"Lessons Learned" from DishyMix Guests: Blogs, Search, Social Media, ROI

1
"Lessons Learned" from DishyMix Guests Blogs,
Search, Social Media, ROI Marketing as
Conversation
2
John Doyle, Peachtree Media Advisors on Digital
Media MA, 2008 Capital Raises and Social Media
Co's Out of Biz MA and DOA
3
 

• Rebecca Lieb on The Truth About SEO, Journo
  Interview Techniques and Oceans Otters
• Universal Search

4
 

• John Cecil on Video Spokespersons, Pickle Fights
  and Surfing in OC
• 90 Landing Page Conversion Rate Increase

5
 

• Daisy Whitney on the Many Uses of Online Video,
  Syndication and the 168 Hour Workweek
• Adiago on Viddler

6
 

• Nolan Bushnell, 20 Start Ups Later, on Chemical
  Engines, Existentialism and "My Cave.
• The Importance of Character

7
 

• Bill McCloskey on Email Marketing Best Practices,
  Creating Passion Groups, Jazz Clubs and Dolphins
• Creating the Insiders Club

8
 

• Roxanne Darling of Beach Walks on Video
  Promotion, Event Marketing via Social Webs and
  Paddling to Molokai
• Social Media for Events

9
 

• Tim Ash of SiteTuners on Landing Page
  Optimization and Cultivation of the Complete
  Person
• Googles Free Website Optimizer

10
 

• Jim Sterne on eMetrics, Must-Have KPI's and
  Cocktail Parties of the Future
• Key KPIs

11
 

• Dacher Keltner, Cro-Magnon CEOs, Your Jen Ratio
  and Why We Are Born to Be Good
• Social Intelligence Trumps Machiavelli

12
 

• Jim Meskauskas, ICON Intl on Digital Ad Agency
  Evolution, the Future of Ad Networks and The Inca
  Trail
• Agencies of the Future Will Build BT Data Machines

13
 

• Renny Gleeson on Walking in Stupid, Ouroboros and
  the Meaning of Friends in a Social Media World
• Begin as a Beginner

14
 

• Bert Decker on The First Brain, Transforming Your
  Personal Impact and The Decker Grid
• Boring, Monotonous, and Lacking Conviction

15
 

• Bob Schmetterer on Becoming a Powerful Speaker,
  Advertising by the Decades and Yachting in Key
  Largo
• 5 Techniques from the Most Powerful Speaker

16
 

• Matt Williams, The Martin Agency on Component
  Thinking, How We Can Solve It and 21st Century
  Account Planning
• Online Focus Groups

17
 

• Bill Tancer on CLICK, Idea Diffusion, What We're
  Afraid Of and the New Bohemians
• 3 Segments Are Predictors of Success for Consumer
  Web Services

18
 

• Beth Comstock, CMO of GE on Change Agents, Green
  Innovation and the Strength of Teams
• The Four Is

19
 

• Marcus Buckingham on The Truth About You, Career
  Intervention on Oprah and the Strength's
  Revolution
• Integrating the Strenghts Revolution at Work

20
 

• Dave Evans, Digital VooDoo on Interruptus
  Vulgaris, Trusting "The Cloud" and Social Media
  An Hour A Day
• Social Media Marketing Business Objectives

21
 

• Kevin M. Ryan on Thuggish Anonymity, Zen
  Motorbikes and Cash Multiples
• Lee Siegels Excerpt

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• John Zogby, Preeminent Pollster on The American
  Dream, Retail Politics and the Value Chasm
• The Private Generation, Woodstocks, Nikes and
  First Globals vs. Boomers, Gen X, Gen Y and
  Millenials

23
 

• Justin Smith, Inside Facebook on Drinking from
  the Watercooler, Talking Smack and the Beauty of
  eBooks
• NewsFeed Ads in Facebook

24
 

• Ellen Siminoff, CEO of Shmoop on Homework
  Helpers, The State of SEM and Being a Great Board
  Member
• Becoming Indispensible to a Potential Acquirer

25
 

• Sean Cheyney 21st Century Marketer, Scrabble
  Aficionado and Multi-Variate Mad Scientist
• 50 Conversion Improvement with Multi-Variate
  Testing

26
 

• Stephan Spencer on Top SEO Blog Mistakes, Social
  Media Power User Hacks and Sticky Posts
• BLA

27
 

• Pete Blackshaw on Expression Platforms, Digital
  Detox and the Love Spot
• Tell 3000

28
 

• Alex Bogusky of Crispin, Porter Bogusky on
  Culture Jamming, Hermie the Pygmy Elephant and
  Telling the Subservient Chicken to Go "Pluck"
  Himself
• Culture Jamming

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• Peter Shankman, "Hottest Male Blogger," on How To
  Help A Reporter, Outrageous PR Stunts and
  Adrenaline Addiction
• HARO

30
 

• Ori Brafman, Author of "Sway The Irresistible
  Pull of Irrational Behavior" on Purchase
  Psychology, Interview Insights and Employee
  Incentives
• 4 Personality Types Drive Effective Decisions

31
 

• Rohit Bhargava, Author of "Personality Not
  Included" and 360 Degree Digital Influencer at
  Ogilvy PR
• Authenticity Is Not Enough

32
 

• Charlene Li, author of Groundswell on Emotional
  Motivations and the 5 Objectives of Social Media
• The Ladder of Participation

33
 

• Jon Swartz, USA Today Tech Journo and Author of
  "Zero Day Threat The Shocking Truth of How Banks
  and Credit Bureaus Help Cybercrooks Steal Your
  Money.
• 1 Crime in America

