OCP-IP Governing Steering Committee Meeting September 30, 2010

1
OCP-IPGoverning Steering Committee
MeetingSeptember 30, 2010
2
0300- 0315 AM Call to Order,
Introductions, Agenda Review, Last Minutes -
Record Transaction Generator electronic vote
(Ian) - Record Virtual Platform Demo electronic
vote (Ian) - Record Duolog Tracker electronic
vote (James / Ian)0315- 0325 AM Next GSC
Meeting (Ian) - New GSC Members record
electronic votes - Annual Meeting -
Technical Vision WG Meeting Schedule0325- 0340
AM Metadata WG Update (Prashant) - Schedule
Update for agreed goals 0340- 0400 AM System
Level Design WG Update (Mark/James) - Schedule
Update for agreed goals - Circuit Sutras
workplan, schedule, status and progress - OCP
3.0 Support Update0400- 0415 AM NoC BWG
Update (Erno) - Schedule Update for agreed
goals 0415- 0430 AM FVWG Discussion
(Gabriele) - Schedule Update for agreed goals

3
0430- 0440 AM Motion to Adjourn/ Break/
Reconvene 0440- 0500 AM Specification WG
Status (Drew) - Schedule Update for agreed
goals - Schedule / Participation OCP 4.0
(Drew) - Performance Measurements
(Drew)0500- 0510 AM Technical Vision WG
Status / Restated (Ian) 0510- 0525
AM Progress in Asia (Ian) 0525- 0625 AM AI
Review (Ian) 0625- 0635 AM Motion to
Adjourn/ Break/ Reconvene 0635- 0650 AM PR
Update (Joe) - Contributor of the Year
Award 0650- 0705 AM Recruiting Update (Joe)
0705- 0720 AM Budget/Cash Flow Update
(Ian) - 2010 budget update0720- 0740
AM Administrative Update (Joe) 0740- 0755
AM Debug WG Update (Bob) - Schedule Update
for agreed goals0755- 0800 AM Enabling
Resolution (Ian)0800 AM Motion to Adjourn
4
Call to Order and Agenda Review (Ian)

• Call to Order
• Welcome from the President
• Review Agenda
• Any additional items?

5
Vote to Approve Last GSC Meeting Minutes

• 34th GSC Meeting
• June 24, 2010 via teleconference

6
0300- 0315 AM Call to Order,
Introductions, Agenda Review, Last Minutes -
Record Transaction Generator electronic vote
(Ian) - Record Virtual Platform Demo electronic
vote (Ian) - Record Duolog Tracker electronic
vote (James / Ian)0315- 0325 AM Next GSC
Meeting (Ian) - New GSC Members record
electronic votes - Annual Meeting -
Technical Vision WG Meeting Schedule0325- 0340
AM Metadata WG Update (Prashant) - Schedule
Update for agreed goals 0340- 0400 AM System
Level Design WG Update (Mark/James) - Schedule
Update for agreed goals - Circuit Sutras
workplan, schedule, status and progress - OCP
3.0 Support Update0400- 0415 AM NoC BWG
Update (Erno) - Schedule Update for agreed
goals 0415- 0430 AM FVWG Discussion
(Gabriele) - Schedule Update for agreed goals

7
Record Electronic Vote for Transaction Generator
Package

• Call for motion to release Transaction Generator
  Package June 16, 2010
• GSC approved release June 23, 2010
• Kit made available August 12, 2010
• Press Release announcing availability on August
  24, 2010

7
8
Record Electronic Vote for Virtual Platform Demo

• Call for motion to release Virtual Platform
  Demonstrator August 12, 2010
• GSC approved release August 13, 2010
• Kit made available August 19, 2010
• Press Release announcing availability on August
  23, 2010

8
9
Record Electronic Vote for Duolog Tracker

• Call for motion to release Tracker September 16,
  2010
• GSC approved release September 17, 2010
• Kit made available scheduled for September 28,
  2010
• Press Release announcing availability scheduled
  for September 28, 2010

9
10
0300- 0315 AM Call to Order,
Introductions, Agenda Review, Last Minutes -
Record Transaction Generator electronic vote
(Ian) - Record Virtual Platform Demo electronic
vote (Ian) - Record Duolog Tracker electronic
vote (James / Ian)0315- 0325 AM Next GSC
Meeting (Ian) - New GSC Members record
electronic votes - Annual Meeting -
Technical Vision WG Meeting Schedule0325- 0340
AM Metadata WG Update (Prashant) - Schedule
Update for agreed goals 0340- 0400 AM System
Level Design WG Update (Mark/James) - Schedule
Update for agreed goals - Circuit Sutras
workplan, schedule, status and progress - OCP
3.0 Support Update0400- 0415 AM NoC BWG
Update (Erno) - Schedule Update for agreed
goals 0415- 0430 AM FVWG Discussion
(Gabriele) - Schedule Update for agreed goals

11
Next GSC Meeting (Ian)

• 36th GSC Meeting
• Will this meeting be via teleconference or F-2-F
  directors?
• TVWG session should accompany this meeting.
• This should also be a formal annual meeting
  (record in minutes)
• Timing around week of January 10th? (Proposed
  January 13th)
• Start Time?

11
12
Welcome New GSC Member (Ian)

• New GSC Members Synopsys
• New GSC Member Cadence
• Welcome Neill Mullinger, Synopsys GSC Director
• Welcome Stan Krolikoski, Cadence GSC Director
• Formally recognize electronic votes

12
13
0300- 0315 AM Call to Order,
Introductions, Agenda Review, Last Minutes -
Record Transaction Generator electronic vote
(Ian) - Record Virtual Platform Demo electronic
vote (Ian) - Record Duolog Tracker electronic
vote (James / Ian)0315- 0325 AM Next GSC
Meeting (Ian) - New GSC Members record
electronic votes - Annual Meeting -
Technical Vision WG Meeting Schedule0325- 0340
AM Metadata WG Update (Prashant) - Schedule
Update for agreed goals 0340- 0400 AM System
Level Design WG Update (Mark/James) - Schedule
Update for agreed goals - Circuit Sutras
workplan, schedule, status and progress - OCP
3.0 Support Update0400- 0415 AM NoC BWG
Update (Erno) - Schedule Update for agreed
goals 0415- 0430 AM FVWG Discussion
(Gabriele) - Schedule Update for agreed goals

14
Meta Data WG Update

• Prashant Karandikar (Texas Instruments), Sept 30,
  2010

15
Metadata WG Status
16
Spirit Interoperability

• Implement OCP within existing spirit format
• Use the Magillem/Sonics proposal as basis
• ST-style checking is used to validate an IP
  description
• Add Abstraction Definition files for OCP TL1/2/3
  abstraction sockets
• Status
• Package released to OCP-IP Members for RTL level
  of abstraction
• Abstraction Definition files for OCP TL1/2/3
  level of abstraction to be put together

16
17
Spirit Enhancement

• Propose and drive modifications into IP-XACT
  standard
• Accellera Working Group on IP-XACT
  Standardization is being formed.

