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Topic 2 ???: Web 2.0 and Beyond Web 2.0 ???

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Title: The Millennial Generation Joins the Library Community Author: Marshall Breeding Last modified by: HKU Libraries Created Date: 9/26/2006 12:51:44 AM – PowerPoint PPT presentation

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Title: Topic 2 ???: Web 2.0 and Beyond Web 2.0 ???


1
Topic 2 ???Web 2.0 and Beyond Web 2.0 ???
  • Marshall Breeding
  • Director for Innovative Technologies and Research
  • Vanderbilt University
  • http//staffweb.library.vanderbilt.edu/breeding

Redefining Libraries Web 2.0 and other
Challenges May 2007 Xiamen, China
2
Web 2.0 and Beyond
  • How to incorporate computer based resources and
    new technology in library services.
  • ??????????????????????????
  • This section will include a discussion of how
    libraries can take advantage of some of the Web
    2.0 technologies such as blogs, wikis and other
    social software to enhance the services they
    deliver to their user. ???????????????? web 2.0
    ??,???,???????????????????

3
Evolution and advancement ?????
  • Technology ??
  • Society ??
  • Generational shifts ????
  • Boomer gt gen X gt Millennials
  • ?????? gt X ??? gt ?????

4
Heightened User Expectations ???????
  • Library users come with expectations set by their
    experiences of the Web ?????????????????????????
  • Conventions for navigating and exploring
    Web-based resources well established
    ????????????????????
  • Dealing with large and complex bodies of
    information nothing new to incoming library
    users. ??????????????????????????
  • Sophisticated Web skills ???????
  • Low tolerance for clunky and ineffective Web
    sites ??????????
  • Confident in their ability reluctant to ask for
    help20 ??????? ????

5
Problems with the Status Quo ?????
  • A look and feel that may not meet the
    expectations of the current generation of
    Web-savvy users. ?????????????????
  • The conventional library environment requires
    users to interact with many different interfaces,
    and search many different resources.
    ?????????????????????????
  • Overly complex ????
  • Not always intuitive ????????????
  • Users have to go to different places to find
    different kinds of information on a given topic
    Library OPAC for books, Article and E-journal
    locators for articles.
  • ??????????????? ??????????????, ???????????

6
An urgent need????
  • Baby boomers and Gen Xrs are happier with
    traditional forms of content and existing modes
    of service ?????? X ??????????????????
  • Millennials will move on to non-library provided
    information sources and services if not readily
    satisfied ?????????????, ?????????????????
  • There is a lot at stake for the future of
    libraries in adapting to generational
    transitions. ?????????????????
  • Web 2.0 provides a metaphor and model for
    adapting library services to todays Web-savvy
    users. Web 2.0 ?????, ?????????????????????

7
Web 1.0
  • Static Web
  • ?????
  • Information silos
  • ??????
  • One-way communication
  • ?????

8
Web 2.0
  • Coined by ORielly Media in 2004
  • 2004??ORielly????????
  • Web Social Computing ?? ?????
  • Dynamic Content ????
  • Highly interactive ????
  • Collaborative ???
  • Focus on the user ?????
  • Focus on communities ?????

9
Web 2.0 examples ??
  • RSS delivery of content RSS ????
  • Blogs Web logs comments
  • ?? ?? ??
  • Wikis content created in community
  • ?? ????????
  • Instant Messaging, SMS ?????, SMS
  • Voice over IP Skype ??IP????? Skype
  • Podcasting ??
  • Vlogs ????

10
Web 2.0 supporting technologies ????
  • Web services ????
  • XML APIs
  • AJAX (asynchronous JavaScript and XML)
  • Microformats
  • OpenSearch vs SRU/SRW
  • ????? vs SRU/SRW

11
Web 2.0 media ??
  • Rich media beyond text ????? ????
  • Music and audio ?????
  • Well experienced File swapping, p2p, iPod, MP3
  • ?????????,p2p, iPod, MP3
  • Video ??
  • Recreational and academic ????? youtube.com,
    myspace.com/video, yahoo! Video, bittorrent
  • Opportunities to remix. Usually recreational,
    but explore ways to tap this interest with an
    academic slant. ????????????,?????????????????,???
    ?????

12
The sprit of Web 2.0Web 2.0 ???
  • YouTube
  • Facebook
  • MySpace
  • Flickr

13
Web 3.0
  • Web 2.0 artificial intelligence
  • Web 2.0 ????
  • Semantic Web ?????
  • Web 2.0 enterprise computing
  • Web 2.0 ?????

14
Library 2.0??? 2.0
  • First mentioned by Michael Casey
  • ? Michael Casey ????
  • Web 2.0 Library Library 2.0
  • Web 2.0 ??? ??? 2.0
  • Apply Web 2.0 concepts to library applications
  • ??????? Web 2.0 ???

15
Examples ??
  • Library Blogs ?????
  • New book lists through RSS ??RSS??????
  • Wikis ??
  • Intranets for staff documentation
  • ????????????
  • Collaborative resources for library users
  • ???????
  • Enriched library catalogs ???????
  • User participation in library resources
    ???????????
  • User tagging in catalog ??????????
  • Reviews ??
  • Ratings ??

16
Evolution ??
  • The Web has been evolving since its very
    beginning ??????????
  • Web 2.0 didnt happen all at onceWeb 2.0
  • ??????????
  • Many of the concepts behind Web 2.0 trace back to
    its inception
  • ?? Web 2.0 ?????????????
  • Eg Amazon embraced user participation, open
    APIs, etc long before Web 2.0 brand.
  • ????? (Amazon) ??????, open APIs, ?,? Web 2.0
    ????
  • Evolution and maturation of Web technologies
    continues ??????????????

17
Caveats ??
  • Apply when appropriate ?????
  • Not a plateau ????
  • Evolution continues ????
  • Web 2.0 can create isolated silos of information
  • Web 2.0 ????????????
  • Must evolve into an organized fabric of
    interrelated Web services.
  • ???????????????????
  • Too many dead blogs and wikis already
  • ??????????????

18
Web 2.0 a good startWeb 2.0?????
  • A more social and collaborative approach
  • ?????????
  • Web Tools and technology that foster
    collaboration ???????????
  • Blogs, wiki, blogs, tagging, social bookmarking,
    user rating, user reviews
  • ????????????????????????????

19
Interface expectations?????
  • Increasingly library users are well acclimated to
    current Web technologies and like it.
  • ????????????????????
  • Used to relevancy ranking ??????
  • The good stuff should be listed first
  • ??? ?????
  • Users tend not to delve deep into a result list
  • ?????????????
  • Good relevancy requires a sophisticated approach,
    including objective matching criteria
    supplemented by popularity and relatedness
    factors.
  • ??????????????????????,?????????,???????????

20
Interface expectations (cont)????? (?? )
  • Very rapid response. Users have a low tolerance
    for slow systems ??????????????????
  • Rich visual information book jacket images,
    rating scores, etc. ??????????????
  • Let users drill down through the result set
    incrementally narrowing the field
    ?????????????????,????????
  • Faceted Browsing ??????
  • Drill-down vs up-front Boolean or Advanced
    Search
  • ???? vs up-front Boolean ? ????
  • gives the users clues about the number of hits in
    each sub topic. ??????????????????
  • Navigational Bread crumbs ????
  • Ratings and rankings ?????

21
Group Exercise ????
  • How might your library incorporate Web 2.0
    components into 2 of its existing services? What
    new services might you introduce utilizing this
    technology? How would you go about introducing
    these? Do you have staff with the available
    skills?
  • ??????Web2.0????????????? ??????????????????
    ?????????? ???????????
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