Valley of Death: How to Cross and Live to Tell About It NTTC/NASA Small Business Innovative Partnerships (SBIP) Program September 17, 2008 - PowerPoint PPT Presentation

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Valley of Death: How to Cross and Live to Tell About It NTTC/NASA Small Business Innovative Partnerships (SBIP) Program September 17, 2008

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Valley of Death: How to Cross and Live to Tell About It NTTC/NASA Small Business Innovative Partnerships (SBIP) Program September 17, 2008 * Crossing the Chasm To ... – PowerPoint PPT presentation

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Title: Valley of Death: How to Cross and Live to Tell About It NTTC/NASA Small Business Innovative Partnerships (SBIP) Program September 17, 2008


1
Valley of Death How to Cross and Live to Tell
About It NTTC/NASA Small Business Innovative
Partnerships (SBIP) Program September 17,
2008
1
2
NASA Innovative Partnerships Program
  • Technology Infusion
  • SBIR
  • STTR
  • IPP Seed Fund
  • Innovation Incubator
  • Centennial Challenges
  • FAST
  • Innovation Transfusion
  • Partnership Development
  • Technology Transfer
  • Intellectual Property Management
  • New Innovative Partnerships
  • Spinoff


2
3
Small Business Innovative Partnerships (SBIP)
Program
  • Goals and Objectives
  • Foster more effective awareness and
    utilization of the SBIR/STTR Program within NASA.
  • Facilitate adoption of SBIR/STTR Program
    technologies by technology users within NASA.
  • Provide SBIR Phase II companies with necessary
    support to transition to SBIR Phase III.


3
4
Specific Technology Topic Areas

4
5
Listing of Technology

http//www.sbipp.com/technologyportfolios/technolo
gy_list_1024.asp
6
NTTC MDA Program
  • The Technology Applications (TA) Review
  • The Business Focus Workshop (BFW)


6
7
Crossing the Chasm
  • To enter the mainstream market is an act of
    aggression. The companies who have already
    established relationships with your target
    customer will resent your intrusion and do
    everything they can to shut you out. The
    customers themselves will be suspicious of you as
    a new and untried player in their marketplace.
    No one wants your presence. You are an invader
    (pp. 65).

8
Planning
  • Identify potential partners early
  • Identify potential obstacles in your valley
  • Technical
  • Market
  • Funding
  • What is your plan for protecting the IP
  • Does the company have a business plan

8
9
Plan for Manufacturing
  • Is the product able to be manufactured?
  • How much will it cost to manufacture?
  • Proactively manage your suppliers
  • Start thinking about manufacturing as early as
    possible

10
Seek Professional Assistance Sooner Rather than
Later
  • When applying for assistance take it seriously
  • Do not assume that you deserve assistance
  • Do not assume that your technology will speak for
    itself
  • If a solicitation asks for something in specific,
    answer it clearly
  • Be professional

11
The Power of Marketing
  • The Naming of America
  • How did the Americas get their name?

11
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