17
18
Core Compatibility report

• Ability to automatically compare OCP interface
  configurations
• Check the inter-interface consistency (Current
  configuration compliance checks)
• Check consistency of a connected master / slave
  interface pair (Current interface
  interoperability checks)
• Check consistency of the ports and parameters
• Generate the rtl.conf file out of configured
  IP-XACT parameter list (legacy support)
• Configure IP-XACT parameter list based on an
  rtl.conf file and give rtl.conf files of OCP
  standard profiles as examples (legacy support)
• Status
• Consistency of ports parameters checker
  delivered as part of the MDWG package
• First version of the interface checker have been
  send to MDWG.
• rtl.conf ? IP-XACT ( legacy support ) has been
  created.

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19
OCP3.0

• Add OCP 3.0 signals and parameters to bus
  definition schema
• Status
• Stephane (Magillem) has delivered Abstraction
  Def and bus definition for OCP3.0
• The delivery is under review.
• Checkers would be generated based on review
  comments.

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20
0300- 0315 AM Call to Order,
Introductions, Agenda Review, Last Minutes -
Record Transaction Generator electronic vote
(Ian) - Record Virtual Platform Demo electronic
vote (Ian) - Record Duolog Tracker electronic
vote (James / Ian)0315- 0325 AM Next GSC
Meeting (Ian) - New GSC Members record
electronic votes - Annual Meeting -
Technical Vision WG Meeting Schedule0325- 0340
AM Metadata WG Update (Prashant) - Schedule
Update for agreed goals 0340- 0400 AM System
Level Design WG Update (Mark/James) - Schedule
Update for agreed goals - Circuit Sutras
workplan, schedule, status and progress - OCP
3.0 Support Update0400- 0415 AM NoC BWG
Update (Erno) - Schedule Update for agreed
goals 0415- 0430 AM FVWG Discussion
(Gabriele) - Schedule Update for agreed goals

21
SLD Working Group Update

• Mark Burton (Greensocs), Sept 30, 2010

22
Summary

• Platform release made. No feedback to date.
• Mostly on track for a release in Q3 including
  adapters.
• Connection to EDAs currently still dead.

23
Other work in the WG Not Much!

• Currently we are seriously struggling. There is
  no longer much GreenSocs resource. TI and Sonics
  provide some, but can not make major
  contributions.

24
SLD WG Status
25
The SLD Mid-Term Vision - unchanged

• OUR KIT IS HIGH QUALITY, AND STABLE..
• Ensure that OCP users have a 'complete' modelling
  infrastructure available
• multiple levels of abstraction (pure-functional
  to cycle-accurate) and use models (software
  development, architecture exploration, etc)
• completeness means
• bus interface , performance monitoring interface
  ,system debug interface and configuration
  interface
• Make this modelling infrastructure standards
  compliant.
• E.g. drive existing OCP-IP experience and
  expertise into OSCI-TLM
• Maintain alignment between OSCI-TLM OCP-IP

26
0300- 0315 AM Call to Order,
Introductions, Agenda Review, Last Minutes -
Record Transaction Generator electronic vote
(Ian) - Record Virtual Platform Demo electronic
vote (Ian) - Record Duolog Tracker electronic
vote (James / Ian)0315- 0325 AM Next GSC
Meeting (Ian) - New GSC Members record
electronic votes - Annual Meeting -
Technical Vision WG Meeting Schedule0325- 0340
AM Metadata WG Update (Prashant) - Schedule
Update for agreed goals 0340- 0400 AM System
Level Design WG Update (Mark/James) - Schedule
Update for agreed goals - Circuit Sutras
workplan, schedule, status and progress - OCP
3.0 Support Update0400- 0415 AM NoC BWG
Update (Erno) - Schedule Update for agreed
goals 0415- 0430 AM FVWG Discussion
(Gabriele) - Schedule Update for agreed goals

27
NoC Benchmarking WG Update

• Erno Salminen (Tampere University Technology),
  Sept 30, 2010

28
Recent activities (1)

• TG released in OCP-IP site
• Press release out on August 24

28
29
Recent activities (2)

• Krishnan Srinivasan (Sonics) has almost completed
  a guideline article how to model memories
• Together with Zhonghai Lu and Erno Salminen
• Might be ready already before GSC
• Second part of Transaction Generator updates
  completed during the summer
• Integrated OCP-IP TLM kit and graphical
  monitoring support
• Prepared a tutorial
• Ready for release within a couple of weeks!

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30
Next TG release
30
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Recent activities (3)

• Professor Ajay Joshi, Univ. Boston, will be
  joining the workgroup
• Profiling of EEMBC MultiBench is officially on
  hold
• Unfortunately, TUT did not have resources for
  this

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Next actions

• Release memory modeling guidelines
• Next TG release
• After that, TUT contribution will be low for a
  while.
• Article about workgroups goals and outcomes
• Hopefully we are able to finish this at last
• This should help recruiting new people
• No progress during the summer
• Traffic models for TG (eternal topic)

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33
0300- 0315 AM Call to Order,
Introductions, Agenda Review, Last Minutes -
Record Transaction Generator electronic vote
(Ian) - Record Virtual Platform Demo electronic
vote (Ian) - Record Duolog Tracker electronic
vote (James / Ian)0315- 0325 AM Next GSC
Meeting (Ian) - New GSC Members record
electronic votes - Annual Meeting -
Technical Vision WG Meeting Schedule0325- 0340
AM Metadata WG Update (Prashant) - Schedule
Update for agreed goals 0340- 0400 AM System
Level Design WG Update (Mark/James) - Schedule
Update for agreed goals - Circuit Sutras
workplan, schedule, status and progress - OCP
3.0 Support Update0400- 0415 AM NoC BWG
Update (Erno) - Schedule Update for agreed
goals 0415- 0430 AM FVWG Discussion
(Gabriele) - Schedule Update for agreed goals

34
Functional Verification WG Update

• Gabriele Zarri (Cadence), Sept 30, 2010

35
FVWG Discussion (Gabriele)

• General items
• Continuing the activity started Nov 18th
• Forecasted bi-weekly on Weds at 7.30am PT
• Attending companies Cadence, Synopsys, MIPS, TI
  and Sonics
• Quorum not always reached.
• Less fast-moving than forecasted due to summer
  vacations and less intensive TI participation
  (impact on quorum)

35
36
FVWG Discussion (Gabriele)

• Technical items
• Identified few grey areas in the Cache
  Coherence specs section feedback provided to
  DSWG
• Intervention checks analysis finalized and a
  table with all legal scenario proposed to DSWG.
• Additional checks identified. Formal document
  proposal will be sent for approval in about a
  month.

