1 / 49
About This Presentation



MEDICAL TOURISM HOSPITAL & EXECUTIVE RETREAT, KOCHI WHY MEDICAL TOURISM? Medical Tourism Scenario IT Revolution Recession in the West Affects IT Exports from India $ ... – PowerPoint PPT presentation

Number of Views:1687
Avg rating:3.0/5.0
Slides: 50
Provided by: sen163


Transcript and Presenter's Notes


Integrated Multi-Sector Project
Health Care IT Tourism
  • Telemedicine Net
  • Medical Call Center
  • Medical Outsourcing
  • Theme Holidays
  • Business Holidays
  • Time share club
  • Digital Hospital
  • Medical Tourism Clinics
  • Medical Tourism SPAs

Malayala Manorama Dated - 7/12/2008
Time Share Club in Health Care
Malayala Manorama Dated - 7/12/2008
World Tourism Scenario
  • As per WTO 700 million tourists travel every
  • They spend more than 300 billion, accounting
    for 8 of worlds exports 30
  • of International trade services providing more
    than 1 billion Jobs
  • In Florida (USA) 41 million people visit for
    Medical Treatment

Country No. of Tourists
France 75,100,000
Spain 53,600,000
United States 46,100,000
China 41,800,000
Italy 37,100,000
United Kingdom 27,000,000
Hong Kong 21, 800,000
Mexico 20,600,000
Germany 20,100,000
Austria 19,400,000
Singapore 6,500,000
India 5,000,000
Indian Tourism Scenario
  • Number of Domestic Tourists 400 millions
  • Number of foreigner visitors in 2007 5
  • (including NRIs, PIOS Pakistanis)
  • Average Tourist stay in Singapore 5 days
  • Average Tourist stay in India 26 days
  • A foreign Tourist spends in Goa Rs. 1000/day
  • A Domestic Tourist Spends in Goa Rs. 2600/day
  • Tourism Ministry Proposes to spend Rs. 42,000
    Crores for developing 20 tourist
  • spots.
  • As per Mckinsey study revenue for medical
    tourism 100 billion by 2012 in India.
  • Indias Tourist are 90 Domestic, out of this
    80 are Pilgrimage Tourists

Medical Tourism is the Mother Of Tourism (365
days of Tourism without seasons)
  • If 20th Century Brought Software Revolution in
    India Software Cost 1/5th of that of USA
  • 21St Century Will bring Medical Tourism
    Revolution in India Medical Cost 1/5th of that
    of USA

Medical Tourism Scenario
  • IT Revolution
  • Recession in the West Affects
  • IT Exports from India 50 Billion
  • IT - 5 GDP in USA
  • Medical Tourism Revolution
  • Recession Proof- Recession reinforces need for
    cost cut in Health care
  • Health Outsourcing from USA
  • 60 Billion
  • Health care -16 of GDP

Health Care Medical Tourism in India
(No Transcript)
An overview of world Medical Tourism
Country No. Of foreigners treated (2005) From Country Money earned Strengths
Thailand 600,000 US,UK 470m Cosmetic surgery, Organ transplants, Dental treatments, Joint replacements
Jordan 126,000 Middle East 600m Organ transplants, Fertility treatments, Cardiac care
India 100,000 Middle East, Bangladesh, UK, Developing countries N.A Cardiac care, Joint replacements, Lasik
Malaysia 85,000 US, Japan, Developing countries 40m Cosmetic Surgery
South Africa 50,000 US,UK N.A Cosmetic Surgery, Lasik, Dental treatments
Cuba N.A Latin America, US 25m-50m Specialist Niche treatments Vitiligo, Night Blindness Cosmetic Surgery.
  • Road Blocks to Medical Tourism in India
  • Developing Country - Negative perception
  • about India- poor Hygiene and sanitation
  • Low Penetration of Medical insurance
  • Flight connectivity and infrastructural problems

  • Road Blocks to Medical Tourism in
  • India
  • lack of knowledge among foreigners
  • -world of mouth or internet savvy
  • lack of trust - no personal or local
  • contacts
  • lack of follow up No Follow up and
  • Suffering from Complications
  • lack of Medical liability
  • No Integrated Medical tourism
  • project - Top hospitals me too
  • approach . Depends on government initiatives


