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Strategies to Become a Sustainable Community Health Care Program AUGUST 11, 2010


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Title: Strategies to Become a Sustainable Community Health Care Program AUGUST 11, 2010

Strategies to Become a Sustainable Community
Health Care Program AUGUST 2010
Jill TaylorPhyllis ElkindAcacia Bamberg
Webinar Objectives
  • Understand the basic dimensions of foundation
    grant making and learn how to apply for a
    foundation award
  • Hear first-hand from a former Healthy Tomorrows
    grantee about strategies to continue your project
    after your grant funding has ended
  • Learn how the Department of Health Human Services
    Center for Faith-Based and Neighborhood
    Partnerships serves as a resource for faith-based
    and community-based health organizations

  • Jill TaylorManager, Foundation Relations
  • Department of Development

Foundation basics trends
  • 75,000 grant-making foundations in the nation.
    This includes community foundations, family
    foundations, etc
  • 16.5 of all philanthropic gifts come from
    foundations and corporations. Most come from
  • Economic crisis foundation giving in 2009 was
    down 8.4. Largest decline ever recorded.
  • Information from Foundation Center

Fundraising in a nutshell
  • Focus on relationships
  • Identify
  • Qualify
  • Cultivate
  • Solicit
  • Steward

Fundraising in a nutshell
Focus on relationships, continued Identify
good prospecting Searchable internet
databases Word of mouth who do your contacts
(i.e. advisory board) know? Other nonprofits in
your community donor lists
Fundraising in a nutshell
Focus on relationships, continued Qualify
capability propensity Investigate ability to
give and also inclination toward your cause.
Fundraising in a nutshell
Focus on relationships, continued Cultivate
talk to them listen to them Are they already
connected to your cause? What would it take to
get them there?
Fundraising in a nutshell
Focus on relationships, continued Solicit
ask them You wont get a contribution to your
project/program if you dont ask! When should
this ask be made, how, and by whom?
Fundraising in a nutshell
Focus on relationships, continued Steward
thank them How can I express sincere gratitude
to this donor for what they have invested?
Brief comments on networking
  • Explore the relationships you already have.
  • Think about who you know in your community and
  • Talk to people about your project and your
    fundraising need. Ask for their input ideas.

Foundation specifics
  • Do your HOMEWORK
  • FOLLOW guidelines
  • Respect DEADLINES
  • TALK to them

A well-prepared proposal
  • A well-prepared proposal will
  • articulate the project and the passion

  • Standard contents of a proposal
  • Cover letter/supporting materials
  • Executive Summary
  • Organizational Information
  • The Need/Case for Support
  • Program/Project Description
  • Budget income and expenses
  • Goals Objectives
  • Evaluation

Well-managed projects
  • Be realistic about timeframe and money.
  • Be prepared to provide budgets, reports, and
    updates as requested.
  • Be ready to share impact of philanthropy
    qualitative quantitative
  • A well-managed project is the best cultivation
    for the next gift or grant.

  • Foundation Center http//
  • Foundation Directory Online http//fconline.found
  • Philanthropy News Digest http//foundationcenter.
  • Donors Forum Illinois http//
  • Charity Channel http//
  • Association of Fundraising Professionals (AFP)
  • Specific funder Web sites Subscribe to listservs
    RSS feeds
  • AAP Community Pediatrics grant writing and
    proposal preparationhttp//
  • AAP Community Pediatrics funding opportunities
    and tip sheet http//
  • AAP Community Pediatrics listserv email -

Healthy Tomorrows Continuefor theCounty of San
  • Phyllis Elkind, MPH
  • Maternal, Child and Family Health Services
  • County of San Diego
  • Health and Human Services Agency

Healthy Tomorrows Continue in the County of San
  • Describe San Diegos Initial Healthy Tomorrows
  • Explain Projects Strategies and Accomplishments
  • Share How the Projects are Sustained

1995 Share the Care/Dental Health
InitiativeThe Need
  • Dental Disease is the 1 Health Problem in San
    Diego Children
  • Few Resources for Uninsured Children
  • Lack of Optimal Levels of Water Fluoridation
  • Dental/Medical Disconnect
  • Significant Prevalence of Early Childhood Caries

Share the CareStrategies
  • Partnerships
  • Develop Dental Health Coalition and Regional Task
  • Connect Pediatrician/Pedodontist
  • Services
  • Recruit Pro Bono Providers and Provide Services
  • Provide Sealant/Varnish Clinics
  • Training
  • Develop Emergency Training for Sports Leagues
  • Train Providers, CBOs, School Nurses
  • Policies
  • Spin-off Fluoridation Coalition