36
37
0430- 0440 AM Motion to Adjourn/ Break/
Reconvene 0440- 0500 AM Specification WG
Status (Drew) - Schedule Update for agreed
goals - Schedule / Participation OCP 4.0
(Drew) - Performance Measurements
(Drew)0500- 0510 AM Technical Vision WG
Status / Restated (Ian) 0510- 0525
AM Progress in Asia (Ian) 0525- 0625 AM AI
Review (Ian) 0625- 0635 AM Motion to
Adjourn/ Break/ Reconvene 0635- 0650 AM PR
Update (Joe) - Contributor of the Year
Award 0650- 0705 AM Recruiting Update (Joe)
0705- 0720 AM Budget/Cash Flow Update
(Ian) - 2010 budget update0720- 0740
AM Administrative Update (Joe) 0740- 0755
AM Debug WG Update (Bob) - Schedule Update
for agreed goals0755- 0800 AM Enabling
Resolution (Ian)0800 AM Motion to Adjourn
38
Break
39
0430- 0440 AM Motion to Adjourn/ Break/
Reconvene 0440- 0500 AM Specification WG
Status (Drew) - Schedule Update for agreed
goals - Schedule / Participation OCP 4.0
(Drew) - Performance Measurements
(Drew)0500- 0510 AM Technical Vision WG
Status / Restated (Ian) 0510- 0525
AM Progress in Asia (Ian) 0525- 0625 AM AI
Review (Ian) 0625- 0635 AM Motion to
Adjourn/ Break/ Reconvene 0635- 0650 AM PR
Update (Joe) - Contributor of the Year
Award 0650- 0705 AM Recruiting Update (Joe)
0705- 0720 AM Budget/Cash Flow Update
(Ian) - 2010 budget update0720- 0740
AM Administrative Update (Joe) 0740- 0755
AM Debug WG Update (Bob) - Schedule Update
for agreed goals0755- 0800 AM Enabling
Resolution (Ian)0800 AM Motion to Adjourn
40
Specification WG Update

• Drew Wingard (Sonics Inc), Sept 30, 2010

41
Specification WG 2010 Plan
42
Specification WG Status

• 3.0 errata (and back-rev to 2.2) published
• OCP 3.1
• Performance parameter work underway
• Transaction IDs will not be included
• Memory semantics (memory barriers) proposal under
  review
• Expect to complete work by end November
• Publish early 2011
• OCP 4.0
• No current or planned activity
• Pending review of OCP/AMBA interoperability
  document

43
Specification WG Issues

• Cache coherence extensions
• No motivation to cover in CoreCreator
• Migration to IP-XACT delayed
• Accellera group meeting regularly, gathering
  requirements
• Arteris input not yet processed (Drews fault)

44
OCP 4.0 Concept

• Add support for serialized (packet-like)
  interfaces while maintaining higher level
  semantic of OCP
• Will likely be peer-to-peer (rather than
  master/slave)
• Should be attractive in networking/communications,
  especially via FPGA
• However
• Have not yet been successful at attracting new
  members to help drive the work

45
0430- 0440 AM Motion to Adjourn/ Break/
Reconvene 0440- 0500 AM Specification WG
Status (Drew) - Schedule Update for agreed
goals - Schedule / Participation OCP 4.0
(Drew) - Performance Measurements
(Drew)0500- 0510 AM Technical Vision WG
Status / Restated (Ian) 0510- 0525
AM Progress in Asia (Ian) 0525- 0625 AM AI
Review (Ian) 0625- 0635 AM Motion to
Adjourn/ Break/ Reconvene 0635- 0650 AM PR
Update (Joe) - Contributor of the Year
Award 0650- 0705 AM Recruiting Update (Joe)
0705- 0720 AM Budget/Cash Flow Update
(Ian) - 2010 budget update0720- 0740
AM Administrative Update (Joe) 0740- 0755
AM Debug WG Update (Bob) - Schedule Update
for agreed goals0755- 0800 AM Enabling
Resolution (Ian)0800 AM Motion to Adjourn
46
Technical Vision WG Status / Restated

• Ian Mackintosh (OCP-IP), Sept 30, 2010

47
Technical Vision WG Status Restated (Ian)

• OCP-IP offering was fully defined as prioritized
  whole product at March 03, 2010 TVWG meeting
• 2010 priorities were agreed by TVWG and were
  disseminated to all WGs for ratification and
  scheduling - all recommendations were reduced to
  agreed goals and are being tracked as overall
  OCP-IP 2010 objectives
• There have been multiple key deliverables made
  available through WGs since last GSC meeting
• TG from NoC BWG,
• VP and Tracker from SLD WG
• January TVWG Session will refocus on new
  deliverables and tune up schedules on current WIP

48
0430- 0440 AM Motion to Adjourn/ Break/
Reconvene 0440- 0500 AM Specification WG
Status (Drew) - Schedule Update for agreed
goals - Schedule / Participation OCP 4.0
(Drew) - Performance Measurements
(Drew)0500- 0510 AM Technical Vision WG
Status / Restated (Ian) 0510- 0525
AM Progress in Asia (Ian) 0525- 0625 AM AI
Review (Ian) 0625- 0635 AM Motion to
Adjourn/ Break/ Reconvene 0635- 0650 AM PR
Update (Joe) - Contributor of the Year
Award 0650- 0705 AM Recruiting Update (Joe)
0705- 0720 AM Budget/Cash Flow Update
(Ian) - 2010 budget update0720- 0740
AM Administrative Update (Joe) 0740- 0755
AM Debug WG Update (Bob) - Schedule Update
for agreed goals0755- 0800 AM Enabling
Resolution (Ian)0800 AM Motion to Adjourn
49
Asia Results
50
Asia Japan Status

• Website good activity continues
• Key Relationships Toshiba, Synopsys (CoWare),
  Sonics, VDEC, STARC and EDA Express
• Members 18 total (0 new Japanese members since
  last GSC meeting)
• Extremely successful 200 attendee seminar given
  in Yokohama in May 2008. This was our last
  physical presence in Japan except for ongoing
  collateral distributions through CoWare (now
  Synopsys) and Sonics.
• Non-members we know (confidentially and
  confidently) are using OCP Canon, Sharp,
  Fuji-Xerox, Sony and more!
• WIP
• VDEC scheduled to appear in advertising their
  work in Jan 2011 newsletter university corner
• Routinely adding relevant content to Japanese Web
  site (Some in last quarter)
• We are aware of non-members purchasing
  verification IP for OCP We dont have full
  visibility into contact names within companies.
• Ian scheduled to present at JSNUG on Oct. 15th
• Japanese economic turmoil still prevents active
  collaboration activity with STARC (TLM based) and
  general recruitment or approaches to previously
  paying members.

