Cruising II

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Cruising II
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Cruising II

• Learning Objectives
• Understand the importance of the industry
• Explain the cruise industry
• Reveal what a cruise experience like
• Identify the common questions raised

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STBs SC

• STBs set up the Sightseeing Cruise (or SC for
  short) in Jan 2004
• Product development, packaging, distribution,
  marketing support, communications, investment
  promotion and industry development.

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Cruise Department

• Cruise Department
• regional hub with superb port infrastructure and
  a diverse range of cruise products
• facilitate infrastructure development and attract
  more ships to Singapore
• diverse range of attractively packaged and
  effectively distributed cruise products

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Cruises Contribution

• Cruise Sector in Singapore contributes S197
  million in tourist spending in 2002
• Dropped by about 30 drop in tourist spending in
  2003 during SARS outbreak

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Types of Cruises in Singapore

• Types of Cruises companies in Singapore and the
  world

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Star Cruises

• Star Cruises, the third largest cruise line in
  the world is a global cruise brand with a
  combined fleet of 20 ships
• destinations and islands in Asia-Pacific, North
  and South America, Hawaii, Caribbean, Alaska,
  Europe, Mediterranean, Bermuda and the Antarctica

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Star Cruises

• Brand names include Norwegian Cruise Line, NCL
  America, Orient Lines and Cruise Ferries
• Vessels operating under the Star Cruises' brand
  in Asia-Pacific are SuperStar Virgo, SuperStar
  Gemini, Star Pisces, MegaStar Aries and MegaStar
  Taurus.

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Types of Cruises in Singapore

• SuperstarStar Virgo - delivered in Aug 1999,
  76,800-grt with a lower berth passengers,
  extensive facilities and features making her a
  favorite for cruisers filled cruise vacations

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Types of cruises in Singapore

• Ship Facts  Ship Name SuperStar Virgo  Gross
  Tonnage 76,800grt  Length (metres) 268m  Width
  (metres) 32m  Average Cruising Speed (knots)
  24kn  Maximum Cruising Speed (knots)
  25.5kn  Number of Stabilisers 1set  Bow  Stern
  Thrusters 3  Full Satellite Navigation System
  2  Number of Cabins 980  Passenger Capacity
  (based on lower berths) 1,960

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Why people cruise?

1. Getting away from it all
2. Luxury and service
3. Interesting destinations

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Why people cruise?

1. You can do it all
2. You can also do nothing
3. Something for everybody
4. A learning experience

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Why people cruise?

• A friendly experience
• A romantic experience
• 10) A safe experience

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Why people cruise?

• 11) A romantic experience
• 12) A trendy experience

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Why people cruise?

• 13) A no-hassle vacation
• 14) A prepackaged vacation
• 15) A vacation value

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Strategic Alliance

• In December 2004, StarCruise and ValuAirs
  strategic alliance with StarCruise became the
  biggest shareholder in Singapores first
  international budget carrier

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Strategic Alliance

• contributed over S300M last five years
• co-ordinate operations and jointly market
  attractive fly/cruise packages to provide
  passengers with a seamless, yet flexible, travel
  experiences at attractive prices

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Pre, Post, And off-ship experiences

• Pre-Cruise - Land package follow by cruise
• Post-Cruise - Land package after the cruise

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Common questions

• What does run of ship mean?
• anywhere on the ship e.g. lowest deck to the
  highest deck, in inside or outside cabins, or
  front, back, or mid ship.

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Common Questions

• Is there a benefit in purchasing trip insurance?
• Absolutely. We recommend the purchase of trip
  insurance, as some things cannot be anticipated.
  Trip insurance offers protection if you have to
  cancel due to injury, sickness, or death to you,
  a traveling companion, or immediate family
  member. It does not cover unstable, preexisting
  conditions. Additionally, trip insurance provides
  emergency assistance while you are on vacation.
  In such a case, you would need to pay at the time
  of treatment and file for reimbursement later.

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Common Questions

• What happens if my flight is delayed for the
  cruise? What should I do?
• The cruise line and the airlines work together
  very closely to assist you in getting to your
  cruise. Speak to the airline first and find out
  what time your plane will leave. Then contact us,
  as we will advise the cruise line and the
  transfer can meet you as planned. Should you
  arrive at the point of embarkation, but still
  miss the ship, the cruise line will place you in
  a hotel for the evening and the airline will fly
  you to your first port of call. If you have not
  purchased your flights through the cruise line,
  then you will need to work directly with the
  airline for assistance. In either situation, you
  want to advise the airline that you are on your
  way to meet a cruise ship. In some cases, they
  will prioritize you above other passengers if
  they have to cancel your flight and reschedule
  you for a later flight.

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Common Questions

• If I'm on the bottom deck, am I below the water?
• All passenger cabins are located above sea level.

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Common Questions

• Can I fly in the night before or stay an
  additional night after the cruise?
• Cruise lines do offer pre-night and post cruise
  packages that you can purchase at an additional
  cost. However, there is a limited quantity. The
  sooner you purchase one, the greater you chances
  of it being available. Should you not be able to
  purchase one of these, then you can book a room
  on your own and customize your flights you may
  hear this process referred to as air deviation. A
  fee is involved, but you will be able to choose
  to fly in a day earlier. In this way, you will
  most likely make your cruise despite inclement
  weather.

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Distribution Channels

• Internet
• Travel Agencies
• Tour Operators
• Cruise lines

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Summary

• Major contributor to the economy
• Star Cruise is the third largest cruise company
  in the world
• Common questions that may occur in the cruise
  industry
• Cruises are sold through different types of
  distribution channels