Visual Merchandising: Silent Selling Strategies

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Visual MerchandisingSilent Selling Strategies

• An Educational Program
• for Small Business Owners
• Glenn Muske, Hong Yu, Mike Woods, and Huan Wang

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Objectives

• Help small business owners
• Define visual merchandising
• What is it?
• Why is it important?
• Analyze the elements involved in visual
  merchandising
• Evaluate examples of good visual merchandising
  practices
• The GOAL Impact the bottom line

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Creativity The Magic Word in Visual Sales

• Mental flexibility
• Think options
• See the big-picture
• Skill in explaining and selling ideas
• Intellectual courage
• Unique low-cost options

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Visual Merchandising Defined

• Everything the customer sees,
• both exterior and interior,
• that creates a positive image of a business
• and
• results in
• attention, interest, desire, and action

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Visual Merchandising

• 1. Supports sales- the silent salesperson
• 2. Supports retail strategies
• 3. Communicates with customers
• 4. Communicates image
• 5. Supports retailing trends

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The elements of visual merchandising

• Color
• Lighting
• Harmony
• Balance
• Proportion
• Rhythm
• Emphasis

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Color Example
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Where visual merchandising is used?

• Exterior Storefront, streets and city
• Interior
• Displays
• Point of Purchase
• Fixtures, equipment furnishings
• Store Layout
• Signage
• Tradeshows and Fairs
• Product packaging and labels

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Exterior
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Window Display
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Display
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Point of Purchase
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Fixtures, Equipment Furnishings
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Store Layout
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Signage - Exterior
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Tradeshows and Fairs
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Product Packing and Labeling
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Visual Merchandising for Service Businesses
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Summary

• Visual display increases sales!
• HOW?
• Attractive displays attract and stimulate.
• This, in turn, creates desire and behavior that
  of increased sales Bell Terrnus, 2002

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