How is selling today different from selling a hundred years ago?

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• How is selling today different from selling a
  hundred years ago?

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Marketing Basics
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Marketing is

• An organizational function and set of processes
  for creating, communicating, and delivering value
  to customers and for managing customer
  relationships in ways that benefit the
  organization and its stakeholders.

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What are some places/ ways that you are exposed
to marketing?
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All businesses market

• Some directly
• Advertising agencies
• Marketing research firms
• Transportation
• Trucking
• Railroad
• Air Freight
• Shipping/Delivery

• Financial Companies
• Credit cards
• Business loans

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(No Transcript)
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Product and Service management

• Designing
• Developing
• Maintaining
• Improving
• Acquiring
• products and services that meet customer needs

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Distribution

• Determining the best way for customers to
• Locate
• Obtain
• Use products

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Selling

• Communicating directly with potential customers
• Face to face
• Telephone
• Computer
• Video confrencing

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Marketing-Information Management

• Obtaining
• Managing
• Applying
• information to improve decision making and
  improve marketing activities.

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Financial Analysis

• Budgeting
• Obtaining Finances
• Creating payment options
• Then making sure they get paid

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Pricing

• Setting price
• Easy to see
• Comparable
• Make a profit
• Communicate value
• What are they getting for the price

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Promotion

• Communicate to customers
• Advertising
• TV
• Radio
• Magazines
• Newspapers
• Direct Mail
• Internet

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Total Product Concept

• use all 7 functions when designing a strategy.

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Activity

• Split into 7 different groups (4 in each)
• Each group will be assigned a function
• The company is