50
51
Asia Japan Status (contd)

• Next Steps
• If and when STARC recovers financially approach
  again on TLM collaboration.
• Continue to leverage Toshibas strong help and
  support to drive membership in light of their
  discontinued GSC participation and financially
  struggling OCP-user (and all others!) companies
  in Japan. Have begun REC approach through
  Yoshimori-san, which complements Vesas activity
  through aquired Nokia modem group into Renasis
• Re-approach financially strapped Japanese
  corporations when recovery clearly underway -
  Still not yet, but Ian will arrange a few
  meetings during JSNUG visit

51
52
Asia Taiwan Status

• Website Leveraging existing simplified Chinese
  and English Web sites
• Key Relationships ITRI, Global Unichip Realtek
• Members 8 total (0 new Taiwanese member since
  last GSC meeting)
• ITRI helped with TSCUG promotion in Nov 2009 and
  ITRI approached us to pay their delinquent
  membership fee last month (August 2010)
• Met with representatives of Global Unichip,
  Mediatek, Realtek, and TSMC during November 2009
  visit
• WIP Participated in 2H09 Debug/ESL seminar with
  ITRI, TSCUG (Nov 16, 2009)
• This gave us some good local OCP representation
• Still posting important information on Chinese
  website
• Govt has withdrawn financial support for
  ESL-type activity
• Next Steps
• Review opportunity for participation at ITRI ESL
  event in Nov unlikely travel addition
• Maintain connections with ITRI contact Alan Su
  despite govt funding setbacks
• Continue pushing Alan Su at Global Unichip for
  ongoing PR and collaboration opportunities

52
53
Asia Korea Status

• Website Active 5/05 activity OK, small market
• Key Relationship KETI
• KETI appear to be driving SIP coordination
  initiative
• Members 5 total (0 new Korean member since last
  GSC meeting)
• Recent input via Sonics sales suggests most
  candidate SoC teams are AMBA-based and heavily
  driven by ARM. Synopsys / Cadence comment?
• Samsung is an OCP user and it is possible OCP
  interest will expand in more groups and motivate
  membership
• WIP Post relevant key announcements on Korean
  website
• Next Steps
• Still seeking Samsung long-term membership via
  GSC relationships
• Re-establish viable contacts with KETI

53
54
Asia China Status

• Website Active 5/05 activity healthy and second
  to Japanese Web site level
• Key Relationships SSIPEX, Harbin/IPGC, CSIP,
• Members 11 total ( No new Chinese member since
  last GSC meeting)
• Have provided much guidance on standards body
  membership
• Lack of contact leaves our knowledge regarding
  standards progress out-of-date.
• Renewed both CSIP and SSIPEX contracts for 2
  years in 1QCY08
• Ancient History
• Both CSIP and SSIPEX received OCP Training in
  2005
• Turnovers in both organizations hamper promotions
  and technical grasp of OCP
• CSIP promoting OCP with all other IPGC standards
• SSIPEX struggle promoting OCP independently
• They have failed again since Ians 4Q06 visit
• We passed on SSIPEX event in Shanghai November
  08 event and we passed again on Nov 09 event
• Chinese government aggressively funding design
  projects as part of domestic stimulus package in
  late 2009
• Chinese underground (3 months ago) through
  Pixelworks stating OCP being picked up in China
• Any notable OCP usage recognized through Synopsys
  or Cadence?
• Next Steps

54
55
Asia India and Russia Status

• Website None English language fully applicable
• Members 10 Indian / 0 Russian. 1 addition,
  (TrueChip) since last GSC meeting
• Past History
• All corporations visited (4Q06) offered
  substantial and useful audiences AND word of
  mouth OCP promotion
• Visits to India did ultimately secure many of the
  most visible corporations as OCP-IP members by
  end of 2009.
• Next Steps
• Russian market is embryonic and we inevitably
  passed on visiting from late 2008 through 2009
  it may be worth a visit through government and
  ASIC-based companies to seed the word about OCP.
  Cadence MIPS connections could be useful
• Do Synopsys / Cadence see any opportunities here?
• Financial outlook continues to negate all
  possibilities of travel to India or Russia in the
  immediate future
• IP-SOC event runs in Bangalore in 2H10

55
56
Asia Summary

• Tight budgets in 2008 and 2009 prevented routine
  travel to regions and this continued as liability
  in 2010
• Need to refresh old relationships and build anew
  when economy/budget improves
• 2010 budget outlook forces activity in these
  regions to continue to languish for foreseeable
  future
• Updating native language Web sites (Japanese,
  Chinese, Korean) is our PRIME in-hand method of
  maintaining visibility in the region

56
57
0430- 0440 AM Motion to Adjourn/ Break/
Reconvene 0440- 0500 AM Specification WG
Status (Drew) - Schedule Update for agreed
goals - Schedule / Participation OCP 4.0
(Drew) - Performance Measurements
(Drew)0500- 0510 AM Technical Vision WG
Status / Restated (Ian) 0510- 0525
AM Progress in Asia (Ian) 0525- 0625 AM AI
Review (Ian) 0625- 0635 AM Motion to
Adjourn/ Break/ Reconvene 0635- 0650 AM PR
Update (Joe) - Contributor of the Year
Award 0650- 0705 AM Recruiting Update (Joe)
0705- 0720 AM Budget/Cash Flow Update
(Ian) - 2010 budget update0720- 0740
AM Administrative Update (Joe) 0740- 0755
AM Debug WG Update (Bob) - Schedule Update
for agreed goals0755- 0800 AM Enabling
Resolution (Ian)0800 AM Motion to Adjourn
58
GSC Action Item Review

• Ian Mackintosh (OCP-IP), September 30, 2010

59
Action Item Review (Ian)

• See handout OCP-IP GSC Action Items
• ARM Update
• All recent follow-ups have been made through Ian
• Ian made new contact with Keith Clarke (August
  2009)
• Secured F2F Meeting with Clarke and ARM attorney
  (Sept 2009). Following ARMs floundering, Ian
  provided OCP-IP drafted bilateral collaborative
  agreement. Ian supplied this agreement to ARM
  Oct 28 and and then long-awaited mark up /
  feedback
• After multiple duplicated emails and
  conversations, received ARM feedback to our Oct
  agreement on Feb 17th. Collaboration agreement
  was officially signed end of March.
• Accompanying three-way license from ARM finally
  delivered on May 6th. Sonics provided feedback
  to simple document on June 9th and we finally had
  this and entire agreement executed by July 30th
  with effective date July 15th
• We formally exchanged specification info with ARM
  early Aug and LUT is to be completed within 4
  months of July 15th by Sonics