Achievements in Medical Tourism in India
Actual (1 Lakh)
Potential (10 Lakhs)
  • 1 lakh foreign patients visit India/year for
    medical tourism, compared to the potential of 10
  • Profile of Patients
  • Heart Related - 30
  • Bones Joint - 15
  • Renal, Eye, Kidney
  • etc - Balance

Achievements in Medical Tourism in India
  • Profile of Countries
  • Middle East - 40
  • South Asia - 35
  • US UK - 25


Potential Medical tourists
  • 47 million Americans not Health
  • Insured
  • Consultation cost in USA 50
  • to 150 for insured and 250 to
  • 450 for non insured with
  • 1 week waiting time
  • Diseases for which no Allopathy
  • treatment is available Ayurveda,
  • Homeo, Holistic treatments
  • For unique preventive Health
  • Treatments Foreign Tourists are even
  • ready for 1 million tourist packages

Not Insured
50 to 150
250 to 450
(No Transcript)
(No Transcript)
Potential Medical tourists
  • For Infertility treatment. For
  • Infertility Treatment In UK Rs.
  • 8 Lakhs with 8 months waiting
  • period. India Rs. 1 Lakh no
  • waiting period
  • Egg donors and surrogate
  • mothers readily and economically
  • available in India
  • Patients from 160 Countries
  • can take Ayurvedic and Holistic
  • treatments

UK( Rs.8 Lakhs)
India (Rs.1Lakh)
Ready Mothers
  • Can Kerala be the No 1 Medical Tourism
    destination in the world?
  • YES !!
  • World Medical Tourism
  • Centres
  • Florida Miami (USA)
  • Thailand
  • Singapore
  • South Africa
  • Jordan
  • Philippines
  • Hungary

How kerala can be Worlds No.1 Destination for
Medical Tourism
For Beautiful Smile Better Teeth
To avoid Heart attack for better heart health
For Ayurveda Treatments
To control/Cure Diabetes
For Anti-aging Rejuvenation
For No Pain/Better Bones Joints
For Detoxication De-stressing
For Organ Transplants
For Beauty Youth
For Sure Child
Kerala Astrology Meditation
Obesity Treatment
Organic farming, Akshaya Kudumbasree
Medical Dental Check-Ups
For best budget Treatment For Non-health insured
To avoid spectacles
For Confidential Treatments
For European SPA
Akshaya, Kudumbasree
Medical Banks
Medical Other Tourism Circuits
For Non-cured Diseases
How kerala can be Worlds No.1 Destination for
Medical Tourism
Procedure BUMRUNGRAD Hospital (Thailand ) ( -US) Medical tourism Hospital (Kochi) ( -US)
Heart Bypass graft surgery 7,894 5,000
Heart Valve replacement 10,000 6,000
Angioplasty 13,000 3,000
Hip replacement 12,000 5,000
Hysterectony 10,000 2000
Bone Marrow Transplant --- 10,000
Liver Transplant --- 20,000-40,000
Neuro Surgery --- 800
Knee Surgery 8,000 1,000-2,500
Cosmetic Surgery 3,500 2,000
BUMRUNGRAD Hospital (Thailand) 1. Thailand
population is 63,121,000 2. 3 Lakhs Foreign
patients from 130 nations Treated In one year 3.
25 of patients treated are foreigners 4.
Helpdesk In 12 Countries 5. Assistance in 13
languages 6. Medical Helicopter for Foreign
Medical Tourism Hospital (Kochi) 1. Indian
population is 1,128,000,000 2. NRK Ambassadors
in 160 countries 3. Cost of treatment is 30 of
that of Thailand 4. Only state in India with four
International Airports 5. Ayurveda
-5000 years old tresure of Kerala 6. NRI Doctors
can work during holidays in India
How kerala can be Worlds No.1 Destination for
Medical Tourism
  • Kerala can be treatment destination for all
    Chronic Diseases
  • Chronic diseases like Diabetes, BP, AIDS, Cancer
    are causing
  • 65 deaths in India. Mortality due to Diabetes
    Heart diseases to cost
  • Rs. 210 billions every year, expected to
    increase to Rs. 235 billions by next 10 years
  • India will have 30million Diabetes patients by
  • out of which 25 suffering from complications,
    And Ayurveda
  • is a Good remedy for Diabetes Complications
  • India will have 213 million BP patients in 2025
    compared to 180 millions in 2010. Ayurveda is a
    Good remedy for Blood pressure
  • In India 10 of adults suffer from Hypertension
    while the country is home to 25-30
    million diabetes.3 out of every 1,000 people
    suffer a stroke. The number of deaths from heart
    attack is projected to 2 million in 2010.6
    million people have coronary artery diseases 5
    million have Rheumatic Heart diseases. Ayurveda
    is a remedy for all these diseases

