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MIS 750 (MANAGEMENT INFORMATON SYSTEMS)

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Title: Slide 1 Author: Nur Rashidah Last modified by: Nur Rashidah Created Date: 7/28/2010 6:47:16 AM Document presentation format: On-screen Show (4:3) – PowerPoint PPT presentation

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Title: MIS 750 (MANAGEMENT INFORMATON SYSTEMS)


1
MIS 750 (MANAGEMENT INFORMATON SYSTEMS)
  • Prepared by
  • Nur Shafarini bt Mohd Nawi 2009221266
  • Nur Rashidah binti Ab.Manan
    2008531837
  • Nor Azmawati Binti Abd Aziz 2009841554

2
COMPANY BACKGROUND
  • as Asias leading airline was established with
    the dream of making flying possible for everyone.
  • Since 2001, AirAsia has swiftly broken travel
    norms around the globe and has risen to become
    the worlds best.
  • With a route network that spans through more than
    20 countries, AirAsia continues to pave the way
    for low-cost aviation through their innovative
    solutions, efficient processes and a passionate
    approach to business.
  • Together with their associate companies, AirAsia
    X, Thai AirAsia and Indonesia AirAsia, AirAsia is
    set to take low-cost flying to an all new high
    with their believe,

Now Everyone Can Fly.
3
COMPANY FOUNDER
  • Dato' Sri Anthony Francis Fernandes founder
    CEO of AirAsia

4
CORE BUSINESS
  • Airlines Industry Low cost carrier (LCC)

5
BUSINESS MODEL
SIMPLE PRODUCT (No Frills)
LOW OPERATING COSTS
Low Cost Carriers (LCC)
POSITIONING
Low Cost Carrier Business Model
6
Competitive Advantage
7
Marketing Strategy

Positioning Low-cost short haul, no frills
Aircraft Airbus A320 with 180 seats
Seat Type Single Seat ( Economy class only)
Seat Option Free seating with Xpress boarding option
In-Flight Services Wide range of light meals and snacks available for purchase on board
AIR ASIA
8
Market Opportunity
9
IT APPLICATIONS
10
LEVEL ONE Customer contact such as telephone
contact, mailing and fax was handled by travel
agencies
LEVEL TWO At this level, Air Asia became
Asias first airline to go ticketless.
LEVEL THREE Systems such as Electronic Data
Interchange (EDI) information were developed to
increase the efficiency. EDI was developed to
support B2C activities.
11
LEVEL FOUR Air Asia introduced online booking
through its website at ww.airasia.com on 10th May
2002
LEVEL FIVE Air Asia was the first airline in
the world to practice booking air tickets through
short messaging service (SMS).
12
Yield Management System (YMS)
Computer Reservation System (CRS)
Enterprise Resource Planning System (ERP)
CURRENT STRATEGIC IT IMPLEMENTATION
13
POTENTIAL STRATEGIC IT IMPLEMENTATION Customer
Relationship Management (CRM)
14
SUCCESS STORIES
  • Awards and Recognition

Year 2010 Year 2010

Masterclass Global CEO of the Year awarded to YBhg. Dato' Tony Fernandes
World's Best Low Cost Airline by Skytrax


AirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010 by Air Cargo Week
15
Year 2009 Year 2009

Airline Of The Year By Centre for Asia Pacific Aviation (CAPA)

Tony received the 2009 Frost Sullivan Excellence in Leadership Award by Frost Sullivan

Best Asian Low-Cost Carrier By TTG Travel Awards 2009

World's Best Low Cost Airline by Skytrax
16
LESSON LEARNT
Analyze Process and Infrastructure
Evaluate People Partners

Evaluate Leadership and Governance
Assess Organization and Culture
17
THANK YOU
Have a Pleasant Flight with
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