Broadening the Support for Health Care Reform - PowerPoint PPT Presentation

Loading...

PPT – Broadening the Support for Health Care Reform PowerPoint presentation | free to download - id: 5846ef-OGFiM



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Broadening the Support for Health Care Reform

Description:

Herndon Alliance Broadening the Support for Health Care Reform by Tapping into American Values January 19, 2007 We continue to fail at health care reform, even though ... – PowerPoint PPT presentation

Number of Views:243
Avg rating:3.0/5.0
Slides: 41
Provided by: UWFam
Learn more at: http://www.gih.org
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Broadening the Support for Health Care Reform


1
Herndon Alliance
Broadening the Support for Health Care Reform by
Tapping into American Values



January 19, 2007
2
We continue to fail at health care reform, even
though across the board voters want action on
this issue.
Herndon Alliance
  • The Challenge

3
Do you favor or oppose expanding access to
affordable, quality health care for all Americans
even if it means raising taxes?
Total Men
Women
40
39
41
Darker colors show intensity
Source LRP (with SEIU, AHC) Nov. 5-7, 2006
4
Unifying Goal
Herndon Alliance
What can we do differently to achieve guaranteed
affordable health care for all Americans?
Increase the health access constituency base
5
Why?
Herndon Alliance
  • The Thinking Behind the Herndon Alliance
  • We want success at making health care affordable
    and accessible to all Americans
  • To experience success, we need to reframe the
    health reform discussion
  • To experience success we need to build coalitions
    to work in partnership within and across states
  • To experience success we need to broaden the base
    that supports reform
  • To broaden the base, we need to connect with and
    speak to the values and beliefs people hold
  • To experience success we need to engage and
    activate this new base on the state and national
    level

6
Who Is the Herndon Alliance?
Herndon Alliance
  • Sixty national, state, and local
    partnersincluding advocacy, faith, labor, and
    provider groups
  • Funders including California Endowment for
    Health, Missouri Foundation for Health, Nathan
    Cummings Foundation, OSI, Patricia Bauman
    Foundation, Public Welfare Foundation
  • Consulting partnersAmerican Environics and Lake
    Research Partners

7
What approach have we taken?
Herndon Alliance
  • Research the values and the beliefs American
    voters hold about health care reform
  • Develop narratives and supporting strategic
    initiatives
  • Define the frame and messaging that connects
    these initiatives to the health base and swing
    constituencies
  • Test the frames, messaging, and initiatives
  • Address issues and answer questions that are
    barriers to health reform
  • Get narratives, messaging, and refined policies
    into the public arena, state and national
    discussion

8
Why This CoalitionWhy This Approach
Herndon Alliance
  • Health reform is a winning issue
  • We are most effective working together
  • We are most effective when there is coherence and
    consistency in our narratives, messaging, and
    policy options

9
Herndon Alliances Three Major Accomplishments in
2006
Herndon Alliance
  • ONE
  • The research identified the beliefs and values
    held by the current health reform base as well as
    the swing constituents who share some key values
    and beliefs as the base.

10
Top Ten Values Health Reform Base
Herndon Alliance


  1. Social Responsibility
  2. Fear of Violence
  3. Primacy of the Family
  4. National Pride
  5. Culture Sampling
  6. Personal Expression
  7. Ethical Consumerism
  8. Propriety
  9. Time Stress
  10. Voluntary Simplicity


11
Constituencies of Opportunity
Herndon Alliance
  • Base (15)
  • Support health care for all
  • and taxes to support it.
  • Its immoral not to insure
  • everyone.
  • Proper Patriots (40)
  • Focused on personal
  • responsibility, everyday ethics
  • and national pride.
  • In America, we can do better
  • but people have to take
  • personal responsibility!
  • Overlapping values with the base include
    national pride, personal expression, primacy of
    the family.





12
Constituencies of Opportunity
Herndon Alliance
  • Marginalized Middle-Agers(15)
  • Looking for assistance and status.
  • I just need some help.
  • Mobile Materialists (12)
  • Most extreme in asserting
  • self-interest.
  • What will it cost me?
  • Drifters (8)
  • Young, few prospects and uninvolved.
  • Low on traditional values.
  • Need and want health care.
  • Future base.




