited WalMart PG 3M Intel IBM
Apple Nokia Cisco Dell MCI Sun Oracle
Microsoft Enron Schwab GE Southwest
Laker People Express Ogilvy Chiat/Day
Virgin eBay Amazon Sony BMW CNN
160
T B Atari, DEC, WANG?J vs. T HP/CarlyF?
161
I. Good to GreatII. Built to LastIII. Quiet,
Humble Leaders
162
Built to Last v. Built to FlipThe problem with
Built to Last is that its a romantic notion.
Large companies are incapable of ongoing
innovation, of ongoing flexibility.Increasingl
y, successful businesses will be ephemeral. They
will be built to yield something of value and
once that value has been exhausted, they will
vanish.Fast Company
163
Warren Bennis Patricia Ward Biederman/
Organizing Genius Great Groups Dont Last Very
Long!
164
W.A. Mozart 1756 1791 HE CHANGED THE
WORLD AND ENRICHED HUMANITY
165
We are in a brawl with no rules.Paul Allaire
166
Forbes100 from 1917 to 1987 39 members of the
Class of 17 were alive in 87 18 in 87 F100
18 F100 survivors underperformed the market by
20 just 2 (2), GE Kodak, outperformed the
market 1917 to 1987.SP 500 from 1957 to 1997
74 members of the Class of 57 were alive in 97
12 (2.4) of 500 outperformed the market from
1957 to 1997.Source Dick Foster Sarah
Kaplan, Creative Destruction Why Companies That
Are Built to Last Underperform the Market
167
The difficulties arise from the inherent
conflict between the need to control existing
operations and the need to create the kind of
environment that will permit new ideas to
flourishand old ones to die a timely death. We
believe that most corporations will find it
impossible to match or outperform the market
without abandoning the assumption of continuity.
The current apocalypsethe transition from a
state of continuity to state of discontinuityhas
the same suddenness as the trauma that beset
civilization in 1000 A.D. Richard Foster
Sarah Kaplan, Creative Destruction (The
McKinsey Quarterly)
168
Rate of Leaving F5001970-1990 4XSource
The Company, John Micklethwait Adrian
Wooldridge (1974-200 One-half biggest 100
disappear)
169
The corporation as we know it, which is now 120
years old, is not likely to survive the next 25
years. Legally and financially, yes, but not
structurally and economically.Peter Drucker,
Business 2.0
170
But what if former head of strategic planning
at Royal Dutch Shell Arie De Geus is wrong in
suggesting, in The Living Company, that firms
should aspire to live forever? Greatness is
fleeting and, for corporations, it will become
ever more fleeting. The ultimate aim of a
business organization, an artist, an athlete or a
stockbroker may be to explode in a dramatic
frenzy of value creation during a short space of
time, rather than to live forever.Kjell
Nordström and Jonas Ridderstråle, Funky Business
171
Jane Jacobs Exuberant Variety vs. the Great
Blight of Dullness. F.A. Hayek Spontaneous
Discovery Process. Joseph Schumpeter the
Gales of Creative Destruction.
172
I. Good to GreatII. Built to LastIII. Quiet,
Humble Leaders
173
Huh?Quiet, workmanlike, stoic leaders bring
about the big transformations.--JC
174
Huh?Humility The Surprise Factor in
Leadership bosses with Gung-ho Qualities and
Charisma May Be Out of Fashion Headline/FT/re
JCollins/10.03 (TP scribble Nelson,
Wellington, Montgomery, Disraeli, Churchill,
Thatcher)
175
WellingtonNelsonDisraeliChurchillMontgomeryTh
atcher
176
Humble Pastels?T. Paine/P. Henry/A.
Hamilton/T. Jefferson/B. FranklinA. Lincoln/U.S.
Grant/W.T. ShermanTR/FDR/LBJ/RR/JFKPatton/Monty/
HalseyM.L. King/C. de Gaulle/M. Gandhi/W.
ChurchillPicasso/Mozart/Copernicus/Newton/Einstei
n/Djarassi/Watson H. Clinton/G. Steinem/I.
Gandhi/G. Mieir/M. Thatcher E. Shockley/A.
Grove/J. Welch/L. Gerstner/L. Ellison/B.
Gates/S. Jobs/S. McNealy/T. Turner/R. Murdoch/W.
Wriston A. Carnegie/J.P. Morgan/H. Ford/S.
Honda/J.D. Rockefeller/T.A. Edison
Rummy/Norm/Henry/Wolfie Elizabeth Cady
Stanton/Susan B. Anthony/Martha Cary
Thomas/Carrie Chapman Catt/Alice Paul/Anna
Elizabeth Dickinson/Arabella Babb
Mansfield/Margaret Sanger
177
You cant behave in a calm, rational manner.
