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Technology - It's Impact on the Consumer and You

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Title: Welcome Author: amym Last modified by: Mark Armfelt Created Date: 9/12/2006 1:21:36 PM Document presentation format: On-screen Show Company – PowerPoint PPT presentation

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Title: Technology - It's Impact on the Consumer and You


1
Technology - It's Impact on the Consumer and You
Mark Armfelt, DVM, DABVP
2
What Does Freedom to Choose Technology Offer You?
3
Objectives
  • Describe the impact technology has on
    productivity and efficiency
  • Discuss the impact of technology on the consumer
  • Protecting your right to choose technologies

4
Global Population Growth
Billions
Source United Nations, World Population
Prospects The 2004 Revision (2005).
5
Consumers Want
  • Economical food
  • Safe food
  • Abundant food
  • Sustainable agriculture

6
Technology, Productivity, and Efficiency
7
Technology
  • Production Agriculture
  • Abundant wholesome food
  • Sustainability
  • Profitable manner
  • Positive impacts on the environment

8
Technology - Crop
  • In 1950, total world production of all major
    cereal grains was about 620 million tons in
    2000, it was more than 1.9 billion tons. (With
    conventional technologies) wed have had to cut
    down approximately three times as much forest or
    plowed up three times as much grazing landto
    produce a harvest equivalent to 2000. Thats how
    much land high-yield technology saved for Mother
    Nature.

Norman Borlaug, Father of the Green Revolution
9
Cropland
USDA, 2003
10
Cropland Availability
11
Sustainability 2004 Grower Benefits
  • Incremental yield increase of 6.6 billion pounds
  • Reduction in production costs of 1.7 billion
  • Reduction in pesticide use by 64.6 million pounds
  • A net economic impact of 2.3 billion
  • Economic benefits in all 43 surveyed states where
    biotech crops were grown

National Center for Food and Agriculture Policys
(NCFAP)
12
Technology - Soybeans
  • Almost ½ of soybean growers have increased their
    no-till during the past 6 crop seasons
    (1996-2001)
  • 247 million tons of topsoil were saved in 2000
  • 234 million gallons of fuel was reduced in 2000

American Soybean Association
13
Technology - Beef
  • If U.S. cattle producers were to attempt to
    produce the current beef supply with 1955
    technology, we would need a cattle herd about 80
    larger than that of today. Gary Weber, PhD,
    executive director of regulatory affairs for
    National Cattlemans Beef Association.

14
Technology - Dairy
  • Total milk production has increased by 50 since
    1950
  • Milk per cow has tripled since 1950
  • Number of cows declined by 62 since 1950
  • Annual milk production per person approaching
    1,000,000
  • Impact of milk testing and processing on dairy
    product safety

15
Limiting Technology - Wheat
  • Producers allowed processors to manage the market
  • Currently wheat has little long-term R D
    investment potential
  • Lack of market opportunity for biotechnology and
    other traits

16
Technology and the Consumer
17
Consumers Want
  • Economical food
  • Safe food
  • Abundant food
  • Sustainable agriculture

18
Top-of-mind Food Safety Concerns -
What, if anything, are you most concerned about
when it comes to food safety? (Open-ended
Multiple responses allowed, n 1000)
Food Safety Concerns 3/05 Handling/Preparati
on 42 Disease/Contamination (foodborne
illness) 28 Ingredients (chemicals,
preservatives, fats) 23 Packaging (expiration
dates, packaging) 14 Chemicals/Pesticides 7
Biotechnology lt ½
International Food Information Council, 2005
IFIC 2005
19
Milk Safety - Consumers
Label Claim Milk Considered Safer Milk Considered Healthier
Vitamins AD fortified 73 85
Hormone-free 73 85
No antibiotics 57 56
r-bST or r-bGH free 28 28
Marketing Horizons, Inc. (n403 consumers across
U.S.)
20
Milk Safety - Consumers
  • Vitamin D is a hormone
  • All food contains naturally occurring hormones
  • All milk in the dairy case has been tested and is
    virtually antibiotic free
  • According to the FDA, milk from cows supplemented
    with rbST is the same as milk from
    non-supplemented cows.

