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Advocacy 101

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Advocacy 101 Getting Your Message Heard Mary Hastler February 4, 2010 Pop Goes the Library. Using Pop Culture to Connect with your Whole Community. – PowerPoint PPT presentation

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Title: Advocacy 101


1
Advocacy 101
  • Getting Your Message Heard
  • Mary Hastler
  • February 4, 2010

2
Stephanie Vance, The Advocacy Guru www.advocacyass
ociates.com Libraries Prosper with Passion,
Purpose and Persuasion! A PLA Toolkit for
Success The Public Library Association a division
of the American Library Association 2007 ALA
Advocacy University American Library
Association http//www.ala.org/ala/issuesadvocacy/
advocacy/ advocacyuniversity/index.cfm
3
  • Pop Goes the Library. Using Pop Culture to
    Connect with your Whole Community.
  • Sophie Brookover and Elizabeth Burns
  • 2008

4
What is Advocacy?
  • Creating an argument in support of a specific
    proposal and getting your audience to say yes.

5
Advocacy is
  • Advocacy is the pursuit of influencing outcomes
    including public-policy and resource allocation
    decisions within political, economic, and social
    systems and institutions that directly affect
    peoples current lives.

6
  • Continued
  • - Advocacy is performed mainly to make policy
    makers sensitive for effective and efficient use
    of budget as per needs and concerns of people.

7
Key Components
  • Developing a goal
  • Identifying desired outcome(s)
  • Develop strategies
  • Implement
  • Evaluate

8
Ask these questions
  • What do you hope to accomplish
  • Can you identify a desired outcome or outcomes?

9
Know what you want
  • Knowing what you want helps define every aspect
    of your advocacy effort (Vance).
  • Identify your objective or objectives.

10
  • Identify the issues, concern, or problem
  • Identify your audience (who do you need to talk
    to?)

11
Develop a clear message
  • What you want
  • What is the issue, problem or concern

12
  • What do you want the person to do? What action
    do you want them to take?

13
  • Do not overwhelm with paper.
  • Keep handouts to a minimum.

14
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15
Communication Plan
  • Social networking

16
Website
17
Advocacy is year round, 24/7
  • Need to maintain and nourish
  • Follow up on your invitation to visit the library
    after the legislative and/or budget session is
    over.

18
  • Mary Hastler
  • Associate Director
  • Harford County Public Library
  • hastler_at_hcplonline.info
  • www.hcplonline.info
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