13
Herndon Alliance
Herndon Alliances Three Major Accomplishments in
2006
  • TWO
  • The values research and subsequent polling
    resulted in four popular (all polling with 80 or
    more favorability) strategic concepts
  • Guaranteed affordable plan
  • Healthy generation
  • Universal cancer screenings
  • Health care bill of rights

14
Herndon Alliance
Guaranteed Affordable Plan
Guaranteed Affordable Plan



Every American would have guaranteed access to a
choice of standard, affordable health plans,
either buying it from a private insurer, or from
a public plan provided by an independent
non-profit agency. . . . Everyone would have a
choice of plans, private and public, that would
be affordable to them based on a sliding scale.
Every American would have guaranteed access to a
choice of standard, affordable health plans,
either buying it from a private insurer, or from
a public plan provided by an independent
non-profit agency. . . . Everyone would have a
choice of plans, private and public, that would
be affordable to them based on a sliding scale.





15
Healthy Generation Concept
Herndon Alliance


  • We can encourage and make possible
  • the healthiest and strongest generation
  • of children ever. We must
  • Restore P.E.
  • Demand higher quality school lunches
  • Ban junk food ads
  • Start an ad campaign
  • good eating, less TV, physical activity,
    family dinners
  • Cover all American children who currently lack
    health coverage


16
Universal Cancer Screening
Herndon Alliance




We have an obligation as a country to make sure
that all Americans get screened for cancer before
its too late. . . . Everyone would have a
choice of getting this screening from his/her own
doctor, health provider, or any publicly funded
health clinic.
17
Health Care Bill of Rights
Herndon Alliance
  • Essential services, preventative care.
  • Keep insurance if move or change jobs.
  • No patient charged higher price than others for
    same service.
  • Cant deny insurance because of a pre-existing
    condition.
  • No discrimination on age or health.
  • Insurance companies must get approval to raise
    rates above inflation.





18
Herndon Alliance
Herndon Alliances Three Major Accomplishments in
2006
THREE We learned a lot.
19
Herndon Alliance
The Findings The values research conducted by
American Environics and the focus groups and
polling conducted by Lake Research Partners
resulted in the following findings.
20
Herndon Alliance
What Did We Learn?
  • How We Talk About Health Care.
  • Moral and Consumer Frameworks that Resonate.
  • What Voters Are Looking For in Health Care.
  • What Barriers Do We Need to Address.
  • What Values and Messages Move Voters.
  • What Words Work.
  • How to Begin to Overcome Barriers.

21
How We Talk About Health Care
Herndon Alliance
Right
Left
Whos Getting Between You
Your Doctor? Government as Intruder
Corporations as Intruders
Consumers of
Health Care Consumer Empowerment
Consumer Protection
Rights
Narratives The Best Care When You Need It
Human Rights
Government
Intervention Irresponsible and Dependent
Social Contract
22
Herndon Alliance
Moral and Consumer Frameworks
  • No American should be denied access to health
    care.
  • Quality affordable health care more appealing
    than universal coverage.
  • Bridges the uninsured and the underinsured to
    the insured who are worried about rising costs
  • Voters connect to and think about health care as
    consumersthey feel they are getting less for
    more.
  • How does it affect me or my family?

23
What Voters are Looking For in Health Care
Herndon Alliance
  • Control, peace of mind and guarantees.
  • Pride in an American solution for making the
    future better.
  • Better choices, not more choice.
  • Others to take personal responsibility . . . .
    especially the undeserving.

24
Herndon Alliance
Barriers to Health Care Reform
  • Strong opposition to helping the
  • undeserving and questions about personal
    responsibility.
  • the non-working, the lazy, and illegal
    immigrants
  • once it is perceived that personal
    responsibility has been met, voters
    are generous
  • parents must be seen as taking
  • responsibility for their kids health
  • adults need to pay something
  • and/or take care of own health

25
Herndon Alliance
Barriers to Health Care Reform
Cynicism about government The government
should not be providing health care What
role should the government play? Fear of higher
costs, higher taxes, lower quality of care
Who will pay? 80 of those polled believe
all reform efforts will increase their taxes
55 of those polled are not certain the quality
of care will improve if reforms are undertaken
Blocked altruism . . . . What do I lose?
26
Key Values and Messages That Move Voters
Herndon Alliance
  • Quality affordable health care is a value, not
    just a commodity and a moral obligation when
    focused on deserving recipients such as kids
    and seniors
  • Responsibility is a two-way street
  • Take care of self
  • Pay something
  • Fairness for those who work hard and play
    by the rules
  • American ingenuity
  • An American solution with doable steps
  • An aspirational vision of the future
  • Government as an enforcer of rules and watchdog