60
Action Item Review Contd (Ian)

• CoreCreator II Update
• Original DesignWare VIP shipping since July 07
• PR announcing availability of CoreCreator II was
  published on March 4, 2008 and were shipping OCP
  checker announced in PR dated November 11, 2008
• Sonics CoreCreator II portion has shipped to 41
  total companies (3 shipments since last GSC
  meeting). Synopsys DesignWare VIP CoreCreator II
  portion has shipped to 97 total companies (no
  recent shipment delays several competitors of
  Synopsys historically cancelled shipments). 1
  VIP shipment to new orgs since last GSC meeting
  and 1 pending

60
61
OCP Conductor

• Started shipping in late June 2008
• Shipped complimentary licenses to 10 companies so
  far
• Sonics
• HDL Dynamics
• Mentor Graphics
• Imagination Technologies
• Synopsys
• Inventure
• Olympus Digital Systems Corp.
• K-Micro
• Verilab, Inc.
• Atomic Rules
• No shipments since last GSC meeting
• Article was published in 1Q09 and in our April
  newsletterneed strong PR push as Tracker becomes
  available!
• We sent additional email blasts to advertise in
  4Q09 we will make this product more visible
  through multiple approaches now that OCP Tracker
  shipments begin imminently.

62
OCP Tracker

• Painful delays hindered progress, but we are now
  able to ship!
• Now that we can ship Tracker we will renew push
  on Conductor during PR and article publication
• Both Tracker and Conductor will be made more
  visible for access on our website.
• Not just datasheet and PR postings!

62
63
0430- 0440 AM Motion to Adjourn/ Break/
Reconvene 0440- 0500 AM Specification WG
Status (Drew) - Schedule Update for agreed
goals - Schedule / Participation OCP 4.0
(Drew) - Performance Measurements
(Drew)0500- 0510 AM Technical Vision WG
Status / Restated (Ian) 0510- 0525
AM Progress in Asia (Ian) 0525- 0625 AM AI
Review (Ian) 0625- 0635 AM Motion to
Adjourn/ Break/ Reconvene 0635- 0650 AM PR
Update (Joe) - Contributor of the Year
Award 0650- 0705 AM Recruiting Update (Joe)
0705- 0720 AM Budget/Cash Flow Update
(Ian) - 2010 budget update0720- 0740
AM Administrative Update (Joe) 0740- 0755
AM Debug WG Update (Bob) - Schedule Update
for agreed goals0755- 0800 AM Enabling
Resolution (Ian)0800 AM Motion to Adjourn
64
Break
65
0430- 0440 AM Motion to Adjourn/ Break/
Reconvene 0440- 0500 AM Specification WG
Status (Drew) - Schedule Update for agreed
goals - Schedule / Participation OCP 4.0
(Drew) - Performance Measurements
(Drew)0500- 0510 AM Technical Vision WG
Status / Restated (Ian) 0510- 0525
AM Progress in Asia (Ian) 0525- 0625 AM AI
Review (Ian) 0625- 0635 AM Motion to
Adjourn/ Break/ Reconvene 0635- 0650 AM PR
Update (Joe) - Contributor of the Year
Award 0650- 0705 AM Recruiting Update (Joe)
0705- 0720 AM Budget/Cash Flow Update
(Ian) - 2010 budget update0720- 0740
AM Administrative Update (Joe) 0740- 0755
AM Debug WG Update (Bob) - Schedule Update
for agreed goals0755- 0800 AM Enabling
Resolution (Ian)0800 AM Motion to Adjourn
66
PR and Marketing Update

• Joe Basques (OCP-IP), September 30, 2010

67
Recent Press Releases (Joe)
September (Scheduled) 28 - OCP-IP partners with
Duolog Technologies to provide OCP performance
analysis solution August 24 - OCP-IP Delivers
Transaction Generator Package () 23 - OCP-IP
Provides Virtual Platform Leveraging Advanced OCP
SystemC TLM Modeling Kit () NOTE Recent PR
pick ups have been prolific (e.g. Transaction
Generator and Virtual Platform approx 215 pick
ups each!). As usual, some pick ups are
dont-cares. () EDAC has posted pointers from
their homepage to these two deliverables

68
Imminent Press Releases (Joe)

• Still need to schedule
• Contributor of the Year 2010
• Relaxed Version of Commercial TLM Kit Licensing
• Magillem Product

69
Possible Future Press Releases (Joe)

• LUT Availability, Co-developed with ARM
• Memory Modeling White Paper
• FVWG Checks / Assertions for OCP 3.0
• SLD / TLM Announcements (Compliance support?)
• Collaboration Announcement (IP-XACT/OCP-IP)
• EEMBC Collaboration
• TI Further Adoption (2-D usage in OMAP)
• OCP 3.X / 4.0
• Multimember Press Release
• OCP Book Publication
• Other membership product announcements as
  appropriate

70
Recent Articles with OCP Mentions (Joe)
August 18 - Viewpoint OCP Application in Vector
Graphics Hardware IP Solution by Eisaku Ohbuchi,
DMP Inc. (Digital Media Professionals) Chip
Design Magazine A single publication since last
GSC meeting some opportunities for balance of
year, but members, regardless of size, are having
difficulty finding resources to write
articles.
71
Recent Events (Joe)

• July 2 - 10th International Forum on Embedded
  MPSoC and Multicore - Gifu Japan. Presentation
  by ENSTA

72
Recent Tradeshows (Joe)

• None - No formal attendance (with booth) since
  last GSC meeting
• One presentation given by ENSTA at MPSOC Japan
  2010 - See Previous Slide

73
Articles in Process (Joe)

• Virtual Platform
• Digital Media Professionals (in Japanese)
• PLS
• Transaction Generator
• Metadata Vendor Extensions
• Silicon Hive Product
• Magillem VE Product Article

74
Future Article Possibilities (Joe)

• FVWG Deliverables
• Atomic Rules
• Infineon Article
• MIPS product article (?)
• NoC BWG Work Overview
• OCP 3.0 Compliant SLD Deliverables
• 2-D Transactions Article
• OCP 3.X / 4.0
• MITRE Article
• Vivante Article
• Debug 3.0 Compliance
• SLD Work Overview
• FPGA / Military Program
• Other member product stories as members
  complete writing
• Other GSC Suggestions?

75
Upcoming Tradeshows (Joe)

• JSNUG
• - Ian will present Oct 15th

76
GSC Support for Articles Conferences (Joe)

• Possible article topics to consider
• Technical content from WG activity
• SystemC or TLM based items
• Generic adoption stories
• Any articles already planned (with OCP content)?
• Any other ideas for articles?
• Conferences
• Any other presentations already planned(with OCP
  content)?