How kerala can be Worlds No.1 Destination for
Medical Tourism (Kerala Medical Banks)
1. Organs Banks
Knee Hands
2. Bone Marrow Register
Face Hair
3. Semen Egg Bank
4. Stem Cell Bank
5. Surrogate Mother Register
6. Skin Bank
Skin Bank
7. Kidney Register
How kerala can be Worlds No.1 Destination for
Medical Tourism
  • Kerala Achieved the same health index as western
    world - Infant Mortality 12,Maternal mortality
    2/1000 , Life Expectancy 75 Years , Compared to
    Keralas Per Capita Income 355 (0.38 of that
    of New York 93377 )
  • Abundant Trained Health Manpower
  • NRK population as Kerala Ambassadors in 160
  • IT advantage and Tourism advantage - Two Under
    water cable terminate at Kochi Skilled IT / ITES
    Personnel Kerala has become one of the world
    tourism destinations

How kerala can be Worlds No.1 Destination for
Medical Tourism
  • Medical Tourism Cost at Kochi 30 to 50 of that
    in Thailand. If Integrated treatment Approach is
    adopted the cost will be 10 to 20 of Cost
  • Americans Spent 25 billion on CAM Therapies Last
    Year. This can be Increased to 100 billion if we
    globalize and Modernize Ayurveda
  • Worlds No 1 Medical tourism Hospital, BUMRUNGRAD
    International Hospital, Thailand tried to
    takeover, Lakeshore Hospital, Kochi Two Months
    back, showing the Importance of Kochi in World
    Medical Tourism.

Lakeshore Hospital
Globalization of Ayurveda
  • Kerala Ayurveda Worlds Best Ayurveda Brand
  • But It confines to Musculoskeletal Diseases
  • Kerala Ayurveda Vedic (North Indian)
  • Ayurveda Metabolic Diseases
  • Musculoskeletal diseases Other diseases
  • A Total System of Medicine
  • Homeopathy is only 230 Years old , but it is
    catering to patients to 152 Countries from India
    (Dr Rajesh shah and Dr
    Batras Positive Homeopathy , Dr Bakons
    Homeopathy etc)
  • Ayurveda is 5000 Yrs old Waiting for
    Globalization to 160 Countries through a
    Telemedicine Net

(No Transcript)
  • Brief Description About the Project
  • Setting up a Medical Tourism Hospital in
    the periphery of Kochi with specialized
    departments like
  • 1. Heart Surgery
  • 2. Joint Replacement,
  • Microdesectomy Spinal Fusion
  • 3. Cosmetic Surgery
  • 4. Eye Surgery (Lasik, Cataract, Glaucoma,
  • Surgery, Vitreoretinal Surgery) Ear
    (Cochlear Implant)
  • 5. Major Surgeries Organ Transplants
  • 6. Infertility Treatment, Fibroid and Women's

Brief Description About the Project
  • 7) Obesity Treatment Interventional Cardiology
  • 8) Comprehensive Health Check Up
  • 9) Rehabilitation, Psychology Geriatrics
  • 10) Ayurveda, CAM Therapies Non-Cured Diseases
  • 11) Multi specialty Dental Clinic
  • 12) Anti Aging Clinic and European Spa.

