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Answers to Your Questions About Green Cleaning

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Then we knew that we had green cleaning solutions that had the best presently available facts and science backing them up. – PowerPoint PPT presentation

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Title: Answers to Your Questions About Green Cleaning


1
Answers to Your Questions About Green Cleaning
What Why
2
Cleaning for Green -Turning the Right Thing to
Do into the Rational and Profitable Thing to Do!
3
  • What is Green Cleaning?
  • Is Now the Time?

4
  • Two fundamental principles
  • Cleaning Green is a process, not just a new
    cleaning product.
  • Cleaning green must not only be the right thing
    to do, it must be the rational and profitable
    thing to do.

5
Be Cautious Before You Rush To Green
  • Dr. Michael Berry
  • Retired EPA Research Scientist
  • Retired Professor U. of North Carolina
  • Led two groundbreaking scientific studies of
    cleaning and indoor environmental quality
    improvement
  • CIRI Scientific Advisor
  • Author of Cleaning for Health Protecting the
    Built Environment

Dr. Michael Berry
6
Be Cautious Before You Rush To Green
  • Green is a process, not a chemical.
  • We must have science that supports the
    effectiveness of the green solution.
  • Green and cleaning are synonymous terms
    proper removal, collection, and disposal of
    unwanted matter is healthy and good for the
    environment.

Dr. Michael Berry
7
Be Cautious Before You Rush To Green
  • Examples of indoor environmental disasters caused
    by switching to so-called green chemicals for
    political purposes
  • Bacterial and viral outbreaks in health care
    facilities caused by ineffective and untested
    green disinfectants

Dr. Michael Berry
8
Be Cautious Before You Rush To Green
  • Disasters - Continued
  • Overuse and misuse of green cleaning chemicals
    because they were not getting the surfaces
    cleaned. A build-up of seed-based organic
    surfactants being applied and not completely
    rinsed / extracted leading to mold farms. When
    products are ineffective at cleaning, the natural
    tendency of the technician is to apply more.

Dr. Michael Berry
9
Green cleaning could be called cleaning green
  • Cleaning green ... is achieved by employing
    cleaning products, formulas, equipment,
    procedures or systems intended to minimize any
    harmful environmental impact and maximize
    sustainability of our built environment such
    environments include human health, the air we
    breathe, the water we use, the land and our
    earth.
  • Dr. Steven Spivak
  • Professor Emeritus, University of Maryland
  • ASTM International
  • RIA (Formerly ASCR)
  • ANSI
  • Standards Engineering Society
  • ISO

10
Is Green Always Green?
  • Just because something is called green, does that
    mean it is really beneficial for you, your
    customer and the environment?
  • Some green ideas, adopted for political reasons
    or marketing strategies are not well thought out.

11
Remember How the Government Helped Us Save Water?
  • Those low flow toilets that had to be flushed
    several times to get the job done
  • Ideas like using cold water and limiting cleaners
    to less effective products can result in more
    chemicals getting into the environment.

12
What Should Green Cleaning Include?
13
8 Dynamics of green cleaning
  1. Outdoor environmental impact and footprint
  2. Indoor environmental quality
  3. Sustainability and the use of renewable resources
  4. Packaging and recycling issues
  5. Reducing use of resources
  6. Health impact upon the occupants of the home or
    business
  7. Impact of the new green chemistry upon the
    construction and texture of the surface being
    cleaned
  8. Cleaning effectiveness

14
What is called green today?
  • Almost anything someone wants to call green.
  • Example - Clinton era rule If it is
    environmentally preferable over what it replaced
    it can be called green.
  • Switching from plastic wrap to cardboard box
    qualified some products to be called green.

15
Green Cleaning Chemistry and Certification
Programs
  • Some of the Players in this Game
  • Green Seal (GS-37)
  • US EPA Design for Environment (DfE)
  • GreenList Program
  • Eco-Green
  • Cleangredients
  • California Air Resource Board
    (CARB)

C.A.R.B.
No one certification program covers all of the 8
dynamics!
DfE
16
Shades of Green
  • Over 300 organizations with different definitions
    of green
  • How do our customers define green?
  • No harm to them or family Their pets Cleaning
    techs The environment
  • Natural sources, sustainable

17
Who Else Is Trying to Define Green?
  • Home products manufacturers are introducing their
    definitions of green cleaning through ads on
    Oprah and Desperate Housewives.

Do your customers listen to what Oprah says?
18
Look at Whats Been called Green for Carpet
Cleaning
19
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20
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23
Is It Really Green?
  • One company who has SOME Green Seal products,
    shows the Green Seal Logo in advertising that
    includes other products that are not certified as
    green.