34
 

• Andy Beal, author of "Radically Transparent" on
  Creating Your Personal Brand, 26 DIY Reputation
  Management Freebies and Twitter as Mentor
• Finding Top Bloggers in Your Space

35
 

• Gina Bianchini, Ning CEO on Top Tips for
  Attracting Members to Social Networks, Viral
  Expansion Loops and Listener Love
• Viral Expansion Groups

36
 

• Vince Thompson on Being an Ignited Middle
  Manager, Universe Maps, The Bigger Yes and Your
  Personal BOD
• Manage to Your Bosss Needs

37
 

• Patricia Martin, Author, RenGen and President,
  LitLamp Communications Group

38
 

• Doug Weaver, Upstream Group on Digital Media
  Sales Talent, Faustian Bargains and the
  Advertising Revenue Shortfall

39
 

• Mark Silva, Real Branding on Consolidating Social
  Maps, the "New School" of Beer and the Connected
  Agency

40
 

• Sarah Fay, CEO, Carat USA and Isobar US on
  Corporate Sustainability, African Safari and
  Managing Billions in Media Integration

41
 

• Julie Roehm, Firebrand, Press Icon, F500 Marketer
  and Change Agent on The Importance of Culture

42
 

• Rafe Needleman, Editor-at-Large of CNet's
  Webware Site on "Rafe's Fav's," Being Happy and
  Brilliant Web Aps.

43
 

• Seth Godin, Leader of the New Marketing Movement
  on Authenticity, Google Dicing and Orange Rubber
  Squids

44
 

• Eric Maisel on Creativity, Life Purpose, Blog
  Tours and Sleep Thinking

45
 

• Amy Powell, SVP Interactive Marketing -
  Paramount Secret Crushes, Iron Chef Movie
  Marketing

46
 

• Wenda Harris Millard, Martha Stewart Living on
  Intelligent Marketing, The Go-Go Days and Food
  Trends

47
 

• Adam Gerber, CMO Quantcast on The Soul of the
  Viewer and the Enablement Side

48
 

• WOZ Steve Wozniak, Apple Computer on Inventing as
  Art, Philanthropy and the Spirit of Creativity

49
 

• Doron Wesly, Millward Brown's "Stats Man" Dishes
  the Gossip With Suz on "Chardonnay Tawk"

50
 

• Dov Seidman of LRN and Author of "How Why HOW We
  Do Anything Means Everything... in Business (and
  in Life)

51
 

• Daina Middleton, HP Marketer, Shenanigans and
  Power Tools

52
 

• Scott Rafer, CEO of Lookery on Facebook Aps,
  Europreneurs and Sleeper Networks

53
 

• Mary Hodder, founder CEO, Dabble on Video
  Search, Key Takeaways and Insider's Tip to The
  Best Conferences

54
 

• Doug Weaver and Scot McLernon, Upstream Group on
  Training Digital Sellers, the Retention Crisis
  and "The One Thing You Need to Know."

55
 

• David Scott Carlick, Vantage Point Venture
  Partners on Life, Love and Taxation

56
 

• Joseph Carrabis, Founder, NextStage Evolution on
  "Why People Do What They Do."

57
 

• David Clark, EVP and GM, Joost -- Big Brother,
  Buddha Collector and TV "Re-Inventor."

58
 

• Marc Canter, Broadband Mechanics on Open Social
  Networks, Threesomes and Cutting Through the Bull

59
 

• Mitch Joel, President, Twist Image on Power
  Speaking and Personal Branding

60
 

• C.C. Chapman, The Advance Guard - From Deep in
  New Media

61
 

• Scott Kauffman, President and COO of Blue Lithium

62
 

• John Durham, CEO of Catalyst SF "Market
  Capitalist" and "Cork Dork"

63
 

• "Matzoh Man" Pinny Gniwisch, Founder of ICE.com

64
 

• Danny Sullivan, Search Engine Content Hurricane

65
 

• Brad Berens, iMedia's Editorial Headman Tracks
  Audiences for 400 Years

66
 

• Mike Donahue, EVP, American Association of
  Advertising Agencies on Killer Margaritas, Top TV
  Commercials and Eccentric Parts

67
 

• Brian Morrissey Adweek Reporter on Running
  Ultra-Marathons, PigDogs, Man-on-Man Chivalry and
  More

68
 

• Bob Garfield, Ad Age AdCritic, NPR Personality,
  Experimental Essayist and Author, Fearless
  Journalist - Launch into the Bobosphere!

69
 

• Lois Kelly Foghound Lifts the Fog on Marketing
  Heaven, Alpha Fraidy Cats, Jerk-O-Meters, Seeing
  Patterns and More

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• Get a Clue about David Weinberger Author,
  Blogger, Speaker, Fellow, Twitterer, Commentator,
  Columnist and Willing 'Word Association' Player

71
 

• Rex Briggs, CEO, Marketing Evolution -
  Obsessions Fast Cars, Bright Shoes and More

72
 

• Kevin Wassong, President, Minyanville Publishing
  and Multimedia Transitions From Agency Guy to
  Publisher

73
 

• Sir Ken Robinson, Creativity and Innovation Expert

74
 

• David Cowan, Managing Partner, Bessemer Venture
  Partners on Critical Thinking and More

75
 

• Meredith Medland, Founder, 3Outcomes Talks
  Hapkido, Visualization and Living Green

76
 

• Chris Fralic Partner at Innovative Early Stage
  VC First Round Capital, Former eBay and
  Del.icio.us Exec Tells All

77
 

• Fantasy Marketing, Virtual Worlds and Heart and
  Guts with Jack Myers

78
 

• The Sweetest Side of a Digital Marketing Industry
  Editor with Tobi Elkin