C3 Global Technologies, Inc.

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C3 Global Technologies, Inc.

• Jim Colthart
• 17427 Port Marnock Drive
• Poway, CA 92064
• [phone]
• c3globaltech_at_att.net
• www.c3globaltech.com

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Effective Marketing Strategies

• C3 Global Technologies IP Telephony
• The Telecom Wasteland
• Challenges Opportunities
• Powerful Marketing Processes
• Introducing an IP Telephony Company

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C3 Global Technologies

• Technology marketing practice, business
  development and client services
• Wireless and IP Telephony environment
• Prior experience and client requirements
• Targeted Vertical Marketing
• The Distribution Channel

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The Telecom Wasteland

• Too much of a good thing!!!
• 3G or Not 3G why bother?
• The global experience
• Todays economic realities reduce costs,
  increase productivity, survive
• Whats the road ahead look like?

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The Telecom Wasteland, cont.

• A competitive marketplace without direction and
  leadership
• Disruptive technologies and business models
• Compelling pressures for change technology and
  economics as drivers and facilitators

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C3 Global Technologies Targeted Vertical
marketing

• A strategic marketing and business development
  alliance goals and objectives
• Professional services for clients on an
  outsourced basis delivering sales
  opportunities in selected industries to SME
  clients and other organizations

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The Targeted Approach

• Telemarketing Firms
• Pros
• Low cost leads
• Increased activity
• Can be used to execute part of a marketing
  campaign
• Cons
• No differentiation
• Limited effectiveness

• Marketing Consulting Firms
• Pros
• Creates strategy for success
• Expertise can open new markets for products and
  services
• Cons
• High cost of fees
• No execution of strategy
• Limited effectiveness

marketingpartners Create an effective
strategy Design a targeted campaign Research
market targets Execute marketing campaign Deliver
qualified customer relationships
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Reviewing the Clients Needs

• Industry/Sector Research
• Prospect Profile
• Incentive to Meet
• 2003 Value Proposition
• Target Market Profile
• Campaign Objectives

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Developing a Campaign Blueprint

• Analyze customer profiles (Wins Losses)
• Define the Incentive to Meet
• Define value hierarchy
• Create wave themes
• Create the marketing strategy
• Define the campaign process flow
• Utilize data mining tools to define target market
• Document the implementation schedule

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The Challenge in Telecom

• Company Origins and Direction
• OneSetPrice Products and Services
• The Marketing Plan
• VoIP in the SME Marketplace
• Prepaid Phone Cards
• Other Telecom services

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The Opportunity in Telecom

• Marketing the Company
• Building a Sales Force
• Supporting a Distribution Network
• Market Segments and Targets
• Capitalizing on Technology
• Creating Economic Leverage

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C3 Global TechnologiesMarketing For
Success

• Strategic Marketing Plan
• Tools and Techniques
• Applying the a targeted approach to specific
  sectors
• Introducing a new concept in multiple markets
• Marketing for Success

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QA
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For more information contact
C3 Global Technologies, Inc.c3globaltech_at_a
tt.netJim Colthart [phone]