Youve got to be out there on the lunatic
fringe. Jack Welch, on GEs quality program
178
When it comes to transformative technologies,
overoptimistic investors are actually working for
the common goodeven if they dont know it. We
can be glad that investors financed the
construction of thousands of miles of track in
the middle of the nineteenth century, despite the
fact that most of them dropped a bundle doing
it. The same goes for over-optimistic investors
who poured money into semiconductors thirty years
ago, financed undersea fiber-optic cables in the
late nineties, and now are poised to lose their
shirts in the coming nanobubble. In the dreams of
avarice lie the seeds of progress. James
Surowiecki/New Yorker/03.2004
179
the wildest chimera of a moonstruck mind The
Federalist on Jeffersons Louisiana Purchase
180
Roosevelts duplicity, Churchills
self-absorption We are all worms. But I do
believe that I am a glow-worm. (WSC) Imperial
and bold WSC and TR arrogance and
instability rough, sarcastic,
bullyingSource Jon Meacham, Franklin and
Winston, et al.
181
a vainglorious self-promoter spoiling for a
fight Arthur Koestler on Galileo
182
In my experience, all successful commanders are
prima donnas, and must be so treated. George
S. Patton
183
Herman Melville on JPJ intrepid, unprincipled,
reckless, predatory, with boundless ambition,
civilized in externals but a savage at heart.
from Evan Thomas, John Paul Jones Sailor, Hero,
Father of the American Navy
184
Audie Murphy was the most decorated soldier in
WW2. He won every medal we had to offer, plus 5
presented by Belgium and France. There was one
common medal he never won
185
the Good Conduct medal.
186
Men with no vices have very few virtues. A.
Lincoln
187
Jim Collins vs. Michael Maccobyquiet,
workmanlike, stoicvs. larger-than-life
leaders/ egoists, charmers, risk-takers with
big visions Carnegie, Rockefeller, Edison,
Ford, Welch, Jobs, Gates
188
In Toms world, its always better to try a
swan dive and deliver a colossal belly flop than
to step timidly off the board while holding your
nose. Fast Company /October2003
189
The Re-imagineers Credo or, Pity the Poor
BrownTechnicolor Times demand Technicolor
Leaders and Boards who recruit Technicolor
People who are sent on Technicolor Quests to
execute Technicolor (WOW!) Projects in
partnership with Technicolor Customers and
Technicolor Suppliers all of whom are in
pursuit of Technicolor Goals and Aspirations
fit for Technicolor Times.WSC
190
In Italy for 30 years under the Borgias they had
warfare, terror, murder, bloodshedand produced
Michelangelo, da Vinci and the Renaissance. In
Switzerland they had brotherly love, 500 years of
democracy and peace, and what did they
producethe cuckoo clock.Orson Welles, as
Harry Lime, in The Third Man
191
Short Takes!
192
New Economy. New Biz Degrees.Tom
Peters/10.16.2004
193
New Economy Biz Degree ProgramsMBA (Master of
Business Administration)MFA (Master of Fine
Arts) MMM1 (Master of Metaphysical Management)
MMM2/MM (Master of Metabolic Management, or
Master of Madness)MGLF (Master of Great Leaps
Forward)MTD (Master of Talent Development)G/GWGT
Dw/oC (Guy/Gal Who Gets Things Done without
Certificate)DE (Doctor of Enthusiasm)
194
MBA
195
Good management was the most powerful reason
leading firms failed to stay atop their
industries. Precisely because these firms
listened to their customers, invested
aggressively in technologies that would provide
their customers more and better products of the
sort they wanted, and because they carefully
studied market trends and systematically
allocated investment capital to innovations that
promised the best returns, they lost their
positions of leadership.Clayton Christensen,
The Innovators Dilemma
196
Ninety percent of what we call management
consists of making it difficult for people to get
things done. Peter Drucker
197
Never mind your happiness do your duty. Peter
Drucker (BrainyQuote.com)
198
Hardball Are You Playing to Play or Playing to
Win? by George Stalk Rob Lachenauer/HBS
PressThe winners in business have always
played hardball. Unleash massive and
overwhelming force. Exploit anomalies.
Threaten your competitors profit sanctuaries.
Entice your competitor into retreat.Approximat
ely 640 Index entries Customer/s (service,
retention, loyalty), 4. People (employees,
motivation, morale, worker/s), 0. Innovation
(product development, research development, new
products), 0.