Brief Description About the Project
  • This Hospital will be connected through a
    Telemedicine Net to Medical Tourism Super Clinics
    in 60 cities in India and places like Gulf
    (Dubai, Saudi-Arabia, Qatar, Oman, Bahrain,
    Kuwait) Maldives, Colombo, Malaysia, Indonesia,
    Singapore, Philippines, Dhaka, USA, UK, etc,
  • Further it will be connected through a
    Telemedicine Net to Medical Tourism Spas in
    tourism centers like Kovalam, Fort Kochi,
    Mahabalipuram, Bangalore, Goa, Mumbai, Jaipur
    New Delhi.
  • 36 disease management clubs like Diabetes club
  • Heart Club etc, will be conducted on an
    all India basis
  • through Tele-Medicine Net and Medical Call
    center at Kochi.
  • Medical Audit Medical research will be
    conducted continuously
  • through Tele-Medicine Net and Medical Call
    center at Kochi
  • Home Health care services (National
  • Will be conducted through Medical Call
    Centre Telemedicine Net,
  • so that Hospital admission and stay of the
    patient in the hospital
  • will come down
  • A Multi-Cuisine Health Food Court , Digitized
  • center and Digitalized NRI Center will be

  • 1. First Hospital
  • It will be the first integrated Medical
    Tourism hospital in the
  • world which specially cater to Medical
  • 2. Unique Marketing
  • a) Medical Tourism Clinics and Medical
    Tourism Spas
  • all over India will bring large number
    of Medical Tourists
  • to Kerala.
  • b) A Medical Tourism Club will be promoted
    on time share
  • basis all over India and abroad in
    which there will be a
  • facility for members to come to Kerala
    every year and
  • enjoy 15 days free stay for treatment
  • 3. Centers of Excellence
  • a) All the departments of the hospital will
    be the centers of excellence as the best doctors
    from different parts of India Mumbai, Delhi,
    Chennai, Bangalore, Pune, Kolkata, etc.. will be
    taken on visiting basis in addition to the core
    team at the hospital.
  • b) Through the Tele-Medicine Net the
    tourist can consult the best doctors in different
    parts of India, with whom hospital will have
    contract arrangement.

  • 4. Technological Excellence
  • a) As far as possible the best medical
    equipments on
  • lease will be installed and every 5 years
    there will
  • be replacement of better technology
  • b) Medical Automation It will be fully
    Digitalized hospital
  • with facilities like Pharmacy Robot,
    Robotic Surgery,
  • Fully Automated Laboratory, Picture
  • Communication Systems (PACS), 4D Ultra
  • Wi-Fi connection, 128-bit CT-Scan, Pet
    Scan MRI, etc,.
  • 5. Minimum Cost
  • a) All the rooms and suites will be given on
    time share basis to NRIs, Foreigners and
  • High Net worth Individuals (HNI)s. Every
    year they can use the facility free for 15
  • days, for their parents or for friends. If
    they do not avail the facility the hospital will
  • rent to other patients and 50 of room
    charges will be given to the owners and
  • hospital will guarantee return not less
    than the prevailing bank interest.
  • b) Non core activities will be given on
    contract to reduce the operational cost.
  • c) As it is 100 digital hospital, there will
    not be any paper work and cost of operation
  • will be minimum.
  • d) All Medical Tourism clinics in 60 cities in
    India and Medical Tourism Spas will be run on
    franchise basis

Medical Automation
  • 7. Integrated treatment
  • Any patient can get integrated treatment of
  • Ayurveda, Homeopathy and CAM Therapies
  • 8. Immediate Start
  • The project can be started immediately
    without waiting for the construction of the
    hospital using
  • the facilities in other super specialty
    hospitals at Kochi. Thus the gestation period of
    the project
  • will be minimum .
  • 9. International Treatments
  • In Ayurveda and CAM Therapy all the
    holistic treatments as existing in Dubai
  • Herbal Treatment center like Ayurveda,
    Traditional Chinese Medicine, Colon Hydro
  • Chiro Practice, Ozone Therapy, Manual
    Lymphatic Drainage, Taichai, Yoga, Nutrition,
  • Care, etc, will be introduced .
  • 10.Digital Marketing
  • A dynamic web site will be developed for
    the hospital and it
  • will be translated into Chinese, Spanish,
    Japanese, German,
  • French, Korean, Italian, Deutsch, Arabic
    and Indian
  • languages like Hindi .