77
0430- 0440 AM Motion to Adjourn/ Break/
Reconvene 0440- 0500 AM Specification WG
Status (Drew) - Schedule Update for agreed
goals - Schedule / Participation OCP 4.0
(Drew) - Performance Measurements
(Drew)0500- 0510 AM Technical Vision WG
Status / Restated (Ian) 0510- 0525
AM Progress in Asia (Ian) 0525- 0625 AM AI
Review (Ian) 0625- 0635 AM Motion to
Adjourn/ Break/ Reconvene 0635- 0650 AM PR
Update (Joe) - Contributor of the Year
Award 0650- 0705 AM Recruiting Update (Joe)
0705- 0720 AM Budget/Cash Flow Update
(Ian) - 2010 budget update0720- 0740
AM Administrative Update (Joe) 0740- 0755
AM Debug WG Update (Bob) - Schedule Update
for agreed goals0755- 0800 AM Enabling
Resolution (Ian)0800 AM Motion to Adjourn
78
Contributor of the Year Award (Joe)

• Nominations?
• Record in minutes and AI list

78
79
0430- 0440 AM Motion to Adjourn/ Break/
Reconvene 0440- 0500 AM Specification WG
Status (Drew) - Schedule Update for agreed
goals - Schedule / Participation OCP 4.0
(Drew) - Performance Measurements
(Drew)0500- 0510 AM Technical Vision WG
Status / Restated (Ian) 0510- 0525
AM Progress in Asia (Ian) 0525- 0625 AM AI
Review (Ian) 0625- 0635 AM Motion to
Adjourn/ Break/ Reconvene 0635- 0650 AM PR
Update (Joe) - Contributor of the Year
Award 0650- 0705 AM Recruiting Update (Joe)
0705- 0720 AM Budget/Cash Flow Update
(Ian) - 2010 budget update0720- 0740
AM Administrative Update (Joe) 0740- 0755
AM Debug WG Update (Bob) - Schedule Update
for agreed goals0755- 0800 AM Enabling
Resolution (Ian)0800 AM Motion to Adjourn
80
2010 Recruiting Goals

• Joe Basques (OCP-IP), September 30, 2010

81
2010 Recruiting Goals

• Asia / India 8 new 2 YTD (Infocomm and
  TrueChip)
• FPGA / Military 5 new 1 YTD (DSTO)
• GSC Members 5 Committed Participants 4 Current
• Where to go with each of MIPS and TSMC?
• Total Membership 5 Majors, reach 250 and
  re-assess 238 to date (1 Major Analog Devices)

81
82
Recruiting Updates

• Joe Basques (OCP-IP), September 30, 2010

83
Recruiting Update (Joe)

• Focus continues to be on System Houses, IDMs and
  major EDA and IP providers, BUT only if there is
  obvious hope they can afford membership fees
• Most energy is focused on three fronts
  (unprioritized)
• Retaining fees from existing members who appear
  to have funds and who must participate -
  muddling along with additions and loses
• Pursuing new members who should participate with
  OCP 4.0. Cavium have partially reemerged. What
  pursuit possible given 3.1 vs. 4.0 SWG activity?
• Reconfiguring the GSC for marketing thrust
• MIPS Motivated but want a freebie
• TSMC Dragged their feet and stumbling with
  technical progress
• We MUST re-engage all ex-paying members ASAP -
  Economy still often makes this a marginal
  opportunity
• Request GSC provide any / all insights on
  economic recovery

84
Recruiting Results (Joe)

• New members since last GSC meeting
• TrueChip
• Samplify
• All indicators are adoption continues, but
  without membership
• Need our social media program running ASAP!
• Was reported during last GSC meeting as
  participant member, but has since become paying
  member.

85
Recruiting - Joe

• Potential Upgrades
• Arteris - Still resisting
• MIPS - GSC
• ICERA at full rate
• Infineon
• TSMC - GSC ?
• Cutbacks leave us focused primarily on retaining
  current members, some OCP 4.0 recruiting, but
  mostly GSC reconfiguration with opportunistic
  viable upgrades and new membership drop-ins

• Possibilities
• Cavium
• Then Juniper Networks?
• Wind River?
• Ericsson
• Qualcomm
• Cisco ?
• Intel ?

86
Recruiting Observations (Joe)

• Economic fall-out renders recruiting of many
  beleaguered companies still pointless
• Other than minor recruiting opportunities for
  OCP 4.0 and GSC reconfiguration, most energy is
  dispersed into operations, PR, marketing activity
  and SECURING forecasted collections
• We enjoy a sustained perception of OCP-IP as a
  highly capable industry leader with both media
  and members alike
• Current outlook shows some opportunity
  domestically, very weak possibilities in Europe,
  with outlook still bleak in Japan
• Recruiting additions are best accomplished
  piggy-backing our social media play

87
Recruiting Summary - 2010 YTD (Joe)

• 2010 Goal 5 Major New Corporations and 250
  members ASAP then revisit
• (1 major, and 238 total)
• Current members
• 4 GSC members
• 234 other members signed
• 238 total members
• We have never developed an FPGA component of
  OCP-IP, which would facilitate explosive growth.
  Real OCP 4.0 activity may attract the large FPGA
  suppliers?

88
0430- 0440 AM Motion to Adjourn/ Break/
Reconvene 0440- 0500 AM Specification WG
Status (Drew) - Schedule Update for agreed
goals - Schedule / Participation OCP 4.0
(Drew) - Performance Measurements
(Drew)0500- 0510 AM Technical Vision WG
Status / Restated (Ian) 0510- 0525
AM Progress in Asia (Ian) 0525- 0625 AM AI
Review (Ian) 0625- 0635 AM Motion to
Adjourn/ Break/ Reconvene 0635- 0650 AM PR
Update (Joe) - Contributor of the Year
Award 0650- 0705 AM Recruiting Update (Joe)
0705- 0720 AM Budget/Cash Flow Update
(Ian) - 2010 budget update0720- 0740
AM Administrative Update (Joe) 0740- 0755
AM Debug WG Update (Bob) - Schedule Update
for agreed goals0755- 0800 AM Enabling
Resolution (Ian)0800 AM Motion to Adjourn
89
Budget / Cash Flow Update

• Ian Mackintosh (OCP-IP), September 30, 2010

90
2010 Budget (Ian)

• We secured our 2010 budget in Dec 09 GSC meeting
• Next
• Key to our future is reconfiguring GSC with
  promotional focus to drive additional adoption
  and paid participation. Some membership
  additions may be possible based on emerging OCP
  4.0 interest
• Its critical that the perception of OCP-IPs
  stability, continued growth and organizational
  commitment continues unblemished in the market
• Reviewing spreadsheet of latest Dec 09 approved
  Budget vs. current (June) Forecast says we are
  approximately on plan

91
2010 Budget / Cash Flow Update Cont (Ian)

• Expenses
• Essentially unchanged through EOY since last GSC
  forecast
• Some minor line adjustments made to reflect
  known events and run rates
• Receipts have not been modified this coming
  quarter
• Misc. gains approximately match losses going
  forward
• Possible additions
• Synopsys (Prorated) 13.6K (100)
• ICERA 9K (90)
• REC 25K (60?)
• MIPS (Prorated) 12K (20?)
• Cadence Prorated approximately 14K (100)
• Cavium 10K (10)
• Infineon 10K or 25K (20?)
• Expected Loss
• STM overpaid 25k (10?)
• Nokia acquisition 25K (100)
• As usual will balance cash flow using
  presidents retainer L

91
92
2010 Budget Cash Flow Update Cont (Ian)

• Plan
• Need unambiguous closure at MIPS
• Must plan social media kick off and piggy-back
  membership requirements to drive fees in 2011
• Will advise GSC if cash outlook deteriorates
• Currently EOY 2010 approximates EOY 2009 outlook.
  Receipts will likely get tougher, so any minor
  growth from any GSC prorations will only offset
  known certain loss at Nokia
• Social media revenue gains are still TBD. Our
  capacity to act is built into expenses. Need GSC
  coordination / commitment to kick off.