Share the Care Accomplishments
  • Facilitated 96 New Dental Chairs in Underserved
  • Provided Leadership to Mandate School Entry
    Dental Assessment
  • Facilitated 1,487,100 of Pro-bono Care
  • Established a Dental Education Component in
    Medical/Nursing School Curricula
  • Partnered to Achieve Fluoridation of Drinking
  • Established Community Expectation for Oral Health

1997 San Diego Kids Health Assurance
NetworkThe Need
  • 150,000 Uninsured Children
  • Resources Available and Not Being Used
  • No Central Coordination
  • No Mechanism to Link Children to Available

  • Partnerships
  • Host Countywide Forum-100 Coverage, 0 Disparity
  • Capitalize on Business Connections
  • Broker School Adoption
  • Foster Faith Based Activities
  • Share Messages-Voters Guide/Library Book Marks
  • Partner with Food Stamps-SNAP Programs
  • Services
  • Recruit Force of 100 Physicians
  • Train FRC Volunteers to support staff

SD-KHANStrategies (continued)
  • Trainings
  • Recruit Tax Preparers and Train
  • Policies
  • Integrate with School Registration Forms/School
    Lunch Applications and Childcare Referral Line
  • Incorporate Outreach and Referral in to Contract

SD-KHAN Accomplishments
  • As of May 30, 2010, 262,793 San Diego
    children have medical and dental health insurance
    coverage through the Medi-Cal and Healthy
    Families Programs

Keys to Sustainability
  • Receiving Five Years of Continuous Funding
  • Documenting Need in Community Assessments
  • Integrating Strategies and Outcomes in
    Business/Strategic Plans and Priorities
  • Establishing Partnerships
  • Cross Threading with/Integrating Messages into
    other Programs
  • Focusing on Systems Strategies

The Money
  • Grants/Foundations
  • Local/State/National Foundations Special Focus,
    e.g. Foster Care, Intergenerational
  • Other Federal Grants Data Systems, Technology,
    Welfare to Work
  • First 5 Childrens Commission
  • Current Funding Streams
  • Groups and Individuals
  • Professional Organizations AAP, Dental Society,
  • Civic/Service Clubs
  • Sponsors Individuals, Mayors Fund
  • Matching
  • Creative Funding
  • Gift of Health Benefactor
  • Sales PINS - 5000

Additional Resources
  • Volunteers
  • Physicians
  • Dental Professionals
  • Media/Marketing Specialists
  • Businesses
  • Artists
  • Students
  • Relationships
  • Program Manager

Healthy Tomorrows A Wonderful Opportunity!
To Sustain Current Project and To Plan for Future

HHS Center for Faith-based Neighborhood
(The Partnership Center)
Acacia Bamberg Salatti Deputy Director
HHS Partnership Center Mission and Purpose
  • We lead the Departments efforts to build and
    support partnerships with faith-based and
    community organizations in order to better serve
    individuals, families and communities in need. We
    are a resource for secular and faith-based
    organizations and leaders seeking to
  • Increase their impact in their communities.
  • Make the most of what HHS has to offer.
  • Understand federal grant opportunities and
  • Sign up for our
    bi-weekly e-newsletter!

HHS Partnership Center Newsletter
  • Sign up at click on
    Subscribe to our Newsletter.
  • Bi-weekly updates on HHS and federal government
    resources, publications, programs, and trainings.
  • Receive a list of regularly updated HHS funding
    opportunities for faith-based and community

The Presidents Vision for Faith-based
Neighborhood Partnerships
  • The White House Office for Faith-Based and
    Neighborhood Partnerships will be a resource for
    nonprofits and community organizations, both
    secular and faith based, looking for ways to make
    a bigger impact in their communities, learn their
    obligations under the law, cut through red tape,
    and make the most of what the federal government
    has to offer.
  • -- On occasion of Executive Order signing,
    February 2009

The Presidents Four Goals for Faith-based
Neighborhood Partnerships Goal One
  • Strengthen the role of community organizations
    in the economic recovery and poverty reduction.

