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About Us


3X3 Brand&Communication nostalgic ... practice Branding Strategy Practice Brand Equity Brand Identity Brand Activation Facilitate strategic and marketing ... – PowerPoint PPT presentation

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Title: About Us

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About Us
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3x3 started its story in 2006. Born from
multidimensional business practice, 3x3 is meant
to serve companies in business wise.
3X3 BrandCommunication nostalgic flash back
Establishing business based on unique
composition, as such visual communication, mass
communication and media communication, but still
derived from strong marketing knowledge. It was
the born of Marketing-based Creative.
Honing visual concept and marketing through
tactical experience, service consultation, the
business has expanded into the forming of 3x3
Execution Division. Thus, equipped by Media
practice resources, the new division could
provide Integrated Marketing Service.
Delve Research Company is developed from Joint
venture between 3x3 and one of leading research
companies in Indonesia. Finally, with extensive
knowledge and resources, as well as equipped with
skill and experiences, 3x3 could finally give
Total Marketing Communication Solution.
Supported by a known Indonesian web master, year
of 2008 has become the year of digital marketing.
3x3 with proud has extended its service into
e-branding and formulated PING method, which is
believed to be the ultimate internet branding
communication strategy.
3x3 offers comprehensive service offerings
through its three interlinked practice
Overview Of 3x3 Capabilities And Service
Facilitate strategic and marketing solutions on
Identity Development
Provide customer and market recognition through
Culture and Society Involvement
A branding attributes value analysis
By 2012, we intend to expand our presence and
establish a strong position in Indonesia market.
the Dream Of 3x3
Our Courageous VisionTo become the pioneer of a
true, compassionate, and respected Cultural
Branding Practice in Indonesia. Our
Compassionate Missions We are fully dedicated to
manage Brand Communication assets throughout
distinctive designs based on Deliver the very
reason of a brand the most valuable strategic
assetMaking clear and firm the thin redline
between branding and cost center
creativityContribute the true compassionate
marketing-based aesthetics out of a balanced
strategic thinking with tactical execution to
branding practice in Indonesia
In term of branding strategy, 3x3 is contributing
to the brand practice in Indonesia by providing
services as the following
Research Study Services Channel Survey Image
Study Mystery Shopper
  • Strategic Services
  • Strategy Development
  • Identity System Design Development
  • Positioning Statement
  • Brand Building Services
  • Marketing Communication Strategy
  • Media Strategy
  • Creative Execution
  • Media Specialist/Relations
  • Editorial Services
  • Corporate PR
  • Event Organizer
  • Marketing PR
  • Community Relations

