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SANTA CRUZ SEASIDE COMPANY

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Title: SANTA CRUZ SEASIDE COMPANY Author: Ted Whiting Last modified by: Kris Reyes Created Date: 7/20/2001 4:09:10 AM Document presentation format – PowerPoint PPT presentation

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Tags: company | cruz | santa | seaside | motel

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Title: SANTA CRUZ SEASIDE COMPANY


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WELCOME To The Santa Cruz Beach Boardwalk
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OUR MOTTO
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NEVER A DULL MOMENT !
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OUR VISION STATEMENT
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TOGETHER
we provide
FUN !!!
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Santa Cruz Seaside Company
  • Formed in 1915 out of a re-organization of the
    bankrupt Santa Cruz Beach Company
  • A closely held California corporation
  • More importantly, its

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a Family Business
  • Canfield family involvement since 1928
  • Laurence Canfield, President in 1951
  • Charles L. Canfield, President since 1984
  • Tom Canfield, VP BW Ops
  • Board of Directors
  • Long term dedicated employees

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Santa Cruz Seaside Companyowns and operates
  • Santa Cruz Beach Boardwalk
  • Cocoanut Grove
  • Boardwalk Bowl
  • Sea Sand Inn
  • Carousel Motel
  • Residential/Commercial Properties

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Santa Cruz Seaside CompanyInvestment Business
Relationships
  • Toyota of Santa Cruz
  • Subaru of Santa Cruz
  • Chardonnay Sailing Charters
  • San Diego Coaster Company
  • Restoration of Belmont Park in San Diego

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CORE
BUSINESS
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Established in 1907
CELEBRATING ITS 101st SEASON THIS YEAR
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The only continuously operating seaside amusement
park on the West Coast
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Visitation Profile
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  • ANNUAL ATTENDANCE
  • Estimated at /- 3 Million Visitors

Dedicated
60
/- 1.8 Million
40
/- 1.2 Million
Casual
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  • PRIMARY TARGET DEMOGRAPHIC
  • Families
  • Adults aged 30 - 45 w/kids 9 - 16 yrs

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Being Green at the Boardwalk
  • Environmental preservation has been a core
    value at the Boardwalk for over 50 years

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A Legacy of Leadership
  • Beach cleaning - 1950s
  • Water reclamation - 1970s
  • Polystyrene ban - 1980s

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  • Ecotourism is not a new phenomenon

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Environmental Efforts
  • Recycle or reuse 180 tons of material annually
  • Recycling 1 million gallons of water annually
  • CG/NK Building Heat Exchanging System - 1983
  • Low-flow toilets waterless urinals

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Environmental Efforts
  • Recycling of oils, electronic green waste
  • 1st solar powered trash compactors in Nor Cal
  • Active participation in Coastal Cleanup Day
    Bike To Work Week
  • Initiated a Marine Science Education Program

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Environmental Awards
  • WRAP Award - Since 1995
  • City of Santa Cruz Clean Ocean Business - Since
    04
  • MBNMS Reflections Award - 2003
  • CA Ecotourism Business of the Year - 1995
  • Ecology Action Environmental Business of
  • the Year - 1995
  • SC County Sustainable Quality Award - 1995

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Boardwalk is a smoke free facility

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