199
When asked to name just one big merger that had
lived up to expectations, Leon Cooperman, former
cochairman of Goldman Sachs Investment Policy
Committee, answered Im sure there are success
stories out there, but at this moment I draw a
blank.Mark Sirower, The Synergy Trap
200
15 Leading Biz SchoolsDesign/Core
0Design/Elective 1Creativity/Core
0Creativity/Elective 4Innovation/Core
0Innovation/Elective 6Source DMI/Summer 2002
201
There is little evidence that mastery of the
knowledge acquired in business schools enhances
peoples careers, or that even attaining the MBA
credential itself has much effect on graduates
salaries or career attainment. Jeffrey Pfeffer
(tenured professor, Stanford GSB/2004)
202
New Economy Biz Degree ProgramsMBA (Master of
Business Administration)MFA (Master of Fine
Arts) MMM1 (Master of Metaphysical Management)
MMM2/MM (Master of Metabolic Management, or
Master of Madness)MGLF (Master of Great Leaps
Forward)MTD (Master of Talent Development)G/GWGT
Dw/oC (Guy/Gal Who Gets Things Done without
Certificate)DE (Doctor of Enthusiasm)
203
MFA (Master of Fine Arts)
204
The past few decades have belonged to a certain
kind of person with a certain kind of
mindcomputer programmers who could crank code,
lawyers who could craft contracts, MBAs who could
crunch numbers. But the keys to the kingdom are
changing hands. The future belongs to a very
different kind of person with a very different
kind of mindcreators and empathizers, pattern
recognizers and meaning makers. These
peopleartists, inventors, designers,
storytellers, caregivers, consolers, big picture
thinkerswill now reap societys richest rewards
and share its greatest joys. Dan Pink, A Whole
New Mind
205
Agriculture Age (farmers)Industrial Age (factory
workers)Information Age (knowledge
workers)Conceptual Age (creators and
empathizers)Source Dan Pink, A Whole New Mind
206
(No Transcript)
207
The MFA is the new MBA. Dan Pink, A Whole New
Mind
208
Having spent a century or more focused on other
goalssolving manufacturing problems, lowering
costs, making goods and services widely
available, increasing convenience, saving
energywe are increasingly engaged in making our
world special. More people in more aspects of
life are drawing pleasure and meaning from the
way their persons, places and things look and
feel. Whenever we have the chance, were adding
sensory, emotional appeal to ordinary function.
Virginia Postrel, The Substance of Style How
the Rise of Aesthetic Value Is Remaking Commerce,
Culture and Consciousness
209
All Equal Except At Sony we assume that all
products of our competitors have basically the
same technology, price, performance and features.
Design is the only thing that differentiates one
product from another in the marketplace.Norio
Ohga
210
We dont have a good language to talk about
this kind of thing. In most peoples
vocabularies, design means veneer. But to me,
nothing could be further from the meaning of
design. Design is the fundamental soul of a
man-made creation.Steve Jobs
211
New Economy Biz Degree ProgramsMBA (Master of
Business Administration)MFA (Master of Fine
Arts) MMM1 (Master of Metaphysical Management)
MMM2/MM (Master of Metabolic Management, or
Master of Madness)MGLF (Master of Great Leaps
Forward)MTD (Master of Talent Development)G/GWGT
Dw/oC (Guy/Gal Who Gets Things Done without
Certificate)DE (Doctor of Enthusiasm)
212
MMM1 (Master of Metaphysical Management)
213
Were now entering a new phase of business where
the group will be a franchising and management
company where brand management is central.
David Webster, Chairman, InterContinental Hotels
GroupInterContinental will now have far more
to do with brand ownership than hotel ownership.
James Dawson of Charles Stanley
(brokerage)Source International Herald
Tribune, 09.16, on the sacking of CEO Richard
North, whose entire background is in finance
214
Ford Vehicle brand owner (design, engineer,
and market, but not actually make)Source The
Company, John Micklethwait Adrian Wooldridge
215
Experiences are as distinct from services as
services are from goods.Joseph Pine James
Gilmore, The Experience Economy Work Is Theatre
Every Business a Stage
216
Club Med is more than just a resort its a
means of rediscovering oneself, of inventing an
entirely new me. Source Jean-Marie Dru,
Disruption
217
The Starbucks Fix Is on We have
identified a third place. And I really believe
that sets us apart. The third place is that place
thats not work or home. Its the place our
customers come for refuge.Nancy Orsolini,
District Manager
218
With its carefully conceived mix of colors and
textures, aromas and music, Starbucks is more
indicative of our era than the iMac. It is to the
Age of Aesthetics what McDonalds was to the Age
of Convenience or Ford was to the Age of Mass
Productionthe touchstone success story, the
exemplar of all that is good and bad about the
aesthetic imperative. Every Starbucks store is
carefully designed to enhance the quality of
everything the customers see, touch, hear, smell
or taste, writes CEO Howard Schultz. Virginia
Postrel, The Substance of Style How the Rise of
Aesthetic Value Is Remaking Commerce, Culture and
Consciousness
219
Experience Rebel Lifestyle!What we sell is
the ability for a 43-year-old accountant to dress
in black leather, ride through small towns and
have people be afraid of him.Harley exec,
quoted in Results-Based Leadership
220
Bob Lutz I see us as being in the art business.