Our Approach
Marketing Based Brand Building Service
Communication Plan Execution
Branding Strategy
Core Values
Our Approach (contd)
Integrated Marketing Communication Strategy - A
360 Degree Approach -
Flight Plan
Since 2007, 3x3 have had privileges to serve
respected clients in many major projects across
many industries.
Our Credentials
... and so on..
Some of Our Previous Works
The brand was having exhaustion after almost two
decades of performance. It is essential to have
it re-branded to suit current market landscape
We worked side-by-side with our client and
managed to develop a new firm positioning of
MOBIL88 to retouch the market and create a strong
brand identity in the market through strategic
communication plan to media and public.
We conducted few secondary research and managed
few group discussions with strong brainstorming
meetings. Through out the findings and
insights, we build the positioning, communication
strategy and the battle plan against
competitors. Regarding to the new positioning, a
new brand image had to be designed and deployed
into market. We designed the new identity along
with its new behavior in communication and
developed the brands communication grand plan
through all possible customer touch points
A new player in pharmaceutical industry, anti-flu
medicine to be precise. As a new challenger, the
brand was having few difficulties to compete in
the market as the bigger brands, which stronger
in nature, were already established in the minds
of customers
Having the above condition, we were synergizing
with our client to seek the best strategy. By
having series of meeting with all related
counterparts, from field officers to the brand
owner, we were able to spot a prosperous chance.
We conducted few secondary research and managed
few group discussions with strong brainstorming
meetings. Based on given marketing strategy, we
enhance the strategy with un-conventional
communication strategy and tactical plan. We
directed the brand into a more focus market
target. Therefore, unnecessary efforts, such as
having as broad as possible advertisements on the
biggest tv station, or as often as possible or
other suggestions made by conventional marketing
can be avoided. Providing better chance to
utilize the existing budget.
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The pioneer brand of Probiotic drink in Indonesia
that experienced the falling of their golden time
due to arrival of strong brand from overseas.
After being acquired from previous owner in 2004,
VitaCharm is determined to gain leadership again
in multiprobiotic drink with new ingredients and
promotion style.
Having the above condition, we were challenged to
propose strategy that is feasible within the
budget range, provoking mind of customers and
public, as well strengthening the brand equity.
We directed the brand into a more guerilla
marketing and touch more contact points of
customers. Putting aside the focus of
advertising, we conduct more direct engagement
with customers by utilizing the existing budget.
The leading brand of toothbrush in Indonesia
would like to strengthen its positioning in Oral
Care industry.
Its unique maturity phase of branding requires
different style of PR and communication program
than emerging brand.
We suggested the brand not only implementing
guerilla marketing but also focus on behavior
concentrated of target market and Brand Social
Responsibility exposures.
Established since 2004, had from merely 1 outlet
and employed 25 employees, Harvest now has
employed more than 300 employees with 5 outlets.
In order to boost their reputation to expand more
nationally and overseas, Harvest needs media as
their friends.
Derived from the circumstances, we suggested a
month of heavy campaign started by holding their
first press conference (to announce their 5th
outlet at Dharmawangsa and introduce new
endorser) and rallied to media interviews and
radio talk shows.
Having the first time media gathering can be
quite stressful and edgy for some clients,
therefore, we started the familiarization period
by working and assisting the development of each
materials and stage side by side. Afterwards, the
media gathering had doubled the expectation due
to suitable endorser (Dian Sastrowardoyo), the
customization news angle of the harvest based on
targeted media (business lifestyle), and
personal approach
The world leader of information technology
infrastructure provider, Cisco, was about to
expand their influence in Indonesia.
To do so, a well activated reputation and
promising local talents were required. Thus, we
provide the service to deliver such demand.
3X3 was managed to roll the agenda through well
planned media placement and targeted recruitment
In Indonesian market, Lufthansa hasnt owned
localized marketing collaterals. Meanwhile,
management is anxious for unique way to treat
Indonesian channels.
Derived from clear understanding of clients
needs, as well as strong field study, we designed
each application with installment, Usage, and
Maintenance method as efficient as possible.
Afterward, we developed a signature instrument as
corporate brand Mobile On-Line Check In Counter,
which can be moved, folded and stored
efficiently. We also created innovation in
practice of Storage Recycled,which enhance
the efficient side of Marketing division.
To fulfill its vision as a leading bank in
consumer mass market, BTPN designed a service
concept of mass market gold pawning. The service
has a big mission, thus, a demand for a brand has
become mandatory.
With strong brainstorming session with our
client, we discovered a bright insight which
became very powerful as a strategic approach to
Afterwards, we designed and developed all the
creative cues in constructing the brand. How the
brand should be called, how it looks and how it
connects to its customers. In the end, a new
brand was born, complete with its brand new name,
brand new logo, brand new tagline and brand new
application card
The idea was to have a distinct identity that is
proper to represent a very big mission to
educate the children of Indonesia the very
importance of creativity and productivity aspects
through paper model exploration.
3X3 designed the brand based on the personality
approach. In relevancy with the target market, we
found that a character with strong idealism,
attitude and behavior was considered as the most
effective figure to convey such mission.
Therefore, we did a very intense visual exercise
chained with progressive brainstorming sessions.
The output was promising. A very unique yet
descriptive name with distinct visual.
Our Core Members
  • Norman Illyas Manorbang
  • Personal Details
  • Date of birth 26 December 1976
  • Education Background
  • Industrial Design, Faculty of Fine Arts and
    Design, Institut Teknologi Bandung
  • Areas of expertise
  • Branding Strategy
  • Brand Identity Development
  • Creative and Art Direction
  • Visual Communication
  • Prior work experience
  • Lexus Gallery, Strategic Branding Initiative,
    Lexus Indonesia, 2007
  • Brand Consultancy, Re-branding Strategy, Ranch
    Market Indonesia, 2007
  • Brand Consultancy, Brand Building Concept and
    Implementation of Lexus Indonesia, 2006
  • Brand Consultancy, Brand Strategy and Brand
    Identity Development of PT Adhi Karya Tbk
  • Concept Development and Head of Creative A
    Whole New World The Launch of The New Adhi,
  • Brand Consultancy, Brand Strategy, Brand
    Identity Development of PT Summarecon Agung Tbk
  • Concept Development and Head of Creative for 30
    Years of Summarecon, 2005 (The Launching Event of
    the new Pt Summarecon Agung Tbk), Broadcasted on
    Metro TV
  • Creative Concept Development and Head of
    Creative Celebrities For Kids _at_ National
    Mothers Day, 2004, UNICEF
  • Brand Consultancy and Brand Identity Development
    of Ticket Express, 2004
  • Brand Consultancy and Brand Identity Development
    of PT Phapros Indonesia Tbk, 2004

  • Syahrisa Syahrul (Chicha)
  • Personal Details
  • Date of birth 23 December 1979
  • Education Background
  • Social Degree in Communications, Padjajaran
    University (1998 August 2003)
  • Areas of expertise
  • Marketing Integrated Marketing Communications
  • Public Relations
  • Advertising Promotions
  • Media Relations
  • Community Relations
  • Prior Work Experience
  • Da Vinci Do the day-to-day PR such as media
    relations, develop press releases, etc
  • Bank Internasional Indonesia Arranged BIIs
    Nasional Sales Division Launching
  • Superbrands Indonesia Arranged the press
    conference event for Superbrands Award
  • MarkPlusCo UNICEF Celebrities for Kids _at_
    National Mothers Day Arranged the press
    conference the event
  • Indonesia-Singapore Forum (Singapore) Arranged
    the PR program
  • BreadTalk As the project manager,I involved in
    the making of BreadTalks research, marketing
  • plan and day-to-day PR.
  • Johnny Andrean, project manager, Johnny
    Andreans research, marketing communication plan
    and day to-day-PR
  • J.CO Donuts Coffee As the project manager, I
    involved in the making of J.CO Donuts Coffees
  • marketing communication plan and day-to-day PR.
  • PT. Summarecon Agung Tbk. Arranged their 30th
    anniversary event and the press conference for
    their book launching.
  • Indonesia AirAsia project manager, PR
    activities for the media gathering.

