The Communication in CLAL

1
The Communication in CLAL
The Website www.clal.it
Analysis of the entire dairy chain
Tables, comparaison graphs, articles, monographs,
glossaries, videoclips
2
The Website

• Clal offers a wide range of services in the field
  of national and international dairy market
• Tool of communication is the website
  (www.clal.it) with the aim to publish value added
  analysis for the entire dairy market chain
• The site has been designed starting from an
  historical data base , created by Angelo Rossi,
  professional in this field since many years .
• The website represents tables, comparison graphs,
  fact sheets on the main dairy products. It has
  been enriched with articles, monographs,
  glossaries, news from the dairy sector and
  interviews with videoclips.

3
The Website

• Data are continually improved with input of
  qualified sources. The data are regularly updated
  and promptly delivered to the user
• to make sector Operators develop a global and
  real-time view of national and international
  markets trend and
• 
  
• to strengthen operators capabilities to forecast
  and to make focused choices

4
The Subject Area
The Website is organized into 3 main subject
areas

• The statistical
• database

• The dairy market trend
• in Italy and abroad

• The geographical
• context

• The geographical context World, UE and Italy
  with regard to GDPs, the trend of exchange rates,
  currencies swinging of oil price.....

• The dairy market trend in Italy and abroad with
  regard to milk, cheese, butter, powders, feed
  products...

• Statistical database for the most significant
  dairy commodities (with regard to
  volumes/costs/price of production, stock,
  import, export, consumption...)