Has Language In Media Become More Crude Over The Last 20 Years?

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Has Language In Media Become More Crude Over The
Last 20 Years?
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SoIs This Trend Taking Hold In Childrens
Media Also?

• YES!
• It has been the target of many Studies.

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Do We Care-A-Lot?
Do We Care-A-Lot?

• Ashley Case

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Side 1

• significantly higher amount of violence in
  animated films than in non-animated films
• average of 7.86 violent incidents per hour

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Side 2

• G-rated contains nothing in theme, language,
  nudity, sex, violence or other matters that would
  offend parents whose younger children view the
  motion picture
• tightening of standards in the last two years

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Methodology

• Get a list
• Compare it to the language used in 1st Care Bears
  movie and last Care Bears movie.
• BUT
• Lacking a list (from a reliable source) of
  unacceptable terms for children ages 7 and younger

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NEW Methodology!

• Compile words from both movies in to a list
• Give them to mothers of children age 7 and
  younger.
• Compile the results

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Sample
Not a problem Depends on context Not in my kids vocab!
Evil
Grumpy
Gosh
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Rating System

• No problem rating of 0
• Depends rating of 1
• Not to be used rating of 2
• Multiply rating by number of votes
• points for each time word
• is found in script

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Possible Outcomes

• 1st Care Bears movie has better language
• Newest Care Bears movie has better language
• No significant division

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Future Work

• Include other Care Bear movies
• Include other re-released childrens movies
• Larger sample size
• Etc.

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Questions?