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Social Media

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Social Media Lee Ann Kendrick, Regional Advocacy Specialist October 2013 Social Media Today s Social Media Outlets Using Social Media in the PTA setting Best ... – PowerPoint PPT presentation

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Title: Social Media


1
Social Media Lee Ann Kendrick, Regional Advocacy
Specialist October 2013
2
Social Media
  • Todays Social Media Outlets
  • Using Social Media in the PTA setting
  • Best Practices

3
Social Media
  • Who here uses some form of social media?

YouTube
Twitter
Pinterest
LinkedIn
Facebook
4
Social Media
  • Facebook
  • Should be your primary social media outlet
  • Social Networking site
  • 1.1 Billion active users
  • 350 Million (and growing) access through mobile
    devices
  • Users Average 130 friends, connected to 80 pages
  • 700 billion minutes are spent per month on
    Facebook

5
Social Media
  • Twitter
  • Microblogging outlet
  • Tweets 140 Characters
  • 300 Million users
  • Average 300 million tweets per day
  • 1 billion tweets a week
  • 1.6 billion search queries per day
  • Fun fact It took 3 years, 2 months and 1 day to
    go from the first tweet to the billionth tweet.

6
Social Media
  • Google
  • 500 million users
  • Broad range of features
  • Circles
  • News Streams
  • Hangouts
  • Messenger
  • Games

7
Social Media
  • YouTube
  • Video sharing
  • 2nd largest search engine in the world
  • Every minute users upload 24 hours worth of video

8
Social Media
  • LinkedIn
  • http//www.linkedin.com/
  • Social Network for professionals
  • 225 Million members in 200 countries and
    territories
  • New Professionals joining at a rate of 2 users
    per second
  • Of all the companies that use social media for
    recruitment, 95 use LinkedIn

9
Social Media
  • Instagram
  • Social media outlet
  • Upload, edit and share pictures
  • Upload, edit and share videos
  • Over 100 Million active users

10
Social Media
  • Flickr
  • http//www.flickr.com/
  • Online image and video hosting operated by Yahoo
  • 50 million registered users
  • Over 6 billion images
  • Offers users 1 terabyte of free cloud space

11
Social Media
  • Pinterest
  • http//about.pinterest.com/
  • Digital bulletin Board
  • Users Pin
  • Articles
  • Pictures
  • Recipes
  • Quotes
  • Classroom teaching ideas
  • 48 Million members

12
Where Social Media PTA Collide!
  • PTA Awareness through Social Media
  • Conversation catalyst for education reform and
    child advocacy
  • Membership growth
  • Member participation
  • Volunteer development
  • Strategic enhancement of issue campaigns

13
Where Social Media PTA Collide!
  • PTA Exposure through Social Media
  • Makes Exposure of PTA and Issue Campaigns
    possible
  • 90 of people Trust peer recommendations
  • Only 33 Trust messages from brands/organizations
  • The implications are huge If we can get people
    talking about PTA and our issue campaigns, their
    friends are more likely to respond favorably

14
Social Media
  • Ideavirus
  • A good idea that is worth spreading
  • Ideaviruss need sneezers!

15
Social Media
  • Invisible Children Works to free child soldiers
    in Africa 3,458,047
  • Focus on the Family 928,595
  • Feeding America 464,808
  • Salvation Army 167, 304
  • National PTA 31,435
  • Stop Common Core 3000

16
Can anyone give us an example of a Facebook post
that received a large number of likes?An example
of one the flopped?
17
Social Media Process
  • Rolling the Dice!
  • D - Designated Responsibility
  • I - Integrated Approach
  • C- Content Creation Methods
  • E - Editorial Calendar

18
Designated Responsibility
  • Who will be posting content
  • One person
  • A team
  • Identify the workflow or process that works for
    your PTA
  • Consider creating a policy specific to social
    media
  • Negative posts what to do?

19
Integrated Approach
  • Which outlets will you use?
  • What information goes where?
  • Frequency?
  • Manage multiple social networks
  • hootsuite
  • tweetdeck
  • http//www.socialoomph.com/
  • http//webtrends.about.com/od/pr6/tp/The-Top-10-S
    ocial-Media-Management-Applications.htm

20
Content Creation Methods
  • What are you using to capture noteworthy stories
  • Google alerts
  • Yahoo alerts
  • Talkwalker
  • Social Mention
  • Yotify
  • http//digitalwalt.com/google-alerts-10-best-alter
    natives-to-google-alerts/

21
Editorial Calendar
  • Helps you strategically post
  • Develops a schedule for your members
  • Maintains consistency
  • Makes sure you dont forget!

22
Social Media Best Practices
  • Variety
  • Tone
  • Timing
  • Peak hours early morning, mid day, quitting time
    and late night

23
Social Media Best Practices
  • Twitter
  • Respond quickly
  • Space out tweets
  • Too much self-promotion can be a bad thing
  • 30 PTA Promotion
  • 70 Related topics
  • Choose who to follow
  • WeFollow
  • Tweepz
  • Develop relationships
  • Join the conversation

24
Social Media Best Practices
  • Facebook
  • Respond quickly
  • Join the conversation
  • Develop Relationships
  • Avoid I statements use we, us, our
  • Find a voice that works for your PTA
  • Make your page sticky
  • Check it once, twice, three times
    Grammar/spelling

25
Social Media Best Practices
  • Negative Posts
  • Many experts encourage allowing a real dialogue
    which means allowing comments you do not like or
    agree with
  • You can restate your view/opinion/position but
    allow your followers to have your back
  • Delete rude/vulgar language and inappropriate
    posts

26
Social Media Best Practices
  • Trolls These are people who frequent sites/pages
    they do not agree with and post messages
  • Serial Trolls These trolls will respond
    negatively to every post on your news feed

27
Social Media Best Practices
  • Dealing with Negative People
  • Ignore them This is hard! But be mindful, trolls
    are looking for a fight if you do not give them
    one, they generally go away and sadly, pick on
    someone else.
  • It is best to demonstrate that you will only
    engage folks who are receptive to meaningful
    discourse not those looking for a fight. The
    negative posting is really a bullying tactic and
    we cannot allow bullying behavior on our social
    media

28
Social Media Best Practices
  • If you feel it is necessary to respond
  • Direct your statement to all of your followers
  • Restate your position/belief
  • Provide a resource
  • Example
  • There is lot of misinformation going around about
    the Common Core State Standards. Check out CCSSI
    FAQs to learn more.

29
Exercise
30
Questions
31
For more information contact Lee Ann Kendrick,
Regional Advocacy Specialist (571)329-9365 lkendr
ick_at_pta.orgPTA.org
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