Administration for Children and Families Assets
for Independence
  • Assets for Independence provides grants and other
    assistance to more than 350 organizations
    nationwide that are demonstrating Individual
    Development Accounts (IDAs) and related
    asset-building strategies (financial literacy
    education) to give low-income families a hand up
    out of poverty.
  • Families use matched savings accounts called IDAs
    and training on family budgeting to acquire any
    of three long-term assets  acquiring a first
    home starting a small business or enrolling in
    postsecondary education or training
  • AFI Resource Center
  • 1-866-778-6037

HHS Capacity Building Resources
  • Listing of Federal Clearinghouses by the Office
    of Minority Health The Federal Government
    operates many clearinghouses and information
    centers that focus on specific topics. Their
    services include answering inquiries,
    distributing publications, and providing
    referrals. Websitehttp//minorityhealth.hhs.go
  • The Community Guide at CDCThe Guide to
    Community Preventive Services is a free resource
    to help you choose programs and policies to
    improve health and prevent disease in your
  • Website http//

HHS Capacity Building Resources
  • Sustaining Grassroots Community-Based Programs
    A Toolkit for Community and Faith-Based
    Service Providers
  • http//
  • Capacity Benchmarking Tool For CFBOs
  • http//

The Presidents Four Goals for Faith-based
Neighborhood Partnerships Goal Two
  • Promote responsible fatherhood and healthy

ACF--Fatherhood, Marriage, and Families
Innovation Fund
  • The Presidents 2011 Budget proposes 500 M for a
    new Fatherhood, Marriage and Families Innovation
  • Competitive grants to States to conduct and
    rigorously evaluate comprehensive responsible
    fatherhood programs.
  • These include programs that incorporate healthy
    marriage components programs that support
    custodial parents to become more self sufficient
    programs that use these diverse mechanisms for
    improving outcomes for children in these
  • http//

The Presidents Four Goals for Faith-based
Neighborhood Partnerships Goal Three
  • Reduce unintended and teen pregnancies and
    support maternal and child health.

Text4Baby Mobile Health Technology
  • Public-Private partnership includes government,
    corporations, academic institutions and
  • Launched in February 2010
  • Women who sign up for the FREE service receive
    three SMS text messages each week timed to their
    due date or babys date of birth. Text4baby
    messages also connect women to local clinics and
    support services for prenatal and infant care.
  • To sign up, text the word BABY to 511411. For
    text messages in Spanish, text the word BEBE.
  • Example Get your baby off to a great start! You
    can help your babys development by taking a
    prenatal vitamin each day. It should have 600mcg
    of folic acid.

New HHS Office of Adolescent Health (OAH)
  • Administers Pregnancy Assistance Fund, created
    through Affordable Care Act.
  • States, tribes, and territories can use funding
    to work with stakeholders to provide needed
    services to pregnant and parenting teens and
  • Approximately 25 grants totaling 25 million per
    year through 2019.
  • http//

Health Resources and Services Administration
(HRSA) Maternal and Child Health Bureau
  • The HRSA Maternal and Child Health Bureau
    improves the health of mothers, children and
    their families
  • Provides and ensures access to comprehensive
    prenatal and postnatal care, especially for
    low-income and at-risk women.
  • Increases the number of children receiving health
    assessments and follow-up diagnostic and
    treatment services.
  • Provide assistance in applying for services to
    pregnant women with infants and children who are
    eligible for Medicaid.
  • http//
  • http//

The Presidents Four Goals for Faith-based
Neighborhood Partnerships Goal Four
  • Foster interfaith dialogue and collaboration
    with leaders and scholars around the world, and
    at home.

SAMHSA Faith-Based and Community Initiatives
  • The work of SAMHSA serves as a model of how
    effective partnerships can be forged between
    Federal programs and faith- based and community
    organizations to benefit people with or at risk
    for mental and substance abuse disorders.
  • 2010 Technical Assistance and Training Activities
    for Faith-Based and Community Groups
  • SAMHSA Publications of Interest to Community
    Groups and Faith-based Organizations
  • http//

SAMHSA Access to Recovery Faith-Based
Community Partnerships
  • Access to Recovery (ATR) is a 3 year competitive
    discretionary grant program funded by the
    Substance Abuse and Mental Health Services
  • ATR provides vouchers to clients for purchase of
    substance abuse clinical treatment and recovery
    support services. 
  • Goals expand capacity, support client choice,
    and increase array of faith-based and community
    based providers for clinical treatment and
    recovery support services. 
  • See 1-pager 2010 Technical Assistance and
    Training Activities for Faith-Based and Community

Additional Funding Opportunities
  • Announcements about upcoming grants and resources
    can also be found at the websites of the HHS
    Office of Minority Health and the HHS Office on
    Womens Health.
  • Office of Minority Health http//minorityhealth.h click on Funding
  • Office on Womens Health http//www.womenshealth.

Innovations forCommunity Health
  • One-stop shop for community members with
    questions about the Affordable Care Act.
  • Insurance finder makes it easy for consumers to
    compare insurance plans and find the option that
    works best for them.
  • Consumers can learn tips for preventing illness
    at the Quick Guide to Healthy Living get an
    introduction to the Affordable Care Act and find
    information for seniors, families with children,
    people with disabilities, and others.

  • Please type your questions into the question
  • Thank you!