27
Herndon Alliance
Key Values and Messages That Move Voters
Prevention as a smart investment Potential
escalator Common sense . . . . Pay now or
pay more later Encourages personal
responsibility Clear role for rules and
government Wellness does not test
well Peace of mind Want affordable health
care that mirrors lifes transitions (kids
turning 21, divorce, new job, retirement, etc)
Want affordable health care that mirrors
transitions in economy (outsourcing, mergers,
etc) Control, better choices, real options
28
Herndon Alliance
What Words Work
Words to Use Words not to Use
Guaranteed Required
Giving people control peace of mind Government health care for all
Standard package affordable health plans Basic health care
Public/private partnership Public health care
Government enforcement/watchdog Government health care public health care
29
Herndon Alliance
What Words Work
Words to Use Words to Avoid
Quality affordable health care Universal coverage
American health care Medicare for All A system like Social Security Canadian Style Health Care
Sliding scale Free
Prevention Wellness
Smart investments investing in the future Inexpensive
Choice Competition
Rules Regulations
30
Herndon Alliance
Overcoming Barriers
  • Incorporate an Element of Personal
    Responsibility
  • Include Options and Choices in Proposals
  • Use Preventative Care as a Stepping Stone
  • Find a Uniquely American solution
  • Emphasize Security and Peace of Mind
  • Focus on Our Support for Small Business
  • Propose Initiatives that Reflect Voter Values
    on Health Care
  • Define a Role for Government as Watchdog and
    Rule Maker
  • Animate Anger, not Fear

31
Herndon Alliance
Whats Next Phase Five In the Field Policy
Refinement, Communications, Coordination
32
Herndon Alliance
2007 Focus
  • The focus of HAs work during the time period
    January 2007-December 2007 is on
  • Communications (capacity development)
  • Coordination (coalition building)
  • Refining first-stage research and strategic
    initiatives (asking and answering questions
    relating to barriers such as funding/revenue,
    responsibility, government, and immigration) and
    translating into workable policy solutions that
    address values and beliefs of voters
  • State and national civic engagement

33
Herndon Alliance
2007 Goals
  • Develop up to three strategic initiatives so
    they are usable by partners at the national and
    state level (and tested in two states). This
    includes answering questions of content so
    initiatives can be refined into specific policy
    proposals.
  • Get strategic initiatives and the supporting
    narratives into public discussion in ten states.
    Support the content of communications in the ten
    states with more intensive support in three
    state based campaigns.
  • Work with partners to ensure health care is in
    the public discussion at the national level and
    assist in refining the policies so that the
    policies and narratives they are broadening the
    base and moving public opinion significantly
    toward affordable health care for all people.

34
Herndon Alliance
How Your Grantees Can Benefit Resources
Values, Messaging Policy Options Safe Table
35
Herndon Alliance
Resources
  • Communications strategies and tools
  • -Framing, messaging and initiatives
  • -Website materials
  • Communications support
  • -Consultation
  • -Customization of work
  • -Training

36
Values and Messaging
Herndon Alliance
  • Understand the local audience
  • Improve ability to connect effectively
  • Animate issues of local concern with relevance to
    the majority of the public
  • Improve chances for success

37
Policy Options
Herndon Alliance
  • Answer the hard questions all health advocates
    face
  • What is governments role?
  • How to overcome the aversion to taxes?
  • How can we include all people even those that
    some consider irresponsible or undeserving?

38
Safe Table
Herndon Alliance
  • The groups we work with advocates, faith
    groups, labor, providers and others often do not
    communicate well.
  • We provide a place and a focus that brings them
    together.
  • This allows effective partnering at the state and
    national level and sharing of best practices.
  • Provides Consistency and coherence to the polices
    being discussed.

39
How GrantmakersCan Be Involved
Herndon Alliance
  • Local groups need capacity to be effective
  • - Communications, coordination, and policy
  • - Legal and economic support
  • Customizing the values research, messaging, and
    policy refinement that answer the hard questions
    faced by grantees
  • Opportunities for safe table discussions

40
Herndon Alliance American Environics Lake
Research PartnersThank Youcontact Bob
Crittendendocbob_at_herndonalliance.orgdocbob_at_u.was
hington.edu
About PowerShow.com