  • 11. Hub Spoke System
  • For Medical tourism services to the
    tourists, for the facilities which
  • are not installed in our hospital, we
    will be utilizing the facilities
  • of other hospitals in Kerala. Thus we
    will be able to operate the
  • project with minimum capital cost and
    minimum operational
  • cost, which will lead to the high
    profitability of the project .
  • 12. Medical Insurance
  • Company has formulated a unique Medical
    insurance scheme
  • called "Medilife 100". It is the world's
    first total health insurance
  • scheme as it covers Allopathy, Ayurveda,
  • Pregnancy, Infertility, Beauty and
    Dental Treatments.
  • It is also the only double money benefit
    Health Insurance
  • in India. Company is in discussion with
  • the same all over India and for
    starting CRYSTAL STAR
  • (Medical Tourism) Super clinics all
    over India. 

Hub Spoke System
  • 13. Organic Spice Flower Tourism
  • After constructing the building for
    the hospital, the extra space will be utilized to
  • develop an organic spice flower
    farm. In this farm all the spice plants and
  • flower plants like Orchid, Anthurium
    etc., will be grown for demonstration to
  • This will be an additional income for
    the project.

  • 14. Mother Tourism Project A Big Boost to
    Kerala Tourism
  • Through our all India and International
    Marketing, we will bring large number of Indian
  • International Medical Tourists to
    Kerala. (Only 5 Lakhs Foreign Tourists (10) of
  • 5 Million Tourists Visiting India, Come
    to Kerala) 365 days of the year. As our
  • Board Lodging Facilities are
    limited, these tourists will be staying in other
  • near Kochi. Thus our Medical Tourism
    Project will be a big boost for tourism in
  • Similarly, due to operation of
    Executive Retreat, there are possibilities of
  • Professional meetings and Business
    Conventions conducted at Kochi. The latest trend
  • is that tourists enjoy dynamic
    holidays. In our organic demonstration farm and
    IT Resort we
  • will arrange classes in Organic
    Agriculture, Culinary Arts, Management, Advance
  • Technology and Yoga. So this Medical
    Tourism project will give a boost to MICE
  • Tourism, Agriculture Tourism, Business
    Tourism and Holiday Tourism in Kerala.

15. Mother project Boost To Kerala
Industries A number of Industries (Like Tiptop
Furniture etc,) developed at Kottackal. The
Patients and their relatives use to do shopping
when they come for Treatment at Kottackal Nursing
Home. Similarly this project will give a boost to
Kerala Industries like Health Mattress (Rubber),
Health Chappals, Health Foods, Medical Implants,
Ayurveda Medicines, Kudumbasree Products, Organic
Agricultural Products, Handicrafts, Hospital
Furniture etc
Project Details
  • 1. Land Required 3 acres
  • Note
  • In the original proposal there was provision for
    a small Organic Agriculture farm surrounding the
    Hospital. This was a good revenue earning
    project, as we have seen in a spice farm at Goa,
    where, 1000 tourists visit everyday.  With an
    entry tickets of Rs 300 and profit from selling
    species the annual income from the organic farm
    is about Rs 12 crores.
  • b) So also for a hospital, Floor Space Index
    (FSI or FAR) is more in Kerala Development
    Control Regulations. Hence the land required is
    only 3 acres instead of 5 acres.
  • 2. Land identified
  • We have identified necessary land at
    Ankamaly, Perumbavoor, Kumbalangy etc. for the

Project Details
  • 3. Building
  • In 1st stage, the requirements of
    building is cut down to 60,000sq.ft. Out of the
    12 departments in the Hospital, 40,000 Sq ft will
    be allocated to Allopathy departments and 20,000
    will be allocated to Ayurveda and Holistic
    departments. Telemedicine Net, Medical call
    center and NRE services center will be operated
    from our existing office at Kochi city.
  • Note
  • 1. Medical Tourists will be accommodated
  • in the hotels and resorts near Kochi,
  • our facilities become inadequate
  • 2. Construction of the building will be
    done by
  • us instead of giving   to the
  • Thus the construction cost will be
  • from Rs 1000 to Rs 800 Per Sq. ft.

Project Details
  • Cost of Project
  • 1. Land        (3acres)                           
      Rs   3.00 Crores
  • 2. Building ( 60,000 sq ft )                      
                   Rs    4.80 Crores
  • 3. Medical equipments                             
                 Rs     6.00 Crores
  • 4. Telemedicine  Medical call
    center.               Rs     0.25 Crores
  • 5. Working Capital                                
                     Rs     0.25 Crores

    Rs    14.30 Crores
  • Note
  • 1. Maximum number of equipments will be taken
    on lease.
  • 2. Working capital required will be much less
    as Medical Tourism clinics and Medical Tourism
    Spas, (all of them will be on franchise basis)
    will be operational before the hospital is ready.