21
Hormones in Milk
  • The fact is, of course, that our own bodies
    make hormones on a daily basis, and we'd be dead
    without them. We consume all kinds of hormones in
    the foods we eat, organic or otherwiseIn fact,
    soy milk, another high-priced competitor with
    real milk, has far more bioactive hormones than
    cow's milk. Jerry Kozak, President and CEO,
    National Milk

22
Technology Safety - Science
  • Scientific Safety Reviews
  • World Health Organization
  • Food Agricultural Organization of the United
    Nations
  • National Academy of Sciences
  • American Medical Association
  • U.S. Food and Drug Administration
  • Society of Toxicology
  • Institute of Food Technologists
  • American Cancer Society
  • National Institutes of Health
  • U.S. Surgeon Generals Office
  • American Dietetics Association

23
Abundant, Economical Food
Country Percent of Income Spent on Food Prepared at Home Percent of Income Spent on All Food
United States 6 11
European Union 11 20
Mexico 24
Philippines 48
Source, USDA, 2003
24
Consumers Get - Productivity
  • Productivity is the reason we have more stuff
    than our grandparents had without working harder
    than they didthe productivity of the American
    worker is the envy of industrial countries around
    the world. David Wessel, deputy Washington
    bureau chief for The Wall Street Journal

25
Abundant, Economical Food
  • "For Gods sake, Ive always said, Use all the
    organic fertilizer thats available, but dont
    come around Third World nations telling them they
    can produce all the food they need with organic
    fertilizer. (If we tried to substitute manure
    for chemical fertilizer) wed have to increase
    world cattle population by about six-fold...Its
    a lot of nonsense, and it comes from people
    whove never produced one ton of food in their
    entire lifetime." Norman Borlaug, Father of the
    Green Revolution

26
Sustainability
27
Cropland
28
Consumer or Marketing?
29
Marketing Dairy Today
  • (There are) fear profiteering tactics
    companies like Horizon Organics and Organic
    Valley have employed in their marketing
    strategies ( labels that wrongly suggest that
    organic milk contains no hormones, or that
    conventional milk contains antibiotics and
    pesticides - messages that are developed not by
    scientists, but by PR and marketing
    hucksters).Alex Avery, Director, The Center for
    Global Food Issues

30
Marketing Dairy Today
In my opinion, authentic consumer demand is not
driving things here. Instead, I am suspicious
that the choice may be part of a deliberate
marketing strategy. It may be more plausible that
Dean Foods decided that it could increase or
defend its market share and/or command a markup
in price with rbST free milk that it couldnt
with generic milk. John Fetrow VMD, MBA,
Professor, College of Veterinary Medicine,
University of Minnesota
31
Does Technology Give Consumers Want They Want?
  • Economical food
  • Safe food
  • Abundant food
  • Sustainable agriculture

32
Protecting Your Right to Choose A Call to Action
33
Premise
  • Producers, along with their advisors, are in the
    best position to select which technologies are
    appropriate for their operation

34
What Technologies are at Risk?
  • Synchronization programs
  • Growth promotants
  • Antibiotics
  • Artificial insemination
  • Genetic advancements
  • Feedstuffs

35
Safety - Consumer Culture
Label Claim Milk Considered Safer Milk Considered Healthier
Vitamins AD fortified 73 85
Hormone-free 73 85
No antibiotics 57 56
r-bST or r-bGH free 28 28
36
Value of POSILAC
  • More Milk
  • Save a cow
  • Repro

37
Call to Action - Veterinarians
  • Veterinarians are trusted leaders in their
    communities
  • Veterinarians have high integrity and are the
    producers most trusted source of information on
    issues of animal health and productivity
  • The veterinary profession is one that has relied
    on technology advancements to achieve the great
    productivity gains that we have seen across all
    sectors of the animal agriculture industry

38
Call to Action - Producers
  • Speak up! Tell your Co-op directors, field men,
    and executives you want them to protect your
    right to use licensed approved technologies.
  • Speak up! Speak the truth about production
    agriculture when you get a chance, we have a
    great story to tell.

39
Call to Action - Veterinarians
  • Failure to do so will have severe negative
    consequences on
  • our producers
  • their products
  • future investment and development in agricultural
    production and veterinary technologies
  • our profession and our livelihood
  • the environment
  • the future viability of the animal agriculture
    industry as we know it

40
Call to Action - Producers
  • Failure to do so will have severe negative
    consequences on
  • Your livelihood and your industry
  • Your ability to compete
  • The products, or tools available to you to manage
    your dairy
  • Future investment and development in agricultural
    production and veterinary technologies
  • The environment

41
Call to Action
  • We are trusted leaders
  • We are in a tremendous position to take this
    challenge on and keep agricultural productivity
    and environmental safety on a forward and
    progressive path, decreasing our ecological
    footprint

42
Summary
  • Allowing producers the freedom to use licensed,
    approved technologies ensures the consumer will
    have a safe, healthy, sustainable and economical
    food supply for years to come!

43
Update
  • And then he (Rob Horsch) got one of those
    life-changing phone callsIt was the Bill
    Melinda Gates Foundation, asking him to join them
    as senior program officer. His mission improving
    crop yields via the best and most appropriate
    science and technology, including biotechnology,
    for problems in regions including sub-Saharan
    Africa. (Rob starts with them in Nov, 2006)

44
Thank You
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