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Using ASAE and PCMA to Identify, Meet and Understand US Associations and Corporate Clients

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Title: Slide 1 Author: MKane Last modified by: Your User Name Created Date: 4/8/2010 7:31:14 PM Document presentation format: On-screen Show (4:3) Other titles – PowerPoint PPT presentation

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Title: Using ASAE and PCMA to Identify, Meet and Understand US Associations and Corporate Clients


1
Using ASAE and PCMA to Identify, Meet and
Understand US Associations and Corporate Clients
  • Sherrif Karamat
  • Chief Operating Officer
  • Professional Convention Management Association
    (PCMA)

2
(No Transcript)
3
PCMA Members
  • Over 6,200 Industry professionals
  • 17 Chapters
  • 68 10 Years industry experience
  • 78 key decision-makers
  • 40 Associations 10,000 members
  • 20 Corporate
  • 16 Independent Planners
  • 29 meetings per year
  • Greater than 53 book International Meetings

www.pcma.org
  • Unparalleled peer to peer learning that takes
    place, the discussions and idea exchanges which
    flow freely, can't be matched anywhere.
  • Linda Pond Rindos CMP, CASE
  • Regional Director of Sales, Atlantis, Paradise
    Island Bahamas

4
Convene Magazine 2010 Meetings Market Survey
  • 50,000 Customers
  • 45 of Convene Readers book International
    Meetings
  • Economic Value to Host Destination - 3.6M for
    Large Mtg.
  • On Average they book 37 Small Meetings per year
  • On Average Associations book 11 Large Meetings
    Independent Planners 12 Meetings Corporate
    15 Meetings Per Year

Source PCMA International Meetings Survey, 2010
5
International Trends
  • Positive trend in size and number of meetings
  • More international education
  • Wide variety of meeting locations including
  • Canada, Mexico, UK, Caribbean, Western Europe,
    Asia, Eastern Europe, Australia/Pacific Rim,
    South America, Bermuda

Source PCMA International Meetings Survey, 2010
6
PCMA Convene Magazine
Stay on top of the latest industry news, trends,
challenges and opportunities
  • Convene is ranked the 1 Publication in the
    Industry
  • Print Magazines are second only to F2F Meetings
    for Research on Destinations
  • Circulation of 35,000
  • Convene is published in Print and Digital

7
How Are Destinations Chosen?
  • Destination Selection Criteria
  • Overall cost
  • Service standards
  • Price of hotel sleeping rooms
  • Labor costs
  • Cost to rent convention center space
  • Technology capabilities
  • Safety and security
  • Brand name hotels
  • Cost of airline tickets
  • Weather
  • Labor relations
  • Membership demographics
  • Potential for natural disasters
  • Terrorism
  • Public health issues
  • Choice of restaurants

8
How Are Destinations Chosen?
  • Overall economy in the U.S.
  • Recreation
  • Ground transportation
  • Variety of nightlife
  • Political issues related to the destination
  • Environmental friendliness
  • Hotel and other tourist related taxes
  • Political stability
  • Shopping
  • How the media view the destination
  • Sponsorship from organizations in the destination
  • Global politics
  • Visa restrictions
  • Exchange rates

9
Education Networking
  • Continuous Opportunities
  • Annual Meeting
  • Education Conference
  • International Summit
  • Executive Edge
  • Regional Events
  • Online Learning Center
  • Online Industry Certification Courses CASE, CMP

"Attending the PCMA is not only a tremendous
return on investment but a huge return on time.
GREAT education, GREAT networking, GREAT
connections and GREAT fun! Priceless!!!."
- Ronda Vaughn, CMP, Director of Meeting
Services, Optimist International

10
PCMA Hosted Buyer Programs
EIBTM, November 30 December 2,
2010 Barcelona Registration Open! To register,
visit www.eibtm.com/hbreg. Select the link to
register as part of a Hosted Buyer GROUP and
enter Group Code PCMA IMEX, May 24 26,
2011 Frankfurt Registration will open in December
11
PCMA Education Conference co-locates with AITBM
PCMA Education Conference June 20 23,
2011 Baltimore, MD AIBTM June 21 23,
2011 Baltimore, MD
12
PCMA International Summit co-locates with IMEX
America
IMEX America October 11 13, 2011 Las
Vegas PCMAs International Summit October 13
14, 2011 Las Vegas
13
Brought to you by Host City Partner Las Vegas
Convention and Visitors Authority
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