92
93
0430- 0440 AM Motion to Adjourn/ Break/
Reconvene 0440- 0500 AM Specification WG
Status (Drew) - Schedule Update for agreed
goals - Schedule / Participation OCP 4.0
(Drew) - Performance Measurements
(Drew)0500- 0510 AM Technical Vision WG
Status / Restated (Ian) 0510- 0525
AM Progress in Asia (Ian) 0525- 0625 AM AI
Review (Ian) 0625- 0635 AM Motion to
Adjourn/ Break/ Reconvene 0635- 0650 AM PR
Update (Joe) - Contributor of the Year
Award 0650- 0705 AM Recruiting Update (Joe)
0705- 0720 AM Budget/Cash Flow Update
(Ian) - 2010 budget update0720- 0740
AM Administrative Update (Joe) 0740- 0755
AM Debug WG Update (Bob) - Schedule Update
for agreed goals0755- 0800 AM Enabling
Resolution (Ian)0800 AM Motion to Adjourn
94
Administrative Update
95
Non-Member Specification Requests
95
96
New Metrics for GSC
Metadata Vendor Extensions ( Downloads to Date) Since May 2010 Metadata Vendor Extensions ( Downloads to Date) Since May 2010
Through August 2010
Virtual Platform ( Downloads to Date) Since August 19 2010 Virtual Platform ( Downloads to Date) Since August 19 2010
Through September 20, 2010 38
4
OCP Tracker ( Downloads to Date) Since TBD OCP Tracker ( Downloads to Date) Since TBD
Through TBD X
OCP Transaction Generator ( Downloads to Date) Since August 12, 2010 OCP Transaction Generator ( Downloads to Date) Since August 12, 2010
Through September 20, 2010 41
Investigation Download issues? or IP-XACT
usage?
96
97
TLM Kits Request Summary
97
98
Web Site Activity/Visitor Sessions
98
99
Web Site Activity
99
100
Native Language Website Activity (past 12
months)
100
101
IP Library Update

• Member requests prompted IP library project
• Library live as of August 6th, 2003
• 105 pieces of IP currently listed from 14
  providers
• Press release announcement on November 10th, 2003
  
• IP library traffic (by visitor session)
• Q3 03 (2029) Q4 03 (2499) Q1 04 (1629) Q2
  04 (1843) Q3 04 (1202) Q4 04 (1522) Q1 05
  (1522) Q2 05 (2034) Q3 05 (1419) Q4 05
  (1357) Q1 06 (1261) Q2 06 (1314) Q3 06
  (1093) Q4 06 (1033) Q1 07 (1025) Q2 07
  (940) Q3 07 (1070) Q4 07 (1007) Q1 08
  (938) Q2 08 (822) Q3 08 (763) Q4 08 (729)
  Q1 09 (808) Q2 09 (696) Q3 09 (2393) Q4
  09 (1427) Q1 10 (2170) Q2 (2272)
• IP Providers do not aggressively promote OCP
  availability
• Selective members were asked to update in August
  09

101
102
EDA Products Library Update

• Posted September 9th, 2003
• 22 products by 11 providers posted
• Press release announcement on November 10th, 2003
  
• EDA products library traffic (by visitor
  session)
• Q4 03 (497) Q1 04 (268) Q2 04 (299) Q3 04
  (286) Q4 04 (230) Q1 05 (244) Q2 05 (379)
  Q3 05 (437) Q4 05 (549) Q1 06 (369) Q2 06
  (478) Q3 06 (392) Q4 06 (318) Q1 07 (348)
  Q2 07 (286) Q3 07 (334) Q4 07 (335) Q1 08
  (297) Q2 08 (289) Q3 08 (268) Q4 08 (257)
  Q1 09 (239 ) Q2 09 (189) Q3 09 (1526) Q4
  09 (494) Q1 10 (1080) Q2 10 (965)
• VitalCom sent out a general reminder in August 09

102
103
IP EDA Library Providers

• Members with OCP compliant EDA offerings (11)
• AerieLogic
• Cadence
• Carbon
• Synopsys (Coware)
• Jasper
• Jeda Technologies
• Magillem
• Mentor Graphics
• OCP-IP
• Sonics
• Synopsys

• Members with OCP compliantIP in library (14)
• Arasan
• Arteris
• Bitboys
• CAST
• Digital Blocks
• DMP Inc.
• Evatronix
• FS2
• Hantro
• Mentor Graphics
• MIPS
• Sonics
• Synopsys
• Verilab

103
104
Service Providers / ASIC Library Update

• Launched June 27, 2004
• Includes list of providers of OCP-related
  services
• Constitutes part of the OCP Libraries
• Redesigned Web pages to prominently feature
  librarieswww.ocpip.org/library.
• Features 4 different service providers
• Related Services library traffic (by visitor
  session)
• Q3 04 (149) Q4 04 (275) Q1 05 (259) ASIC
  traffic is counted with Service Providers as of
  April 05
• Q2 05 (197) Q3 05 (312) Q4 05 (362) Q1 06
  (147) Q2 06(202) Q3 06 (185) Q4 06 (165)
  Q1 07 (145) (Q2 07 (123) (Q3 07 (149) Q4
  07 (131) Q1 08 (149) Q2 08 (99) Q3 08
  (149) Q4 08 (83) Q1 09 (115 ) Q2 09 (103)
  Q3 09 (680) Q4 09 (284) Q1 10 (481) Q2
  (421)
• VitalCom sent out a general reminder in August 09

104
105
OCP Adoption Stories

• Potential contributors
• Members collaborating on articles, conference
  papers or in our newsletter
• Any new members
• Any major new FPGA/MIL member
• NOTE Added one adoption story since last GSC
  meeting.
• Focus generally toward large company names
• Listings are numerous enough already
• Prefer to add a few large Corporations
• Routinely purge list of stale stories