  • Jeruel Kosasih
  • Personal Details
  • Date of birth 16 February 1979
  • Education Background
  • Bachelor of Commerce, Major International
    Business. University of Victoria, Canada (1997
    December 2003)
  • Areas of expertise
  • Marketing Communications Plan
  • Branding/Image Building Program
  • Media Relations
  • Event Management
  • Prior Work Experience
  • Assistant Vice President Marketing, Globe Asia,
    Indonesias only English language business
  • PR Analyst, Mileage Communications Indonesia/
    MarkPlusCo, PR Consultant and Marketing
  • Branch Manager, Waves Magazine, Publication
    Company in Vancouver Victoria, Western Canada.
  • Organization Liason, Vancouver Island Homestay
    Association, Mexico City D.F., Mexico.
  • Marketing Manager, PT. Badak Sukses Perkasa,
    Jakarta, Indonesia
  • Financial Analyst, PT. Harumdana Berjangka,
    Jakarta, Indonesia
  • Business Information Researcher, PT Indocement
    Tunggal Prakarsa Tbk., Jakarta, Indonesia
  • Sales Representatives, Bartell Promotion,
    Vancouver, B.C.

Markus Gunawan
  • Personal Details
  • Date of birth 18 August 1974
  • Education Background
  • General Management, University of Atmajaya
  • Areas of expertise
  • Experience in created marketing communication and
    brand strategy
  • Able to made budgeting, media plan, activity plan
  • Experience in press conference organizing
  • Experience in media monitoring reporting
  • POS POP product processing (material and
  • Prior Work Experience
  • Art Director for Citra Lintas Indonesia (now
    Loewe). Visualized POS POP materials for
    SsangYong and
  • Visa International. visualized Segar
    Jakartaku, a program from DKI district
  • Art Director for Jakarta Shimbun (Japanese
    Newspaper in Indonesia) Conceptualized
    visualized all
  • clients print ad and supervision newspapers
  • Art Director for BBDO Komunika. Conceptualized
    visualized print ad, POS POP materials for
    crackers biscuit
  • Senior Art Director for Image adv.
    Conceptualized, visualized, monitored and
    executed cosmos rice cooker, AIWA,
  • BNI 46, etc.
  • Creative Director for Jogs Communication.
    Conceptualized, visualized, monitored and
    executed Total
  • Indonesie, UPS, BIC, DKT Indonesia, Temposcan
    Pacific, United Tractors, Telkomsel, Pertamina,
  • Managing Director for Langgeng Komunika. Company
    managed, Conceptualized, visualized, monitored
  • executed Sanextel, Esia, IT Comm Panasonic,
    Bristol Myers Squibb, Ace Hardware, Dept.
    Pekerjaan Umum, Ford
  • Indonesia, HSBC, Adhi Karya, etc. Notes
    Affilated with MarkPlus.Inc Bhakti Media

Rudy H Pasaribu
  • Personal Details
  • Date of birth 14 June 1977
  • Education Background
  • 1994-2000, Accounting, University of Atmajaya
  • 2004-2005, Magister of Management Majoring in
    Marketing, PPM Graduate School of Management
  • Areas of expertise
  • Organizational Skills.
  • Computer Literacy.
  • Marketing Strategy.
  • Customer Relationship Management.
  • Research Abilities.
  • Prior Work Experience
  • System Analyst for Sunrise, Developing and
    Implementing Finance and Accounting System
    Module, Production Planning Module and Sales
    Export System Module that integrated with other
    modules using Sybase System (ERP), Knowledge
    Management and CRM Module.
  • Researcher for LPPM, market research for
    Logistic Industry.
  • Marketing Consultancy, SILkargo (subsidiary of
    Samudera Indonesia Group), creating strategy of
    Customer Relationship Management (CRM) period
  • Blackbelt Assistant, Philips Lighting Indonesia,
    creating and implementing rural distribution
    project. Target achievement increasing
    reach/coverage by 50 vs. current coverage by
    maintaining Net Profit of Philips and
  • Marketing Manager, PT Multi Agung Pratama.
  • Strategic Planner for Langgeng Komunika, Company
    managed, Conceptualized, visualized, monitored
    and executed Sanextel, Esia, LG Mobile, IT Comm
    Panasonic, Bristol Myers Squibb, Ace Hardware,
    Dept. Pekerjaan Umum, Ford Indonesia, HSBC, Adhi
    Karya, etc.

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