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Multifamily Marketing

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Title: Multifamily Marketing Author: Freddie Mac Last modified by: ddann Created Date: 1/18/2001 4:05:22 PM Document presentation format: On-screen Show – PowerPoint PPT presentation

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Title: Multifamily Marketing


1
  • Helping Homeowners Avoid Scams Through Consumer
    Outreach and Counseling
  • Dale Saunders
  • April 27, 2006

2
Introduction to Freddie Mac
  • Corporate Mission Improve the quality of life by
    making the American dream of decent, accessible
    housing a reality
  • Makes mortgage funds available to all Americans
    by linking the capital markets with the mortgage
    markets
  • Buys mortgages from lenders, packages the
    mortgages into securities and sells them to
    investors

3
Freddie Macs Leadership Role in Combating
Predatory Practices
  • Adopting best practices
  • Increasing customer choice with new product
    offerings
  • Engaging in public outreach and education efforts

4
  • A two-pronged program combining a public
    education campaign with comprehensive counseling
    services to help families avoid scams and resolve
    financial difficulties
  • Pioneered in Boston by Mayor Thomas Menino and
    Massachusetts Community Banking Council
    expanded nationally by Freddie Mac

5
  • Selection criteria for expansion cities
  • Problem identified
  • Infrastructure in place for referrals
  • Community support
  • Freddie Mac assistance
  • Seed funding
  • Bilingual media toolkit to be adapted to local
    needs
  • National Marketing and Project Coordination
    Consultant
  • On-site training by National Consumer Law Center
  • Annual Dont Borrow Trouble Summit
  • Website www.dontborrowtrouble.com
  • Availability of NCRCs Consumer Rescue Fund

6
  • Print advertising templates
  • Tip sheets
  • Fact sheets
  • Sample letters
  • Intake and call logs
  • CD Rom
  • PSA videotape
  • FULLY BILINGUAL

7
  • Participating localities
  • Take the lead for local campaign
  • Create the local coalitions
  • Assemble the referral network
  • Raise additional funds
  • Manage day to day implementation
  • Develop original outreach materials
  • Campaigns vary according to local needs

8
A Network of Coalitions with Individual Style
9
  • Results
  • 43 campaigns in 29 states and District of
    Columbia
  • More than 100,000 consumers assisted
  • Campaigns have been self-sustaining

10
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11
  • Two 40 foot mobile information centers serving
    Louisiana Mississippi disaster areas
  • On-board and on-line disaster relief for
    homeowners
  • Participants
  • Freddie Mac
  • Community College Foundation
  • NeighborWorks Network
  • 23 local, community based organizations

12
(No Transcript)
13
  • Internet access to disaster relief

14
  • Help from trained counselors

15
  • Educational tools
  • Working with your mortgage servicer
  • Accessing your insurance
  • Avoiding title scams
  • Purchasing a mobile home
  • Avoiding home improvement scams

16
  • Promotional materials to attract visitors to the
    buses
  • Radio live-read PSAs
  • Posters
  • Flyers
  • Door hangers
  • Print ad template
  • News release template
  • Newsletter story

17
  • Results
  • Marshaled 23 nonprofit partners to support the
    cause
  • Committed to 160 venues before they even saw the
    bus
  • 450 people assisted in 30 locations during first
    two months of operation
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