Introduction to Design Process in Regal Marine

1
Introduction to Design Process in Regal Marine

• Successful company in a Competitive environment
• Its seeking a competitive advantage by a
  differentiation strategy (highest quality and
  innovation)

The Slitherers - IPYGO 2009
2
Main Strategies in Regal Marine

• Product Development Management Team
• Cross-functional feedback system
• Faster development time
• Specialists from various departments of the
  company
• Customer tastes
• Suppliers involved in the process
• Common components can be used on many models
• Supply Chain Management (JIT Just In Time model)

The Slitherers - IPYGO 2009
3
Product development process

• New product ideas from cross-disciplinary
  meetings
• Ideas are given a technical evaluation
• Functional specifications made from feasible
  ideas
• CAD used to create the new models with innovative
  features
• Reduction of costs while maintaining value and
  quality perceived by customer

The Slitherers - IPYGO 2009