24
The fact is that
Kermit was wrong. Its too easy to say your
green
25
Green Cleaning Certification and Your Wallet
  • This has an immediate impact upon you as a
    professional cleaner ...
  • Large commercial business or government
    cleaning contracts may require green products
    as a provision of the bid.

26
Green Cleaning Certification and Your Wallet
  • Upper Middle and Upper Income Prospects
  • Many Work in Green Buildings
  • Informed about Green Issues
  • Are Socially Responsible
  • Show Green Concerns

27
Who Is a Green Customer?
  • Not her!
  • It is not aging hippies that spend money on green
    cleaning.

28
Who Is a Green Customer?
  • This woman. (Yes, it is women we market to.)
  • Educated
  • Well informed
  • Professional job with responsibility

29
Will These Prospects Buy from a Green company?
  • Good Housekeeping survey reports that 42 will
    pay more for environmentally friendly or green
    products and services.
  • Survey 73 would choose green if price was
    equal or only slightly more.

30
  • Cleaning the totally trashed out and filthy
    carpet with caked on grease in a Chinese
    Restaurant has NOTHING to do with what we are
    discussing!

31
  • Why is Bridgepoint Involved?
  • What do We Offer?

32
Bridgepoint is Bringing Common Sense and Balance
to the Green Picture
  • We have been innovative and first on many
    products but these issues were too important to
    rush into. We wanted to get the facts straight,
    use the truly best formulation technology, and
    put our customer first in how we approached this.

33
Green is a process, not just a cleaning solution
  • We recognize that green is more that a cleaning
    solution. Its a process.
  • Green cleaning must include the proper management
    of the environment being cleaned.
  • It includes a properly trained cleaning
    technician who understands the nature and
    construction of the surface they are cleaning, as
    well as the composition of the soling they want
    to extract.
  • It includes proper cleaning procedures according
    to industry standards.
  • Finally, it includes the proper disposal of
    cleaning waste water.
  • Green is so much more than how a chemical is
    made its a commitment to understanding how it
    is used in the overall cleaning process.

34
Green based on research and scientific testing,
not hype and what sounds good
  • We carefully studied and evaluated the science
    behind the recommendations for green
    ingredients from a number of sources. While we
    evaluated guidelines from a number of green
    certification and listing programs, we found that
    the best guidelines came from the U.S.
    Environmental Protection Agency Design for
    Environment (DfE) program
  • We insisted that the companies who supplied us
    with ingredients and claimed they were green,
    had the information to back up their claims.

35
Green based on research and scientific testing,
not hype and what sounds good
  • We tested and evaluated the formulas for cleaning
    effectiveness in our own laboratory and in field
    testing. Then we submitted the formulas to a
    leading independent testing laboratory to
    scientifically measure the level of actual soil
    removal, and to ensure that they did not
    contribute to rapid resoling.
  • Then we knew that we had green cleaning solutions
    that had the best presently available facts and
    science backing them up.

36
Committing to the process of Cleaning Green
  1. We chose green cleaning products that have been
    tested, measured, and demonstrated to work
    Bridgepoint Green Balance. The answer to a carpet
    cleaning job with significant soiling is not to
    continuously apply more chemical to get the job
    done.

37
Introducing Green Balance from Bridgepoint
  • They are approved by the Carpet and Rug Institute
    (CRI) Seal of Approval Program (SOA) signifying
    their cleaning effectiveness, as well as the fact
    they do not contribute to re-soiling.
  • The CRI testing process
  • Assure pH is not excessive
  • The solution contains no optical brighteners
  • Measures any negative effect on carpet texture
  • Makes sure no residue is left that would cause
    rapid re-soiling.
  • Finally it measures for soil removal and cleaning
    effectiveness.

38
Green Balance from Bridgepoint
  • Ingredients from renewable sources, quickly
    biodegradable
  • Non-toxic no known carcinogens no allergy
    triggers
  • No added fragrances
  • No Added dyes
  • No Solvents!

Ideal for homes with chemical sensitivities
39
Green Balance from Bridgepoint Why no solvents?
  • Safety for the users and occupants
  • Regulations (in California and 10 other states)
    limit the allowable level of solvents to a level
    where effectiveness is doubtful. These
    restrictions are only going to get tighter.
  • Solvents, even natural ones, are not typically
    green.
  • Soybean oil replacement solvents are massive
    contributors to carpet re-soiling.

40
Why is now the time for green cleaning and
Bridgepoint Green Balance Cleaning Solutions?
  • The right thing to do is now finally the rational
    thing to do.
  • It is highly marketable to the clientele most
    of you are after.
  • Because you recognize green is more than a
    cleaning product, its a commitment to an overall
    process.

