Why could Starbucks sell more sandwiches than pr

1
Why could Starbucks sell more sandwiches than
prêt ?
Zhang Li, Christina 2006832223
VS
2
Why could Starbucks sell more sandwiches with
similar price
S
S
P
P
14
A
A
13
D
D
Q
Q
300
200
3
Why could Starbucks sell more sandwiches
People tend to buy sandwiches because they have
no time for breakfast or lunch
Go to the Main Library
Time is so valuable to me and Im willing to pay
much to buy the time
Even a minute has a high marginal utility
4
Why could Starbucks sell more sandwiches
Located near the Main Library
I have no other choices but to go to Starbucks
unless Im willing to spend at least 15 minutes
Express Line
Take less than 2 minutes to wait
5
Why could Starbucks sell more sandwiches
Face the competition with Maxim
Attract people who care about the brand and the
so-called hand-made sandwiches
6
Even with similar price, Starbucks could sell
much more sandwiches that prêt
7
Time has VALUES
Thank You