Project Details
  • 4. Equipments
  •    Some of the equipments like MRI, CT Scan
  • etc are cut down in 1st stage, as this
  • can be availed from other centers at Kochi.
  • 5. Working capital
  • The working Capital requirements is
  • reduced as the Medical Tourism Hospital is
  • conducted as pact of existing nursing
    homes at Mumbai.
  • 6. Means of Finance
  • Promoters additional contribution to
    equity                       0.90 Crores
  • N R I Contribution                         
  • Time share contribution (30.000 Sq ft at
    Rs 1000)                 3.00 Crores
  • Team Loan from financial
    6.40  Crores
    otal        14.30 Crores

Project Details
  • 7. NRI contribution
  • 1 Lakh shares (face value Rs.10) will be
    given to
  • NRIS at Rs.40/ share. This will form about
    48 of
  • equity Capital of Crystal Hospitals Ltd.,
    This can
  • be given to two NRIs as strategic investors
  • Board representation.
  • 8. Benefits to NRIs
  • a) They can participate in an existing project
  • b) The income from a Medical tourist will be
  • 3 times from that of an general tourist.
    Hence very high
  • profitability for the project.
  • c) As there is shortage of 80,000 beds in India,
    a chain of
  • 100-bedded Digital hospitals can be started in
    other tourism cities all over India.
  • Thus they can take part in tremendous growth
    prospects of the
  • hospital project.

Project Details
  • 9. Mode of NRI Financing
  •    1. Authorized. Share Capital  Rs 5.5
  •     2. Paid up Capital                    Rs
    2.1 Crores
  •    3. Promoters holding     Rs 1.1
  •   4. NRI Holding            
    Rs 1.0 Crores

Project Details
  • Working Results
  • Revenue (On Full Operation)
  • 1. Patients Income (1800 Rs.2 lakhs)
    Rs 36.00 crores
  • 2. Medical Tourism clinics Income
    Rs 9.00
  • (10 Indian clinics monthly income
    Rs. 5 lakhs
  • 50 Indian clinics monthly income
    Rs.3 lakhs
  • 10 foreign clinics monthly income
    Rs. 10 lakhs
  • Hospital share 25 of income as
    Franchiser )
  • 3. Medical Tourism Spa Income
  • (0.25 x 8 x 6 x 8) (0.25 x 2 x
    6 x 8) Rs 1.20
  • 4. Tourism Operation Income (5000 Tourists x
    Rs 5000) Rs 2.50
  • 5. Medical Tourism club Income (50,000
    members x Rs 1000) Rs 5.00 crores

  • ------------------------ Total Revenue
    53.70 crores

  • ------------------------
  • Expenditure
  • 80 of the Income (Estimated)
    Rs. 42.96 crores

Project Details
  • Employment Potential
  • Direct -------------------------
    ------------------------------------- 360
  • Indirect ---------------------------
    --------------------------------- 1800
  • (Other Tourist resorts will be
    taken on management contract to accommodate more
    medical tourists)
  • Land Requirement Land Available
  • Total requirement
    3 Acres
  • In your possession
  • (An office of 1100s.ft which will act as
    Tele-Medicine Center and Package tour operation
    center at kochi is owned by us. Further space
    for Medical Tourism clinics is available at
    Mumbai, Pune, Coimbatore and Bangalore)
  • To be acquired
    3 acres
  • Has any work been started?
  • We are operating Medical tourism clinics
    and Medical Tourism Spas at Mumbai and Kochi.
  • Specify assistance required ? Tie up
    Needed for the project
  • One strategic investor, NRK or group of investor
    NRKs to contribute 48 of equity
  • Term loans from financial institutions.
  • Government Land on lease basis, if available
    (Near IT Park, Chertala)

We have launched a no of Medical and Dental
Tourism Services through our portals
Other Relevant Details


THANK YOU For your valuable time with us
Write a Comment
User Comments (0)