41
We have Many Green Products
  • Different shades
  • None are harmful when used as directed
  • Products from Natural or renewable Sources
    Citrus Solv
  • Plentiful sources Prolon
  • phosphates
  • Only food grade ingredients are used,

42
Green is a commitment ...
  • ... to providing your customer with cleaning and
    confidence.
  • Green Balance is also a commitment to you our
    customer, to use the best available science,
    understanding and testing we can to bring to you,
    recognizing that the way carpets look, feel and
    perform after they have cleaned them is critical
    to your reputation as a professional.
  • Its about providing you with a green cleaning
    solution that you can be absolutely confident
    will provide your customer with a cleaner,
    fresher carpet.

43
Is marketing the concept of green or
environmentally preferred new to carpet
cleaning?
The answer is a resounding.
  • NO!

As a matter of fact, many successful and savvy
marketers like you have been doing this for years!
44
So what has changed?
  • The right thing to do has now become the rational
    business decision to make
  • Why?
  • Improved performance of green cleaning products
  • Improved marketing strategies have taken the
    cleaners in this audience beyond cleaning the
    carpet in a Chinese restaurant
  • Whether you believe it is the planet, the
    professors, or the politicians that are in peril,
    the economic drive to switch to green is growing.

45
Consumers Are Assaulted with Green Information
  • The environment and green causes are in the news
    daily.

46
Consumer may be persuaded to think globally but
she acts locally.
  • She is more concerned about her kids and pets
    (and maybe her husband) than global warming.

47
Green Marketing Programs that are Working
  • Sell the benefits that mean the most to her
    (clean carpet looks good and it is healthy) ...
    then bring in the added benefit that your service
    is green

48
Does Your Client Believe Youre Green?
  • It takes more than your ad copy to convince her
    ...

49
The Green Balance Carpet Cleaning Process
Provides
How can you market green and answer every
potential clients question ... Whats in it for
me?
50
Carpet you can truly live on
Whats in it for your customer?
  • The Green Balance Process for A Clean, Safe,
    Healthy Home
  • Committed Technicians - Our company is
    committed to the technical education of our
    cleaning technicians in the best cleaning
    practices in the industry. They understand the
    construction of your carpet and the nature of the
    substances that soil them.

51
Carpet you can truly live on
Whats in it for your customer?
  • The Green Balance Process for A Clean, Safe,
    Healthy Home
  • Safe Cleaning Products The cleaning solutions
    we use are safe for your children and pets. They
    are ideal for cleaning in homes with chemical
    sensitivities because they contain no added
    fragrances, dyes, or solvents. And they wont
    hurt the construction or texture of your
    carpeting.

52
Carpet you can truly live on
Whats in it for your customer?
  • The Green Balance Process for A Clean, Safe,
    Healthy Home
  • EPA Studies Confirm Cleaning Makes Your Home
    Healthier -
  • Environmental Protection Agency
    studies confirmed that periodic, professional
    cleaning using truck mounted hot water
    extraction carpet cleaning had a
    dramatic, positive impact on the
    reduction of contaminants, pollutants, and
    allergens in the indoor environment.

53
Carpet you can truly live on
Whats in it for your customer?
  • The Green Balance Process for A Clean, Safe,
    Healthy Home
  • Guaranteed Work If youre unhappy with our
    work for any reason, well work until your
    satisfied.

54
Carpet you can truly live on
Whats in it for your customer?
  • The Green Balance Process for A Clean, Safe,
    Healthy Home
  • Effective Cleaning Products
    and Techniques -
  • The cleaning solutions we use
    have been tested and
    scrutinized by an independent laboratory to
    ensure they work effectively. We guarantee they
    will improve the visual appearance of your carpet
    and not contribute to rapid re-soiling. Your
    carpets will stay cleaner longer.

55
Carpet you can truly live on
Whats in it for your customer?
  • The Green Balance Process for A Clean, Safe,
    Healthy Home
  • Effective Cleaning Products and
    Techniques
    Also, our powerful cleaning process
    safely and effectively removes almost
    every spill your family can
    conjure up. A few specialty stains may require
    additional treatment steps, but rest assured we
    have the most technologically advanced stain
    removal processes available.

56
Carpet you can truly live on
Whats in it for your customer?
  • The Green Balance Process for A Clean, Safe,
    Healthy Home
  • Cleaning that Keeps Your Carpet Warranty Intact
    - We are your carpet
    warranty experts. Our cleaning
    processes and solutions have
    been tested and approved by leading
    carpet manufacturers. Most carpet stain
    resistant and texture retention
    warranties require periodic professional
    hot water extraction cleaning. Our cleaning
    solutions are approved by the Carpet and Rug
    Institute Seal of Approval Program Well provide
    you with the documentation you need to keep your
    carpet warranties in full effect!