39 Contributors (60 Total stories)
Cadence CAST Coware DAFCA Denali
Software DMP Duolog eASIC eInfochips ENSTA HDL
Dynamics Intel Jasper Jetstream Kawasaki
Micro. Leiden University Magillem Mentor
Graphics Mercury MIPS Nascentric
Nokia PLS Development Tools PUCRS Realtek Siemens
Sonics Springsoft Synopsys Tampere University
of Technology Technical University of
Denmark Texas Instruments Toshiba UC
Berkeley University of British Columbia VDEC Veril
ab VTT Yogitech
105
106
OCP-IP Membership List (pg. 1)

• 3Plus1
• 4DSP Inc.
• Analog Devices
• Accent
• Advanced Architectures
• AerieLogic
• Agnisys Technology PVT-Ltd.
• AIZYC Technologies
• Alcatel
• Alpha Data
• Altera
• Amimon
• Applied Science
• Technology Research Institute
• Arasan Chip Systems, Inc.
• ARC International
• Artec Design Group
• Arteris
• ASICs World Services, Ltd.

• EDA Café
• EDA Consortium
• EDA Express Co. Ltd.
• Electronics and Telecommunication Research
  Institute
• eInfochips, Inc.
• Elliptic Semiconductor, Inc.
• Embedded Systems Lab.
• ENSTA
• Entropic Communications
• Ernst Young, LLP
• Esterel Technologies
• ETIS/ENSEA
• European Electronic Chips Systems
• European Space Agency
• Evatronix S.A.
• EVE
• Faculty of Sciences
• First Silicon Solutions
• Forte Design Systems

• Carbon Design Systems
• Carnegie Mellon University
• CAST
• CCLRC
• Chips Media, Inc.
• CircuitSutra Technologies
• Pvt Ltd.
• CNFM
• Cologne Chip AG
• Comtech EF Data
• ControlNet India PVT-Ltd.
• CoWare
• Crevinn Teoranta
• Cubic Defense Applications
• Curtiss-Wright Controls
• Embedded Computing
• DAFCA
• Den Comm
• Design and Reuse

• Hughes
• IBM
• IBM Japan
• ICDREC - Vietnam University
• Icera Semiconductor
• Icron Technologies
• Imagination Technologies
• Imperas
• Infineon Technologies
• Infocomm Research Institute
• Inicore, inc.
• Innovision Research
• Innotech
• Integrated Device Technology
• Inventure, Inc.
• ISD S.A.
• ITRI
• ITT Corporation
• Jasper Design Automation

106
107
OCP-IP Membership List (pg. 2)

• Mentor Graphics
• Mercury
• Micronas
• Mimasic
• Ministry of Information Industry
• MIPS Technology
• MIT Lincoln Library
• Mobileye
• Mobileye
• Mohd Farhan ShaAri
• Motorola
• Mtekvision Co. Ltd.
• Nallatech
• Nascentric, Inc.
• National Applied Research Labs
• National Tsing Hua University
• NEC Electronics
• Nexus 5001 Forum

• SoC Microelectronics GmbH
• Sonics
• Space and Naval Warfare
• Systems Center
• Spreadtrum
• Springsoft
• STARC
• STMicroelectronics
• Stream Processors
• Swan On Chips
• Synopsys
• Taiwan SoC Consortium
• Tampere University of Technology
• Tata Elxsi Limited
• Technical University of Denmark
• TechOnLine
• Temento Systems
• Tensilica, Inc.

• ProDesign Electronics Corporation
• Productivity Design Tools
• PUCRS
• QThink
• QualCore Logic
• Realtek Semiconductor Corporation
• Regulus Co., Ltd.
• Ricoh Company, Ltd
• Rockwell Collins
• Royal Institute of Technology
• Sasken Communication Tech.
• Samplify
• Savant Company, Inc.
• Semiconductor Technology Academic Research Center
  
• SESCA Embedded Solutions
• Shanghai Hometown Microsystems
• Shanghai Magima Digital Information
• Shanghai Silicon Intellectual Property Exchange

Universidad de Castilla-La Mancha Universita di
Bologna Universite de Bretange Sud Universite de
Cergy Pontoise University of Bristol,
UK University of British Columbia University of
California at Berkeley Univeristy of
Houston University of Southampton University of
Tokyo, VDEC University of Utah Verification
Technology Inc. VeriLab Inc. Vimicro Vivante
Corporation VSI Alliance Verification Technology
Inc VTT Washington State University
Wavante Winlab - Rutgers University Wipro
Technologies WiQuest Communications XTrillion Xili
nx, inc. Yamaha Corporation YogiTech Zoetronics Zo
ran Zuken, Inc.
107
108
OCP-IP Membership
Includes free upgrades of Community, University
and Participant members
Membership Companies
Participant 160
Community 35
Sponsor 14
University 25
GSC 4
Total 238
109
2010 Ops Summary, YTD (Ian)

• 2010 started slow and has remained slow. Last
  years growth was steady and hard work
  (membership is money!). Most new members
  continue to start as non-paying Participants and
  its clear that 2008, 2009 hostile financial
  environment is not much better in 2010.
• 2010 data points show we have good OCP usage,
  struggle to sign members, and experience pain
  getting paid.
• We need large orgs and higher paying GSC /
  Sponsor members to drive revenue
• We have a credible presence in Asia, but its
  clear that non-paying Participant membership is
  likely first penetration step, rather than hoping
  for up-front membership fee. Lack of visits and
  personal contact will likely cause our presence
  to languish going forward. (China, India, Taiwan
  Russia are inevitable value proposition
  problems)
• Always want more large companies (for revenue and
  adoption!). Even the big guys have heartburn
  over parting with ANY money for any membership
  fees, DESPITE OCP USAGE!
• Paying membership demands active solicitation and
  marketing. We need scalable mechanism (such as
  social media and promotional opportunities) as an
  improved, value-add driver
• Experience good success operating three native
  language Web sites
• Acceptable hits on native language Web sites,
  which must help our visibility in Asia
• OVERALL, WEB SITE ACTIVITY is PRETTY HEALTHY,
  despite economic depression
• Our best options appear to be supporting free
  Participant membership to get players on board,
  who hopefully appreciate value later and pay for
  membership. A link to valuable social media
  based promotional opportunities built on
  mandatory membership can help drive membership
  fees

109
110
2010 Ops Summary, YTD (Ian)

• We have abandoned tradeshows throughout the year
  due to the severe financial outlook
• MWG publications (PRs, articles, conference
  presentations) still generally look adequate and
  have secured the industry image we enjoy today
  (article backlog is lighter than usual, but we
  believe still adequate through 2010)
• Technical WG achievements have remained quite
  strong, when viewed externally, though mostly
  first shored-up by last years release of OCP
  3.0, and r