Art, entertainment and mobile sculpture, which,
coincidentally, also happens to provide
transportation. Source NYT 10.19.01
221
WHAT CAN BROWN DO FOR YOU?
222
By making the Global Delivery Model both
legitimate and mainstream, we have brought the
battle to our territory. That is, after all, the
purpose of strategy. We have become the leaders,
and incumbents IBM, Accenture are followers,
forever playing catch-up. However, creating a
new business innovation is not enough for rules
to be changed. The innovation must impact
clients, competitors, investors, and society. We
have seen all this in spades. Clients have
embraced the model and are demanding it in even
greater measure. The acuteness of their
circumstance, coupled with the capability and
value of our solution, has made the choice not a
choice. Competitors have been dragged kicking and
screaming to replicate what we do. They face
trauma and disruption, but the game has changed
forever. Investors have grasped that this is not
a passing fancy, but a potential restructuring of
the way the world operates and how value will be
created in the future.Narayana Murthy,
chairmans letter, Infosys Annual Report 2003
223
DREAM A dream is a complete moment in the life
of a client. Important experiences that tempt the
client to commit substantial resources. The
essence of the desires of the consumer. The
opportunity to help clients become what they want
to be. Gian Luigi Longinotti-Buitoni
224
Six Market Profiles1.
Adventures for Sale2. The Market for
Togetherness, Friendship and Love3. The
Market for Care4. The Who-Am-I Market5. The
Market for Peace of Mind6. The Market for
Convictions Rolf Jensen/The Dream Society
How the Coming Shift from Information to
Imagination Will Transform Your Business
225
Furniture vs. DreamsWe do not sell furniture
at Domain. We sell dreams. This is accomplished
by addressing the half-formed needs in our
customers heads. By uncovering these needs, we,
in essence, fill in the blanks. We convert
needs into dreams. Sales are the inevitable
result. Judy George, Domain Home Fashions
226
The Ritz-Carlton experience enlivens the
senses, instills well-being, and fulfills even
the unexpressed wishes and needs of our guests.
from the Ritz-Carlton Credo
227
Most executives have no idea how to add value to
a market in the metaphysical world. But that is
what the market will cry out for in the future.
There is no lack of physical products to choose
between.Jesper Kunde, Unique Now ... or Never
on the excellence of Nokia, Nike, Lego, Virgin
et al.
228
The sun is setting on the Information
Societyeven before we have fully adjusted to its
demands as individuals and as companies. We have
lived as hunters and as farmers, we have worked
in factories and now we live in an
information-based society whose icon is the
computer. We stand facing the fifth kind of
society the Dream Society. The Dream Society
is emerging this very instantthe shape of the
future is visible today. Right now is the time
for decisionsbefore the major portion of
consumer purchases are made for emotional,
nonmaterialistic reasons. Future products will
have to appeal to our hearts, not to our heads.
Now is the time to add emotional value to
products and services. Rolf Jensen/The Dream
SocietyHow the Coming Shift from Information to
Imagination Will Transform Your Business
229
We are in the twilight of a society based on
data. As information and intelligence become the
domain of computers, society will place more
value on the one human ability that cannot be
automated emotion. Imagination, myth, ritual -
the language of emotion - will affect everything
from our purchasing decisions to how we work with
others. Companies will thrive on the basis of
their stories and myths. Companies will need to
understand that their products are less important
than their stories.Rolf Jensen, Copenhagen
Institute for Future Studies
230
Market Power Story Power
231
Brand Story
232
Story gt Brand
233
New Economy Biz Degree ProgramsMBA (Master of
Business Administration)MFA (Master of Fine
Arts) MMM1 (Master of Metaphysical Management)
MMM2/MM (Master of Metabolic Management, or
Master of Madness)MGLF (Master of Great Leaps
Forward)MTD (Master of Talent Development)G/GWGT
Dw/oC (Guy/Gal Who Gets Things Done without
Certificate)DE (Doctor of Enthusiasm)
234
MMM2/MM (Master of Metabolic Management/Master
of Madness)
235
The organizations we created have become
tyrants. They have taken control, holding us
fettered, creating barriers that hinder rather
than help our businesses. The lines that we drew
on our neat organizational diagrams have turned
into walls that no one can scale or penetrate or
even peer over. Frank Lekanne Deprez René
Tissen, Zero S
About PowerShow.com