57
And a world you and your children can truly live
in
What makes them feel good and reinforces their
decision?
  • Oh yeah. Our cleaning processes and solutions are
    GREEN, too!

58
What Message Does Your Customer Want to Hear from
You?
Lets examine the points you want to make to
position your company as their choice for green
cleaning.
59
What makes them feel good and reinforces their
decision?
  • Our company is committed to protecting
    the earth
  • When they provide the equal or
    best cleaning performance
    available, our cleaning solutions
    contain ingredients that are
    derived from sustainable and
    renewable resources rather than petroleum oil
  • Our cleaning solutions are biodegradable and
    non-toxic
  • We safely and properly dispose of our cleaning
    wastewater in accordance with the highest
    standards of care. There is no harmful build-up
    of caustic or dangerous solutions in our water
    supply.

60
What makes them feel good and reinforces their
decision?
  • Our company is committed to protecting the earth
  • Our cleaning solutions are completely solvent
    free. No harmful Volatile Organic Compound
    (V.O.C.) Emissions. No contributions to harmful
    atmospheric gases
  • Our Green Balance cleaning
    solutions are ultra-concentrated,
    reducing use of resources in
    transport and use, and the amount
    of cleaning solution needed.
  • Our company has made a
    commitment to recycling all of the
    product containers we use.

61
Committing to the process of Cleaning Green
  • Our company is committed to best practices to
    minimize waste, maximize recycling and the
    conservation of natural resources, and leaving no
    harmful environmental footprint as a result of
    the carpet cleaning process and the daily
    operations of our company.

62
Committing to the process of Cleaning Green
  1. Our company recognizes the product life cycle of
    carpet from fiber production to manufacturing, to
    installation, to maintenance and cleaning, to
    recycling after the useful life of the carpet has
    been reached.

63
Committing to the process of Cleaning Green
  1. Our company has made a commitment to clean
    carpeting in accordance with the best practices
    of the industry.

64
Committing to the process of Cleaning Green
  1. Our company is committed to the education of our
    cleaning technicians as to what these best
    cleaning and operation practices are, as well as
    an understanding of the construction of carpet,
    and the nature of the soiling to be extracted
    from the carpeting.

65
Committing to the process of Cleaning Green
  1. Our company has made a commitment to the proper
    operation and maintenance of its cleaning
    equipment, tools, and vehicle fleet. We want to
    reduce emissions and avoid wasting precious
    resources.

66
Committing to the process of Cleaning Green
  1. Our company has made a commitment to make sure
    that exhaust from the cleaning equipment or
    vehicle is directed away from the
    building being cleaned, and properly
    exhausted to the outdoor environment

67
Committing to the process of Cleaning Green
  1. Our company has committed to educate the public
    about the importance of cleaning in accordance
    with cleaning frequencies recommended by the
    carpet manufacturer, and as outlined in cleaning
    industry standards developed with the input of
    the United States Environmental Protection
    Agency. It recognizes that the carpet should not
    be allowed to deteriorate to the point that green
    cleaning products can not adequately remove and
    extract the build up of soil and pollutants from
    the carpet.

68
More on marketing and selling Cleaning Green
  • Consumer Brochure
  • You could use our brochure
  • You can make your own.

69
How Can You Address Consumer Concerns About
Carpet Cleaning?
70
Responding to Concerns
  • What Should Be Moms 1 Concern?
  • Dirty Carpet is a much bigger threat than any
    cleaning product!
  • Spilled food and beverages, clothing lint,
    tracked in organic matter are all great food
    sources for microbes, mold, bacteria

71
Responding to Concerns
  • 2 Unprotected carpet allows more of these food
    sources to be absorbed into the carpet and stay
    in the carpet longer.
  • When Maxim Advanced Protector is applied, liquids
    can be blotted up even dry soils are vacuumed
    away more effectively

72
Responding to Concerns
  • 3 Inhaling products being sprayed is more of a
    hazard than being on carpet after cleaning is
    complete.
  • Thorough rinsing removes soil cleaning agents
  • Keep children, pets, people with illness away
    from the area being cleaned.
  • Stay off carpets until dry.

73
Waste Disposal
  • Waste water should be disposed of properly
  • Varies by state, even city or county
  • Always safe to empty into treated sewage line.
    Filter lint
  • Never dump into storm drains or where waste will
    flow into creek, stream, pond, lake or other body
    of water
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