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Importance of intercultural communication

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Importance of intercultural communication From the US Census for 2000 Nearly 18% of people in the US speak a language other than English at home. – PowerPoint PPT presentation

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Title: Importance of intercultural communication


1
Importance of intercultural communication
  • From the US Census for 2000
  • Nearly 18 of people in the US speak a language
    other than English at home.
  • Racial minorities own nearly 15 of US companies.
  • Slightly more than 11 of people counted by the
    US census were born in another country.

2
Global trade
  • From a report about global trade (Lustig
    Koester, 1993)
  • One-third of US corporate profits are earned in
    international trade.
  • The 23 largest US banks do almost half of their
    business overseas.

3
This suggests
  • You are going to face a multicultural and
    multiracial workforce.
  • You need to learn to communicate successfully
    with people who have different cultural
    background from you in the workplace.
  • You need to learn to recognize and positively
    respond to culture-specific attitudes, actions,
    tools and artifacts (such as documents, oral
    presentations, and visuals).

4
Think about a workday
  • Workdays in U.S. culture 8 am-5 pm, M-F
  • Sunday is a workday in Israel
  • People in Mexico dont work from 1 to 3 pm M-F

5
Categories of cultural patterns
  • Values and beliefs
  • Business customs
  • Legal systems
  • Language use
  • Vocabulary and sentence length
  • Numbers, dates and magnitude
  • Rhetorical patterns Document development
    structure

6
Are numbers a universal language? Dates
7
Are numbers a universal language? Time
8
Are numbers a universal language? Magnitude
9
Context communication
  • Low-context culture stresses the importance of
    explicit verbal messages to convey personal
    thoughts, opinions, feelings
  • High-context culture stresses the importance of
    multi-layered contexts (e.g., historical context,
    social norms, roles, situational relational
    contexts) that frame the interaction encounter

10
Low-context culture High-context culture
Individualistic values Group-oriented values
Linear logic Spiral logic
Direct style Indirect style
Sender-oriented style (the sender assumes the responsibility of communicating clearly) Interpreter-oriented style
Self-enhancement style Self-effacement style
Verbal-based understanding Context-based understanding
11
Context Square
High-context cultures
meaning
China
Information implicitly stated
context
Japan
Saudi Arabia
Mexico
Italy
Russia
Information explicitly stated
France
U.S
Germany
information
Switzerland
Low-context cultures
12
Visual Exercise
  • Map three screenshots to the context square
  • How different are three screenshots?
  • Can you explain why?

13
Lotus American Page
www.lotus.com
14
Lotus German Page
www.lotus.de
15
Lotus Chinese Page
16
Context and Writing
  • Writing is a way of organizing and presenting
    ideas. Cultural markings are embedded in your
    writing.
  • Different cultures take different approaches to
    present information.
  • High-context culture meaning is often implied in
    communication, conveyed through the context.
  • Low-context culture meaning is best expressed
    through explicit verbal messages.

17
Rhetorical patterns across cultures
  • Rhetorical "patterns" vary from culture to
    culture
  • U.S., UK Straight
  • China, Korea circular
  • Romance Jagged

18
Comparing American Mexican business letters
  • ABC format
  • Address
  • Salutation
  • Main Point of Letter
  • Body of Letter
  • Action(s) to be Taken
  • Close
  • Address
  • Salutation
  • Set Context
  • Background Information
  • Main Point of Letter
  • Elaborations
  • Re-Set Context
  • Close

19
Culture is ordinary. --Raymond Williams
20
Guidelines for cross-cultural fluency
  • Understand our own cultural contexts first
  • Learn about rhetorical patterns and conventions
    of the other party
  • Be less concerned about finishing negotiations,
    more concerned about establishing long-term
    relationships
  • Listen carefully before asserting own views about
    a project
  • Seek multicultural experiences
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